Process / Usage / Advantages – Getting started with Outfy!

What is Outfy?

Outfy app is a facilitator tool that helps save you loads of time by posting on your social media accounts, as per your chosen settings. You can choose to post in real time or even schedule for the future.

At present, Outfy lets you schedule / post your product promotions on 9 social media networks, on your behalf:

How It Works?
  • Connect your social media networks with Outfy
  • There are three ways you can post your products to Social Media
    • Select a product from the dashboard and post it immediately
    • Use Planner to schedule a post in future
    • Use Auto Pilot - Make some settings and Outfy will post them for you
  • You can create Collages, Animated Gifs and Videos from your product pictures and post them to social media. You can automate these as well.
How is Outfy different from other tools / apps available? What is Outfy’s USP?
  • Outfy lets you post on 9 social media networks
  • Share posts in real time or schedule your promotions days / weeks / months in advance
  • Set your store on Autopilot mode – you set the criteria once, and Outfy tool will auto-select your products for promotions
  • Attach multiple shops to your single Outfy account, and set all promotions from one single login
  • NO monthly commitment. Outfy has the unique “pay for use” pricing concept. Just purchase credits to refill your account, and use them in the time frame you are comfortable with
  • Design “Post templates” for each network once, and then all your posts are done within those settings
  • Make use of our Preset templates for your sale / promotion announcements
  • Create Collage, Animated GIFs and Videos to blow your own trumpet – share or even schedule your promotion campaigns / deals / link to your latest blog across chosen networks
Why should I share my products to social media and social e-commerce sites?
Social is the future of retail. Social media and social e-commerce websites have taken a huge leap in the last couple of years. Users are now making their purchasing choices socially and they even maintain a list of the all the things they like and discover newer products through these websites. Moreover most of these social networks are free for retailers like yourself, and you can leverage the reach of these sites for your products.
Can I share the posts instantly through Outfy? How much into the future can products be scheduled?
  • You can share in real time if you wish
  • You can schedule your posts for the future also – for as long into the future as you wish, we don’t set any limits for you @Outfy!
I have registered at Outfy, and connected my online shop. Is there a checklist that I can refer to before I start posting through Outfy?
  • Your products would be auto-synced to your Outfy account, in sometime. If you wish to start instantly, you would need to “refresh” your shop and pull the products once to your Outfy account
  • You can then connect your social media accounts to your Outfy account. With Outfy, you can post on as many as 9 social media networks from 1 Outfy account. So just attach all possible social media accounts – this is required only once
  • You can then set the templates for each social media network ONCE, and then all posts that will be posted on that network will pull the information automatically, as per your settings. You can access same here - You will need to update each network tab, once only
  • You should download the Outfy mobile app in order to be able to post on Instagram. Please refer to, especially the videos for a demonstration about posting on Instagram
  • You can set “tasks” for your autopilot if you wish to put your store on auto promotions through Outfy
I forgot my login password, how do I recover same?
  • For all networks, If you are logged into your online store, when you access Outfy, you will automatically be able to access your Outfy account linked to your online store
  • Login to your Outfy account on your desktop through your online shop account
  • Click here to access your Profile
  • Set your password and confirm same
  • Login to Outfy app using your email and this new password on the mobile app
How do I login to Outfy mobile app?
  • For Shopify / Etsy / Storenvy / Weebly / Ecwid / Ebay stores – you don’t need a separate login id or password
  • We have a seamless integration with these networks, and you can login to your Outfy account with your online shop credentials itself from here -
  • For all networks, If you are logged into your online store, when you access Outfy, you will automatically be able to access your Outfy account linked to your online store
I want to edit / cancel the posts I scheduled earlier. How can I do that?
  • You can see all your scheduled posts here -
  • Choose “edit” in case you want to edit any description or even change the timing for the promotion
  • Choose “delete” in case you want to delete the promotion of that particular product totally
I added new products to my store. How will these be synced to my Outfy account?
  • Outfy will import your newly added products from your online store in a couple of hours, automatically
  • The syncing happens once everyday automatically, so your new products may take maximum 24hrs to be visible on your Outfy account
  • In case you wish to promote them immediately, you can “refresh” your account manually as well
Can I only promote products with Outfy? What if I want to promote my whole collection?
  • You can choose to promote your products through Outfy, or even whole collections
  • You can use “create a sale / promotion” announcement to announce a sale
  • You can create a Collage/ GIF/ Video to announce a deal / coupon code for your online store, on your social media accounts
Who all will see my promotions done through Outfy?
  • Your promotions are visible to your audience in accordance to your settings on the particular network
  • If you choose “friends” on Facebook – only your friends would be able to see your posts
  • If you choose “public” on Facebook – your viewer base would change accordingly
I am unable to find an answer to my problem here. What should I do now?
  • You can ping us on chat through our website. Please leave your query, if you are unable to get through to a customer support representative instantly
  • You can send us an email on
  • We are a very small, yet smart and customer centric team – we will surely get back to you within a couple of hours with a query resolution

