Best Time To Post on Pinterest in 2025
Last Updated on September 3, 2025 by Himanshu Rawat
Are you having trouble getting people to notice your pins on Pinterest? You’re not alone. With over 578 million active users (according to Pinterest), Pinterest is huge. But just like in a store, the right timing is important. When you post at the right time, more people will see your pins. So, what is the best time to post on Pinterest in 2025?
In this blog, we’ll talk about the best days and times to post on Pinterest and give you some tips on how to figure out the perfect time to post for your audience.
The Best Days and Times to Post on Pinterest in 2025
Based on 50,000+ Pinterest users on Outfy, Sundays, Mondays, and Tuesdays are generally the best days to post on Pinterest in 2025. Conversely, Thursdays and Fridays tend to see lower engagement.
Let’s break it down further:
Sunday
- Best Times: 12 PM & 8 PM – 10 PM
- Why: Many people treat Sunday as a rest day. They’re more likely to browse Pinterest during downtime—either around lunch or winding down at night, making it ideal for discovery and planning the week.
Monday
- Best Times: 2 PM – 4 PM & 8 PM – 9 PM
- Why: As the workweek begins, users often check Pinterest during afternoon breaks or after work. Evenings see a spike as people relax and scroll after dinner.
Tuesday
- Best Times: 3 PM – 4 PM & 8 PM – 9 PM
- Why: Similar to Monday, but users are more settled into the week. Late afternoons and evenings are popular for searching ideas or saving content for later.
Wednesday
- Best Times: 2 PM – 4 PM & 8 PM – 9 PM
- Why: Midweek brings higher productivity but also fatigue—people turn to Pinterest for inspiration or mental breaks, especially in the afternoon. Evenings are still solid for engagement.
Thursday & Friday
- Best Times: 2 PM – 6 PM
- Why: These are slower days on Pinterest, as people begin shifting focus to weekend plans. Posting during the late afternoon can still catch users planning trips, meals, or outfits.
Saturday
- Best Times: 11 AM & 6 PM – 7 PM
- Why: Engagement dips on Saturdays since users are often out and about. If posting, aim for late morning when people might browse during breakfast, or early evening when they’re back home.
Remember, These are general tips, but your best results will come from testing what works for your audience.
How to Find the Best Times to Post for Your Audience?
To make the most out of your Pinterest posts, it’s important to find out what time works best for your followers. Here are some simple steps to find the best time to post on Pinterest:
1. Understand Your Audience
Ask yourself: Who are my followers?
- Are they college students, working professionals, parents, or creatives? Knowing your audience helps you guess when they’re most likely to be online, for example, parents might be active after putting kids to bed, while students might scroll late at night.
2. Use Pinterest Analytics
If you have a business account, Pinterest Analytics gives you valuable insights:
- When your audience is most active
- Which pins perform best (and when they were posted)
- Trends in engagement over time
Use this data to spot patterns and make informed decisions about when to post.
3. Experiment with Timing
Try posting at different times throughout the week, mornings, afternoons, and evenings, and track what gets the most engagement (repins, saves, clicks).
Over time, you’ll start to see what works best for your specific audience.
Note: Consider keeping a simple content calendar or spreadsheet to track your post times and results.
Once you’ve found your sweet spot…
Stick to it! Posting consistently when your audience is most active can significantly boost engagement and help your pins perform better in Pinterest’s algorithm.
Best Time to Post on Pinterest by Industry
Depending on the kind of content you post, the best time to post on Pinterest can vary. Here’s a quick guide by industry:
1. Fashion and Beauty
- Best Days: Mondays, Tuesdays, and Wednesdays
- Best Times: 7 PM – 9 PM, 1 PM – 3 PM
Midday and evening are prime browsing times for fashion and beauty content.
People often take mental breaks during lunch or wind down after work by scrolling for style inspiration, makeup looks, or outfit ideas for the next day or weekend.
2. Home Decor & DIY
- Best Days: Sundays, Mondays, and Tuesdays
- Best Times: 8 PM – 10 PM, 11 AM – 1 PM
Pinterest is a go-to platform for home improvement and creative projects. On Sundays and early weekdays, users tend to plan home updates or DIY tasks for the week.
Evenings are especially effective, as people relax and daydream about how to upgrade their space.
3. Fitness
- Best Days: Mondays and Tuesdays
- Best Times: 6 AM – 8 AM, 7 PM – 9 PM
Motivation peaks at the start of the week, and many users set fitness goals on Mondays.
