Top 8 Etsy Influencers and Creators to Follow in 2026
Last Updated on October 27, 2026 by Kelina Chakma
Have you ever searched for Etsy tips and felt like everyone was sharing the same advice? One creator talks about SEO, another repeats the same listing tips, and before you know it, you’re reading the same thing for the tenth time.
That’s why we’ve put together this list of 8 Etsy influencers and creators who bring something more to the table. They’ve built real shops, shared their experiences, and continued teaching as Etsy’s search, advertising, and AI features have evolved.
Rather than ranking them by popularity, we’ve highlighted what each creator does best and how their advice might help you grow your own shop.
Let’s explore the Etsy creators worth following, what they teach, and what you can learn from their experience to take your shop to the next level.
Etsy 8 Influencers and Creators
Quick Overview: Top Etsy Influencers and Creators
| Etsy Influencer / Creator | Best For | Main Topics |
|---|---|---|
| Emily Odio-Sutton | Print-on-demand and scaling | POD strategies, product selection, Etsy growth |
| Kate Hayes | Beginners | Shop setup, first listings, digital products |
| Aaron Laflin | Digital product businesses | Printables, templates, niche research |
| Starla Moore | Understanding buyers and Etsy search | Buyer psychology, SEO, branding, seasonal trends |
| Taylor Posada | Print-on-demand selling | Product research, niche selection, Etsy growth |
| Lauren & Connor | Real seller experiences | Income stories, growth strategies, business lessons |
| Money With Mak | Digital products and print-on-demand | Product design, niche ideas, online business growth |
| Anji Martin | Social media marketing | Content creation, digital products, online monetization |
Tip: Choose creators based on your current goals. Beginners may prefer step-by-step tutorials, while established sellers may benefit more from specialized advice on SEO, scaling, or marketing.
1. Emily Odio-Sutton: Best for Print-on-Demand and Scaling an Etsy Shop
Connect with Emily Odio-Sutton: Instagram | YouTube
Emily Odio-Sutton, known online as Ecomm Emily, is an Etsy print-on-demand seller and educator who helps aspiring entrepreneurs build and grow their POD businesses. She describes herself as a top 1% Etsy seller and shares educational content about launching and scaling a print-on-demand shop.
Why she’s worth following: Emily focuses on helping beginners understand how to build a print-on-demand business, from getting started to growing sales. Her tutorials and seller insights are particularly useful for those who want to sell products without managing inventory themselves.
What you’ll learn:
- How to start and grow an Etsy print-on-demand shop.
- Strategies for product selection, shop development, and scaling.
- Practical lessons for building a print-on-demand business around your goals.
Best for: Beginners and existing Etsy sellers interested in print-on-demand products and growing their online businesses.
Start with: Explore her YouTube channel for print-on-demand tutorials and Etsy business advice.
Keep in mind: Results vary depending on product demand, competition, pricing, and marketing. Use her strategies as a starting point and adapt them to your own shop.
2. Kate Hayes: Best for Beginner-Friendly Education
Connect with Kate Hayes: Instagram | YouTube
Kate runs a long-running Etsy-focused YouTube channel with her husband Nick. Channel directories list it at several hundred thousand subscribers, making it one of the largest in the Etsy education space. She has also been interviewed about selling digital products on Etsy.
Why she’s worth following: Large channels often attract beginners because the explanations are easier to follow. If you are just opening a shop, her videos help you avoid analysis paralysis and get your first listings live.
What you’ll learn:
- Shop setup and your first listings
- Digital product basics
- General Etsy seller tips in plain language
Best for: New sellers who want approachable, jargon-free videos.
Keep in mind: Subscriber counts come from third-party directories and change often. Use her to build fundamentals, then move to a specialist when you hit a specific bottleneck.
3. Aaron Laflin: Best for Launching a Digital Product Shop
Connect with Aaron Laflin: Instagram | YouTube
Aaron’s profiles describe him as an Etsy coach who helps people launch digital product shops, and he reports 23,000+ Etsy sales. His main product is the Etsy Digital Product Masterclass. His Instagram account has over 180,000 followers.
Why he’s worth following: Digital products work differently from handmade goods. There is no inventory, so your edge comes from niche choice, a clear customer outcome, and a catalog you can expand quickly. His short-form content is built around that idea and is a good source of niche inspiration.
