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9 Best Product Review Apps for Shopify

Last Updated on October 16, 2026 by Kelina Chakma

Shoppers can’t touch, try, or hold what they find in your store. They rely on what other buyers say instead. That’s why product reviews are one of the most powerful trust signals in ecommerce, and why a good review app is one of the first tools worth installing on a Shopify store.

The numbers back this up. 98% of shoppers read reviews before making a purchase, making customer feedback an important part of the buying decision.

But with dozens of review apps in the Shopify App Store, choosing one isn’t easy. Some are free and simple, some are built for photo-first stores, and others offer full customer-marketing suites. To make the decision easier, we compared the most popular Shopify review apps based on what store owners care about most: ease of setup, review collection and automation, photo and video support, display options, SEO features, integrations, and pricing.

Below, you’ll find what each app does best, who it suits, and how to choose the right one for your store.

Why Product Review Apps Matter for Your Shopify Store (and What They Can Do)

A review app is more than a box at the bottom of a product page. Used well, it works across your whole sales funnel. Here is what a good one can do for you.

1. Build trust with new visitors

First-time shoppers have no reason to trust a brand they’ve never heard of. Honest ratings from real buyers provide the social proof they need to feel more confident about purchasing. Research from the same Spiegel study shows that most of the lift in purchase likelihood happens within the first ten reviews, so you don’t need hundreds to start seeing an effect. 

2. Increase conversions and order value

Reviews answer the questions shoppers would otherwise abandon the page to ask: Does it fit? Is the quality good? Does it match the photos? Visible star ratings near the product title and the add-to-cart button reduce hesitation at exactly the right moment.

3. Automate review collection

Most sales are never followed by a review unless you ask. Review apps send automated post-purchase emails (and in some cases SMS) at a set time after delivery, often with one-click star ratings, so collecting reviews runs on autopilot.

4. Collect photo and video reviews

Customer photos and videos are social proof that’s hard to fake. They show your product in real homes, on real people, and they make strong content for product pages, email, and social ads. Products that display at least one review show a 76.7% increase in conversions, and photo-rich reviews push that number even higher by giving shoppers a clearer sense of fit, texture, and scale. 

5. Add credibility with verified buyer badges

A verified buyer label shows that a review came from a real purchase. The Spiegel research found that this label alone raised purchase likelihood by around 15%.

6. Improve SEO and search visibility

Many apps add review schema markup so star ratings can appear as rich results in Google search. That can improve click-through rates and bring in more qualified traffic. Fresh customer-written text on product pages also adds unique, keyword-rich content you didn’t have to write yourself, which can support your overall SEO efforts. 

7. Turn feedback into product insight

Reviews tell you what customers love, what confuses them and what keeps breaking. Many apps include filters, tags and analytics so you can spot patterns, fix weak listings and improve products.

8. Power your marketing

Best-in-class apps let you push five-star reviews into Google Shopping, email flows, ads and social posts, so every good review works harder than just sitting on one page.

9 Best Product Review Apps for Shopify: Quick Comparison

1. Judge.me

Rating: 5.0

Best for: Small businesses and merchants who want a feature-rich review solution without a large monthly cost. 

Judge.me is one of the most popular review apps on Shopify, largely because it offers a generous free plan with many of the features smaller stores need. It supports text, photo, and video reviews, automated review requests, review imports, and multiple ways to display reviews throughout your store.

Key features

• Automated review request emails and reminders
• Photo and video reviews
• Review import from other platforms
• Google review snippets and SEO-friendly review schema
• Verified buyer badges
• Review widgets, ratings, and carousels
• Customizable review displays

Pricing

• Free plan available.
• Awesome plan – $15/month

Pros:

• Generous free plan with essential review features
• Supports text, photo, and video reviews
• Easy to set up and use
• Multiple review display options, including widgets and carousels
• Affordable paid plan at $15/month
• Good option for new and growing Shopify stores

Cons

• Free plan includes Judge.me branding
• Advanced customization requires the paid plan
• AI-powered features and additional marketing tools are available on the paid plan
• The range of features may feel overwhelming for stores that only need a basic review widget

Why choose Judge.me?

Its biggest advantage is the balance between functionality and affordability. It can be a practical starting point for a new Shopify store that needs social proof but does not need an enterprise-level review platform.

Best suited for: Shopify stores that prioritize affordability and want a comprehensive review system without paying a high monthly subscription.

2. Loox

Ratings: 4.9

Best for: Stores where visual customer content plays a major role in purchasing decisions.

Loox focuses heavily on visual social proof. Instead of relying only on star ratings and written comments, merchants can use customer photos and videos to show products in real-world situations.

For example, a fashion store can showcase customers wearing its products, while a beauty brand can display customer-created product photos.

Key features

• Photo reviews
• Video reviews
• Automated review requests
• Customizable review widgets
• Review referrals
• Visual social proof
• Product review displays

Pricing

• Beginner: Free
• Convert: Starting at $49.99/month
• Unlimited: $299.99/month

Pros

• Strong focus on photo and video reviews
• Helps build trust through visual customer content
• Includes automated review collection and referral features

Cons

• Advanced features can become expensive for growing stores
• More focused on visual reviews than broader review management
• May offer more features than smaller stores need

Why choose Loox?

A store with strong customer-generated visual content can use reviews as more than a rating system. Customer photos can become part of the shopping experience itself.

Best choice if: Your products benefit from seeing the product in use and you want a visually focused review section.

3. Rivyo 

Ratings: 4.9

Best for: Shopify stores that want an affordable review app with product review imports and customizable displays.

Rivyo is designed to help Shopify merchants collect, manage, and display product reviews without the complexity or cost of larger review platforms. It supports photo and video reviews and can also help merchants import reviews from marketplaces such as AliExpress and Amazon.

Key features

• Product ratings and reviews
• Photo and video reviews
• Import reviews from AliExpress and Amazon
• Automated review request emails
• Customizable review widgets
• Product review management
• Review Q&A
• Review analytics
• SEO-friendly review displays

Pricing

• Indie: $0/month
• Starter: $9/month
• Business: $14/month
• Enterprise: $19/month

The plans increase the limits for review collection, imports, emails, and advanced features such as rewards, Google Shopping integration, AI review summaries, and API integrations.

Pros

• Affordable option for smaller Shopify stores
• Supports photo and video reviews
• Makes importing existing marketplace reviews easier
• Offers customizable review display widgets

Cons

• Not as extensive as larger review platforms
• Advanced features may require a paid plan
• Marketplace-focused features may not be necessary for every store
• Design and customization options may be more limited than premium alternatives

Why choose Rivyo?

Rivyo can be a practical choice for merchants who want to add social proof without paying for a large customer-engagement platform. Its review import tools are particularly useful for stores that already have customer feedback on marketplaces and want to bring that social proof to their Shopify store.

Best choice if: You want an affordable review solution with review imports, photo and video reviews, and straightforward customization.

4. Okendo

Ratings: 4.8

Best for: Growing direct-to-consumer brands that want customizable review displays and more detailed customer insights.

Okendo goes beyond basic star ratings by letting merchants collect useful customer attributes such as skin type, size, or fit. Shoppers can then filter reviews based on the information that matters most to them. It also includes loyalty and referral features for brands that want to turn customer reviews into a broader retention strategy. 

Key features

• Review attributes and filters
• Photo and video reviews
• Customizable widgets that match your brand
• Loyalty and referral tools
• Integrations with email and marketing platforms

Pricing

• Free: Free, up to 50 orders/month
• Essential: $19/month
• Growth: $119/month
• Power: $299/month

Pros

• Highly customizable review displays
• Useful filters and customer attributes
• Supports photo and video reviews
• Integrates with email and marketing tools

Cons

• Higher plans can be expensive for smaller stores
• Advanced features are limited to higher-tier plans
• The feature set may be more than a small store needs
• Pricing increases significantly as order volume grows

Why choose Okendo?

Okendo is a strong option for brands that want more control over how reviews look and more useful information from customer feedback. Review attributes and filters can also help shoppers find reviews from customers with similar needs or preferences.

Best choice if: You want a flexible, brand-friendly review system with detailed shopper filters and customer insights.

5. Yotpo 

Ratings: 4.8

Best for: Established Shopify brands that want reviews alongside broader customer engagement tools.

Yotpo offers more than basic product reviews. Depending on the plan and setup, merchants can use the platform for reviews, visual user-generated content, and other customer engagement activities.

Its broader feature set makes it particularly relevant to brands that are moving beyond a simple review widget and want a more comprehensive customer-content system.

Key features

• Product ratings and reviews
• Photo and video reviews
• Review request campaigns
• User-generated content
• Review widgets
• AI-powered review and display features
• Integrations with other ecommerce tools

Pricing

For 500 monthly orders, Yotpo’s Reviews & UGC plans shown on its pricing page are:

• Starter: $89/month
• Pro: $169/month
• Premium: Custom pricing
• Enterprise: Custom pricing

Pros

• Strong review and UGC capabilities
• Advanced AI-powered features on higher plans
• Supports photo and video content
• Suitable for larger and growing brands

Cons

• More expensive than many standalone review apps
• Advanced features require higher-tier plans
• Premium and Enterprise pricing is not publicly listed
• May be more feature-rich than a small store needs

Why choose Yotpo?

Yotpo can make sense when reviews are part of a larger marketing strategy rather than simply something displayed underneath the product description.

Best choice if: You’re running a growing brand and need advanced review, UGC, and customer-content capabilities.

6. Junip

Ratings: 4.8

Best for: Brands that want a clean, simple review experience with strong email integration.

Junip focuses on a polished storefront look and a straightforward setup. It integrates well with email marketing tools, so you can reuse reviews in campaigns and flows.

Key features

• Review collection and automated requests
• Photo and video reviews
• Klaviyo integration
• Clean, customizable widgets
• Review display across storefronts

Pricing

• Free: $0/month
• Core: $29/month
• Growth: $79/month
• Premium: $299/month

Junip also offers a 7-day free trial on eligible paid plans.

Pros

• Clean and modern review displays
• Easy to set up and use
• Strong integration with Klaviyo
• Supports photo and video reviews

Cons

• Fewer built-in marketing features than larger review platforms
• Advanced tools are limited to higher-priced plans
• Premium pricing may be high for smaller stores
• May not be ideal if you need a broad all-in-one customer engagement suite

Why choose Junip?

Junip is a good option if you want your reviews to look like a natural part of your storefront rather than relying on a complicated review system. Its clean design and email integrations also make it useful for brands that actively collect and reuse customer feedback.

Best choice if: You want a visually polished review app that’s easy to manage and works well with email marketing campaigns.

7. Fera 

Ratings: 4.8

Best for: Stores that want to centralize social proof on product pages.

Fera pairs reviews with photo and video content and Q&A so shoppers can see real customer experiences and get answers before they buy. It’s a good fit for stores that want product pages to provide more information and address common purchase concerns.

Key features

• Photo and video reviews
• Product Q&A
• Review request automation
• Review analytics
• Customizable display widgets
• AI review moderation and replies

Pricing

• Startup: $7/month, billed yearly
• Small: $19/month, billed yearly
• Medium: $69/month, billed yearly
• Semi-Large: $139/month, billed yearly

Fera also offers a 30% saving on annual billing.

Pros

• Combines reviews, photos, videos, and Q&A
• Affordable entry-level pricing
• Supports unlimited reviews on paid plans
• Includes AI-powered review moderation and replies

Cons

• Fewer integrations than some larger review platforms
• Advanced customization is limited on lower plans
• Review request limits vary by plan
• Some stores may need a higher plan as order volume grows

Why choose Fera?

Fera is designed to make social proof a visible part of the shopping experience. By combining reviews, visual content, and Q&A, it can help shoppers find useful information without leaving the product page.

Best choice if: You want an affordable review app that brings reviews, visual content, and Q&A together on your product pages.

8. Stamped.io

Ratings: 4.7

Best for: Stores that want reviews and loyalty working together.

Stamped combines product reviews with loyalty, rewards, and referral programs. It’s a good middle ground for stores that want to reward repeat customers while also collecting customer feedback.

Key features

• Automated review requests
• Photo and video reviews
• Loyalty and rewards tools
• Review and Q&A widgets
• Customizable review displays
• Customer referral programs

Pricing

Pricing varies based on monthly order volume. At 5,000 monthly orders, the Reviews plan costs $199/month. Stamped also offers other products and plans for loyalty and repeat-purchase automation.

Pros

• Combines reviews with loyalty and retention tools
• Supports photo and video UGC collection
• Offers customizable review widgets
• Integrates with tools such as Google and Klaviyo

Cons

• Pricing increases with order volume
• May be more expensive for stores that only need basic reviews
• Loyalty and retention features may be unnecessary for smaller stores
• Advanced features can require higher-priced plans

Why choose Stamped?

Stamped can be a good fit for brands that want to turn customer feedback into a larger user-generated-content strategy rather than treating reviews as a standalone widget.

Best choice if: You want reviews, Q&A, and customer-generated content in one platform.

9. Reviews.io

Ratings: 4.7

Best for: Merchants who want to manage different types of customer reviews from one platform.

Reviews.io supports both product-level reviews and broader company or business reviews. This can be useful for merchants who want to build trust around both individual products and the store itself.

Key features

• Product reviews
• Company reviews
• Photo and video reviews
• Review invitations
• Review widgets
• Google Seller Ratings
• AI-powered review tools
• Review management

Pricing

• Essentials: $29/month, up to 300 review invites
• Start-Up: $79/month, up to 1,000 review invites
• Grow: $175/month, up to 1,000 review invites
• Plus: $500/month, up to 7,500 review invites

Annual billing offers 20% savings.

Pros

• Supports both product and company reviews
• Includes photo and video review collection
• Offers Google Seller Ratings and Rich Snippets
• Advanced plans include AI-powered review tools

Cons

• Higher-tier plans can become expensive
• Some advanced features are limited to higher plans
• The Plus plan may be excessive for smaller stores
• Pricing is based partly on review invite volume

Why choose Reviews.io?

A customer might want to know two different things:

“Is this product good?” and “Is this company trustworthy?”

Reviews.io lets merchants manage both types of feedback in one platform. Its Google integrations, review widgets, and reputation management features can also help businesses turn customer feedback into broader trust signals.

Best choice if: You want product reviews and business-level reputation management in one solution.

How to Choose the Right Review App for Your Store

The best review app depends on your store’s size, budget, product type, and the kind of social proof you want to build.

• Just starting out or on a tight budget? Start with a free or low-cost option such as Judge.me. It offers the essential tools for collecting and displaying reviews without adding much to your monthly costs.
• Selling visual products? Look at photo-first apps such as Loox or Fera. These are useful if customer photos and videos can help shoppers better understand how your products look or are used in real life.
• Want detailed filters and stronger brand control? Okendo is a good choice for stores that need customizable review displays, filtering options, and more control over how customer feedback appears on product pages.
• Need loyalty, SMS, and reviews together? Consider Yotpo or Stamped.io if you want to bring reviews together with other customer engagement and retention tools.
• Heavy on email marketing? Junip is worth considering for stores that want to connect their review collection with their broader marketing workflow and customer communications.
• Care about Google ratings and reputation? Reviews.io can be a strong option if collecting and showcasing feedback across Google and other review channels is important to your store.

Tip: Most apps offer a free plan or trial, so test two or three on your own theme before committing. Check page speed, widget design and how easy it is to import your existing reviews.

How Outfy Complements Review Apps

Product review apps help Shopify merchants collect and display customer feedback, while Outfy can help promote those product reviews across social media.

Outfy lets merchants create, schedule, and automate product content, including product posts, collages, videos, and AI-powered content.Outfy supports integrations with popular review apps such as Judge.me, Fera, and Rivyo, making it easier to connect social promotion with the social proof collected on your store. 

For example, you can use a review app to collect customer feedback and build trust on your product pages, then use Outfy to promote those products and reviews across your social channels.

Review app: Builds trust with customer feedback
Outfy: Promotes products on social media
Shopify store: Converts interested shoppers

Best for: Shopify merchants who want to combine customer reviews with consistent, automated social media promotion.

Pricing

• Free: $0/month
• Essential: $25/month
• Growth: $45/month
• Unlimited: $55/month

The Growth and Unlimited plans include higher automation limits and AI capabilities, while Unlimited offers unlimited automated posts and 1,000 AI credits/month

7 Tips to Get More Reviews After You Install an App

Installing a review app is only the first step. To build a steady stream of customer feedback, you also need to make the review process easy and give customers a good reason to participate. 

1. Time your request well. 

Send it after delivery, not just after purchase, so customers have had a chance to use the product.

2. Make it one click. 

Let customers leave a rating with a simple star tap directly from the review request email.

3. Ask for photos. 

A small incentive, such as a discount on the next order, can encourage customers to share photos. Check each platform’s rules before offering incentives.

4. Don’t hide negative reviews. 

A mix of ratings can feel more authentic than a perfect score, while honest feedback can also help you improve your products.

5. Respond to reviews. 

Replying to both positive and negative feedback shows future buyers that you value customer feedback.

6. Reuse your best reviews. 

Feature strong customer feedback on your homepage, in emails, and across your social media channels. 

7. Automate review-based social content with Outfy.

Once you’ve collected customer reviews, use Outfy to turn your products and social proof into social media content and schedule posts across your connected social channels. This helps you keep promoting your products consistently without having to create and publish every post manually.

Final Thoughts

Product reviews are one of the simplest and most cost-effective ways to build trust, lift conversions and learn what your customers think. The best review app for your store depends on your budget, your products and how much you want to do beyond collecting stars.

Shortlist two or three apps from this list, test them on your own store, and start collecting reviews as soon as possible. You can also pair reviews with other conversion-focused tools, such as Shopify bundle apps, to give shoppers more reasons to buy. Every review you add makes the next sale a little easier.

Frequently asked questions

Does Shopify have a built-in product review feature?

Shopify’s older free Product Reviews app has been discontinued, so most stores now use a third-party review app from the Shopify App Store. [Verify current status before publishing.]

What is the best free review app for Shopify?

Judge.me is the most popular free option, with text, photo and video reviews on its free plan. [Verify plan details before publishing.]

Do review apps slow down my store?

Any app that loads widgets can affect speed. Pick one with lightweight, lazy-loaded widgets and test your store speed before and after installing.

How many reviews do I need before I see results?

Spiegel Research Center data shows the biggest jump comes from the first few reviews, with most of the effect happening within the first ten.

Can I import old reviews from another app?

Most popular apps support CSV import or platform migration. Check this before switching.

Can I use Outfy with a Shopify review app?

Yes. Outfy can complement a review app by helping you promote the products that have customer feedback through scheduled and automated social media content. The review app helps build trust, while Outfy helps keep your products visible across social channels.