Facebook Image & Video Size Guide for 2025

Last Updated on September 22, 2025 by Himanshu Rawat

On Facebook, images are one of the best ways to get people’s attention. In fact, Around 350 million photos are uploaded to Facebook daily. But if your pictures are the wrong size, they can look blurry, cropped, or just not as good as they should. That’s why it’s important to use the right image sizes.

As Facebook keeps changing, staying updated on the latest facebook image size guidelines is a must. In this blog, we’ll go over the correct sizes for your Facebook profile, posts, ads, and more in 2025. This way, you can make sure your content looks great and grabs attention.

Importance of Facebook Image Sizes

When you post on Facebook, image size isn’t just a technical detail it directly affects how your content is seen and how people respond. Here’s why getting the dimensions right is so important:

• Professional Appearance: Correctly sized images look clean, sharp, and polished. No awkward cropping, stretching, or pixelation just high-quality visuals that reflect well on you or your brand.
• Higher Engagement: Posts with well-optimized images consistently attract more likes, comments, and shares than text-only content. The right visuals help stop the scroll and spark interaction.
• Stronger Ad Performance: With millions of businesses advertising on Facebook every day, standing out matters. Ads with correctly sized images tend to perform better delivering more clicks, higher conversions, and better return on ad spend.
• Faster Load Times: Properly sized images load quicker, especially on mobile devices, which is crucial considering 98% of Facebook users access the platform via mobile. Faster loading means less drop-off and a smoother user experience.

Facebook Image and Video Sizes in 2025

As Facebook continues to innovate, image and video sizes have been updated to accommodate new features and user preferences. Here’s a simple guide to the latest Facebook image sizes for 2025:

Facebook Profile Photo Size

Your Facebook profile picture is one of the first things people see, so it’s important to make sure it looks good. Here’s what you need to know about the size of your profile photo:

• Minimum Upload Size: 180 x 180 pixels.
• Ideal Size: 360 x 360 pixels or 720 x 720 pixels for better quality.
• Maximum Resolution: 2048 x 2048 pixels.
• Display Size:
  • On Desktop: Displays as a circle at 176 x 176 pixels
  • On Mobile: Displays as a circle at 196 x 196 pixels
• Aspect Ratio: 1:1 (square)
• File Type: 
  • JPG – Best for photos
  • PNG – Ideal for logos, icons, or images with text (prevents blurring or compression)

Note: Although you upload a square image, Facebook crops it into a circle when displayed. Make sure your subject (e.g., face or logo) is centered to avoid cropping important elements.

Tips:

• Center Your Subject: Since Facebook crops your photo into a circle, make sure the main part of the image (like your face or logo) is in the center.
• Avoid Small Text: If your profile picture has text, keep it large and simple so it remains clear on smaller screens.
• Use Clear Contrast: Choose an image with clear contrast between the background and the main subject, so it stands out well, even at small sizes.
• Good Lighting: Make sure your photo is well-lit, so it looks bright and clear on all devices.
• Update Regularly: Keep your profile picture fresh, especially if you’re using it for your business or brand.

Facebook Cover Photo Size

Your Facebook cover photo is the large banner image at the top of your profile or page. It’s important to upload the right size to avoid cropping or distortion.

• Recommended Size: 851 x 315 pixels.
• FB cover Safe Zone: 640 x 312 pixels
• Display Size:
  • Desktop: 820 x 312 pixels.
  • Smartphones: 640 x 360 pixels.
• Minimum Size: 400 x 150 pixels.
• Ideal File Size: Less than 100KB.
• Aspect Ratio: Use a 16:9 ratio for the best fit.
• File Type: Use PNG for cover photos with logos or text, and JPG for regular photos.

Tips:

• Avoid Text Cropping: Keep important details in the center to avoid cropping on smaller screens.
• No Repositioning: Don’t drag to reposition after uploading, as it may affect the quality.
• Compress for Faster Loading: Ensure the file size is under 100KB to improve loading speed.
• Watch the Profile Picture: Your profile picture will cover part of the bottom left corner, so don’t put anything important there.

Facebook Link Image Size

When you share a link on Facebook, the image that shows with it can really help catch people’s attention. To make sure your link looks great, you need the right image size.

• Recommended Size: 1200 x 630 pixels.
• Minimum Size: 600 x 315 pixels.
• Aspect Ratio: 1.91:1
• File Size: Keep the file size small for faster loading, but ensure the image is clear and high-quality.

