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How to customize WooCommerce emails

Last Updated on September 8, 2026 by Kelina Chakma

The emails in WooCommerce notify customers about all order details, from confirmation and payment to shipping and cancellation notifications, as well as refund processing and other important information.

On the other hand, with the right personalization, you can score a 29% increase in open rates and  41% higher click-through rates on average, compared to non-personalized messages.

WooCommerce comes with a set of standard email templates, which are highly customizable. However, the default emails may not always align with your brand’s look and feel and miss critical information that you want to share with customers. In addition, it requires additional effort to view and edit such emails.

So, we will discuss how to customize WooCommerce emails, what you can do without coding, and what requires plugins or even custom development.

Why Customize WooCommerce Emails?

WooCommerce emails keep customers informed through order confirmations, payment notifications, and shipping updates while building trust in your store.

With 93% of users checking email daily, they’re also a valuable opportunity to reinforce your brand and improve the customer experience.

Customizing your WooCommerce emails can help you:

• Strengthen your brand identity by adding your logo, brand colors, fonts, and styling.
• Improve readability by organizing order details and important information in a clear format.
• Provide helpful information such as customer support details, return policies, shipping instructions, or links to your store.
• Create a more professional customer experience with emails that match the look and feel of your website.
• Improve post-purchase communication by making order updates and next steps easier for customers to understand.
• Build customer trust and recognition by maintaining consistent branding across your website, emails, and other customer touchpoints.

For example, instead of using the default WooCommerce order confirmation, you can add your store logo, brand colors, personalized messaging, and custom footer text to make the email feel like a natural extension of your online store. 

What WooCommerce Emails Can You Customize?

WooCommerce includes several automated transactional emails that keep customers and store administrators updated about orders, payments, and account activity. 

You can manage these emails from WooCommerce > Settings > Emails.

Common WooCommerce emails include:

You can customize the subject, heading, content, branding, colors, and overall email design. Extensions may also add their own customizable emails. 

Your emails should match your store’s overall look and feel. Choosing one of the best WooCommerce themes can also help keep your website and email branding consistent. 

How to Customize WooCommerce Emails Without Coding

WooCommerce provides you with a set of default options that enable you to make several changes without writing a single line of code. 

Step 1: Open WooCommerce Email Settings

From your WordPress dashboard, go to:

WooCommerce > Settings > Emails

You’ll see a list of the available WooCommerce emails.

Step 2: Choose an Email to Customize

Click Manage next to the email you want to edit, such as Processing order.

Depending on the email, you can customize elements such as:

• Email subject
• Email heading
• Additional content

After making your changes, click Save changes.

Step 3: Customize the General Email Appearance

WooCommerce also provides general settings that control the overall look and branding of your emails.

Go to:

WooCommerce → Settings → Emails → Email sender options

Under Email sender options, you can customize:

From name: The name customers see when they receive an email from your store.

From address: The email address WooCommerce uses to send your store’s emails.

You’ll also find the Email template section, where you can customize the visual appearance of your emails. Depending on your WooCommerce setup, you can adjust elements such as:

• Header image or logo
• Footer text
• Base color
• Background color
• Body background color
• Body text color

These settings make it easy to give your WooCommerce emails a more professional and consistent appearance while keeping them aligned with your store’s branding, all without editing code.

Customize WooCommerce Emails With a Plugin

If WooCommerce’s default settings don’t give you enough design control, a WooCommerce email customizer plugin can make the process much easier.

These plugins typically provide drag-and-drop builders that allow you to visually create and edit email templates without writing code.

Some popular options include:

Some popular options include:

• Email Customizer for WooCommerce
• YayMail
• Kadence WooCommerce Email Designer
• Mailonix – Email Template Customizer for WooCommerce
• EmailKit 

The exact steps may vary depending on the plugin you choose, but most WooCommerce email customizer plugins follow a similar setup process.

Step 1: Install and Activate the Plugin

From your WordPress dashboard, go to Plugins → Add New Plugin and search for your preferred WooCommerce email customizer.

Click Install Now, followed by Activate.

If you’re using a premium plugin, you may need to download it from the plugin provider and upload it through Plugins → Add New Plugin → Upload Plugin.

Step 2: Open the Email Customizer

After activating the plugin, open its email customization section from your WordPress dashboard.

Depending on the plugin, you may find it under WooCommerce, Email Customizer, Settings, or a dedicated plugin menu.

Step 3: Choose an Email Template

Select the WooCommerce email you want to customize, such as Order Processing

Most visual email builders allow you to:

• Drag and drop elements such as text, images, buttons, order details, and social icons.
• Edit content, fonts, colors, spacing, and other design settings.
• Use shortcodes, placeholders, or dynamic fields to display customer and order information automatically.
• Preview the email before sending it.
• Check how the email looks on desktop and mobile devices.
• Send a test email to verify the design and content.

Step 4: Customize Other Email Templates

Once you’ve finished customizing one email, repeat the process for the other templates you use.

Common WooCommerce emails include:

• New Order
• Order On-Hold
• Order Processing
• Order Completed
• Order Refunded
• Customer Invoice
• New Account
• Reset Password
• Customer Note

Customizing multiple templates helps create a consistent and professional experience across all of your customer communications.

When Should You Use a Plugin?

A plugin is a good choice when:

• You want a visual email builder
• You don’t know PHP or HTML
• You want to create highly branded emails
• You need additional design elements
• You want to customize multiple email templates quickly

Before installing a plugin, check whether it is compatible with your WooCommerce and WordPress versions.

You should also review its update history, ratings, support options, and whether it is actively maintained.

WooCommerce Email Customization Best Practices

Customizing your emails isn’t just about making them look better. Your goal should be to make them useful, recognizable, and easy to read.

1. Keep Your Branding Consistent

Use your store’s logo, colors, typography, and tone of voice consistently across your website and emails.

2. Make Emails Mobile-Friendly

Many customers read emails on their phones. Use:

• Short paragraphs
• Readable text
• Clear buttons
• Simple layouts
• Proper spacing

Always test your emails on mobile devices.

3. Make Important Information Easy to Find

Customers should be able to quickly find details such as their order number, shipping information, and support details. Use clear headings and spacing to organize the content.

4. Don’t Overdesign Transactional Emails

Keep transactional emails functional and easy to navigate. Avoid excessive animations, large images, or complicated layouts that could distract from important order information.

5. Include Customer Support Information

Make it easy for customers to contact you by including your support email, help center, or contact page where appropriate.

6. Test Before Sending

Send test emails and check them on desktop, mobile, Gmail, Outlook, and Apple Mail. Look for broken layouts, missing images, incorrect links, and formatting issues.

For more ways to improve your WooCommerce email campaigns, check out these WooCommerce email marketing tips. 

Common WooCommerce Email Customization Mistakes

Editing WooCommerce Plugin Files Directly

Never modify the WooCommerce plugin files directly. Your changes can be lost when WooCommerce is updated.

Adding Too Much Content

Keep transactional emails focused on the customer’s immediate needs instead of turning every notification into a marketing newsletter.

Ignoring Mobile Users

A design that looks good on desktop may be difficult to read on a phone. Always test your emails across different screen sizes.

Forgetting to Update Custom Templates

If you’ve overridden WooCommerce email templates, check them after WooCommerce updates to make sure they remain compatible and don’t become outdated.

Final Thoughts

Customizing WooCommerce emails helps create a more professional and consistent customer experience. WooCommerce settings let you change subjects, headings, colors, logos, and footer content, while plugins offer more advanced design options.

Keep your emails clear, mobile-friendly, useful, and on-brand, and always test them before sending. Well-designed emails can strengthen your brand and improve post-purchase communication.

If you want to go beyond transactional emails, check out our guide to the best email marketing plugins for WooCommerce to explore tools for broader email marketing campaigns.

Frequently Asked Questions

1. How do I customize WooCommerce emails?

You can customize WooCommerce emails from your WordPress dashboard by going to WooCommerce → Settings → Emails. Select the email you want to edit and click Manage. You can then modify available settings such as the subject, heading, and additional content.

For more advanced customization, you can use a WooCommerce email customizer plugin or override email templates using code.

2. Can I customize WooCommerce emails without coding?

Yes. WooCommerce includes several built-in email customization options that don’t require coding. You can change your email sender information, logo or header image, colors, footer text, subject lines, headings, and other available settings.

If you want complete control over the layout, a drag-and-drop email customizer plugin can provide additional options without requiring technical knowledge.

3. How can I add my logo to WooCommerce emails?

Go to WooCommerce → Settings → Emails and look for the Email template settings. Depending on your WooCommerce version and configuration, you can add a header image or logo and customize other visual elements such as colors and footer text.

4. Can I change the WooCommerce email subject and heading?

Yes. Open WooCommerce → Settings → Emails, select the email you want to customize, and click Manage. You can edit the available Subject, Email heading, and Additional content fields.

5. How do I change the colors of WooCommerce emails?

WooCommerce provides email template settings where you can customize elements such as the base color, background color, body background color, and body text color. These options can be found under WooCommerce → Settings → Emails.