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Best Loyalty and Reward Apps for Shopify

Last Updated on October 22, 2026 by Kelina Chakma

Getting customers to make their first purchase is important, but turning them into repeat buyers is key to long-term growth. With more than 93% of businesses worldwide using some form of loyalty or rewards program, these programs have become an important way to encourage repeat purchases, increase customer lifetime value, and build lasting customer relationships.

The best Shopify loyalty apps make it easy to reward customers with points, discounts, VIP perks, and referral bonuses without building a program from scratch.

In this guide, we compare eight popular Shopify loyalty apps, covering their key features, pros, cons, and pricing to help you choose the right fit for your store.

What Is a Shopify Loyalty and Rewards App?

A Shopify loyalty and rewards app lets you reward customers for shopping with you and engaging with your brand. Instead of giving everyone the same discount, you build a structured program that pays out for specific actions.

For example, a customer earns points on every order and redeems them for a discount, free shipping or a free product. Many programs also reward referrals, birthdays, account sign-ups, and product reviews.

Common loyalty program features include:

• Points and rewards: Customers earn points and exchange them for benefits.
• VIP tiers: Frequent shoppers unlock better perks as they spend more.
• Referral programs: Existing customers earn rewards for bringing in new shoppers.
• Engagement rewards: Points for actions like writing reviews or creating an account.
• Automated notifications: Reminders about points balances, expiring rewards, and tier progress.
• POS support: Points that work both online and in physical stores.

Why Shopify Loyalty Programs Matter

Customer loyalty plays an important role in increasing repeat purchases and building long-term relationships. The right Shopify loyalty program can encourage customers to return, spend more, and engage with your brand.

Here are some recent brand loyalty statistics that highlight why loyalty and reward apps are worth considering:

• 85% of loyalty program members are more likely to continue doing business with a brand that offers a loyalty program.
• 72% of loyalty program members say these programs make them more likely to spend with a brand.
• Active buyers place 57.6% more orders and spend 69.2% more than new buyers.

These statistics show why Shopify merchants should focus on customer retention alongside customer acquisition. The best loyalty and reward apps for Shopify make it easier to offer points, referrals, exclusive perks, and redeemable rewards. Choose an app that keeps earning and redeeming rewards simple, so customers have a clear reason to return. 

8 Best Loyalty and Reward Apps for Shopify 

We ranked these apps based on their Shopify App Store ratings, review counts, pricing, free-plan features, and Shopify integration. Each app offers different benefits, making it easier to find the right fit for your store’s loyalty goals, budget, and customer retention needs. 

Quick Comparison Table

1. BON Loyalty: Best for International and Multilingual Stores

Rating: 5.0 

Best for: Stores selling internationally and small stores that want a generous free plan.

BON Loyalty is a Shopify-native app with points, VIP tiers, and referrals. Its standout strength is language support: it covers 250+ languages, which makes it a natural pick if your customers shop in different countries.

Best for: Stores selling internationally and small stores that want a generous free plan.

Key features:

• Earning rules, including purchases, birthdays and social actions
• Referral program with anti-cheat protection and multi-step rewards
• VIP tiers and a branded loyalty page
• 250+ language support for widgets and emails
• POS rewards for in-store customers
• Customizable widget, emails and banners

Pros:

• Excellent ratings and fast, well-reviewed customer support
• Strong multilingual support for global stores
• Free plan covers up to 250 orders per month
• Quick setup, even for non-technical merchants

Cons:

• No subscription-based paid memberships
• Fewer checkout touchpoints than retention-focused platforms
• Some merchants report the widget interfering with mobile navigation
• VIP tiers and advanced integrations sit on higher-priced plans

Pricing: 

Starter: $15/month, for new stores launching their first loyalty program.

Basic: $29/month, for growing brands selling online and in-store.

Growth: $129/month, for brands looking for advanced loyalty features, VIP tiers, and membership experiences.

Plus: Custom pricing, contact sales for advanced customization, API access, and dedicated support.

2. Appstle Loyalty & Rewards: Best for Budget-Conscious Stores

Rating: 5.0 

Best for: Budget-conscious stores looking to launch a loyalty program with flexible rewards and referral features.

Appstle Loyalty Program and Rewards helps Shopify merchants build customer loyalty with points, store credits, referrals, VIP perks, and more. It supports multiple languages and currencies, integrates with Shopify POS, and offers 24/7 customer support.