Tips:

• Use High-Quality Images: Larger images (1200 x 630) display better across all devices.
• Avoid Pixelation: Stick to the recommended size to avoid blurry or pixelated images.
• Image Alignment: Ensure that important elements are centered, as Facebook might crop the sides when resizing.

Facebook Image Post Sizes

When you post pictures on Facebook, using the right image size helps your post look clear and professional.

Best Sizes:

Square Images:

• Recommended Size: 1080 x 1080 pixels
• Aspect Ratio: 1:1
• Perfect for feed posts with a balanced layout across devices.

Landscape (Horizontal) Images:

• Recommended Size: 1200 x 630 pixels
• Aspect Ratio: 1.91:1
• Ideal for link previews, news articles, and wide visuals.

Portrait (Vertical) Images:

• Recommended Size: 1080 x 1350 pixels
• Aspect Ratio: 4:5
• Great for mobile-first content, taking up more screen space for better engagement.

Tips for Better Posts:

1. Use Good Quality Images: Clear, sharp images get more likes and shares.
2. Stick to the Right Size: This helps avoid any cropping or blurry images.
3. Keep It Simple: Simple and clean images usually work better than complicated ones.
4. Be Careful with Text: If you add text to your image, make sure it doesn’t get cut off.

Facebook Carousel Post Size

A Facebook carousel post lets you share multiple images or videos in one post. To make sure everything looks good, you should use the right sizes.

• Recommended Image Size: 1080 x 1080 pixels (square).
• Aspect Ratio: 1:1 (square).
• Maximum Image Size: 30MB per image.
• Recommended Video Size: 1080 x 1080 pixels.
• Video Aspect Ratio: 1:1 (square).
• Video File Size: Up to 4GB, with a maximum length of 240 minutes.

Tips:

• Use the Same Size for All Cards: Keep all your images the same size for a clean and organized look.
• Showcase Different Items: Each card can highlight a different product or feature.
• Keep It Simple: Don’t overload the images with too much text, so they stay clear and easy to read.

Facebook Video Size

When you post a video on Facebook, using the right size helps it look good on all devices.

• Recommended Size: 1280 x 720 pixels for Landacape and 720 x 1280 pixels for portrait videos.
• Aspect Ratio: 16:9 for landscape videos, 9:16 for portrait videos.
• File Size: Maximum of 4GB.
• Video Length: Can be up to 240 minutes long.
• Format: Use MP4 or MOV for the best quality.

Tips:

• Keep Videos Short: Short videos usually get more attention.
• Make Sure It Works on Mobile: Most people watch on their phones, so check that it looks good in both formats.
• Add Captions: Many people watch videos without sound, so captions can help get your message across.

Facebook Reel Size

Facebook Reels are short, vertical videos that need the right size to look their best.

• Recommended Size: 1080 x 1920 pixels.
• Aspect Ratio: 9:16 (vertical).
• File Size: Up to 4GB.
• Video Length: Maximum of 60 seconds.
• Format: MP4 or MOV is recommended.

Tips:

• Keep It Vertical: Reels are meant to be full-screen, so use a vertical format.
• Make It Short and Engaging: Short videos work better, as they grab attention quickly.
• Add Captions: Since many people watch without sound, captions help get your message across.

Facebook Story Size

Facebook Stories are full-screen, vertical images or videos that disappear after 24 hours. To make sure they look great, follow these size guidelines:

• Recommended Size: 1080 x 1920 pixels.
• Aspect Ratio: 9:16 (vertical).
• File Size: Images up to 30MB, videos up to 4GB.
• Video Length: Up to 15 seconds per story.
• Format: Use JPG for images, and MP4 or MOV for videos.

Tips:

• Keep it Vertical: Always use a vertical format to fit the screen perfectly.
• Avoid the Edges: Don’t put text or important details near the top or bottom, as buttons and profile pictures might cover them.
• Make It Eye-Catching: Since stories are temporary, use bold visuals to grab attention quickly..

Facebook Event Post Size

When you create a Facebook event, the event cover photo is important for grabbing attention. Here’s the right size to use:

• Recommended Size: 1200 x 628 pixels.
• Aspect Ratio: 2:1 (horizontal).
• Minimum Size: 400 x 150 pixels.
• File Type: JPG or PNG for best results.

Tips:

• Use the Right Ratio: Stick to the 2:1 ratio so your event photo doesn’t get cropped.
• High Quality: Choose a high-quality image that represents your event well.
• No Edits After Upload: Once your event photo is uploaded, it can’t be changed or edited, so double-check it before posting.

Facebook Ad Post Size

Facebook ads come in different formats, each requiring specific image sizes for optimal display. 

