How to Change Your Shopify Store Name (2026)

Last Updated on January 21, 2026 by Himanshu Rawat

Your Shopify store name is a key part of your brand identity, but if you started with a temporary name, you can easily change it later. Updating your store name is simple, won’t affect your products or data, and can be done quickly from your Shopify admin (separately from your domain).

In this guide, we’ll show you how to change your Shopify store name step-by-step and share tips to make the transition smooth and professional.

Why Change Your Shopify Store Name?

As your business grows and your brand strategy evolves, you may find that your Shopify store name needs an update. Here are some of the most common reasons store owners choose to change it

1. Reflect Brand Evolution

As your products, mission, or brand identity develop over time, your original store name may no longer represent who you are. Updating the name helps you stay relevant, professional, and aligned with your long-term vision.

2. Target New Audiences

If you’re expanding into new markets or focusing on a different niche, a new store name can help you better connect with your ideal customers. A clearer, more specific name often makes your brand more appealing and memorable.

3. Improve Early Decisions

Many businesses start with a temporary or experimental name. As your brand becomes more established, renaming your store lets you refine your image and correct choices that no longer support your goals or performance.

Note: Unlike the myshopify.com subdomain (which has limited change options), your display store name can be updated anytime, as often as you like. Changes apply instantly across your storefront, checkout, emails, and admin dashboard, making it easy to scale and rebrand without creating a new Shopify account.

Store Name vs Domain Name: What’s the Difference?

Before changing anything, it’s important to know that your Shopify store name and store domain (website URL) are two separate things, and they’re managed independently. 

Your store name is the brand label customers see throughout your storefront, checkout, and emails, while your domain name is the web address people use to visit your site. Understanding the difference helps prevent confusion when you’re rebranding or updating your store.

1. Store Name: This is the name displayed in:

• Your Shopify dashboard
• Invoices
• Notifications
• Admin settings
• Some themes (e.g., in the header if no logo is uploaded)

Example: TrendyStreet Apparel

2. Store Domain (URL): This is the website address customers type into the browser.

Example: www.trendystreet.com or trendystreet.myshopify.com

Note: Changing your store name does NOT automatically change your domain.
If you want to change your domain too, you’ll need to purchase or connect a new one separately. 

Step-by-Step: How to Change Your Shopify Store Name

You can easily update the display name your customers see across your storefront, checkout, and emails, all from your Shopify admin. Just follow these steps:

Step 1. Log in to Your Shopify Admin

• Go to your Shopify dashboard.

• In the bottom-left menu, click Settings and then select Store details (in some plans, this may be labelled General).

Step 2. Find the Store Name Field

• In the Store details section, look for the Store name box.
• If you see an edit or pencil icon, click it to unlock the field.

Step 3. Enter Your New Store Name

• Type in your new brand name.
• Make sure it’s clear, professional, and fits within Shopify’s character limits.
• When you’re ready, click Save at the bottom of the page.

Step 4. Confirm the Update

Your store name updates instantly, there’s no downtime. You’ll see the new name reflected in:

• Store headers (depending on your theme)
• Checkout pages
• Order receipts & invoices
• Email notifications
• Your Shopify admin panel

For iOS & Android:

Step 1. Open the Shopify app: Log in to your Shopify account so you can access your store dashboard.

Step 2. Tap “Store” (bottom right corner): This takes you to the main area where you manage your store settings and tools.

Step 3. Go to “Settings”: Scroll down and tap the Settings option to open your store preferences.

Step 4. Select “Store details”: This is where your business information and store identity are stored.

Step 5. Tap “Basic information.”: You’ll see your current store name here along with other business details.

Step 6. Update your “Store name”: Delete the old name and type in your new store name exactly how you want it to appear.

Step 7. Tap “Save”: Your changes are applied instantly no extra steps needed.

Does Changing Your Shopify Store Name Affect Anything?

A lot of store owners worry that changing their Shopify store name might break something, but don’t worry. Here’s what actually happens when you update it.

What DOES Change

• The name shown inside your Shopify admin
  Your new store name will appear at the top of your Shopify dashboard and anywhere your store name is referenced internally.
• Your name on some emails, invoices & receipts
  Depending on your settings and theme, your new store name may appear on order confirmations, customer notifications, and billing documents.
• Branding inside your theme (if no logo is uploaded)
  If your theme displays your store name as text in the header or footer (instead of a logo), that text will update to your new name.

