How to Get Followers on Threads (2025)

Last Updated on July 22, 2025 by Himanshu Rawat

In an era where attention spans are shrinking and authenticity is in demand, Meta’s Threads has emerged as a fresh and vibrant space for digital expression. Designed to be a text-first alternative to Twitter (now X), Threads blends the intimacy of Instagram with the speed of microblogging, offering creators, brands, and everyday users a new platform to build loyal, engaged communities.

Getting followers on Threads, however, is not just about being present—it’s about being relevant, timely, and real. Unlike algorithm-heavy platforms, Threads rewards genuine interaction, consistency, and clarity of voice. Whether you’re a creator seeking more visibility, a small business looking to grow organically, or simply someone who enjoys conversations, the right strategy can help your presence snowball.

This guide is built for you—practical, tested, and enriched with links, data, and tools to help you navigate Threads with confidence. We’ll cover everything from optimizing your profile to creating viral content, leveraging Instagram integration, and even using subtle growth hacks that actually work.

As Threads continues to grow beyond its early-adopter phase, now is the perfect time to establish your voice. Let’s explore 10 actionable strategies to help you attract followers who actually care—and stick around.

Optimize Your Threads Bio

Your Threads bio is your five-second pitch — make it count. A sharp, relatable, and informative bio helps visitors instantly understand who you are and why they should follow you.

Take @shereenlovebug, for example. Her bio reads: “Stylist, personal shopper. Mommy to shopmonokrom. Yogini in the making.” It tells you what she does, adds personality, and invites like-minded users to connect. Similarly, @humansofny keeps it classic: “New York City, one story at a time.” It’s instantly recognizable and builds trust through familiarity.

Use relevant keywords like “travel writer,” “plant-based chef,” or “AI educator” to help users find you via search. Emojis can add tone and personality — a globe for a travel creator, a book for an author. And don’t forget a clear call-to-action (CTA): “DM for collabs,” “Follow for daily tips,” or “Join my newsletter.”

Want help improving your bio? Read this quick guide on how to optimize your Threads profile for business.

Leverage Your Instagram Audience

Since Threads links directly with Instagram, one of the smartest ways to grow your Threads following is by inviting your IG community over. Many creators and brands have already done this with strong results.

Take @nike, for example. They leveraged their massive Instagram following to instantly gain traction on Threads by cross-promoting their profile. A simple Story update or post with a call-to-action like “Join the conversation on Threads” can redirect a loyal audience effortlessly.

Start by adding your Threads profile link to your Instagram bio. You can also share it via Stories or Highlights, and use the “Add Yours” sticker to encourage cross-platform engagement. Mention Threads in your captions or create posts that tease exclusive content only available there. This kind of cross-promotion works best when your tone and visuals are consistent across both platforms, while still tailoring content to what feels native in each space.

For step-by-step help, check out this guide on how to use the Threads app — it covers how the Instagram-Threads connection works and how to make the most of it.

Watch the below video tutorial for practical tips. Learn how to link your Threads profile in your Instagram bio, use Stories for promotion, and create content that fits naturally on both platforms to maximize engagement.

Post Consistently—but Don’t Spam

When it comes to Threads, frequency matters more than sheer volume. The sweet spot? Posting 1–2 times a day. That’s enough to stay visible without becoming noise.

Brands like Buffer experimented with this idea and discovered surprising results. By reducing their social media output and focusing on higher quality posts, their engagement actually increased. The takeaway? People engage with value, not volume.

According to Ocoya’s study on posting frequency, platforms reward consistency more than high frequency. This holds true on Threads too — where the algorithm values regular, quality content over constant noise.

Social media expert Neil Patel reinforces this: It’s not how often you post, it’s who you’re speaking to and how valuable your message is.

To help stay on track, use tools like Outfy to schedule Threads posts in advance, allowing you to focus on creating standout content without the stress of daily posting.

Want to master your posting rhythm? Watch this helpful video:

Start and Join Conversations

Threads isn’t just another platform—it thrives on real-time interaction. The more you participate, the more discoverable you become. Ask questions, reply thoughtfully, and jump into relevant trends or news.

