Links shared on platforms like TikTok and Instagram are not clickable due to platform-specific limitations and policies.
Instagram #
Links added in post captions or comments are not clickable. The only clickable link is in your bio section.
TikTok #
Clickable links are typically available only in the bio, and may be limited to business accounts or accounts meeting certain criteria. Links in video captions or comments are usually not clickable.
Why does this happen? #
TikTok and Instagram intentionally restrict clickable links in captions to keep users within their platforms. This helps maximize user engagement, increase content consumption (like scrolling and watching videos), and support their advertising models. It also allows them to reduce spam and maintain better control over the overall user experience.
What can you do? #
Add your store or product link to your bio. Use clear CTAs like “Link in bio” in your captions.