What DOESN’T Change

• Your products stay the same
  No listings, descriptions, images, or prices are affected.
• Orders & customers are not impacted
  Your order history, customer data, and analytics remain untouched.
• Installed apps keep working normally
  All integrations continue to function without any setup changes.
• Your store domain (URL) does not change automatically
  Your website address stays the same unless you manually change or connect a new domain.
• Your SEO structure remains unchanged
  Your URLs, collections, and product links are not affected, so your rankings remain stable.

What If You Also Want to Change Your Domain?

If you’d like your website URL to match your new store name, you have two options:

Option 1: Buy a New Domain Directly in Shopify

You can purchase and connect a domain from inside your Shopify admin.

• Go to: Settings → Domains → Buy new domain.
• Then search for your preferred domain, purchase it, and set it as your primary domain.

Option 2: Connect a Domain from Another Provider

If you already own a domain from companies like GoDaddy, Namecheap, Hostinger, etc., you can connect it to your Shopify store.

• Go to: Settings → Domains → Connect existing domainThen follow the DNS instructions provided.

Managing SEO and Customer Impacts

Domain changes can affect brand signals, backlinks, and traffic if mishandled; proper management minimises disruptions.

• Set up 301 redirects: Create rules for old URLs via Online Store > Navigation > URL Redirects to preserve SEO value.​
• Update site elements: Refresh metadata, titles, and descriptions; notify customers through email, social media, or pop-ups.
• Monitor performance: Track Google Analytics for traffic dips. Strong brands recover fast with no direct SEO penalties if redirects work correctly.

Tips for Choosing a Strong Shopify Store Name

Selecting the right store name helps you build a memorable brand, improve SEO, and support long-term growth on Shopify, and this matters because 59% of consumers prefer buying from brands they already recognise.

• Keep it short and memorable: Aim for 2-3 syllables; easy-to-spell names enhance word-of-mouth and fit logos/packaging well.​
• Make it relevant to your niche: Include subtle keywords (e.g., “Glow” for beauty brands) to signal products without sounding generic.​
• Ensure uniqueness: Avoid overused terms like “Shop” or “Store”; check competitors for originality to prevent confusion.​
• Check availability everywhere: Verify domain (.com preferred), social handles, and trademarks for seamless branding.​
• Prioritise pronunciation: Test aloud, avoid complex words or foreign phrases unless targeting specific audiences.​
• Plan for scalability: Choose flexible names that accommodate future products, not overly descriptive ones.​
• Use generators wisely: Tools like Shopify’s AI business name generator spark ideas; refine for brand personality.

Final Thoughts

Changing your Shopify store name is a simple but powerful step in shaping your brand identity. Whether you’re rebranding, niching down, or refining an early business idea, Shopify makes it easy to update your store name without affecting your products, orders, or data. 

Just remember that your domain and store name are separate, so if you want a full rebrand, update both and manage redirects properly to protect your SEO. Take your time choosing a name that reflects your long-term vision, connects with your audience, and feels true to your brand. A strong store name helps build recognition, trust, and growth over time.

Frequently Asked Questions

1. Can I change my Shopify store name more than once?

Yes, Shopify allows you to change your display store name as often as you like. There’s no limit, and the update applies instantly across your admin, checkout, and notifications.

2. Does changing my store name affect my website domain?

No. Your domain (URL) stays the same unless you manually change or connect a new one. Updating your store name and changing your domain are two separate actions.

3. Will changing my store name affect SEO?

Your SEO structure (URLs, collections, product links) stays the same, so rankings aren’t directly affected. SEO is only impacted if you change your domain, and even then, proper 301 redirects help preserve rankings.

4. Do customers see my new store name immediately?

Yes. Your updated name appears instantly on checkout pages, receipts, some email notifications, and theme text (if no logo is uploaded).

5. Can I change my myshopify.com URL?

In most cases, the original myshopify.com URL cannot be changed. However, you can connect a custom domain (like yourbrand.com) and make that your primary public-facing URL.