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5 best translation apps for Shopify

Last Updated on October 15, 2026 by Kelina Chakma

Selling to customers in other countries is one of the fastest ways to grow a Shopify store, but only if shoppers can actually read what you sell. A visitor who can’t understand your product descriptions, shipping policy, or checkout is far more likely to leave than buy.

A Shopify translation app fixes that. It translates your products, collections, menus, and policy pages, and (with the right setup) helps those translated pages show up in Google in other countries.

The catch is that these apps differ a lot in pricing models, and how much of your store they can translate. We compared 5 of the most popular options so you can choose quickly.

How We Compared These Apps

We evaluated each Shopify translation app based on the features that help merchants reach international customers and grow their stores.

• Translation quality and control: We looked at whether apps offer AI or machine translations, manual editing, and glossary controls to maintain consistent product terminology and brand voice.
• Multilingual SEO: We checked support for translated URLs, hreflang tags, meta titles, meta descriptions, and indexable translated pages. These features help search engines understand which language version to show to users in different markets.
• Content coverage: We considered how much of a Shopify store each app can translate, including product descriptions, collections, navigation, theme text, and content from third-party apps such as review widgets and page builders.
• Pricing and scalability: We compared free plans, subscription costs, and usage limits, including pricing based on word count, product count, or the number of languages. These details matter because translation costs can increase as your catalog expands.

Shopify Markets compatibility and setup: We assessed how easily each app works with Shopify Markets, supports different regional storefronts, and helps merchants manage languages and currencies without complicated configuration.

Merchant ratings and user feedback: We considered Shopify App Store ratings and merchant reviews to understand user satisfaction, ease of use, support quality, and reported limitations. Ratings provide useful context, although they do not guarantee the same experience for every store.

Real-World Example: How Transformer Table Grew International Sales

Furniture brand Transformer Table used Shopify Translate & Adapt to localize its store into different languages, alongside Shopify’s international sales tools and local-currency checkout.

After moving to Shopify Plus, the brand increased the share of annual revenue from international sales from 3% to roughly 20%. It also surpassed $100 million in annual sales and reported a 2x conversion rate compared with its pre-Shopify Plus setup.

This example shows how translation can support international expansion when combined with localized checkout and broader ecommerce improvements. However, these results reflect multiple changes, not the translation app alone.

The 6 Best Shopify Translation Apps Compared

The best Shopify translation app depends on your store size, budget, and international growth goals. The table below compares six popular options by their Shopify App Store ratings, starting prices, and key strengths to help you narrow down your choices.

1. T Lab – AI Language Translate

Rating: 4.9 stars 

Best for: Growing stores that need flexible translation features and predictable pricing.

T Lab – AI Language Translate helps Shopify merchants translate their stores using manual, bulk, and AI-powered translation tools. Its pricing is based on content limits, such as products, collections, and articles, rather than word counts, making it easier to estimate costs as your store grows.

The app also supports image and third-party app translations, helping merchants create a more consistent shopping experience across different languages.

Key Features

• AI and manual translations: Translate store content automatically or review and edit translations manually.
• Bulk translation: Translate large amounts of content without updating each product individually.
• AI Autopilot: Automatically translate new or updated content on eligible plans.
• Image and app translations: Translate images and supported third-party app content.
• Glossary: Maintain consistent terminology across your store.
• Multiple AI engines: Use translation engines such as DeepL, Google, and ChatGPT, with API-key options on supported plans.
• Multi-currency support: Add multiple currencies on higher-tier plans to support international shoppers.

Pricing

T Lab offers four plans, with monthly and annual billing options:

• Free: $0, AI translations for 500 products, 20 collections, and 20 articles, with one language for AI translation.
• Pro: $11.99/month or $119.90/year, AI translations for 3,000 products, 500 collections, and 500 articles, with five AI-translated languages.
• Business: $29.99/month or $299.90/year, AI translations for 7,000 products, 2,000 collections, and 2,000 articles, with 10 AI-translated languages.
• Premium: $59.99/month or $599.90/year, Unlimited AI translations using your own translation engine API key, with free AI translations for 20 languages.

All plans include manual translation features, while higher tiers add larger content limits, more languages, and advanced functionality.

