When is the Best Time to Post on Facebook in 2025?

Last Updated on September 5, 2025 by Himanshu Rawat

Facebook is still one of the world’s most-used social media sites, boasting over 3 billion monthly active users. If you’re a person, company, or someone who makes content, knowing when to put stuff on Facebook can help you reach more people, get them to interact, and make your posts more visible. 

But the best time to post can change based on things like who your audience is, where you are, and what kind of content you’re sharing.

Is There a Best Time to Post on Facebook?

There’s a prime time to share content on Facebook, but it’s not the same for everyone. For example: Starbucks tailors their posts based on audience preferences—sharing inspirational content in the morning and fun, seasonal posts in the evening. 

This strategy helps them boost engagement by aligning their content with when their audience is most receptive.

It depends on who you’re trying to reach, what field you’re in, and what you want to achieve. 

Research shows that people interact more with posts at certain hours and on particular days. Keep in mind, though, that these general tips should be adjusted to match when your audience is active and what time zone they’re in to get the best results.

We’ve looked at data from different places to figure out when it’s best to post on Facebook. This gives us a good idea of the most effective times to share stuff. 

You can play around with these findings, as there are lots of ways to get your audience involved that are both fun and make an impact.

When is The Best Time and Day to Post on Facebook?

Posting on Facebook at the right time has a big impact on engagement. Many studies and reviews show patterns that can help you improve your posting schedule. Let’s take a closer look at these general findings:

General Insights 

1. Best Times: Early mornings from 5 AM to 9 AM, especially between 7 AM and 10 AM on weekdays. Mid-morning to noon is consistently strong, too. Early morning posts perform well due to less competition and users checking Facebook first thing

Why Early Mornings?

• Peak Activity (5 AM – 9 AM): High engagement as users check Facebook after waking up, during commute, or while getting ready.
• Less Competition: Fewer posts during early hours = higher visibility for your content.
• Global Gen Z Audience: Gen Z (ages 18–24) makes up 23% of Facebook users (~705 million). Many start their day by checking Facebook on their phones.

2. Best Days: Studies show that Weekdays, particularly Wednesday, tend to yield the highest engagement. Tuesday and Thursday also perform well.

Day-by-Day Breakdown

Monday 

• Best times: 7 AM – 9 AM and 7 PM – 9 PM
• Users start the week by checking early and unwind in the evening with leisure scrolling.

Tuesday

• Best times: 5 AM – 9 AM and 6 PM – 8 PM
• Morning routines drive strong early engagement; evenings remain solid as users settle into their week.

Wednesday

• Best times: 5 AM – 10 AM and 7 PM – 9 PM
• Midweek mornings and evenings are highly active, with Wednesday being the highest engagement day overall.

Thursday

• Best times: 7 AM – 9 AM and 8 PM – 9 PM
• Engagement remains concentrated in the morning, with a spike in the evening as users anticipate the weekend.

Friday

• Best times: 6 AM – 9 AM and 6 PM – 8 PM
• Peak morning browse before weekend plans; evenings reflect relaxed weekend anticipation.

Saturday & Sunday 

• Best times: 7 AM – 8 AM and 6 PM – 9 PM
• Early mornings are effective for catch-up scrolls; evenings for casual browsing and winding down.

Although we’ve covered the best times for both morning and evening, recent studies show that the most effective time to post on Facebook is in the morning.

When is the Best time to post Facebook Stories?

Facebook Stories follow the same patterns as regular posts, with mornings proving the most effective. People tend to view Stories, so sharing them during busy times helps more users see them.

Best Time:

• Best Times: Morning from 8 AM to 10 AM and evening from 6 PM to 9 PM
• These time slots reflect peak user activity akin to regular Facebook posts, helping Stories get more views and engagement.
• Since Stories last 24 hours, consider posting multiple Stories throughout the day to capture global audiences in different time zones.
• Mornings capture users starting their day and commuters, while evenings catch those unwinding after work.

Note: To make your Stories look their best, check out our Facebook image and video size guide. It also includes tips specifically for Facebook Stories!

How to find the best time to post on Facebook using Meta Business Suite

With Meta Business Suite:

1. Getting Insights on Meta Business Suite:

Steps:

• Go to your Meta Business Suite account.

• Navigate to the Insights tab and Click on Audience
• Look for Trends data to see when your audience is most active on Facebook. This will show you the days and times when your followers are most likely to be online and engage with your content. 

2. Active Times Info:

• Meta Business Suite shows active times by days and hours, so you can spot when your followers engage most. This helps you plan when to post for more views and interactions.

3. Scheduling Posts:

• After you’ve figured out when your audience is most active, you can use Meta Business Suite to plan your posts. 
• This tool lets you set up posts to go live at the best times. This way, you won’t miss chances to connect with your followers even when you’re not on the platform yourself.

4. Use Post Insights to Improve:

• Keep an eye on how well your posts do after each update. Meta Business Suite also helps you see which posts got the most likes, comments, and shares. You can use this information to make your posting schedule even better.

The Best Time to Post on Facebook by Industry

Posting schedules must be customized for maximum engagement because different industries have different audience behaviors. The best evening posting times for different industries are broken down below, along with the explanations for why these times are effective:

1. Food and Beverage

• Best Time to Post: Lunchtime (11 AM – 1 PM) and Evening (5 PM – 7 PM)
• Reason: People browse food-related content during meal breaks and evenings when planning meals or relaxing.

2. Fitness and Health

• Best Time to Post: Morning (6 AM – 9 AM) and Late Afternoon (4 PM – 6 PM)
• Reason: Fitness enthusiasts check for workout inspiration before or after exercise sessions.

3. Maternity Products

• Best Time to Post: 6:00 PM – 8:00 PM
• Reason: Parents tend to engage with social media after children’s bedtime or during evening downtime.

4. Education and Online Courses

• Best Time to Post: Late Morning (10 AM – 12 PM) and Early Evening (5 PM – 7 PM)
• Reason: Students and professionals engage during study/work breaks and after daily tasks.

5. B2B (Business-to-Business)

• Best Time to Post: Mid-morning to early afternoon (9 AM – 2 PM, weekdays)
• Best Days: Tuesday, Wednesday, Thursday
• Reason: Professionals are most active during typical work hours for industry insights and networking.

Summary

While there are general trends for the best times to post on Facebook, including mid-morning, mid-afternoon, and evenings during weekdays, the most effective strategy is to analyze your audience’s habits using Facebook’s Meta Suite. Understanding your followers’ peak times and engagement patterns will give you the best chance to maximize your content’s reach and interaction.

Frequently Asked Questions

1. What is the best time to post on Facebook for maximum engagement?

The best times are early mornings (5 AM – 9 AM) and evenings (6 pm-10 pm). Users are most active during these periods. 

2. Does the best time to post on Facebook change by day?

Yes, Wednesday is the best day for engagement, followed by Tuesday and Thursday. Monday and Friday see lower engagement, and weekends are generally less effective.

3. How can I find the best time to post for my audience?

Use Facebook Insights or Meta Business Suite to analyze when your followers are most active and adjust your posting times accordingly.

4. Does the type of content affect the best time to post?

Yes, entertainment content might do better in the evenings, while business or news posts are more effective during working hours.

5. How do time zones affect the best time to post? 

Consider your audience’s time zones when posting. Use Meta Business Suite to track engagement by location and schedule posts accordingly.