Post templates are the pillars of your social posts and are used as a means to control and beautify them. This is primarily done with the help of a couple of relevant template fields:
- PRODUCT_TITLE refers product title
- PRODUCT_PRICE refers product price
- PRODUCT_TAGS refers product tags
- PRODUCT_URL refers product full url or link
- PRODUCT_DESC refers product description
- TAG_CLOUD refers your hash cloud on Outfy
So wherever the above mentioned fields appear in your template, they’ll be replaced with the actual values of a product during sharing/posting. Additionally you can set the maximum number of hashtags to be added in a post to prevent overloading with hashtags.
Every social network maintains its own template to provide you the maximum level of customization and regulation.
However in case of text overflow (some networks observe character limits for e.g Twitter), Outfy follows a few basic rules while creating the final share/post based on the configured template:
- In case of an entry of URL/link (PRODUCT_URL or any custom url), it is given the highest priority and at least one(first one) is ensured a place in the post
- @mentions/hashtags/links/product price are removed as a whole and not partially stripped
- Line breaks are respected and preserved
- Extra characters are stripped off from the end till they perfectly fit in
As an example, let’s consider a product which has the following attributes:
Title - Antique Gold Wedding Band Diamond Buckle Ring
Price - $ 300.00
URL - https://boylerpf.com/products/antique-gold-wedding-band-diamond-buckle-ring
Tags - #jewellery #gottohave #instafashion #antique #diamond #fashionable #ornament
Now lets assume template for Facebook & Twitter to be the same and as below:
PRODUCT_TITLE
PRODUCT_TAGS
PRODUCT_PRICE
PRODUCT_URL
Outfy tries to construct the post by replacing the above template fields with their actual values and comes up with the following:
Antique Gold Wedding Band Diamond Buckle Ring
#jewellery #gottohave #instafashion #antique #diamond #fashionable #ornament
$ 300.00
https://boylerpf.com/products/antique-gold-wedding-band-diamond-buckle-ring
The above constructed text works perfect for Facebook but exceeds Twitter limit and so the text is reduced based on the basic rules of Outfy and finally comes out to be:
Antique Gold Wedding Band Diamond Buckle Ring
#jewellery #gottohave #instafashion #antique
https://boylerpf.com/products/antique-gold-wedding-band-diamond-buckle-ring
How is it different from earlier creation of posts ?
We would say, its an epic leap. Imagine, earlier you wanted to prefix this static text - ‘Authentic Handmade Stuff. Free worldwide shipping!’ in every post, the only way was to manually add it every time.
Well now, its perfectly in your hands. Just define it in the Post Template in tandem with other fields. It will automatically get included and the golden post will be ready for you the way you actually expect it to be
How does it effect Autopilot users ?
Autopilot users - please pay attention to the new template introduction. This can be quite tricky if you don’t frame up your templates properly especially for Twitter where character limit is a big constraint and text gets stripped off. Add the template fields at the beginning which are important for you.
A few essential tips for constructing your Twitter template
- if you wish to add a few hashtags to every post, we suggest add them in the beginning
- Add static texts at the beginning to ensure that they remain intact and don’t get stripped off. For e.g ‘Free Shipping on all items….’
- If price is a must, you can just start the post as “Priced at only PRODUCT_PRICE …”
Lastly for all other social networks, you are absolutely free to customize and configure the Templates the way you want to!
** Great News! Outfy mobile apps are now fully compatible with Post Templates **