What you’ll learn:
- How to find niches within digital templates instead of competing in the biggest categories
- Why a product that takes a few hours to make can still be a strong listing if the niche is right
- How to structure listings around the buyer’s result
Best for: Anyone starting with printables, templates, planners, or Canva files.
Keep in mind: “Passive income” language is common in this corner of Etsy. Treat income examples as one seller’s results, not a guarantee, and remember digital downloads are also subject to Etsy’s current policies, including its rules on AI-generated work.
4. Starla Moore: Best for Understanding Buyers and the Algorithm
Connect with Starla Moore: Instagram | YouTube
Starla is an Etsy educator and business strategist who describes more than ten years at eRank, the Etsy SEO tool. She runs The Handmade Alphas, a community for handmade business owners.
Why she’s worth following: Many creators talk about keywords. Starla talks about the person typing them. Her angle combines search behavior and buyer psychology, which matters because Etsy rewards listings that earn clicks and sales, not just listings that contain the right words.
What you’ll learn:
- How to read search intent behind a keyword before you write a title
- Branding for makers who sell personal, giftable or emotional products
- How to use data (instead of hunches) to plan seasonal products
Best for: Handmade makers who want to understand why people click and buy.
Start with: Her Handmade Alphas community and eRank’s training content.
Keep in mind: Because she works with eRank, her tool recommendations naturally lean that way. The strategy lessons apply regardless of which research tool you use.
5. Taylor Posada: Best for Print-on-Demand and Etsy Business Growth
Connect with Taylor Posada: Instagram | YouTube
Taylor Posada is a print-on-demand seller and educator who shares advice on building an Etsy business. Her Instagram highlights her journey from leaving a corporate job to selling print-on-demand products online, with over $1 million in reported sales.
Why she’s worth following: Taylor shares insights into building a print-on-demand business, from choosing product niches to working toward that first sale. Her content is useful for aspiring sellers who want to sell products without managing inventory themselves.
What you’ll learn:
- How to research product ideas and identify potential niches.
- How to set up an Etsy shop and build a product catalog.
- Why design quality, pricing, and marketing matter for print-on-demand success.
Best for: Beginners interested in selling T-shirts, mugs, tote bags, wall art, and other print-on-demand products on Etsy.
Start with: Visit her Instagram profile for print-on-demand tips and insights into her business journey.
Keep in mind: Her sales figures reflect her own experience, not guaranteed results. Consider production costs, shipping, Etsy fees, competition, and intellectual property rules before launching products.
6. Lauren & Connor: Best for Real Seller Stories and Etsy Growth Lessons
Connect with Lauren & Connor: Instagram | YouTube
Lauren and Connor are Etsy sellers and content creators who share their experiences building and growing an online business. Their YouTube content includes income breakdowns, practical lessons, and seller stories, including how one teacher built a $119K Etsy business.
Why they’re worth following: Their content goes beyond general Etsy tips by exploring real seller experiences, business decisions, and growth strategies. It’s useful for understanding both the opportunities and challenges of running an Etsy shop.
What you’ll learn:
- Real-world Etsy income stories and business lessons.
- Strategies for growing and managing an Etsy shop.
- Insights from experiments, challenges, and lessons learned along the way.
Best for: Aspiring and established Etsy sellers who want practical advice and realistic insights into building a sustainable business.
Start with: Watch their YouTube video about building a $119K Etsy business for an example of how a seller developed their business.
Keep in mind: Income results vary depending on the products, expenses, market demand, and time invested. Treat individual success stories as learning opportunities rather than guaranteed outcomes.
7. Money With Mak: Best for Print-on-Demand and Digital Product Growth
Connect with Money With Mak: Instagram | YouTube
Makayla Piluso, known as Money With Mak, is an entrepreneur and digital creator who shares educational content about designing and selling products online. Her content focuses on print-on-demand, digital products, and building an online business, with tutorials aimed at helping beginners get started.
Why she’s worth following: Mak combines product creation with practical business and marketing advice. Her content is useful for Etsy sellers who want to explore print-on-demand, discover product opportunities, and learn how to build an online business without managing physical inventory themselves.