Costs / Credits / Prices

How much does it cost me to promote through Outfy?
  • Outfy tool is for you to use as per your requirement / marketing budget / promotion plan. Your credits get deducted only when you promote / share your products on social media. Each share = 1 credit point. There is no minimum monthly commitment or monthly billing. You pay for the usage, as you decide.
  • You would need to pre-purchase credits by subscribing to any of our plans, and refill your account in order to be able to continue using Outfy's services. We do not auto-charge you anything, ever.
  • The Super Saver plan (subscribed by about 80% of our paid users) will get your share cost as low as USD 4 cents / post
  • Opt for the Bulk plans if you wish to go big, they cost you as low as USD 2.5 cents / post
How much will it cost me every month for using Outfy?
  • As much as you want to spend!
  • There is no minimal monthly commitment or monthly billing. You pay for the usage, as you decide in line with your requirement and marketing budget
What is a Free plan?

When you create an Outfy account, we automatically set you up with a no-cost Forever introductory Free Plan. In this free plan, your account is reset to 30 credits every month. You can use those credits to share your products/promotions on your social networks without paying us a single dime.

Free plan includes:

  1. 30 credits every month (capped to this limit).
  2. Connect any number of Social networks.
  3. Access to all other features like Collage, Video, Gifs etc.

You can always upgrade to higher plans for getting access to other Social Networks or if you need more credits.

How can I refill the credits?

By subscribing to any of our plans, as per your expected requirement and usage. Credits get added in real-time, instantly. You would need to pay through your Shopify account or through PayPal, as the case maybe

How much does each share cost?
  • One share on 1 network costs you 1 credit on Outfy
  • If you share the same product on 5 networks, that’s 5 shares and will cost you 5 credits
  • If you share 5 products on 1 network, that’s also 5 shares and will cost you 5 credits
What is the validity of these credits?

These credits don’t expire, ever! We haven’t set any validity to same as of now. If and when there is a change in this policy, we would be informing all our users with adequate advance notice

My products failed to publish on my chosen networks, but my credits got deducted. How do I get my credits back?
  • As per Outfy's company policy, we only charge you for successful jobs. All jobs that fail due to whatever reason, corresponding credits get added back to your Outfy account automatically, within 24hrs
  • Please allow the system 24hrs to process the refund. If the credits are not added back after 24hrs of the scheduled job’s timing, drop us an email on and our customer support team would assist you definitely
I just bought a package, but my credits have not been added. What do I do?

Credits get added instantly. Just wait for 30 minutes to see if you get a message for “transaction unsuccessful”, else write to us on and we will get same checked our end

I am unable to buy additional credits. How can I continue using Outfy services?

Just write to us on with screenshots of the error message that you are facing, and we will help you out

Where can I see my credit balance?

You can see the balance on your “accounts statement

Can I share Outfy credits across my multiple shops on Outfy?

Absolutely! If your multiple shops are compiled under 1 Outfy account, all your credits also get combined and you can use them across your shops, in any proportion that you decide

Autopilot / Autopost

What is Product Autopilot/Autoposting?
Well, we have so say, this is one of the most compelling feature of Outfy which every seller looks out for.

If you wish to completely hand over the task of sharing/posting of your products to Outfy, Autopilot is the ONE you should definitely take advantage of. With Autopilot, you no more have to worry about sharing or scheduling your products every day. Just enable it, let us know your preferred time and number of products you wish to share everyday and Outfy will do the rest.

So how does it work?