A great example? The McNay Art Museum in San Antonio. Their humorous “parking lot fight” posts with local organizations went viral, helping them rack up over 5,000 followers within a week. It was bold, funny, and perfectly timed.

Similarly, brands like Olipop leaned into Threads’ casual, conversational style—using memes, slang, and authenticity to foster engagement. Their posts on Threads actually outperformed those on more established platforms.

You can do the same. Start with open-ended, niche-relevant questions—like “What’s your go-to productivity hack that never fails?” or “Hot take: Pineapple on pizza—yay or nay?” These spark replies, shares, and conversation.

Staying on top of trends and chiming in thoughtfully also helps. Use Threads like a dinner party, not a megaphone—listen, respond, and engage.

Watch this helpful video for actionable strategies

Share Value-Driven Content

If you want people to follow—and stay—on Threads, you’ve got to give them something worth sticking around for. Content that adds value, whether it’s tips, insights, humor, or a fresh perspective, is what makes users pause, engage, and share.

Take Coca-Cola’s “Share a Coke” campaign. By simply personalizing bottles with names, they created emotional value that users were eager to share online. It turned everyday buyers into brand ambassadors—pure magic through simplicity.

Another standout example is GoPro. By encouraging its users to post wild, adventure-packed footage, GoPro built an engaged community while showcasing what their product could do. You can read more about this and other real-world content marketing examples.

If you’re a smaller brand or creator, start by listening. What are your followers asking? What do they laugh at or share? Then deliver that—consistently. Visuals help too. According to Hootsuite’s content guide, posts with visuals see higher engagement across the board.

Watch this video to master value-driven content creation. It covers actionable strategies for planning, creating, and distributing high-value social media content that resonates with your audience and drives engagement.

Use Visuals Sparingly but Smartly

Threads may be text-first, but thoughtful visuals can set you apart. Whether it’s a clever meme, a sharp screenshot, or a swipeable carousel, the right visual at the right time can drive attention and spark engagement.

For instance, creators often use screenshots to highlight powerful comments or reactions, turning casual posts into shareable moments. Even a well-placed meme can humanize your brand and catch attention in a fast-scrolling feed.

The key is balance—don’t drown your audience in visuals. Instead, complement your text. A well-designed carousel can break down tips or stories in digestible chunks. Make sure your images are crisp and relevant. Threads lets you post high-quality media by enabling this setting:
Go to Settings > Account > Media Quality > Upload Highest Quality. Learn more in this official Threads post.

Also, experiment with formats. Test what resonates with your audience visually—then refine.

Want to see how pros use visuals on Threads? Watch this quick tutorial

Collaborate and Tag Strategically

One of the most powerful ways to grow on Threads is by collaborating with others and tagging strategically. When you mention creators, join niche group threads, or tag relevant accounts, you naturally extend your visibility—and boost your credibility.

Consider how Dior teamed up with K-pop star Jisoo during Fashion Month. That partnership helped Dior generate over 130 million views, proving the power of aligned influencer collaborations in digital spaces.

On Threads, smart tagging works in the same way. Tag creators who inspire you, brands you’re aligned with, or users who are part of your conversation. But keep it relevant—random tagging or over-tagging can feel spammy and actually hurt your engagement. For best practices, check out this guide on how to tag effectively on Threads.

Participating in collaborative threads or co-creating content with niche partners can also boost engagement while building a sense of community—especially for those using Threads for business to grow brand presence and build a community.

Tap into Niche Communities

One of the smartest ways to grow on Threads is by engaging in niche conversations—whether that’s BookThreads, TechThreads, or CreatorThreads. These spaces are built around passion and authenticity, and when you contribute meaningfully, your voice stands out.

A great real-world example is how Go-To Skincare built its brand community through a private Facebook group called the “Go-To Gang.” With over 26,000 members, it’s a hub where skincare fans exchange advice, share product reviews, and give feedback. While this happened on Facebook, the principle is the same: community fosters loyalty.

On Threads, you can start by searching for topic-based hashtags and conversations that align with your expertise or interests. Whether it’s #BookThreads for authors or #TechThreads for startup founders, find your tribe and contribute with insights, thoughtful replies, and occasional content.

