Top Selling Pet Products to Sell Online in 2025

Last Updated on August 27, 2025 by Himanshu Rawat

The pet industry is booming in 2025, projected to hit unprecedented growth. Pet owners are increasingly treating their furry friends like family, driving demand for personalized, health-focused, and trendy pet products. This trend has fueled the rise of top selling pet products across platforms like Etsy, where handmade, unique, and customized items thrive.

With the global pet care market expected to surpass USD 427 billion by 2032, the opportunities for growth are immense. Etsy, known for its handmade and unique offerings, is a goldmine for sellers in the pet niche who want to tap into this lucrative market.

If you’re planning to sell pet products on Etsy or online in 2025, here are the top selling pet products you should consider adding to your store.

24 Best Selling Pet Products to Sell Online on Etsy

1. Personalized Pet ID Tags

Personalized Pet ID Tags are top sellers on Etsy because they’re both practical and meaningful. Pet owners love adding their pet’s name and contact info to stylish, custom designs.

Popular types include: 

• Bone-shaped metal tags
• Minimalist circle tags
• Themed options like floral or boho styles. 

They’re lightweight, affordable, easy to ship, and make great gifts perfect for Etsy’s handmade, personalized market.

Seller: CROSSBODYCASE

2. Custom Pet Portrait Keychains (photo‑engraved)

They are popular on Etsy because they offer a heartfelt way for pet owners to keep their furry friends close, literally. These keychains feature a pet’s photo engraved onto metal, creating a lasting, personal keepsake.

• Buyers upload a photo of their pet, which is then etched onto a keychain, making each piece one-of-a-kind.
• Perfect for memorializing a pet or gifting to a pet lover.
• It’s something they carry daily, combining utility with emotional connection.

These keychains sell well because they blend functionality, personalization, and deep emotional appeal.

Seller: Momentta

3. Digital Custom Pet Portraits (portraits from photos)

They are bestsellers on Etsy because they transform pet photos into personalized, artistic keepsakes that customers can print, frame, or share online.

Created from a pet’s photo, making each portrait unique and meaningful. Combining art, personalization, and emotional value is key to Etsy’s handmade appeal. Their convenience, emotional impact, and creative flair make them a consistent favorite among Etsy shoppers.

Seller: Creatoshopp

4. Personalized Collar & Leash Sets

They are a favorite on Etsy because they combine everyday practicality with a stylish, custom touch that pet owners adore. These sets allow pet parents to showcase their pet’s personality while ensuring safety and comfort during walks.

Handmade, personalized, and stylish, ideal for buyers seeking unique pet accessories.

These sets stand out by offering both fashion and function, making them a go-to for pet owners who want something special for their furry friends.

5. Custom Metal or Brass Pet ID Tags

Custom Metal or Brass Pet ID Tags are popular on Etsy because they offer durable, stylish, and personalized identification for pets, combining safety with timeless design.

Brass offers a vintage, elegant feel; metal tags can be sleek and modern. Small, lightweight, and affordable to produce, ideal for Etsy sellers. These tags sell well because they combine functionality, style, and personal meaning in a compact, everyday essential.

Seller: GEODOGZ

6. Leather Personalized Dog Collars

Leather Personalized Dog Collars are a best-selling item on Etsy because they combine high-quality craftsmanship with a timeless, personalized touch that pet owners love.

Handmade, customizable, and high-end perfect for Etsy’s artisan marketplace.

These collars are loved for their durability, elegance, and personal touch, making them a top choice for pet lovers who want both function and fashion.

Seller: AuthorL

7. Felt Cat Beds

Felt Beds for cats are a popular item on Etsy because they combine cozy comfort, modern aesthetics, and handmade appeal, perfect for cat owners who want both style and function.

Buyers want pet products that match their home décor. Felt beds are minimalist, modern, and handmade, ideal for stylish homes. These beds are bestsellers because they meet a cat’s instinctive need for comfort and a buyer’s desire for a product that’s functional, eco-friendly, and beautiful.

Seller: feltnyarn

8. Personalized ceramic Pet bowls

Personalized ceramic pet bowls are popular on Etsy because pet owners want stylish, custom items that reflect their pets’ personalities. These bowls are practical yet decorative, making them perfect gifts for pet birthdays and holidays.