  • Outfy picks up a handful of random products and schedules it for the next day.
  • The scheduled list is prepared everyday so that your latest products stay on priority.
  • The products are shared only on networks you choose to.
  • Once all your products get shared at least once, they are auto rotated.
  • Outfy plans your daily schedule in the best possible way which befits without breaking the norm of your social networks.
  • Your old inventory gets the chance to move generating your more sales.
  • You can always view your next day schedule via Planner.
What are the different types of Autopilot/Autoposting ?
Outfy supports four (4) types of Autopilot tasks as of now:

  1. Product automation - Simple autopilot task which picks up your product images and schedules them for posting on your preferred networks. The images are sent to the networks in their original form without any modification.
  2. COLLAGE automation - An enhanced version of Autopilot which converts your product images into a stunning Collage. The best matching template is intelligently chosen. In addition you have the provision to add your store logo to the collage, making it more branded and meaningful.
  3. GIF automation - Completely enhanced version of Autopilot which transforms your product images into a riveting animated GIF. All of your products images are rotated in sequence creating an eye pleasing experience. Add your store logo to give a touch of branding.
  4. VIDEO automation - A new level of Automation which gives life to your product images and produces a captivating Video. Choose from a wide range of Video templates with soothing background music. Keep your users engaged forever.

Note: Collage/GIF/Video automation is only supported on 5 networks - Facebook, Twitter, Pinterest, Instagram and Tumblr.

Outfy highly recommends you to go for Collage/GIF/Video automation of your products instead of the stale and simple product posting.

What is Blog Autopilot/Autoposting?
Put your blog (series of blog posts) in Autopilot mode and get absolute solace from manual sharing whenever a new blog post gets added. Works similar to Product Autopilot, just enable it, let us know your preferred time, which blogs to share everyday and Outfy will do the rest.

How does it work?

  • Based on your desired settings, Outfy picks up a handful of blog posts and schedules it for the next day.
  • The scheduled list is prepared everyday so that your latest blog posts stay on priority.
  • The blog posts are shared only on networks you choose to.
  • Once all your blog posts get shared at least once, they can be chose to be auto rotated.
  • Outfy plans your daily schedule in the best possible way which befits without breaking the norm of your social networks.

Note: Blog autopilot is only supported on 5 networks - Facebook, Twitter, Pinterest, Instagram and Tumblr.

Promotion / Sale

How creating a promotion/sale announcement works on Outfy?

Now you can create promotional content/sale announcement about your products and push them to social networks through your Outfy account itself. Its super easy and quick, all in one place!


  • Choose a product you want to promote/offer on sale
  • Outfy will pull its image from your estore
  • Customise the announcement choosing one of our preset templates available, that best suits your product
  • Enter the promotion/sale dates (starting and ending)
  • Select the number of times you want to share your promotion/sale announcement content on each of your chosen social media networks
  • That’s all it takes! Your promotion/sale announcement is ready to be posted
  • You can even "Edit" your promotion posts, just in case if you want to
  • All of it takes just few seconds

If you create the promotion/sale announcement from "Share" Page, you can select any product image for promotion as per your choice

If you create the promotion/sale announcement from "Promotions" page, Outfy auto selects your product’s default image for promotion.


  • We have a large set of beautiful images you can use as promotion image
  • Alternatively, you can upload your own promotion image
  • Add promotional content on top of the image
  • Enter the promotion/sale dates (starting and ending)
  • Select the number of times you want to share your promotion/sale announcement content on each of your chosen social media networks
  • That’s all it takes! Your promotion/sale announcement is ready to be posted
  • You can even "Edit" your promotion posts, just in case if you want to
  • All of it takes just few seconds

Just few basic rules to follow:

  • You can setup a promotion/sale announcement for next day onwards. Starting a Sale on the same day of post creation is not yet supported
  • Do not push same content more than 12 times per day on a single network
  • We push promotions evenly distributed between 9 AM to midnight in a single day
  • If you want to exclude a particular network, just put "0" in the box given after the network

** Using this new "promotion/sale announcement" creation feature comes to you at "No additional cost" (for a limited period only). You will only be charged "3 credits per share" as and when you actually post the promotions on your chosen networks **

Customizable Post Templates

How to make use of post Templates on Outfy?

