How to Make a Product Video for Your Online Store (2025)

Last Updated on November 13, 2025 by Himanshu Rawat

If you run an online store, a product video can help you sell more. Videos show your product in action, so customers can see how it looks, moves, and works.

Photos are good, but videos feel more real. When people see a product being used, they trust it more and are more likely to buy it.

The best thing is — making a product video isn’t hard. You don’t need fancy equipment or video skills. With a few simple steps, you can create a nice video that makes your product stand out.

In this guide, we’ll show you how to make a product video for your online store, step by step.

Why Product Videos Matter for eCommerce

When people shop online, they can’t touch or try your product. That’s where a product video helps. It shows what the product really looks like and how it’s used.

A short, clear video can answer many questions a buyer might have. It helps them see the size, color, texture, and features — all in just a few seconds.

Here’s why product videos are so useful:

• They build trust. Customers feel more confident when they see a product in action.
• They increase sales. Shoppers who watch videos are more likely to buy.
• They make your store look professional. Videos help your products stand out from the competition.
• They reduce returns. When buyers know what to expect, they’re less likely to be disappointed.

In short, a product video helps your customers see, believe, and buy — and that’s exactly what every online store needs.

Step 1: Plan Your Product Video

Before you grab your camera, take a moment to plan what you want your video to show. A little planning makes everything easier later.

Start by thinking about the main goal of your video. Do you want to show how your product works? Or do you just want to make it look great and catch attention? Knowing this helps you stay focused.

Next, think about who you’re making the video for. What would your customers like to see? If you sell handmade jewelry, maybe they’d love to see close-up details. If you sell kitchen tools, show how they make cooking easier.

Also, decide where you’ll post the video. A product page video can be calm and clear, while a social media video should be short and eye-catching.

It doesn’t have to be perfect — just have a simple idea of what you want to say and show. Once that’s clear, you’re ready for the next step.

Step 2: Write a Simple Script or Outline

Now that you have an idea for your video, plan what you want to show. You don’t need to write a long script — just a few short points will help.

Here’s an easy way to plan it:

1. Start with your product. Show what it looks like.
2. Show how it works. Let people see it in action.
3. Share what’s special. Tell or show what makes it useful or different.
4. End with a message. Say something simple like “Shop now” or “Get yours today.”

Keep your words short and friendly. Pretend you’re explaining it to a friend.

If you don’t want to talk in the video, you can use short text on the screen instead.

Once your plan is ready, you can start filming!

Step 3: Capture the Product Footage

Now it’s time to record your video! Don’t worry — you don’t need a fancy camera. Your phone is good enough if you have good light and a steady hand.

Here are some simple tips:

• Use natural light. Daylight looks bright and clean. Try filming near a window.
• Keep the background simple. A plain background helps your product stand out.
• Show different angles. Let people see the front, back, and sides of your product.
• Show how it’s used. For example, if it’s a bag, show someone opening it. If it’s a candle, show it burning.
• Keep it steady. Hold your phone still or use a stand if you have one.

You don’t need to record for long — short clips work best. You can always put them together later.

Once you have your shots, you’re ready to make your video look great in the next step.

Step 4: Create Videos Automatically with AI Tools

If you don’t want to record or edit everything by yourself, you can use AI tools to help. They make the process much faster and easier.

One great option is Vidoo – AI Product Video Maker.
Vidoo is an AI-powered eCommerce video maker that automatically turns your product images and descriptions into beautiful, branded product videos.

You don’t need to edit anything — the tool does it for you. It creates short, professional videos that you can add directly to your Shopify or Wix product listings.

This is perfect for busy sellers who want eye-catching videos but don’t have time to shoot or edit them. With just a few clicks, your products can have videos that help grab attention and boost sales.

Once your video is ready, you can move on to the next step — adding it to your product page.

Step 5: Add It to Your Product Page

Once your video is ready, it’s time to put it on your product page. This helps shoppers see the product in action right where they’re thinking about buying it.

If you use Shopify or Wix, it’s super easy to add videos to your product listings. You can upload them directly or embed a link if your video is hosted somewhere else.

Place your video near the top of the page — close to your product images or description. That way, visitors see it right away without scrolling too far.

A short, clear video on your product page can make a big difference. It helps people understand what they’re buying and feel more confident about their choice.

Once your video is up, it’s time to share it beyond your store to reach even more people.

Step 6: Share and Promote Your Video

Once your video is ready, don’t just keep it on your product page — share it everywhere your customers hang out!

You can post your product videos on Instagram, Facebook, TikTok, Pinterest, and even in your email newsletters. Videos catch people’s attention faster than photos, and they help bring more visitors to your store.

If you want to make sharing easier, you can use tools like Outfy. Outfy lets you create, post, and share product videos automatically across your social media platforms. It also helps you make videos in the right size and format for each platform — whether it’s a square video for Instagram, a vertical one for TikTok, or a horizontal one for Facebook.

This saves you time and helps your store look consistent and professional everywhere online.

The more places you share your videos, the more people will see your products — and that means more chances to get sales.

Bonus Tips for Better Product Videos

Making a product video is easy, but making a great one takes a little extra effort. Here are some simple tips to help:

1. Keep it short and clear – Most people scroll fast, so aim for 15–30 seconds. Show your product quickly and clearly.
2. Use good lighting – Natural light or a bright lamp makes your product look better. Avoid dark or grainy videos.
3. Focus on benefits – Don’t just show what your product looks like. Show how it helps or why it’s useful.
4. Add text or captions – A few short lines of text can explain key features, especially if the viewer has the sound off.
5. Use the right size and format – Different platforms have different video sizes. For example, vertical for TikTok and square for Instagram. If you use Outfy, it automatically helps you create videos that fit perfectly for each platform.
6. Stay consistent – Use the same colors, fonts, and tone in all your videos. It makes your brand look more professional.

Final Thoughts

Making a product video is easier than you think. You don’t need special skills or expensive tools. Just show your product clearly, use good light, and keep the video short.

If you want to save time, you can use Vidoo – AI Product Video Maker. It takes your product photos and descriptions and makes a video for you. You can add these videos to your Shopify or Wix store.

You can also use Outfy to share your videos on social media. It makes sure your videos look perfect on every platform.

Start with one video, see how it goes, and make more as you learn. Soon, you’ll have great videos that help you sell more products.

FAQs: How to Make a Product Video

1. How do I make a video for my product?

Start by showing your product clearly. Use good lighting and record short clips that show how it looks and works. You can edit the clips using any simple video app, or try an AI tool like Vidoo – AI Product Video Maker, which automatically creates videos from your product photos and descriptions.

2. Can AI make a video for my product?

Yes! AI tools like Vidoo can make videos for you. Just upload your product pictures and descriptions, and it will turn them into a ready-to-use video in minutes.

3. How to make a product video go viral?

Keep it short, interesting, and easy to watch. Show what makes your product special, use trending music or sounds, and post it on platforms like Instagram Reels, TikTok, or YouTube Shorts. Sharing regularly through tools like Outfy can also help you reach more people.

4. How much to charge for a 1-minute promo video?

It depends on the quality and style. A simple video can cost around $50–$150, while a professional one with voiceover, animation, or effects can go up to $500 or more. AI tools like Vidoo can help you make promo videos at a much lower cost.

5. Where can I share my product videos?

You can add your product videos to your Shopify or Wix store, or share them on platforms like Instagram, Facebook, and Pinterest. If you use Outfy, it can help you post your videos in the right size and format for each platform.