Best Time to Post on TikTok (2025)

Last Updated on September 5, 2025 by Himanshu Rawat

With over 2 billion active users, TikTok has evolved from a popular platform for dancing challenges to a robust platform for creators, brands, and companies alike. However, with so much content on the “For You” page, timing your post perfectly can mean the difference between going viral and being ignored.

In this article, we’ll discuss the best time to post on TikTok, why timing is important, and how to create your own unique optimal posting plan.

Why Timing Matters on TikTok?

TikTok’s algorithm favors content that quickly gains engagement, so posting when your audience is most active increases the chances of your video going viral. Here’s why.

• Initial interaction (likes, comments, and shares) influences how many more users view your article.
• Posting when your audience is most active enhances the likelihood of early engagement.
• TikTok prioritizes fresher content on the For You page, particularly during the first 30 to 90 minutes of publishing.
• So, if your video receives a lot of attention early on, TikTok is more likely to continue promoting it to a larger audience.

Best Days to Post on TikTok

• Midweek (Tuesday, Wednesday, Thursday) tends to be the most effective period for posting, as user engagement peaks during these days.
• Wednesday is often cited as the single best day to post, with consistently high engagement.
• Tuesdays and Thursdays also show strong performance, especially during specific time windows.
• Weekends generally see lower engagement, with Sunday being the weakest day for views.

Best Time to Post on TikTok

Here’s a glance at the best times to post on TikTok, day-wise. Use this handy table to boost engagement by posting at peak hours each day.

Day	Top 3 Best Times to Post
Monday	6 AM, 10 AM, 10 PM
Tuesday	4 PM, 7 PM, 9 AM
Wednesday	2–5 PM, 7 AM, 11 PM
Thursday	5 PM, 12 PM, 7 PM
Friday	4 PM, 2 PM, 6 AM
Saturday	5 PM, 7 PM, 11 AM
Sunday	8 PM, 5 PM, 7 AM

Monday

• Best Times: 6 AM, 10 AM, 10 PM
• Why it works:
  Start the week strong by targeting early risers before work, lunch breaks, and late-night scrollers winding down after a busy day.

Tuesday

• Best Times: 2 AM, 4 AM, 9 AM, 4 PM, 7 PM
• Why it works:
  Tuesday is often one of the highest engagement days on TikTok. These time slots capture a range of users from night owls and early birds to those checking TikTok after school or work.

Wednesday

• Best Times: 7 AM, 8 AM, 9 AM, 11 AM, 2 PM – 5 PM, 11 PM
• Why it works:
  Midweek momentum brings strong engagement, especially during mid-morning and afternoon breaks. Evening posts also perform well as users scroll before bed.

Thursday

• Best Times: 9 AM, 12 PM, 1 PM, 3 PM, 5 PM, 6 PM, 7 PM
• Why it works:
  Thursdays are busy for content consumption. These time slots align with lunchtime, post-work breaks, and evening chill time when users are actively browsing.

Friday

• Best Times: 5 AM, 1 PM, 2 PM, 3 PM, 4 PM, 6 PM
• Why it works:
  As people ease into the weekend, TikTok sees a surge in early morning and afternoon activity, especially among younger audiences looking for weekend plans or entertainment.

Saturday

• Best Times: 3 AM, 11 AM, 4 PM, 5 PM, 7 PM, 8 PM
• Why it works:
  While overall engagement dips on weekends, late morning and early evening are the best bets, especially for lifestyle, food, and entertainment content.

Sunday

• Best Times: 7 AM, 8 AM, 4 PM, 5 PM, 8 PM
• Why it works:
  Sunday is slower, but users are often online in the morning and early evening while preparing for the week ahead. It’s a great time for motivational or planning-related content.

How to Find Your Personalized Best Time to Post

To find your personalized best time to post on TikTok, go beyond general recommendations and tailor your strategy to your unique audience. Here’s how you can do it effectively:

1. Check TikTok Analytics

Switch to a Pro or Business account to access the “Followers” tab, where you can see when your audience is most active by hour and day. Use this data to post at peak times for better engagement.