Early mornings catch people planning workouts before work, while evenings are ideal for those looking to unwind and find tips, routines, or products to improve their wellness journey.
4. Gadgets and Technology
- Best Days: Tuesdays, Wednesdays, and Thursdays
- Best Times: 9 AM – 11 AM, 6 PM – 8 PM
Tech-savvy users often browse during work hours or after work, especially during mid-week when they’re settled into a routine.
These are key times for researching new gadgets, reading reviews, and saving products for later comparison or purchase.
Tip: Always test these time slots with Pinterest Analytics and adjust based on your audience’s behavior. Every account is a bit different!
Beyond Timing: Engagement Essentials for Online Sellers
While timing is a crucial piece of the puzzle, it’s certainly not the only factor. High-quality visuals, captivating descriptions that go beyond basic product details, and strategically chosen keywords are all essential ingredients for boosting engagement and driving sales on Pinterest.
Here are some additional tips:
- Use Great Images: Pinterest is all about visuals. Make sure your pins use high-quality, eye-catching photos or graphics.
Example: Anthropologie. This brand consistently uses high-quality, on-brand visuals across its profile: from polished product photos to styled lifestyle shots, all tied together with cohesive board covers and aesthetic consistency. - Write Interesting Descriptions: Add more than just basic info. Share tips, tell a story, or explain why the pin is helpful. Adding keywords can help people find your pins.
Example: Savina’s Pinterest Profile Savina incorporates keyword-rich phrases like “capsule wardrobe” and “minimalist outfits” directly into her display name and bio. This clarity helps new visitors immediately understand what she offers and improves discoverability. - Join Group Boards: Being part of group boards related to your interests helps your pins get noticed by more people.
Example: Group boards like “Crafts & DIY” or “Lifestyle & Mom Blogger Group” allow creators to broaden their reach. These boards pool content from multiple users, giving your pins exposure to followers beyond your own. - Use Trending Topics: Share pins related to popular topics like seasonal trends (for example, holiday decor or summer recipes) to get more views.
Example: Lonely Planet builds travel inspiration boards filled with location quotes, photos, and trending travel guides tapping into user interest peaks and seasonal wanderlust - Post Regularly: Don’t just post once in a while. Stay active on Pinterest, post often, and keep sharing new content.
Effortless Content Creation with Outfy
Creating high-quality visual content for Pinterest can be time-consuming. Consider using a tool like Outfy. Outfy is an AI-Powered social media management tool specifically designed for online stores. It uses AI to automatically create engaging content like videos, collages, and Animated GIFs featuring your products. This can save you a significant amount of time and effort, allowing you to focus on other aspects of your business.
Summary
The best time to post on Pinterest depends on your audience and what kind of content you’re sharing. Start by testing different times and track which ones give you the most engagement. Once you figure out when your audience is most active, you’ll be able to get more people to see and interact with your pins.
By posting at the right time and following these tips, you’ll be on your way to getting more eyes on your Pinterest content!
FAQ : Best Time to Post on Pinterest
When Are People Most Active On Pinterest?
People are most active on Pinterest during evenings (7 PM – 9 PM) and weekends. The best time depends on your audience and industry, so testing different times is recommended.
How Many Times A Day Should I Post On Pinterest?
It’s ideal to post 3 to 5 times a day. Consistency is key, but avoid overposting, which could lead to audience fatigue.
Does It Matter When You Post On Pinterest?
Yes, timing does matter. Posting during peak times increases visibility and engagement with your audience. Experiment with different times to find the best schedule for your followers.
How Do I Get Noticed On Pinterest?
To get noticed, use high-quality images, optimize your board titles and descriptions with relevant keywords, and pin consistently. Engage with followers, join community boards, and collaborate with influencers if possible.
How Long Does It Take To Get Noticed On Pinterest?
It can take anywhere from a few weeks to a couple of months to start gaining traction on Pinterest, depending on your consistency, content quality, and the use of relevant keywords.
When Is The Best Time To Post On Facebook?
The best times to post on Facebook are 1 PM – 3 PM on Wednesdays and Thursdays. Engagement tends to peak during lunch breaks and mid-afternoons.
When Is The Best Time To Post On Instagram?
On Instagram, 9 AM – 11 AM and 7 PM – 9 PM are the most popular times to post. These are typically when people are starting their day or unwinding in the evening.
When Is The Best Time To Post On Twitter?
The best time to post on Twitter is between 8 AM – 10 AM and 6 PM – 9 PM on weekdays, particularly Wednesdays and Thursdays, when engagement is highest.
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