Pros

• Highly rated by Shopify merchants.
• Free plan available for smaller stores.
• Pricing based on content limits rather than word counts.
• Supports image and third-party app translations.
• Offers multiple translation engines and advanced features on higher plans.

Cons

• AI translation limits vary by plan.
• Automatic translation features require an eligible plan.
• Premium AI translation requires your own translation engine API key.
• Growing stores may need to upgrade as their product catalog expands.

Our take: The best balance of price, features, and merchant satisfaction for most growing stores. 

2. GTranslate

Rating: 4.7 

Best for: Stores looking for affordable automatic translation across multiple languages.

GTranslate helps Shopify merchants make their stores accessible to international customers through automatic website translation. It uses proxy technology on supported plans, allowing it to translate content from third-party apps, such as review widgets and trust badges, that may be missed by other translation tools.

Its free plan is useful for basic translation, while paid plans add features such as translation editing, search engine indexing, and translated URLs. This makes it an option for merchants who want to start with automatic translation and upgrade as their international SEO needs grow.

Key Features

• Automatic translation: Translate store content into multiple languages with minimal setup.
• Third-party app translation: Proxy-based translation helps localize supported app content, including review widgets and trust badges.
• Language selector: Add a customizable language switcher so visitors can choose their preferred language.
• Translation editor: Edit machine-generated translations on eligible paid plans.
• SEO support: Paid plans offer features such as search engine indexing and URL translation.
• Broad language coverage: Supports numerous languages, making it easier to reach customers in different markets.

Pricing

GTranslate offers a free option and several paid plans, with the pricing shown below based on its monthly billing options.

• Free: $0/month- Machine translation with all languages and unlimited words.
• Custom: $12/month- Adds features such as AI translation, commercial use, search engine indexing, and translation editing. URL translation is not included.
• Startup: $25/month- Includes all languages, AI translation, unlimited words and pageviews, search engine indexing, and translation editing.
• Business: $35/month- Adds URL translation alongside the features available in the lower tiers.
• Enterprise: $50/month- Includes the Business features with additional options for larger stores.

Check the current plan details before subscribing, as feature availability may vary.

Pros

• Affordable entry-level pricing.
• Supports a wide range of languages.
• Can translate supported third-party app content.
• Easy to set up for basic multilingual browsing.

Cons

• Free-plan translations are not indexed by search engines.
• Translation editing and advanced SEO features require a paid plan.
• Machine translations may need corrections to maintain accuracy and brand voice.
• Compatibility and support may vary depending on the store’s setup.

Our take: A good budget choice for making your store understandable to visitors. Upgrade if you want translated pages to rank in Google. 

3. Transcy

Rating: 4.5

Best for: Stores that want translation, currency conversion, and geolocation in one tool.

Transcy helps Shopify merchants create a localized shopping experience for international customers. It combines AI-powered translations with currency conversion and location-based detection, allowing shoppers to view store content in their preferred language and currency. It also supports SEO features such as translated URLs and hreflang tags to help search engines understand localized pages.

Key Features

• AI-powered translation: Supports 147+ languages using translation engines such as OpenAI, DeepL, and Gemini.
• Currency conversion: Converts prices across 169+ currencies to make shopping easier for international customers.
• Automatic detection: Detects a visitor’s location and displays the appropriate language and currency.
• SEO localization: Supports translated URLs, hreflang tags, and translated meta tags.
• Image translation: Helps localize images and visual content for different markets.
• Third-party app translation: Translates supported content from other apps integrated into your Shopify store.
• Glossary and automation: Offers tools for consistent terminology and automated translation on eligible plans.

Pricing

Transcy offers different plans based on the size of your business and its localization needs. The pricing below reflects the plans shown on its pricing page, with annual billing selected and a 20% discount.

• Newcomers: 11.90–23/month.
• Continental: $55/month, billed annually at $660. Supports 15 languages and currencies, up to 300 products, 200 brand and technical terms, and scheduled automatic translations.
• Cross-Border: $79/month, billed annually at $948. Supports 50 languages and currencies, up to 1,500 products, 500 brand and technical terms, real-time content updates, and dedicated onboarding.