• Facebook Feed Ads:
  • Recommended Size: 1080 x 1080 pixels (1:1 ratio)
  • Minimum Size: 600 x 600 pixels.
  • Maximum File Size: 30MB.
• Facebook Right Column Ads (Desktop only):
  • Recommended Size: 1080 x 1080 pixels (1:1 ratio).
  • Minimum Size: 254 x 133 pixels.
  • Maximum File Size: 30MB.
• Facebook Instant Articles Ads:
  • Recommended Size: 1080 x 1080 pixels (1:1 ratio) 
  • Maximum File Size: 30MB.
• Facebook Marketplace Ads:
  • Recommended Size: 1080 x 1080 pixels (1:1 ratio).
  • Maximum File Size: 30MB.
• Facebook Search Ads:
  • Recommended Size: 1080 x 1080 pixels (1:1 ratio)
  • Maximum File Size: 30MB.
• Facebook Sponsored Messages:
  • Recommended Size: 1080 x 1080 pixels (1:1 ratio)
  • Maximum File Size: 30MB.
• Messenger Inbox Ads:
  • Recommended Size: 1080 x 1080 pixels (1:1 ratio).
  • Minimum Size: 254 x 133 pixels.
  • Maximum File Size: 30MB.
• Messenger Stories Ads:
  • Recommended Size: 1080 x 1920 pixels (9:16 ratio).
  • Minimum Width: 500 pixels.

Tips:

• High-Quality Images: Use high-resolution images to avoid pixelation.
• Aspect Ratio: Make sure to match the right aspect ratio for each ad type.
• File Size: Keep the file size under 30MB for faster load times and better performance.
• Ad Formats: Different ad formats are displayed in various places on Facebook, so always double-check where your ad will appear to use the correct size.

Facebook Catalog Size 

When creating Facebook catalog ads, having high-quality and consistent product images is really important. Clear images help your products stand out and grab attention.

Here’s what you need to know about Facebook catalog image sizes:

• Recommended size: 1024 x 1024 pixels
• Minimum size: 500 x 500 pixels
• Make sure the image file is less than 8 MB to avoid any upload issues.

Common Mistakes to Avoid with Facebook Image Sizes

When using Facebook, it’s important to get your image sizes right for the best results. Here are some common mistakes to avoid when it comes to Facebook image sizes:

• Using blurry images – Low-quality images can make your posts look bad. Always aim for high-quality visuals that meet Facebook’s size and resolution standards.
• Wrong image size – If your image is too small or doesn’t match the recommended size, Facebook may stretch or crop it, ruining the look. e sure to follow the latest recommended image sizes for each type of Facebook content.
• Forgetting mobile users – Many people use Facebook on their phones, so make sure your images look good on smaller screens.
• Placing text in bad spots – Important text can be hidden by Facebook buttons or other features, so keep text away from the edges.
• Large file sizes –Big image files load slowly, especially on mobile connections. Keep your visuals under 100KB where possible, and use compressed formats like JPG or PNG to maintain fast load times and image clarity.

Wrapping up

Now that you know the right Facebook image and video sizes for 2025, you’re ready to make your posts look great. Using the correct sizes helps your content stand out and get more attention. Keep creating and sharing, and watch your Facebook presence grow as more people engage with your posts.

Frequently Asked Questions

1. What is the ideal size for a Facebook profile picture in 2025?

The recommended size is 360 x 360 pixels or 720 x 720 pixels for higher quality. Facebook displays profile photos as circles, so make sure the subject is centered to avoid cropping.

2. How large should my Facebook cover photo be?

The ideal size is 851 x 315 pixels, with a safe zone of 640 x 312 pixels to avoid cropping on different devices. Keep file size under 100KB and use PNG if your cover contains logos or text.

3. What image sizes work best for Facebook posts and ads? 

For posts, use:

• Square: 1080 x 1080 pixels (1:1 ratio)
• Landscape: 1200 x 630 pixels (1.91:1 ratio)
• Portrait: 1080 x 1350 pixels (4:5 ratio)
  For ads, stick to 1080 x 1080 pixels for most formats with max file size 30MB.

4. Why is it important to optimize images for mobile on Facebook?

Since 98% of Facebook users access the platform via mobile devices, images must be clear and properly sized for smaller screens to avoid cropping, blurring, or poor engagement.

5. What common mistakes should I avoid with Facebook images?

Avoid uploading blurry or low-resolution images, using incorrect dimensions, ignoring mobile optimization, placing text near edges, and using large file sizes that slow loading times.