Post templates are the pillars of your social posts and are used as a means to control and beautify them. This is primarily done with the help of a couple of relevant template fields:

  • <<product_title>> refers product title
  • <<product_price>> refers product price
  • <<product_tags>> refers product tags
  • <<product_url>> refers product full url or link
  • <<product_desc>> refers product description
  • <<tag_cloud>> refers your hash cloud on Outfy

So wherever the above mentioned fields appear in your template, they’ll be replaced with the actual values of a product during sharing/posting. Additionally you can set the maximum number of hashtags to be added in a post to prevent overloading with hashtags.

Every social network maintains its own template to provide you the maximum level of customization and regulation.

However in case of text overflow (some networks observe character limits for e.g Twitter), Outfy follows a few basic rules while creating the final share/post based on the configured template:

  1. In case of an entry of URL/link (<<product_url>> or any custom url), it is given the highest priority and at least one(first one) is ensured a place in the post
  2. @mentions/hashtags/links/product price are removed as a whole and not partially stripped
  3. Line breaks are respected and preserved
  4. Extra characters are stripped off from the end till they perfectly fit in

As an example, let’s consider a product which has the following attributes:

Title - Antique Gold Wedding Band Diamond Buckle Ring
Price - $ 300.00
Tags - #jewellery #gottohave #instafashion #antique #diamond #fashionable #ornament

Now lets assume template for Facebook & Twitter to be the same and as below:


Outfy tries to construct the post by replacing the above template fields with their actual values and comes up with the following:

Antique Gold Wedding Band Diamond Buckle Ring
#jewellery #gottohave #instafashion #antique #diamond #fashionable #ornament
$ 300.00

The above constructed text works perfect for Facebook but exceeds Twitter limit and so the text is reduced based on the basic rules of Outfy and finally comes out to be:

Antique Gold Wedding Band Diamond Buckle Ring
#jewellery #gottohave #instafashion #antique

How is it different from earlier creation of posts ?

We would say, its an epic leap. Imagine, earlier you wanted to prefix this static text - ‘Authentic Handmade Stuff. Free worldwide shipping!’ in every post, the only way was to manually add it every time.

Well now, its perfectly in your hands. Just define it in the Post Template in tandem with other fields. It will automatically get included and the golden post will be ready for you the way you actually expect it to be

How does it effect Autopilot users ?

Autopilot users - please pay attention to the new template introduction. This can be quite tricky if you don’t frame up your templates properly especially for Twitter where character limit is a big constraint and text gets stripped off. Add the template fields at the beginning which are important for you.

A few essential tips for constructing your Twitter template

  • if you wish to add a few hashtags to every post, we suggest add them in the beginning
  • Add static texts at the beginning to ensure that they remain intact and don’t get stripped off. For e.g ‘Free Shipping on all items….’
  • If price is a must, you can just start the post as “Priced at only <<product_price>> …”

Lastly for all other social networks, you are absolutely free to customize and configure the Templates the way you want to!

** Great News! Outfy mobile apps are now fully compatible with Post Templates **

Instagram Sharing

How does Instagram work with Outfy
Share/Schedule your products on Instagram in the Safest, Easiest & Quickest way via Outfy.

Unlike other networks, Outfy won’t be able to share/promote products automatically. This comes as a limitation from Instagram itself. As per Instagram’s Terms of Use, only Instagram has the right to upload photos via native Instagram app. Anyone who violates this rule will end in getting their account banned!
  • Connect your Instagram account (this is one time process).
  • Use Outfy web or mobile to share/schedule your product.
  • Open the push notification which will quickly open the native Instagram app with the product photo & caption ready. All you need to do is confirm and publish the product to your account.

1. Connect your Instagram account

  • Get started by installing Outfy mobile app from here
  • Login to Outfy app in the same way as on Web (Email or Facebook).
  • Connect Instagram account from Web/Desktop or Mobile; Make sure it’s the same account which you are using on Instagram mobile app
    • Web : Navigate to Networks page.
    • Mobile : Choose any product to share; Instagram will appear as the first option amongst others.

2. Use Outfy web or mobile to share/schedule your product

  • Now choose any favorite product to share on Instagram along with other networks.
  • Add caption or promotional text for your product.
  • Share immediately or schedule for later.
* Easily share/schedule on Instagram from web if you prefer using Outfy web/desktop.

3. Open push notification on Mobile to complete the process

This is the last step and has to be executed manually; we understand its a pain but Instagram does not allow fully automatic sharing/posting. But we do the heavy lifting by making the product photo and caption available for you at the time of sharing.