Both Continental and Cross-Border include AI translation or the option to use your own API key, SEO-friendly URLs, and translations that remain in Shopify.

Pros

• Combines translation, currency conversion, and geolocation in one dashboard.
• Large review base and support for numerous languages and currencies.
• Includes image and third-party app translation features.
• Offers automation and SEO tools for international stores.

Cons

• Advanced features and higher product limits require more expensive plans.
• Costs can increase as your store expands into more markets.
• Translations may still need manual review for accuracy and brand consistency.

Our take: A strong all-in-one pick if currency localization matters as much as language. Check plan limits carefully before you scale. 

4. Weglot

Rating: 4.5 

Best for: Brands that prioritize multilingual SEO, team collaboration, and professional translation.

Weglot is a translation platform that helps Shopify merchants create multilingual storefronts with minimal manual work. It automatically translates website content and provides tools to review, edit, and refine translations. It also supports translated URLs, metadata, and hreflang tags to help search engines understand different language versions of your store.

Weglot works with several website platforms, making it a flexible option for businesses that may expand or migrate in the future. Its visual editor, glossary rules, and professional translation services are particularly useful for brands that want greater control over translation quality.

Key Features

• Automatic translation: Uses translation engines such as DeepL, Google, and Microsoft to translate website content.
• Visual editor: Review translations directly on your website and make changes in context.
• Multilingual SEO: Supports translated URLs, metadata, and hreflang tags.
• Glossary and brand consistency: Set translation rules for specific terms and brand-related language.
• Team collaboration: Manage translations with team members and professional translators.
• Human translation: Order professional translations when greater accuracy or localization is required.

Pricing

Weglot offers several plans based on the number of translated words and languages. The pricing shown below is based on the monthly billing options in its pricing table, excluding VAT where applicable.

• Free: €0/month- 2,000 translated words and one translated language.
• Starter: €15/month- 10,000 translated words and one translated language.
• Business: €29/month- 50,000 translated words and three translated languages.
• Pro: €79/month- 200,000 translated words and five translated languages.
• Advanced: €299/month- 1,000,000 translated words and 10 translated languages.
• Extended: €699/month- 5,000,000 translated words and 20 translated languages.
• Enterprise: Custom pricing for businesses requiring enterprise-grade security, dedicated contracts, and additional support.

Weglot also offers annual billing with two months free. Since pricing depends on translated word counts and language limits, review your store’s content volume before choosing a plan.

Pros

• Provides multilingual SEO features, including translated URLs and hreflang tags.
• Offers a visual editor and useful collaboration tools.
• Supports professional human translation.
• Works across multiple website platforms.

Cons

• Word-based pricing can become expensive for large product catalogs.
• Costs increase as you add more languages or translated content.
• Available features and limits vary by plan.

Our take: Worth the premium if organic traffic from translated pages is central to your growth plan. 

5. Shopify Translate & Adapt

Rating: 4.4

Best for: Small stores adding one or two languages without paying for an app.

Shopify Translate & Adapt is Shopify’s built-in translation app that helps merchants make their stores accessible to international customers. It integrates with Shopify Markets, allowing you to manage translations and adapt store content for different regions. Its native localized URL structure also provides a solid foundation for international SEO.

Key Features

• Automatic translation: Translate store content into up to two languages using Google Translate.
• Side-by-side editor: Compare original content with translations and make manual corrections.
• Additional languages: Add manual translations beyond the automatic translation limit.
• SEO translation: Translate product content, page titles, meta descriptions, and supported metafields.
• Market-specific adaptation: Adjust spelling, terminology, and messaging for different regions.

Pricing

Free. There are no paid plans or subscription fees.

Pros

• Completely free to use.
• Integrates directly with Shopify Markets.
• Easy-to-use editor for reviewing translations.
• Supports important product and SEO content.

Cons

• Automatic translation is limited to two languages.
• No dedicated glossary or image translation features.
• Limited support for third-party app content.
• Machine translations may require manual corrections for accuracy and brand tone.

Our take: The right starting point for stores testing one or two new markets. If you outgrow it, move to a paid app. 

How to Choose the Right Shopify Translation App

Before installing a translation app, consider how your store operates today and what you plan to achieve over the next year.

1. Start with your target markets. Identify the countries you want to reach and the languages your customers actually use. Supporting a few relevant languages well is often more useful than adding many languages without reviewing translation quality.

2. Check translation coverage. Confirm that the app can translate the content you need, including product descriptions, collections, navigation, checkout-related content where supported, and third-party app content. If you use a page builder, explore these Shopify page builder apps to understand your options for customizing your storefront.

3. Review multilingual SEO features. Look for translated metadata, localized URLs, language-specific indexing support, and compatibility with Shopify Markets. Translating a storefront does not automatically guarantee international search visibility.

4. Compare the total cost. Check language limits, translated-word allowances, automatic translation quotas, and any additional charges. A free plan may be enough for a small catalog but less suitable for a growing international store.

5. Test translation quality. Review important product pages in each target language. Pay attention to product names, measurements, shipping information, return policies, and phrases that could sound unnatural when translated literally.

6. Check how updates are handled. If you regularly add products or update descriptions, find out whether the app can translate new or changed content automatically and whether you can review those translations before publishing.

How Outfy Complements Shopify Translation Apps

Translation apps help localize your Shopify storefront, including supported product pages and other store content. Outfy complements these tools by helping merchants promote their products through social media content.

Translating your Shopify store is an important step toward reaching international customers, but your marketing content matters too. Outfy helps Shopify merchants create and automate social media posts to promote their products across connected social networks.

With multilingual options for content creation, merchants can tailor social media captions to different language preferences and make their product promotions more relevant to international audiences.

Key Features

• Multilingual content options: Create social media content using supported languages.
• Automated product promotion: Schedule and publish product posts through Outfy’s automation features.
• AI-powered content creation: Use AI tools to help create captions and promotional content.
• Multiple content formats: Create product posts, videos, collages, and other supported promotional content, depending on your plan.
• Social media scheduling: Manage product promotions across connected social channels from one platform.

Best for: Shopify merchants who want to create and publish social media content in different languages.

Final Thoughts: Choosing the Best Shopify Translation App

The best Shopify translation app depends on your budget and international growth goals. Shopify Translate & Adapt is ideal for merchants seeking a free solution, T Lab offers flexible translation features, GTranslate suits budget-conscious stores, Transcy combines translation with currency conversion, and Weglot is a strong choice for multilingual SEO.

Before choosing, compare pricing, language limits, SEO features, and translation quality. Test important product pages to ensure your translations are accurate and natural.

Translation is just one part of international growth. Outfy complements these apps by helping merchants create, schedule, and publish social media content with multilingual options, making it easier to promote products to customers in different markets.

Frequently Asked Questions

What is the best translation app for Shopify?

It depends on your needs. T Lab has the highest rating in this comparison, Translate & Adapt is the best free option, Transcy is best for translation plus currency, and Weglot is best for SEO-focused workflows.

Does Shopify have a free translation app?

Yes. Shopify Translate & Adapt is free. It auto-translates up to two languages and supports manual translations for others.

Can I translate my Shopify store automatically?

Yes. Translate & Adapt, T Lab, Transcy, Weglot, GTranslate, and Langify all offer some form of automatic translation. Review the output before publishing, especially product specs and policies.

Which Shopify translation app is best for SEO?

Weglot and Transcy are popular choices for SEO-focused stores, and Translate & Adapt also provides a strong technical foundation for free. Always confirm that your plan includes translated URLs, hreflang tags, and indexable pages.

Are free translation apps good enough?

For a small store with one or two languages, often yes. But free plans usually limit auto-translation, editing, indexing, or product counts, so check the limits before you rely on one long term.

Will a translation app slow down my store?

It depends on how the app works. Apps that store translations natively in Shopify add little overhead, while proxy-based tools add an extra layer. Test a real product page after installing.

How much does a Shopify translation app cost?

Several apps are free to start. Paid plans typically begin around 12–17 per month and rise with languages, products, or words translated.

Should I use machine translation or human translation?

Use machine translation for speed and scale, then have a native speaker review your most important pages. Weglot offers professional human translation if you want it built in.