Key features:

• Points-based rewards, store credits, and referral programs
• VIP tiers and customizable loyalty rules on higher plans
• Loyalty pages and customer engagement emails
• Shopify POS integration and omnichannel loyalty management on eligible plans
• Cart and checkout point redemption on higher plans
• Integrations with Appstle Membership and other marketing tools

Pros:

• Free plan available for up to 250 orders per month
• Affordable paid plans with features that scale as your store grows
• Referral rewards included in the free plan
• Supports multiple languages and currencies
• 24/7 customer support

Cons:

• Advanced features such as VIP programs and checkout redemption require higher-tier plans
• Higher order volumes can increase monthly costs
• Some integrations and advanced analytics are available only on higher plans

Pricing:

• Free: $0/month, up to 250 orders per month
• Starter: $10/month, or $96/year; up to 500 orders per month
• Business: $30/month, or $288/year; up to 2,000 orders per month
• Business Premium: $100/month, or $960/year; up to 5,000 orders per month, with an additional $0.015 per extra order

Paid plans include a 14-day free trial. Annual billing saves 20% compared with monthly billing. All prices are in USD.

3. Smile.io

Rating: 4.9 

Best for: Small and growing Shopify stores that want an easy-to-manage loyalty program, as well as larger brands looking for advanced retention features.

Smile.io helps Shopify merchants launch a branded loyalty program with points, rewards, referrals, and VIP tiers. Its easy setup and integrations with popular marketing tools make it a good choice for stores looking to encourage repeat purchases without complex development.

Key features:

• Points and rewards for purchases and other customer actions
• Referral rewards to encourage word-of-mouth marketing
• VIP tiers and exclusive customer perks
• Customizable loyalty pages and a Loyalty Hub
• Loyalty program integration across product pages and checkout
• Integrations with Klaviyo, Judge.me, Gorgias, and other tools

Pros:

• Easy to set up and customize without coding
• Offers points, referrals, and VIP rewards in one platform
• Integrates with popular marketing and customer support tools
• Provides loyalty analytics and performance benchmarks on eligible plans

Cons:

• Advanced features and reporting require higher-priced plans
• Paid plans can be expensive for smaller stores
• Larger brands may need a custom enterprise plan

Pricing:

• Free: Available for stores starting out
• Growth: $199/month, billed monthly; includes up to 2,500 monthly orders and 25 specialized reports
• Smile Plus: $999/month, billed annually; includes up to 7,500 monthly orders and 30+ specialized reports
• Smile Enterprise: Custom annual pricing for enterprise retailers with over $40 million in annual revenue

A free trial is available.

4. Joy Loyalty

Rating: 4.9 

Best for: Growing Shopify stores that want customizable loyalty features, social engagement rewards, and options to expand as order volume increases.

Joy Loyalty helps Shopify merchants build flexible loyalty programs with points, referrals, VIP tiers, and social engagement rewards. It supports online and in-store rewards, Apple and Google Wallet passes, and customizable earning rules, making it suitable for brands looking to grow customer retention.

Best for: Growing Shopify stores that want customizable loyalty features, social engagement rewards, and options to expand as order volume increases.

Key features:

• Points-based rewards and referral programs
• VIP and B2B/wholesale tiers on higher plans
• Automated rewards for social engagement
• Loyalty pages and customizable earning rules
• Shopify POS loyalty extension and wallet passes on eligible plans
• Integrations with Klaviyo, Recharge, Shopify Flow, and other tools
• Analytics, performance reports, and an AI copilot

Pros:

• Flexible loyalty features for different business needs
• Supports social engagement and repeat purchases
• Integrates with popular Shopify tools
• Offers a 14-day free trial on paid plans

Cons:

• Advanced features such as VIP tiers and paid memberships require higher-tier plans
• Additional order fees apply beyond each plan’s included allowance
• The higher-tier plans may be expensive for smaller stores

Pricing:

• Free: Available for up to 250 orders per month
• Essential: $29/month, including 500 orders per month; an additional $15 per 100 orders applies beyond the allowance
• Advanced: $129/month, including 2,000 orders per month; an additional $10 per 100 orders applies beyond the allowance
• Ultimate: $499/month, including 7,000 orders per month; an additional $5 per 100 orders applies beyond the allowance

5. Growave

Rating: 4.8 

Best for: Shopify stores that want to manage loyalty, reviews, referrals, and wishlists from one platform.

Growave combines loyalty rewards, referrals, product reviews, and wishlists in one platform, helping Shopify merchants encourage repeat purchases without relying on multiple separate apps. It also supports VIP tiers, store credit, Shopify POS, and integrations with popular marketing tools.