Note - You need to have Outfy and Instagram apps installed on your mobile to complete the process.
  • A push notification will be pushed on your mobile device asking you to share the product.
  • In case you have scheduled it, you will get a notification at the specified time.
  • Open the push notification, Outfy app will quickly take you to the native Instagram app with photo and caption.
  • Tap/Long press your finger in the caption box to paste your caption; we automatically copy caption for you - all you need to do is just paste.
Watch video of how it works on -
That’s all of it!
Why don't I get notifications for scheduled Instagram posts?
If you are not receiving Outfy notifications on your mobile, possibly you have declined the required permission during app setup.
No worries, you can grant permission by changing your permission settings:


  • Go to your phone's Settings.
  • Choose Outfy app.
  • Select Notifications.
  • Set 'Allow Notifications' to ON
To run Outfy smoothly, we advise to grant all permissions.


  • Open your phone's Settings.
  • Scroll down and tap Apps > Outfy
  • Choose Notifications > Turn off 'Block All'
After doing the above steps, you should be able to receive notifications of your scheduled Instagram posts.

Note: If this problem persists, please uninstall Outfy and do a clean install again and provide the necessary permission during installation process.

I've lost or accidentally cleared or not received my Instagram notifications. How do i process my pending posts ?
To share on Instagram, you need to process the notifications received on your mobile. However it might happen that you come across the following scenarios:
  • Missed notificaton
  • Notification not received
  • Notifications accidentally cleared

No need to panic. You can process them easily using the following steps:

  1. Open Outfy mobile app.
  2. Navigate to second tab (Instagram notifications). All your pending Instagram posts are listed here.
  3. Choose any product from the list and share it on Instagram the same way as you do always.

For a quick reference, please have a look at the videos


I am unable to connect my Facebook Page. Why?
Facebook connect doesn’t seem to work right always. The popup disappears abruptly and nothing happens. In such cases, please follow the below steps:
  1. Open Facebook in another browser tab.
  2. Go to Business integrations page -
  3. Search/Look out for Outfy app. In case it’s available, please remove it. Ensure to properly search it.
  4. Now completely Logout of your Facebook account.
  5. Come back to Outfy and try connecting Facebook Page again.

Still no luck? Facebook connect works best on Chrome browser. If you are using IE/Safari/Mozilla, try switching to Chrome. This is just one time process and you can always go back to your Favorite browser later.

Trying to connect my Pinterest account gives me a blank screen or an error message. Why?
Connecting pinterest account can be buggy sometimes and this is a known issue with Pinterest. You either get a blank screen or an error message. In such cases, please follow the below steps:
  1. Open a new browser tab in Incognito or Private mode. Here's how to do for your favorite browser:
  2. Open and go to your Settings page (
  3. Navigate to Apps section (choose from left menu options)
  4. Look out for Outfy app and if you see it, click "Revoke Access"
  5. Now completely log out of your Pinterest account
  6. Login to your Outfy account and go to Networks page (
  7. Try to connect your Pinterest account again with valid credentials

Note: You need to perform all of the steps above in Incognito or Private mode of browser.

Still no luck? Pinterest connect works best on Chrome browser. If you are using IE/Safari/Mozilla, try switching to Chrome. This is just one time process and you can always go back to your Favorite browser later.

My posts are going to my Facebook page, but there is no image being displayed. What do I need to do?
This distortion or missing image issue is faced mostly if you have chosen to "post as a link" for Facebook page. When you choose to "post as a link" on Facebook, the onus is on Facebook to scrape the website and pick and image for posting. Facebook sometimes misses picking the image, and the post goes out without an image.

Best Solution recommended by our experts:

  • Choose the option to "post as an image" for Facebook from the networks tab -
  • This will post the image directly from your online store to Facebook.
  • Just ensure that you maintain a time interval of minimum 4hrs between two consecutive posts on Facebook, as this is a stipulation again by Facebook and is hard-coded in Outfy posts for your convenience and reducing all risks to violation.
I want to "post as a link" only. How can I ensure that my posts are not distorted / have missing images?
If you are more comfortable with "post as a link" option only, then you have to ensure that you activate "Share multiple images for post as link (5 max.)" from the "networks tab" on your Outfy account -

  • This will post the links from your online store to Facebook.
  • This ensures that atleast 3 images get posted instead of one.

