How to Add Video to Etsy Listing: Requirements, Tips & Examples
Last Updated on August 31, 2026 by Himanshu Rawat
Product photos help shoppers understand what you sell, but sometimes a photo isn’t enough. A short video can show your product from different angles, demonstrate how it works, or give buyers a better idea of its size, texture, and details.
Etsy allows sellers to add up to 2 videos to each listing, with each video being 5–15 seconds long. This gives you a quick way to showcase your product in action and help shoppers feel more confident before making a purchase.
In this guide, we’ll explain how to add a video to an Etsy listing, what to include in your video, and how to create listing videos that make your products more appealing.
Why Add a Video to Your Etsy Listing?
A listing video can give shoppers information that static photos cannot. According to Wyzowl, 89% of consumers say a video has convinced them to buy a product or service, showing how effective video can be in influencing purchasing decisions.
For Etsy sellers, you can use a listing video to:
- Show your product from multiple angles: Give shoppers a more complete view of your product than a single photo can provide.
- Demonstrate how a product works: Show how an item functions, opens, moves, or is assembled so buyers know what to expect.
- Highlight details and quality: Capture textures, finishes, stitching, materials, colors, and other details that may be difficult to see in photos.
- Give customers a better sense of size: Show the product next to everyday objects or in use to help shoppers understand its actual scale.
- Demonstrate how to use or wear the product: Show how clothing fits, jewelry looks when worn, or how a product is used in everyday situations.
For example, a jewelry seller can show how a necklace catches the light, a clothing seller can demonstrate the fabric’s movement, and a handmade seller can show the details of a product from multiple angles.
- Showcase your handmade process: Give shoppers a behind-the-scenes look at how you create, package, or finish your products.
- Build buyer confidence: A clear, realistic video can help shoppers better understand what they’re buying and feel more confident about their purchase.
Etsy Listing Video Requirements in 2026
Before uploading a video, make sure it meets Etsy’s requirements. Preparing your video correctly can help you avoid upload errors and ensure it looks good on your listing.
Etsy video requirements at a glance
For the best results, consider exporting your video in 1080p and keeping the file comfortably below the maximum file size.
Supported aspect ratios
Etsy supports videos within an aspect ratio range of 2:1 to 1:2. Some common formats include:
- 1:1 square: 1080 × 1080
- 4:5 portrait: 1080 × 1350
- 9:16 vertical: 1080 × 1920
Choose the format that best suits your product and the way you want it to appear on mobile devices.
Keep your video short
Etsy listing videos are designed to be brief. A 5–15 second video is long enough to demonstrate your product without overwhelming shoppers.
If your video is longer than the allowed duration or exceeds the file-size limit, you may encounter an upload or processing error.
How to Add Video to an Etsy Listing
Adding a video through Etsy’s Shop Manager is straightforward.
Follow these steps:
Step 1: Open Etsy Shop Manager
- Go to Etsy.com and sign in to your seller account.
- Click your profile icon and open Shop Manager.
Step 2: Open your listings
From the Shop Manager dashboard, click Listings in the left-hand menu.
- Find the listing where you want to add a video.
- Click the Edit or pencil icon to open the listing editor.
Step 3: Find the Photos and video section
Scroll through the listing editor until you reach the Photos and video section.
This is where Etsy lets you manage the visual content associated with your listing.
Step 4: Add your video
- Look for the Add a video option or video placeholder.
- Click it and select the video file from your computer.
For the smoothest experience, use a video that already meets Etsy’s recommended specifications, such as an MP4 or MOV file in 1080p.
Step 5: Wait for the video to process
After uploading your video, Etsy needs to process it.
Processing may take a few minutes. Avoid repeatedly uploading the same file while it is processing.
Step 6: Preview your listing
Once the video has been processed, check how it appears with your listing photos.
Pay particular attention to:
- Whether the product is clearly visible
- Whether the video is properly framed
- Whether important details are easy to see
- Whether the opening seconds immediately show the product
- Whether the video looks good on a smaller mobile screen
Step 7: Save your changes
Click Save to apply the changes.
Then open the live listing and check that the video appears and plays correctly.
Can you add a second video?
Yes. Etsy allows up to two videos per listing.
If you use two videos, avoid making them repetitive. Instead, use each video for a different purpose.
For example:
- Video 1: Show the complete product from different angles.
- Video 2: Demonstrate the product in use or highlight a specific detail.
This gives shoppers more useful information without making your listing feel repetitive.
How to Add Video to an Etsy Listing Using the Seller App
If you manage your Etsy shop from your phone, you can also add a video through the Etsy Seller app.
The exact interface may vary slightly depending on your device and app version, but the general process is:
- Open the Etsy Seller app.
- Go to Listings.
- Select the listing you want to edit.
- Tap Edit listing.
- Scroll to the Photos and video section.
- Tap the video slot or Add video option.
- Select a video from your phone.
- Wait for the upload and processing to finish.
- Tap Save.
Before uploading, make sure the video meets Etsy’s duration, file-size, format, resolution, and aspect-ratio requirements.
What Kind of Etsy Listing Video Works Best?
You don’t need expensive equipment or complicated editing software to create an effective Etsy listing video.