Key features:

• Loyalty points and referral programs
• VIP tiers and store credit on higher plans
• Product reviews and Google Shopping review integration
• Wishlists with price-drop and back-in-stock alerts
• Shopify POS loyalty features
• Integrations with Klaviyo and other marketing tools
• Custom reward actions and advanced integrations on higher plans

Pros:

• Combines several customer retention tools in one app
• Offers a range of loyalty and engagement features
• Supports Shopify POS and marketing integrations
• Includes a 14-day free trial on paid plans

Cons:

• The range of features may take time to configure
• Advanced customization and integrations require higher-tier plans
• Order-based fees can increase costs as your store grows

Pricing:

• Entry: $15/month, includes 500 monthly orders; $20 for every additional 100 orders
• Growth: $199/month, includes 1,500 monthly orders; $15 for every additional 100 orders
• Plus: $499/month, includes 3,000 monthly orders; $10 for every additional 100 orders
• Unlimited: $999/month, with a fixed price and no order limits

6. Rivo

Rating: 4.7 

Best for: Growing direct-to-consumer Shopify brands that want customizable loyalty features and the flexibility to expand into memberships and other retention tools.

Rivo offers a customizable loyalty and referral platform designed specifically for Shopify brands. It helps merchants encourage repeat purchases through rewards, referrals, cashback, and memberships. With Shopify-native integrations, regular product updates, and 24/7 live chat support, Rivo is a strong option for brands looking to build a loyalty experience around their retention goals.

Key features:

• Points-based loyalty rewards and referral programs
• Customizable loyalty pages and branded customer experiences
• VIP tiers and paid membership options
• Cashback and store credit rewards
• Shopify checkout extensions and developer tools
• Integrations with Klaviyo, Gorgias, Postscript, and other apps

Pros:

• Built specifically for Shopify, with native integrations
• Flexible customization options for growing brands
• 24/7 live chat support
• Developer tools for brands that need more control over their loyalty experience

Cons:

• Some advanced customization and checkout features may require additional setup or Shopify Plus
• Pricing can increase for brands that need a broader retention technology stack
• Not suitable for merchants using platforms other than Shopify

Pricing:

Rivo’s pricing varies by product and the features a business needs. The pricing page currently lists:

• Cashback: Starting at $199/month
• Accounts: Starting at $499/month
• Custom Plan: Custom pricing based on the selected features and requirements

7. Yotpo Loyalty & Referrals

Rating: 4.7

Best for: Shopify stores that want to build a loyalty program and may also need customer reviews and user-generated content solutions.

Yotpo Loyalty & Referrals helps Shopify merchants encourage repeat purchases through customizable rewards, referrals, and VIP tiers. Its loyalty program can be managed without coding, with campaigns designed to increase customer spending and engagement. Businesses can also explore Yotpo’s wider product suite for reviews, user-generated content, and other retention tools.

Key features:

• Customizable points, rewards, and VIP tiers
• Referral campaigns to attract new customers
• More than 20 campaign types to encourage purchases and engagement
• Customer segmentation based on points, referrals, and other activity
• Loyalty analytics and performance dashboards
• Integrations with Shopify Flow, Klaviyo, Recharge, and other tools

Pros:

• No-code loyalty program setup and customization
• Multiple campaign options to encourage repeat purchases
• Analytics to help track customer engagement and program performance
• Can complement Yotpo’s reviews and user-generated content products

Cons:

• Advanced features may require higher-tier plans
• Pricing can increase when adding other Yotpo products
• Some plans require contacting Yotpo for a custom quote

Pricing:

The pricing page shown lists the following plans for Reviews & UGC at a monthly order volume of up to 500 orders:

• Starter: $89/month
• Pro: $169/month
• Premium: Custom pricing
• Enterprise: Custom pricing

8. LoyaltyLion: Best for Data-Driven Loyalty Programs

Rating: 4.6 

Best for: Established Shopify stores and data-driven brands that want more control over loyalty rules, customer segmentation, and retention strategies.

LoyaltyLion helps Shopify merchants build customized loyalty programs that encourage repeat purchases and increase customer lifetime value. It rewards customers for purchases, referrals, reviews, and other actions, while offering VIP tiers and loyalty analytics to help businesses improve engagement. Its integrations and on-site loyalty features make it a strong option for growing brands.

Key features:

• Points-based rewards for purchases, referrals, reviews, and other actions
• VIP tiers with exclusive perks, early access, and free shipping
• Customizable loyalty pages embedded across storefronts, checkout, and customer accounts
• Customer segmentation and loyalty performance insights
• Win-back campaigns to encourage repeat purchases
• Integrations with Klaviyo, Gorgias, Recharge, Attentive, and other tools

Pros:

• Flexible loyalty rules and branded customer experiences
• Analytics to help businesses understand customer engagement
• Supports multiple customer touchpoints
• Integrates with popular marketing and retention tools

Cons:

• Advanced features may require higher-tier plans
• Setup and customization can take more time than simpler loyalty apps
• May be more than smaller stores need

Pricing: Free plan for stores under roughly 400 monthly orders. Paid tiers (Classic, Advanced, Plus) scale with order volume; the Classic plan was listed at $199/month. 

How to Choose the Right Loyalty App for Shopify

Choosing the right loyalty app depends on your store’s goals, budget, and customer needs. Consider these factors before installing an app:

1. Define your goal: Decide whether you want to increase repeat purchases, encourage referrals, or boost average order value. If order value is your priority, explore bundle apps for Shopify. For creator and partner promotions, consider affiliate marketing apps.

2. Start with core features: Look for points, rewards, referrals, and VIP tiers. You can add birthday rewards, memberships, and gamification as your program grows.

3. Check Shopify integration: Ensure the app works with your theme, checkout, Shopify POS, and email marketing tools for a consistent customer experience.

4. Compare the real cost: Check monthly and annual pricing, order limits, additional fees, and features available only on higher-tier plans.

5. Keep rewards easy to use: Customers should be able to check their points and redeem rewards easily. Deloitte found that members belong to eight loyalty programs on average but actively use only five, while 40% forget to redeem their rewards. A dedicated loyalty page can help, and Shopify page builder apps can help you create one that matches your brand.

6. Measure results: Track repeat purchase rates, reward redemptions, referral revenue, and customer lifetime value to understand what works and improve your program over time.

Final Thoughts

The best Shopify loyalty app depends on your store’s size, budget, and customer retention goals. BON Loyalty and Appstle Loyalty & Rewards are worth considering if you want to start with a free or affordable plan, while Smile.io and Joy Loyalty offer flexible options for managing points, referrals, and VIP rewards. If you want to combine loyalty with other retention tools, Growave is a strong option, while Rivo, Yotpo, and LoyaltyLion cater to different customization, engagement, and analytics needs.

Before choosing an app, compare its pricing, order limits, integrations, and available features to make sure it fits your current needs. Start with a simple loyalty program, track how customers respond to your rewards, and expand it as your store grows. A well-designed program can give customers more reasons to return, helping you build stronger relationships and encourage repeat purchases over time.

Frequently Asked Questions

1. What is the best loyalty app for Shopify?

The best app depends on your business needs. BON Loyalty and Appstle Loyalty & Rewards are worth exploring for their free plans and core loyalty features. Smile.io is a good option for managing points, referrals, and VIP tiers, while Growave combines loyalty with reviews and wishlists. Compare their features and pricing to find the right fit for your store.

2. Are there free loyalty and rewards apps for Shopify?

Yes. Several Shopify loyalty apps, including BON Loyalty, Appstle Loyalty & Rewards, Smile.io, Joy Loyalty, and LoyaltyLion, offer free plans or entry-level options. However, free plans may have order limits or restrict advanced features, so check the current plan details before installing an app.

3. How do Shopify loyalty programs work?

Shopify loyalty programs reward customers for actions such as making purchases, referring friends, writing reviews, or creating an account. Customers collect points or other rewards and redeem them for discounts, free products, store credit, or exclusive perks. Merchants can also use VIP tiers to offer additional benefits to their most loyal customers.

4. Do Shopify loyalty apps support referrals and VIP tiers?

Yes. Many loyalty apps support referral programs and VIP tiers, although availability can depend on the plan. Referral programs reward customers for bringing in new shoppers, while VIP tiers offer benefits based on spending, points, or other qualifying activities.

5. Can Shopify loyalty apps work with Shopify POS?

Several loyalty apps support Shopify POS, allowing customers to earn and redeem rewards when shopping in physical stores as well as online. However, POS functionality may be limited to certain plans, so check the app’s integration details before choosing one.

6. How much do Shopify loyalty apps cost?

Pricing varies by app and feature set. Some offer free plans, while paid plans may start at around 10–30 per month. More advanced solutions can cost 100–200 per month or more, depending on order volume, integrations, and customization. Check for additional order fees and annual billing discounts when comparing costs.

7. What features should I look for in a Shopify loyalty app?

Look for features that match your retention goals, such as:

• Points and redeemable rewards
• Referral programs
• VIP tiers and exclusive benefits
• Birthday and review rewards
• Email notifications and marketing integrations
• Shopify POS support, if you sell in person
• Analytics to measure repeat purchases and reward redemption

You may not need every feature when starting out. Choose an app that covers your immediate needs and can scale with your business.

8. Do loyalty programs help increase repeat purchases?

Loyalty programs can encourage repeat purchases by giving customers a reason to return and earn additional benefits. Their effectiveness depends on the value of the rewards, how easy they are to redeem, and how well the program fits your customers’ shopping habits. Monitor repeat purchase rates and reward redemption to understand whether your program is delivering results.