• High profit margins with personalization
• Growing demand in the pet market
• Easy to target specific pet owners or breeds
• Encourages repeat buyers

Seller: Susabellas

9. Macramé cat hammocks and hanging pet furniture

Macramé cat hammocks and hanging pet furniture are trending on Etsy thanks to the blend of pet comfort and stylish home décor. 

Pet owners want cozy spots for their cats that also look beautiful in their homes, especially in boho, minimalist, or modern interiors.

• These items offer both function and aesthetic, making them highly desirable.  
• Low competition compared to standard pet furniture.
• Customers often buy matching decor or additional pet items.

Seller: Edensunlight

10. Personalized pet tag items — laser engraved or hand-stamped

Personalized pet tags are always in high demand on Etsy because they’re essential, meaningful, and make great gifts. Whether laser-engraved or hand-stamped, they offer pet owners peace of mind and a way to show off their pet’s personality.

Seller: themetals

11. Personalized pet memorial stones/headstones

Personalized pet memorial stones are a meaningful, emotional product category that performs well on Etsy. As pets are deeply loved family members, many owners seek a special way to honor them after they pass. 

These stones provide a lasting tribute that brings comfort and remembrance.

These products tap into a niche with loyal, grateful buyers looking for meaningful keepsakes.

Seller: Jianningdegiftshop

12. Pet Clothing & Costumes – Style, Comfort & Fun

Pet clothing isn’t just about fashion it also offers comfort, protection, and personality. More and more pet owners are dressing their pets not only for style but for practicality and special occasions. 

On Etsy, custom and handmade pet outfits are especially popular because they offer a unique touch that can’t be found in mass-produced items.

Popular Items:

• Pet Tank Tops & T-Shirts
• Winter Jackets & Raincoats
• Holiday & Event Costumes

Seller: MIYOPET

13. Pet Toys & Enrichment – Playtime with Purpose

Pet owners are increasingly seeking toys that do more than entertain they want products that enrich their pets’ lives while aligning with their values. On Etsy, unique, handmade, and eco-conscious pet toys are especially popular for their quality and thoughtful design.

Soft plush chew toys, felted cat balls, and cozy items like crinkle mats or mini pet pillows combine comfort with entertainment, especially for puppies, kittens, or anxious pets.

Seller: MyChiby

14. Pet Steam Brush – Modern Grooming with a Gentle Touch

A pet steam brush is an innovative grooming tool that uses gentle steam to help detangle fur, reduce shedding, and remove dirt all while being soothing on the pet’s skin.

It’s becoming a sought-after item on platforms like Etsy, especially when paired with a sleek design or personalized engraving.

Seller: PetSupplyMafia

15. Custom Pet Portrait Pillows & Pillow Covers

Custom pet portrait pillows and pillow covers are a best-selling home décor item on Etsy, blending comfort with personalization. Pet lovers adore seeing their furry friends turned into art, and when that art is also a functional pillow, it becomes a must-have.

Ideal for pet birthdays, holidays, memorials, or new pet celebrations.
Customers love the mix of hand-drawn or digital portraits with soft, high-quality fabric.

Seller: Shopmatter

16. Crochet Pet Collars – Handmade Charm for Stylish Pets

Crochet collars are a charming and unique accessory that pet owners love to buy on Etsy. They combine the warmth of handmade craftsmanship with style, making pets look cute while standing out from mass-produced options.

Pet owners love dressing up their pets for birthdays, holidays, or social media posts. Crochet collars blend function, fashion, and craft, the perfect fit for Etsy’s handmade-loving audience. 

Seller: CozyThingsPatterns

17. Dog Car Beds – Travel Comfort for Your Canine Companion

Dog car beds are a must-have for pet owners who travel frequently. They combine safety, comfort, and convenience—giving dogs a cozy, secure spot to relax during car rides.

On Etsy, handmade or stylish dog car beds are especially popular with pet parents who want both function and design. Appeals to small dog owners, frequent travelers, or pet parents looking for luxury.

18. Cat Litter Box Sets – Functional Meets Stylish on Etsy

Cat litter box sets are gaining popularity on Etsy as cat owners look for practical solutions that also match their home aesthetics. A well-designed set goes beyond just a box; it can include matching accessories like scoops, mats, liners, or even personalized nameplates, creating a cohesive and attractive setup.