What you’ll learn:
- How to get started with print-on-demand and digital products.
- How to explore product design ideas and potential niches.
- How to use online platforms and marketing strategies to grow a product-based business.
Best for: Beginners and aspiring Etsy sellers interested in print-on-demand, digital downloads, and online business growth.
Start with: Explore her YouTube channel for Etsy tutorials, product design ideas, and print-on-demand marketing tips.
Keep in mind: Her content covers broader online business opportunities, not just Etsy. Adapt her advice to your product type, target audience, and business goals.
8. Anji Martin: Best for Social Media Marketing and Digital Product Growth
Connect with Anji Martin: Instagram | YouTube
Anji Martin is a digital creator who shares tutorials on social media marketing, digital products, e-commerce, and online monetization. Her content covers topics such as Facebook monetization, theme pages, and strategies for building an online presence.
Why she’s worth following: Etsy sellers need more than great products to grow their businesses. They also need effective ways to promote their listings, reach potential customers, and build a recognizable brand. Anji’s practical, step-by-step tutorials can help sellers explore social media and digital marketing techniques to support their business growth.
What you’ll learn:
- Social media marketing strategies for promoting products online.
- Ways to explore digital products, e-commerce, and online monetization.
- How to use content and social platforms to build an audience.
Best for: Etsy sellers interested in social media promotion, digital products, and expanding their online marketing skills.
Start with: Explore her YouTube channel for step-by-step tutorials on social media and digital marketing.
Keep in mind: Her content covers broader digital marketing topics rather than Etsy alone. Adapt the strategies to your products, target audience, and Etsy shop goals.
Keep Your Shop Visible Between Learning Sessions
Following the top Etsy influencers and creators can help you learn new strategies for SEO, product photography, branding, and growing your shop. But learning is only half of the journey. The other half is consistently promoting your products and reaching potential buyers, even when you are busy creating products, answering messages, and shipping orders.
That is where Outfy comes in. Outfy helps Etsy sellers promote their products on social media such as Pinterest, Instagram,, and more by turning listings into ready-to-post content and automating the publishing. With Outfy, you can:
- Sync your Etsy listings so product content is built from what you already sell
- Create posts faster with templates, AI-generated captions, and video and collage tools
- Schedule across multiple platforms so your shop stays visible without daily manual posting
- Save time for the work creators teach you to do, like testing listings and improving photos
The creators above teach you what to do. A tool like Outfy helps you keep doing it every week.
Final thoughts
Growing an Etsy shop takes more than creating great products. It requires understanding your customers, improving your listings, building a recognizable brand, and consistently promoting your work. The Etsy influencers and creators featured in this guide offer different perspectives, from SEO and product research to digital products, print-on-demand, and social media marketing.
You don’t need to follow every piece of advice or invest in every course. Start with creators whose expertise matches your current goals, test their strategies, and focus on what works for your shop.
And remember, learning how to grow your Etsy business is only one part of the journey. Consistent promotion matters, too. With tools like Outfy, you can turn your Etsy listings into engaging social media content, schedule posts, and keep your products visible across social platforms while spending more time on your business.
Learn, experiment, stay consistent, and build an Etsy business that works for you.
Frequently Asked Questions
1. Who are the best Etsy influencers to follow in 2026?
Some creators worth following include Emily Odio-Sutton, Kate Hayes, Aaron Laflin, and Starla Moore. They share advice on print-on-demand, digital products, Etsy SEO, and business growth.
2. Which Etsy creators are best for beginners?
Kate Hayes, Emily Odio-Sutton, and Aaron Laflin are good starting points for beginners learning about shop setup, digital products, and print-on-demand.
3. Can Etsy influencers help increase sales?
Yes. Their advice can help you improve listings, research keywords, and promote products. However, results depend on product demand, pricing, competition, and marketing.
4. How do I choose the right Etsy influencer?
Choose creators whose expertise matches your goals, whether that’s Etsy SEO, handmade products, digital downloads, print-on-demand, or social media marketing.
5. How can I promote my Etsy shop consistently?
Share product photos and videos on platforms like Pinterest and Instagram. Tools like Outfy can help you create, schedule, and automate social media posts from your Etsy listings.
