TikTok Creator Marketplace 2025: A Quick Guide for Creators & Brands

Last Updated on May 28, 2025 by Himanshu Rawat

Let’s be honest—TikTok isn’t just for dance trends and funny videos anymore. It’s become a serious place for creators to grow their audience and for brands to reach real people in creative, fun ways.

But here’s the thing: with so many creators on the app, how do brands find the right ones to work with? And if you’re a creator, how do you connect with brands that actually want to collaborate?

That’s where the TikTok Creator Marketplace comes in. It’s TikTok’s official platform that helps brands and creators team up for partnerships, product promos, and more—all in one place.

In this blog, we’ll break down what the Creator Marketplace is, how it works, who can join, and how to get the most out of it—whether you’re a brand or a creator. Let’s dive in!

What is TikTok Creator Marketplace?

The TikTok Creator Marketplace is basically TikTok’s way of helping brands and creators work together.

If you’re a creator, it’s where brands can find you and pay you to make videos about their products. And if you’re a brand, it’s the place to discover TikTokers who already know how to connect with your ideal customers.

Creators can make a profile that shows their stats—like how many followers they have and how well their videos perform. Brands can scroll through, pick who they like, and reach out to work together.

It’s an easy way to team up and create content that feels natural, fun, and gets results. No middleman. No confusion. Just real partnerships.

Requirements to Join TikTok Creator Marketplace

Joining the TikTok Creator Marketplace is pretty simple, but there are some rules about who can join.

Creator Eligibility to TikTok Creator Marketplace

If you want to join as a creator, here’s what you need:

• Your TikTok account must be in good standing — no repeated rule-breaking or bad behavior.
• You have to be at least 18 years old.
• You need at least 10,000 followers (or 50,000 if you’re in South Korea).
• Your videos should have at least 100,000 likes in the past 28 days.
• You must have posted at least 3 times in the last 28 days.

If you meet all these, you can apply through TikTok and wait for approval.

Brand Eligibility to TikTok Creator Marketplace

If you’re a brand, wanting to join:

• You need a TikTok Ads Manager account.
• Your business has to be verified by TikTok.
• You should have an active presence on TikTok (posting regularly helps).
• Some brands may need to provide extra info for verification.

Once you’re set, you can start searching for creators and running campaigns right away

What are the Benefits of the TikTok Creator Marketplace?

The TikTok Creator Marketplace makes life easier for both creators and brands. Here’s why it’s awesome:

For Creators:

• You get noticed by brands without having to look for them yourself.
• It’s easier to find paid work and get paid safely.
• You can show off your stats and style to attract the right brands.
• Everything happens in one place, so it’s simple to manage offers and campaigns.

For Brands:

• You can find creators who really fit your brand and audience.
• The platform shows useful data like follower count and video performance, so you know who you’re working with.
• It’s easy to reach out and manage campaigns without leaving TikTok.
• You get clear insights to see how your campaign is doing and adjust if needed.

Basically, the TikTok Creator Marketplace helps creators and brands team up without the usual hassle. It makes influencer marketing—and TikTok marketing—easier, safer, and way more fun.

Note:
For better visibility and growth, don’t forget to optimize your content with smart TikTok SEO strategies.

How the TikTok Creator Marketplace Works

The TikTok Creator Marketplace works a bit differently depending on if you’re a brand or a creator. Here’s a quick rundown of how both sides use it:

For Brands

• First, set up your TikTok Creator Marketplace account. You can do this on TikTok One or through TikTok’s Ad Manager if you already have an account there.
• Next, start searching for creators. You can filter by location, category, views, followers, and more.
• When you find creators you like, add them to a list so you can keep track of your favorites.
• Then, create a campaign by adding details like your brand name, the product you want to promote, your industry, and the campaign name.
• Reach out to the creators on your list. TikTok provides message templates, but you can write your own. Just remember, the Marketplace doesn’t have a chat feature, so include all important info in your message.
• After the creator makes the content and it’s approved, you can check how it’s doing with insights and handle payments right inside the platform.

For Creators

• To join, scan this QR code to apply and wait for TikTok to approve you.
• Once accepted, go to Creator Tools, then Creator Marketplace, and update your profile. TikTok suggests setting a price for your sponsored videos.
• Now, wait for brands to reach out! Brand invites will show up in your notifications. You can negotiate rates and other details.
• When you and the brand agree, create the content and send it over for approval.
• After the brand approves and you post the video, the payment will be processed. TikTok Creator Marketplace Pay (TTCM Pay) helps make payment easy and safe.

Tips for Using TikTok Creator Marketplace Effectively

Want to make the most out of TikTok Creator Marketplace? Here are some easy tips for both creators and brands:

For Creators:

• Keep posting often so your profile looks fresh and active.
• Be clear and honest with brands about what you can do.
• Reply to brand messages quickly — it shows you’re professional.
• Only work with brands that match your style and audience.
• Don’t be shy to ask for fair payment if you think your work deserves it.

For Brands:

• Take your time to find creators who really fit your brand vibe.
• Watch their past videos to see if their style matches what you want.
• Give clear details about your campaign so there’s no confusion.
• Communicate fast and be friendly with creators.
• Keep an eye on how your campaign is doing and tweak it if needed.

Follow these tips, and you’ll have a smooth and successful experience on TikTok Creator Marketplace!

Wrapping It Up

The TikTok Creator Marketplace is a cool place where creators and brands come together to make great videos. Whether you’re a creator wanting more followers or a brand trying to reach new people, this tool makes it easier to connect and work as a team.

Just make sure you meet the rules, keep your messages clear, and choose the right people to work with. Follow the tips we shared, and you’ll be ready to do great things!

Thinking about trying it out? TikTok Creator Marketplace might be just what you need.

Note:
If you want to explore more ways to monetize your TikTok presence, check out our guide on how to make money on TikTok.

FAQ: TikTok Creator Marketplace

What is the Creator Marketplace on TikTok?

It’s TikTok’s official place where brands and creators can find each other to work together. Brands can hire creators to make fun videos about their products, and creators get chances to earn money by making those videos.

How many followers do you need for Creator Marketplace on TikTok?

You need at least 10,000 followers to join (or 50,000 if you’re in South Korea). Plus, your videos should have good engagement, and your account needs to be in good shape.

How do you get access to Creator Marketplace?

Creators just need to apply by scanning a QR code on TikTok and filling out a quick form. If TikTok approves you, you’re in! Then you can set up your profile and start getting offers from brands.

How much does TikTok Marketplace pay?

The pay depends on what you and the brand agree on. You get to set your own price for the videos you make. TikTok makes sure you get paid safely after the brand approves your work.

Is TikTok Marketplace free?

Yes, it’s totally free to join and use for both creators and brands. TikTok only makes money when brands run paid campaigns, but signing up and using the Marketplace doesn’t cost you anything.