Buyers want litter solutions that blend into their home decor (modern, minimalist, or boho styles).

19. Pet Bandanas & Scarves – Stylish Accessories for Pets on Etsy

Pet bandanas and scarves are one of the most popular and easy-to-customize pet accessories on Etsy. They offer a fun way for pet owners to express their pets’ personalities while keeping things cute, seasonal, or themed for special occasions.

Customers return for new holidays, seasons, or matching sets. 

Pet bandanas and scarves are a great entry product or add-on for any Etsy pet shop, fun to create, easy to brand, and loved by pet parents everywhere.

Seller: MurphyandMax

20. Crochet Pet Hats – Adorable Handmade Accessories for Pets

Crochet pet hats are a charming and eye-catching product on Etsy, perfect for pet owners who love to dress up their furry friends in something fun and handmade.

These hats add personality, warmth, and a cute factor that’s irresistible, especially for photos and special occasions.

Each hat feels unique and lovingly crafted, which resonates with Etsy shoppers.

Seller: CozyKnotsandPaws

21. Pet Backpack Carriers

Pet backpack carriers are an increasingly popular product for pet owners who want a hands-free way to safely carry their small dogs or cats. These carriers combine comfort, ventilation, and durability, making them perfect for travel, outdoor adventures, or everyday errands.

From modern to vintage looks, there’s a backpack style to suit every personality. Perfect for pet lovers who travel or love outdoor activities. Pet owners often purchase new carriers as their pets grow or for different occasions.

22. Crochet Dog Sweaters – Cozy Handmade Fashion for Pets

Crochet dog sweaters are a beloved Etsy product, combining warmth, comfort, and charming handmade style. Perfect for small to medium dogs, these sweaters add personality and protection during chilly weather.

Pet owners often return for new styles or gifts for friends. Crochet dog sweaters combine function and style, making them a perfect Etsy product for creative sellers.

Seller: PeruvianAccentCo

Marketing Tips for Selling Pet Products on Etsy

1. Use SEO in Product Descriptions
Include keywords buyers search for (like “custom pet collar” or “dog sweater”) and highlight both features and benefits.

2. Promote on Social Media (with Outfy)
Use Outfy to automate posting on Instagram, Facebook, and Pinterest. Share the product launches using hashtags like (#dogsofinstagram and #handmadepetgear.)

3. Leverage Customer Photos & Reviews
Feature customer-submitted pet photos in your listings and social posts. These build trust and boost engagement.

4. Run Giveaways & Promotions
Offer discounts for holidays or product launches. Host simple giveaways on Instagram or in pet communities to grow your reach.

5. Offer Personalization
Custom items (like engraved tags or monogrammed beds) are in high demand and create a strong emotional appeal.

6. Bundle Products
Increase average order value by selling matching sets (e.g., collar + leash, bowl + mat).

7. Stay Seasonal & Trendy
Launch themed items for holidays or seasons — like Halloween costumes or cozy winter gear.

8. Optimize Your Shop Branding
Use clean photos, a pet-friendly tone, and an eye-catching logo. A cohesive shop boosts credibility and conversions. Check this video to learn more.

Conclusion

To effectively market your pet products on Etsy, focus on a few key strategies. Use strong SEO keywords in your titles and descriptions to help shoppers find your items. Offer personalization like names or custom colors, which adds emotional value and boosts sales. Bundle related products (e.g., collar and tag sets) to increase order value.

Frequently Asked Questions

1. How to optimize Etsy listings?

Use pet-specific keywords, clear photos, detailed descriptions, and update regularly.

2. Is personalization important?

Yes, personalized products boost buyer interest and loyalty.

3. How to leverage customer reviews?

Encourage reviews with photos, showcase positive feedback, and respond professionally.

4. Can customers personalize their orders?

Absolutely! Most of my products can be customized with names, colors, or even photos. Just check the personalization section or message me.

5. Which pet products have the highest profit margins on Etsy?

Items like personalized ceramic pet bowls, custom pet tags, and crochet clothing tend to have high profit margins because of low material costs and added value through customization.

6. How can I market pet products effectively on Etsy?

Use clear, attractive photos, detailed descriptions highlighting customization options, and target keywords related to personalization and pet care. Engaging with pet communities and leveraging social media can also boost visibility.