But this works only if your store has multiple images for a single product. So, if your store doesn’t have multiple images for a product, the probability of distortion of the available image may still not be ruled out completely.

What if I do not have an account on some of the social networks shown on Outfy?
If you do not have an account on any of the networks, you can know more about them here and create an account on their website. Next simply share your account information to connect it with your Outfy.
I log on to We Heart It using Facebook/Twitter/Google. So why doesn't Outfy allow me to use my Facebook/Twitter/Google credentials to connect to We Heart It?
Facebook/Twitter/Google, for your own safety, does not allow 3rd party authorization. And hence it is essential to have an email account on We Heart It, in order to connect with Outfy. If however you don’t have an e-mail login and password for We Heart It, let us guide you through it – without altering your existing profile/account. Get instructions here.
I log on to Fancy using Facebook/Twitter/Google. So why doesn't Outfy allow me to use my Facebook/Twitter/Google credentials to connect to Fancy?
Facebook/Twitter/Google, for your own safety, does not allow 3rd party authorization. And hence it is essential to have an email account on Fancy, in order to connect with Outfy. If however you don’t have an e-mail login and password for Fancy, let us guide you through it – without altering your existing profile/account. Get instructions here.
I do not know about many of the social networks listed on Outfy. How do I get to know more about them?
Team Outfy provides a quick summary about each of the websites – who they are, what makes them special and their Alexa Rankings. You can find it all here.
What are Twitter’s new rules and how will they affect my normal & autopilot postings?

The recent Twitter Rules are out and here’s how it affects all Outfy users:

a) Posting duplicative or substantially similar content — both on one account and across multiple accounts is NO more allowed

This essentially means:

  • You won’t be able to repeat the same post - Product, Collage, GIF, Video etc.
  • Store/Product/Generic promotions have been disabled right now for Twitter because the same post tends to be repeated. Outfy will notify all users when this feature is back with all the compliant related changes.

b) Maximum 2 hashtags are now allowed in tweets

A limit of 2 hashtags per tweet has been imposed. So your Twitter posts populated via Planner or Dashboard or Autopilot will only populate 2 hashtags for each tweet. The Post Template for twitter also reflects the same limiting it to 2 only. In return this will give more priority and visibility to the actual message instead of only hashtags.

Twitter has released these new guidelines to prevent people from misusing Twitter to artificially amplify a message. This change should make Twitter network a lot more useful for everyone in the long run – less spammy and fewer bots are pretty good things to work towards. So it is important for Outfy and its users to comply to the recommended rules, failing to which will result in accounts being banned or locked.

Note: This ONLY affects Twitter posts, the rest of the networks will continue to work as usual.

As a non-English user, why can’t I connect Instagram?

This is a known issue with Instagram platform and honestly we have no idea as to when they are going to fix it. All non-English users who have Instagram accounts in their local language face issues while associating their account to 3rd party apps.

The only workaround is by temporarily changing the Browser language to English, connect Instagram account and then revert browser to original language. Here are the complete steps:

  1. Change browser language to English. Here’s how to do for various browser types -'s-Language
  2. Go to Oufy networks page and connect your Instagram account by entering your credentials
  3. Once successfully connected, set the browser language back to original (same as step #1 above)

In case you still face issues while connecting, please try using other browsers instead of your default one

Trying to connect Etsy shop gives 500 error, why?

If you receive an error while connecting your Etsy shop, this could be due to some intermittent issue from Etsy’s end. Kindly follow the below steps to rectify this:

  1. Open Etsy admin panel or shop manager section
  2. Look out for Outfy app in your Integrations >> Manage section
  3. Disconnect Outfy app if you see it listed
  4. Try to connect Outfy app again preferably In an incognito or private browser window


What are the types of Ads you can create on Outfy ?

Outfy enables you to create 3 types of Ads which are the best and top performing ones in the current industry:

  • Facebook Ads
  • Instagram Ads
  • Google Ads (coming up next)

Unable to find where to create Ads? Let us know here

What are Facebook/Instagram Ads ?

Facebook advertising or FB ads in some words is paying to place promotions or product offers in the news feed of a specific, targeted audience on Facebook. Facebook along with Instagram has the biggest user base with over 2 billion monthly active users and so it is the platform which gets newcomers started quickly or accelerates businesses of existing players.

Know more about Facebook ads

What is Facebook Pixel?

A Facebook pixel is an analytics tool that consists of a code that you can put on your website. The pixel fires to track site visitors. This data allows you to retarget those users with Facebook ads in the future, as well as see what they're doing on your site when they return.

How to link a Facebook pixel with E-commerce shops?
  • If your site is hosted on website platforms like BigCommerce, Ecwid, Shopify then refer to this link.
  • If not then refer to this link.
How to fix Ad Account permissions related error?

If you encounter an error while:

  1. Connecting provider(Facebook/Google) - please give all the permissions which have been asked.
  2. Creating an ad:
    • It means your account doesn’t have permission to create an ad.
    • You will have to explicitly request the permissions from the owner of the Ad Account.
    • Once done, refresh your account details.
How to solve the “Payment method not present” error?

This means card details are missing in your Ad account. Please follow the below steps to fix this:

  • Go to your Ads manager account.
  • Go to Settings => Payment settings.
  • Add/Update your payment related details.
  • Refresh your account details on Outfy.
How to refresh Ad Account details on Outfy ?

If you have updated details on your Facebook Ad account like account name, time zone, access permissions, payment details etc. you will need to get those changes reflected on Outfy as well so that your ads run smoothly. To refresh your account details on Outfy, navigate here

How frequently ad insights are updated on Outfy?

Ad Insights are updated once a day at midnight PST. For e.g if your ad has started at 12:15 am PST then its first day insights will be received on the next day at 12:00 am PST.

What do different Ad Delivery statuses mean?

The ad is considered to be running only when the ad status is either ACTIVE or PREAPPROVED. Below is the complete list which explains all statuses:

  • ACTIVE: Ad is successfully running.
  • PAUSED: Ad is paused.
  • DELETED: Ad is deleted.
  • PENDING REVIEW: Ad review is pending.
  • DISAPPROVED: Ad is disapproved, this generally happens when an ad doesn’t comply with Facebook Advertising Policies.
  • PREAPPROVED: As you increase your spending and your account has a good reputation, Facebook is more likely to pre-approve your ads and then double-check them once they’re live.
  • PENDING BILLING INFO: Ad billing is pending.
  • CAMPAIGN PAUSED: Ad Campaign is paused.
  • ARCHIVED: Ad is archived.
  • ADSET PAUSED: Adset is paused.
  • IN PROCESS: Ad review is in process.
  • ACCOUNT ERROR: It is due to your payment method which is not properly set. Try to clear the due amount on Facebook and refresh your campaign list page. it will work.
Why is the Ad preview not being displayed?

Make sure that the pop-up window is enabled on your web browser.

Why isn't my ad displayed on specific platforms?

Your Ad may not be displayed on all platforms due to media specification requirements.

Facebook recommended media specifications for dimensions:

  • Video: 1:1 or 4:5
  • Image: 1:1

Instagram recommended media specifications for dimensions:

  • Instagram stream: 1:1
  • Instagram story: 1:1 or 9:16
How to create a Business Manager on Facebook ?

To create a Business Manager:

  • Go to
  • Enter a name for your business, your name, work email address and click Next
  • Enter your business details and click Submit

For more information, check out this official Facebook link.

How to add People into your Facebook Business Manager?

Want to grant someone access to your Business Manager account. Please refer the instructions here


What types of engaging content can be shared?

Outfy provides an interactive and easy way to creating engaging social media content other than the normal product sharing. You can create and share:

  • Collage from images of a single or multiple products
  • Animated GIFs of your product images
  • Videos from images of a single or multiple products
  • Link of Blog or any interesting and informative article
  • Upload Custom Image from your desktop or mobile
  • Existing Photos from Outfy gallery
How to create captivating Videos of products?

Gone are the days of sharing plain & stale images. High quality Video sharing is the new drift in current Social Media world. Outfy helps you creating captivate quality videos from your product images in the most intriguing way:

  1. Choose a product to create a video
  2. Choose a template from our top creations
  3. View sample or checkout a quick preview of your video to see how it looks
  4. Your video is ready to be shared on your social networks

Share your dazzling video and awe your followers.

*All videos are accompanied with royalty free and legal music to be used commercially

Are the music added in videos free to use ?

Yes the associated music with the videos are absolutely free to use. These music files have been taken from which are officially approved to be used. To know more about it, please visit their faq -

Why are videos loaded with default background music? Can it be removed?

Videos without music tend to be flat and chances are that they could go unnoticed. So it's a wise recommendation from our experts that videos work best when loaded with music as they have a tendency to attract and engage users.

Yes, you are free to opt out the music from your videos. Toggle and turn OFF the Music button located on top right of Video Creation page, your videos will be created without any background music.

Videos posted on Instagram are getting cropped. How do i fix it ?

Videos are auto cropped by Instagram if they don't fall within their recommended dimensions. To avoid this and share the video in its original form, please follow the below instructions:

  1. When Instagram opens up from Outfy, below is how the sharing screen looks like where Video is loaded. You will notice that video is partially cut from sides.
  2. Locate a format button (with 2 tilted arrows in a grey circle) on left hand side. Use it to change the mode from square size to Full/Original size video as shown below.
  3. Go ahead and post the video with no more cropping.
What is the cost of Collage/GIF/Video sharing?

The actual cost of a content depends on the nature of it :

  • Simple sharing like custom image, blog links/urls - 3 credits
  • Collage sharing - 3 credits
  • Gif Sharing - 3 credits
  • Sale/Promotion - 3 credits
  • Normal Video sharing - 5 credits
  • Professional Video sharing - 25 credits

Why does the content sharing cost 3 credits?

New content sharing involves creation of a brand new custom image from your existing product images(Collage/GIF) or uploading a custom image. This image is further saved on Cloud servers for a lifetime which actually adds to our infrastructure cost. An extra credit is charged against the maintenance of this image only. Kindly note that we are charging you the extra credit only once but we actually have to bear the cost of its storage life long.

In return, you get the added advantage by being able to re-share these images anytime later.

Why does a Professional Video sharing cost 25 credits

Video creation on the fly is an expensive operation which involves a lot of hardware and software support. Your product images of varied dimensions are passed through our highly optimized templates and a HIGH quality video is produced out of it. Outfy team has extensively worked upon to make this process seamless and easy. Most of all, your video is saved on our Cloud servers for lifetime which adds to our monthly infrastructure cost. Please note that Outfy charges you only once but we bear the cost of it life long.

Our policy has always been to keep pricing as low as possible for our users and 25 credits is the optimum we could finalize on to meet our running Video Processing and Storage expenses.

Note - you can still continue creating the regular plain videos (with basic templates) which will cost you 5 credits always.


Do I need to share my account details every time I share a new product?
No, you only need to share your social network details once. However, if you change any account information like password/username for any of your accounts, you will need to update it to Outfy as well. Or else sharing to that particular network will fail.
Why does a sharing fail for a particular website?
There could be many reasons for that.
  • If you have changed any of your account information on a particular network and not updated it with Outfy, the sharing will fail.
  • Sometimes the internet gods just don’t favor us and there is a network failure.
  • The network in question may have changed something on their site causing our system to show an error.
  • At times, it is our own tech monkeys to blame. Though we try really hard to ensure they are fed well and share your products without any failure.
What is "Import your shop" and how can I use it?
Are you a store owner at Shopify, Ecwid, Etsy, Storenvy, Jumpseller etc? Then importing and sharing all your products, one by one, to different social networks using URLs might be a bummer. So, the "Import your shop" feature lets you import all your store items to Outfy dashboard in one go. You can choose to share them all at once to different social channels or schedule them as you like.

Why does Outfy charge for sharing to these websites?
Outfy does not charge for sharing to social networks. We only charge you for using our easy, simple and reliable productivity tool and platform - which allows you to share to many social networks at once and helps you manage the reach of your products to potential buyers. We aim to help you in reducing the time to share on these sites individually and provide better insights on how your products have been performing on different social and social e-commerce sites.
I am worried about the security of my credentials. How do you guarantee that they will be safe?
We at Outfy, take security of our users very seriously. We follow International standard practices of security. All your credentials are encrypted and stored safely in our database. We do not sell or share these credentials with anyone. Also, we do not use your credentials for anything else except sharing your products that you have authorized and gathering the analytics.
If I have already selected a collection or board or shelf, can I share to a different collection or board or shelf later?
Yes, you can change your collection and board any time you want. Go to the Networks page, click on the edit button on a network. Skip the authentication information. The next step allows you to change the collection or board or shelf for next set of products you want to share.
Still have a question or unable to find a solution, just click here to contact us or drop a mail on