23 Best Selling Clothing Items on Etsy (2025)

Last Updated on August 17, 2025 by Himanshu Rawat

Whether you’re just starting or looking to grow your Etsy clothing shop, one thing is clear: not all apparel sells equally well. But when you align your products with what buyers are actively searching for, you position your store for steady, scalable success.

In Q1 2025, Etsy reported over 88.5 million active buyers, with clothing remaining one of its top-selling categories. Searches for custom sweatshirts and personalized baby outfits continue to trend, driven by demand for unique, giftable apparel.

Top sellers like PintSizedPremium, a kids’ clothing shop with over 162,335 sales are thriving by offering personalized, high-quality designs.

If you are ready to create clothing that stands out and sells, here are the 23 best-selling clothing items on Etsy right now, based on popularity, emotional appeal, and rising trends.

Family & Personalized Favorites

Emotional value is what attracts sales on Etsy, especially when it comes to clothing. Shoppers aren’t just picking out clothes, they’re investing in memories and connections. That’s why personalized items and family-themed pieces, like mama sweatshirts or memorial shirts, are such big hits and make for perfect gifts.

Here are 7 of the best-selling clothing items in this space:

1. Personalized Mama Sweatshirts

These cozy crewnecks are Etsy royalty, especially around Mother’s Day, baby showers, Christmas, and birthdays. Typically embroidered with kids’ names, birth years, or symbols (like hearts or flowers), they’re stylish, sentimental, and Instagrammable.

Seller examples are: @ThreadedKindred

Seller Tip: Offer variations with different fonts, thread colors, and sweatshirt shades. Include sizing charts and styled photos with real moms for credibility.

2. Custom baby clothing

Custom baby clothing, personalized onesies, bodysuits, and sweaters remain in high demand for coming home outfits, baby showers, and first holidays. These items sell well because babies are often the focus of gift-giving, and parents or relatives love anything with a name or milestone. They also make adorable keepsakes.

Seller example:@PintSizedPremium, @MinimaKids

Seller tip: Try offering “newborn bundles” (like a onesie, hat, and blanket) and include gender-neutral options to reach more buyers.

3. Matching Family or Couple Tees

Matching family or couple tees are all about that special bond. There’s just something about wearing coordinated outfits that screams, “We’re a team.” 

These matching sets are super popular for vacations, family photos, holidays, or even pregnancy announcements.

They attract buyers because they make fantastic gifts, can be easily customized for any family size or dynamic, and are just perfect for capturing those picture-perfect moments for social media!

Seller example: @NiftyTeeCrafts

Tip: Offer bundle discounts for sets of 2–5 shirts. Include “first trip as a family” or “family reunion” keywords in your listings.

4. Funny / Themed Sweatshirts

Funny and themed sweatshirts are top sellers, especially around holidays and birthdays. With designs based on sarcasm, seasonal humor, or trending pop culture, they’re perfect for gifts, casual events, and showing off personality.

Why they sell:

• Buyers love giftable humor.
• Perfect for office parties, casual events, or quirky personalities.
• Appeals to buyers looking for unique, relatable expressions.

Seller example: @Commyembroidery

5. Pet clothes

Welcoming a new pet into the family is a joyful milestone that many pet parents love to celebrate. Pet welcome shirts often feature the pet’s name, adoption date, or fun phrases like “New Dog Mom” or “Official Cat Dad,” making them perfect for marking the occasion.

Why they sell:

• Celebrate meaningful “gotcha” moments
• Great for gifts after pet adoption or first vet visit
• Perfect for social media announcements and photos

Seller example: @ModPawsUS

6. Custom photo shirts

It is a powerful way for buyers to turn cherished images into wearable memories. Whether it’s for a family reunion, graduation, wedding celebration, or a tribute to a loved one or pet, these tees add a deeply personal touch.

They’re especially popular for group events and often ordered in bulk, making them both meaningful and practical. Their emotional impact and versatility are what make them consistent best-sellers.

Seller example: @HippoLord

7. Personalized Grandma Shirts

Whether they say Nana, Mimi, Gigi, or Grandma, these shirts celebrate the joy of being a grandparent, usually by featuring grandkids’ names, birthdates, or birthstones.

Why they sell:

• Highly emotional, deeply appreciated gifts.
• Often purchased for Mother’s Day, birthdays, and Christmas.
• Frequently ordered in multiples (e.g., from all the grandkids or siblings).

Seller example: @GncWawesTees

Vintage & Aesthetics Fashion

One of Etsy’s strongest competitive advantages in the fashion space is its alignment with values like sustainability, individuality, and slow fashion. 

As fast fashion continues to be criticized for environmental impact and mass production, more buyers are turning to vintage and eco-conscious alternatives.

Here are four top-performing pieces in the vintage category that continue to drive sales:

8. Vintage Dresses & Skirts

Vintage dresses are consistently strong sellers on Etsy, thanks to their one-of-a-kind nature and nostalgic aesthetic. From 1970s boho florals to 1990s minimalist slip dresses, each era brings its own visual and emotional appeal.

• No two pieces are alike, which creates urgency and exclusivity.
• Shoppers looking for timeless styles, costume outfits, or themed events often turn to vintage.
• They appeal to buyers who want to reduce fashion waste while still looking great.

Seller example: @PhenixVintage

9. Kimono Cardigans/Coat

Kimono cardigans and coats combine comfort with elegance, making them a versatile favorite among Etsy shoppers. Whether made from vintage silks or upcycled fabrics, they appeal to both boho fashion lovers and those seeking lightweight, layering options.

Why they sell:

• Their loose, flowing silhouette flatters all body types.
• Can be worn across seasons: as beach coverups, festival outfits, or even formalwear.
• Popular with conscious consumers due to their often handmade or upcycled nature.

Seller example: @karmanepalcrafts

10. Linen Dresses

Oversized linen dresses are Etsy darlings. Their earthy aesthetic, breathable texture, and sustainable appeal make them bestsellers among minimalist fashion lovers, mothers, and eco-conscious shoppers.

Why they sell:

• Made from natural, biodegradable fibers, they check the sustainability box.
• Comfortable, breathable, and timeless, perfect for spring, summer, and early fall.
• Popular with fans of Scandinavian, Japanese, and cottagecore styles.

Seller example: @OffOn

11. Oversized Flannel Shirts

A closet staple and seasonal favorite, vintage flannels continue to sell fast, especially during fall and winter. Their appeal is both functional and fashionable, with strong cross-gender interest.

Why they sell:

• Their oversized, relaxed fit is trendy with Gen Z and millennials.
• Flannel shirts evoke 90s grunge, rugged outdoors, and street style all in one.
• