Post Templates

Outfy allows you to create post templates, which you can use to spice up your captions on social media posts. Templates are nothing but use your product and store information and make a caption for your post, which is most relevant and still not monotonous.

Usually when you post on your social media, you try to put a catchy caption to make your post attractive to your potential buyers. However, when you want to automate your posts, using a template is the best way to go for.

You can define a separate template for each of your connected social media network. Each template set can contain a template each for your connected social network.

Also, you can define as many templates as you want.

When you sign up, Outfy creates a set of default templates for you. Default template set contains a default template for each of your connected networks. If you connect more networks, the default template for that network gets automatically added to your default template set.

Templates, Post Templates or Caption templates refer to the same thing in Outfy.

Click on Templates from your left panel to start working with your templates.

Clicking on templates gives you a list of templates you have setup for your posts. You should see a default template in the list, if you haven’t created new templates on your own.

There is a link to edit and delete your templates. If you have only default template, you will not get the button to delete that template.

There is a link on the top to create a new template. Creating a new template or editing an existing one takes you to the same page.

Outfy requires at least on template to create captions for your posts.

Settings on Template Page:

Template Name

Give a meaningful name to your template set. This name is used when you see list of your templates. It can be anything. Please avoid using special characters like @, #, !, coma, etc.

The Template Section

Under template name, there are separate tabs for each of your network connected to Outfy. Each network has it own preview and save button as well.

Template consists of placeholders. Each placeholder is actually replaced by the actual information of the product. There are many placeholders defined by Outfy corresponding to different product and store attributes. Each placeholder has its specific name prefixed by << and suffixed by >>. The placeholders work in the following way:


Outfy converts <<product_title>> with actual name of the product while preparing the caption of your post. For example, if you template is:

Buy <<product_title>> exclusively from us with free shipping!

And your product name is Solid Black Shirt

Then the caption of your post will become Buy Solid Black Shirt exclusively from us with free shipping!

Same applies to the following placeholders:

<<product_description>>, <<product_price>>, <<product_tags>> <<product_url>> is replaced by the URL of product page of your store.

If your store provider allows you to define product tags and you have actually setup product tags on your store, then only <<product_tags>> will be replaced by the actual tags of your products.

<<store_url>> is replaced by the domain name of your store. For example, if your store name is and your template is

Buy <<product_title>> exclusively from us at <<store_url>>

And your product name is Solid Black Shirt Then caption of your post will be Buy Solid Black Shirt exclusively from us at

Sometimes, based on other settings, your product and store URLs may be shortened using google shortner or See the user guide for settings for further details.

<<tag_cloud>> is replaced by the tags defined by you at Outfy’s hashtags section. Please note that not all tags are included in each post, depending upon your settings and network limitations, we choose few hashtags randomly.

<<product_tags>> is different than <<tag_cloud>>. While <<product_tags>> is replaced by the tags defined by you on a product at your store, <<tag_cloud>> is the default tag cloud created by you at Outfy. If you have mapped your categories to store, the template will try to pick the correct tag cloud based on the product category.

In addition to the placeholders defined by Outfy, you are free to include any text in your template. However, make sure not to add any offensive language. Otherwise social networks may block or even suspend your account.

Lastly, if you want certain hashtags to go with each of your post, add them in template and start them with “#” sign. These hahstags will be included in each caption, in addition to the hashtags you have chosen to include using <<product_tags>> or <<tag_cloud>>

Under one template set, you should setup the template for each of your connected network.

Preview Button

Once you setup your template, use the preview button to see what will be actual caption of the post using a sample product shown at the bottom of the page. This product is randomly taken from your store to show the preview.

Check if all looks okay, each placeholder is replaced correctly and you find the overall caption appealing to your followers.

The sample product is selected randomly and on each refresh of the page, you may see a different sample product.

Save Button

Preview of your caption does not save it. So once you are happy with the template and the resultant caption, press Save button to save your caption. From there onwards, all your future posts will use that caption.