The goal is simple: use a few seconds to show shoppers something they cannot understand as easily from a photograph.
Here are some video ideas you can try.
1. Show a 360-degree view
Slowly rotate your product so shoppers can see it from different sides.
This works particularly well for:
- Jewelry
- Ceramics
- Handbags
- Home decor
- Shoes
- Handmade objects
2. Demonstrate the product in use
Show the product doing what it was designed to do.
For example:
- Open a handmade journal
- Wear a necklace or bracelet
- Light a candle
- Demonstrate a kitchen tool
- Show how a bag is opened
- Display a piece of clothing being worn
This helps customers imagine themselves using the product.
3. Use close-up shots
Move the camera closer to show details that might be difficult to see in your main product photos.
You can highlight texture, stitching, engraving, patterns, finishes, or other unique features.
4. Show the packaging
If presentation is an important part of your product, consider showing how it arrives.
This can be especially useful for:
- Gifts
- Handmade products
- Personalized products
- Jewelry
- Wedding products
A quick packaging shot can help shoppers understand what they can expect when their order arrives.
5. Show the product’s size
Give shoppers a visual reference for the product’s actual size.
For example, place a small item beside your hand or another familiar object.
This can help prevent confusion when a product looks larger or smaller in photographs than it actually is.
Tips for Creating Better Etsy Listing Videos
Uploading a video is only the first step. The quality and content of the video also matter.
1. Keep It Focused on the Product
Avoid unnecessary introductions or unrelated footage.
Show shoppers exactly what they need to know about the product.
2. Use Good Lighting
Poor lighting can make even a high-quality product look unappealing.
Whenever possible, use natural light or consistent lighting that clearly shows the product’s colors and details.
3. Keep the Camera Steady
Shaky footage can make your product difficult to see.
Use a tripod or place your phone on a stable surface when recording.
4. Show Multiple Angles
Don’t show the same view throughout the video.
Move around the product or rotate it so shoppers can see details that aren’t obvious from the main photo.
5. Demonstrate the Product
If the product has a function, show it in action.
For example, if you’re selling a bag, show it being opened and used. If you’re selling jewelry, show how it looks when worn.
6. Make the First Few Seconds Useful
Shoppers may not watch every second of your video.
Start with the most important visual information rather than a long introduction.
Common Problems When Adding Etsy Listing Videos
Sometimes a video may not upload or display as expected.
Here are some things to check:
Video Won’t Upload
Check that your video meets Etsy’s current technical requirements, including its file format, size, length, and resolution.
If necessary, export the video again using a compatible format.
Video Looks Blurry
A low-resolution original or excessive compression can reduce video quality.
Record your video at a good resolution and avoid repeatedly compressing the file before uploading.
Product Is Cut Off
This can happen when the video has an unsuitable aspect ratio or the product is positioned too close to the edge.
Keep the product centered and leave some space around it when recording.
Video Doesn’t Represent the Product Clearly
Avoid using generic promotional footage.
Your listing video should show the actual product customers will receive whenever possible.
How Outfy Can Help You Create Product Videos
Creating a product video for every Etsy listing can be time-consuming, especially if you have a large catalog or don’t have much experience with video editing.
Outfy’s AI-powered video can help you create engaging product content with less effort.
With Outfy, you can:
- Create AI UGC videos: Turn your product into natural, social-media-style videos without having to film and edit everything yourself.
- Get AI video inspiration: Discover creative ideas for showcasing your products, highlighting features, or demonstrating how they can be used.
- Repurpose your content: Use your product videos beyond Etsy to promote your products on platforms like Instagram, Facebook, Pinterest, and TikTok.
Whether you need inspiration for your next product video or want to create engaging content faster, Outfy can help you get more from your product content.
Final Thoughts
Adding a video to your Etsy listing is a simple way to give shoppers a better understanding of your product before they buy. A short, focused video can show details, demonstrate how a product works, or give buyers a more realistic sense of its size, quality, and appearance.
The key is to keep your video clear, product-focused, and useful. And if creating videos for multiple listings feels time-consuming, tools like Outfy can help you create AI-powered product videos and find new content ideas faster.
Frequently Asked Questions
1. How many videos can I add to an Etsy listing?
Etsy allows sellers to add up to two videos per listing. You can use them for different purposes, such as showing the product from multiple angles in one video and demonstrating it in use in another.
2. How long can an Etsy listing video be?
An Etsy listing video must be 5–15 seconds long. Keeping it around 10–12 seconds can give you enough time to showcase the product while keeping the video concise.
3. What format should an Etsy listing video be?
The blog recommends using MP4 or MOV, with a resolution of 1080p or higher when possible. Etsy supports aspect ratios between 2:1 and 1:2.
4. Can Etsy listing videos have sound?
Etsy listing videos are displayed muted, so your video should communicate the important product information visually rather than relying on audio.
5. What should I show in my Etsy listing video?
Focus on something shoppers cannot easily understand from photos. You can show the product from different angles, demonstrate how it works, highlight details and textures, show packaging, or provide a visual reference for its size.
AI-Powered Social Media Marketing for Online Stores
Automated Viral Reels, Shorts, Videos, Stories, Promotions, Reviews. 5X more engagement and sales