2. Experiment with Different Posting Times

Don’t rely solely on analytics test posting at various times within the recommended windows. Try mornings, afternoons, and evenings on different days. Track which times consistently deliver higher views, likes, comments, and shares.

3. Monitor Engagement Patterns

After a few weeks of testing, analyze which posts performed best and when they were posted. Look for patterns in your analytics:

• When do you get the most views?
• Which time slots bring the most new followers?
• When is your average watch time highest?

4. Consider Your Audience’s Time Zones

If your followers are spread across different regions, factor in their local times. For example, if you’re in India but your audience is mostly in the US, schedule posts to match US peak hours.

5. Use Scheduling Tools

Platforms like Outfy, Buffer, or Later let you pre-schedule posts for optimal times, even if you’re unavailable. These tools can also provide additional analytics to refine your timing strategy.

6. Keep Testing and Adapting

Audience habits can shift due to holidays, seasons, or viral trends. Regularly revisit your analytics and continue experimenting to stay ahead of changes.

Best Time to Post on TikTok Industry-Wise 

Posting on TikTok at the right time varies significantly depending on the industry you operate in. Different audiences engage with content at different times, influenced by their daily routines and habits. Below is a detailed breakdown of the best posting times for various industries based on recent data and expert analysis.

1. Education & Schools

Category	Details
Best Days	Tuesday, Wednesday
Mondays	4 PM
Tuesdays & Wednesdays	4–5 PM
Thursdays	5 PM
Fridays	4 PM

Students and educators tend to engage more during late afternoons, typically after classes or study sessions. These windows also align with breaks where short-form educational content fits perfectly.

2. Food & Beverage Industry

Day Type	Best Posting Time
Weekdays	6–8 PM
Weekends	10 AM–12 PM

On weekdays, people browse TikTok around dinnertime for recipe ideas or food inspiration. On weekends, late mornings capture audiences planning brunch or looking for cooking content while relaxing.

3. Fashion & Beauty

Day Type	Best Posting Time
Weekdays	8–10 PM
Weekends	11 AM–1 PM

Evenings are when users unwind and scroll for style inspiration. Weekend mornings are ideal for casual browsing and trying out new beauty trends or outfits, especially before outings.

4. Fitness & Health

Day Type	Best Posting Time
Weekdays	6–8 AM
Weekends	9–11 AM

Fitness content performs well early in the mornings during the week and mid-morning on weekends, aligning with workout routines and health-conscious browsing.

5. Marketing Agencies

Day	Best Posting Time
Tuesdays	10 AM–12 PM

Content aimed at professionals performs well mid-morning, when decision-makers and other marketers are most receptive to new strategies, tips, or tools.

6. Dining, Hospitality & Tourism

Day	Best Posting Time
Tuesdays	8–11 AM
Thursdays	4–8 PM

These industries benefit from posting during mid-morning on Tuesdays and late afternoons to evenings on Thursdays, targeting users planning outings or vacations.

7. Healthcare

Time of Day	Best Posting Time
Early Morning	7–9 AM
Mid-afternoon	1–3 PM

Healthcare content, including myth-busting and mental health, performs best before shifts start or during coffee breaks.

Conclusion

For TikTok success in 2025, time your uploads strategically between mid-afternoon and evening on weekdays, particularly Tuesday through Thursday, to maximize engagement and viral reach. For the best results, use early mornings and late evenings as secondary windows and customize your timetable to your audience’s behavior.

Frequently Asked Questions

1. What is the overall best time to post on TikTok?

The best times are generally midweek, especially on Wednesday afternoons between 2–5 PM EST, but optimal times can vary by audience and location.

2. Does the best time to post differ by day of the week?

Yes, engagement peaks on different days and times, with Tuesday, Wednesday, and Thursday typically showing the highest activity.

3. How can I find the best time to post for my specific audience?

Use TikTok Analytics to see when your followers are most active, experiment with different posting times, and monitor your engagement rates.

4. Should I consider time zones when posting on TikTok?

Absolutely—if your followers are international, adjust your posting schedule to match their peak activity times.

5. Can I use tools to help schedule my TikTok posts?

Yes, social media scheduling tools like Outfy, Buffer, or Later can help you plan and post at optimal times, even when you’re not online.