Want a step-by-step walkthrough? Here’s a practical article with tips:
How to Build a Community on Threads (Tips & Tricks)

Study What’s Working (and Why)

To grow effectively on Threads (or any platform), you need to track what’s getting traction—and why. Is it the time you post? The tone of voice? The use of a specific hashtag? Studying these patterns helps you make smarter content decisions.

Take Fenty Beauty, for example. Its meteoric rise on social media is no accident. The brand analyzes what works and doubles down on it—from inclusive messaging to strategic influencer collaborations. This Fenty Beauty case study by House of Marketers breaks down exactly how they tailor content based on data.

Start small: Use built-in analytics or tools like Threads Insights (via Meta’s ecosystem) to track engagement. Look at which posts got the most replies or shares. Was it because you used a trending hashtag or hit a timely topic?

If hashtags are your thing, here’s a great primer on how to track hashtag performance and use it to increase visibility.

Then replicate and refine. Success leaves clues.

Promote Your Threads Outside Threads

To grow your Threads following, don’t just rely on the app—promote your content beyond it. One effective tactic is embedding your Threads posts on your blog or website. This keeps your site fresh while nudging readers to follow you on Threads. Here’s a great guide on how to embed Threads posts using tools like Taggbox.

Next, tap into your email newsletter. If you’re already sending value to subscribers, drop in a few top-performing Threads. Not only does it diversify your content, but it also increases visibility where your audience is already paying attention.

On the professional side, platforms like LinkedIn are ideal for repurposing your Threads content. Creators such as Avani Bujone shared case studies on LinkedIn analyzing how Threads is shaping social engagement. It’s a great way to spark conversations—and new followers.

Lastly, consider creator stories like John Rush, who leveraged cross-promotion after losing his main channels, proving how vital external sharing is.

The Bottom Line

Getting followers on Threads isn’t a race—it’s a rhythm. Unlike platforms built on performance anxiety and algorithmic chasing, Threads offers a more open, conversational way to connect. But that doesn’t mean growth happens by chance. It happens by design—by showing up, engaging meaningfully, and staying true to your voice.

If you’re strategic—optimizing your profile, being consistent, participating in communities, and experimenting with your content—you’ll naturally attract followers who aren’t just numbers, but actual fans. And because Threads is still evolving, early movers have an edge. You can build authority in your niche, become part of bigger conversations, and eventually influence how Threads culture itself is shaped.

Don’t just wait for followers to find you—go where they are, talk about what they care about, and do it with intention. Pair this guide with your unique perspective and you’ll be on your way to growing a solid, organic following that actually engages.

FAQs: How to Get Followers on Threads

1. How do I increase followers on Threads quickly?

Post regularly, engage with others, tap into trends, and promote your Threads on Instagram. Consistency is key.

2. Should I follow others to get followed back on Threads?

Yes, but selectively. Follow accounts in your niche and engage meaningfully instead of mass-following.

3. What’s the best time to post on Threads?

Morning (8–10 AM) and evening (6–8 PM) tend to work well, but test different times to find your audience’s sweet spot.

4. How often should I post on Threads to grow?

Aim for 2–4 quality posts per day. Stay consistent without spamming.

5. Can I use hashtags on Threads to get followers?

Currently, Threads doesn’t support hashtags, so focus on clear text, good writing, and engagement instead.

6. How do I bring my Instagram followers to Threads?

Share your Threads content on Instagram Stories, add a link in bio, and encourage crossover engagement.

7. Does Threads have an algorithm like Instagram or Twitter?

Yes, it promotes engaging and timely content. More interaction increases visibility beyond just your followers.

8. Is automation or scheduling allowed on Threads?

Native scheduling isn’t available yet, but tools like Outfy help plan content across platforms and save time.

9. How long does it take to grow followers on Threads?

Growth can be quick if you’re active early and post quality content, but organic results typically take weeks or months.

10. What should I avoid while trying to grow on Threads?

Avoid spamming, irrelevant tagging, copying content, or ghosting your audience after going viral.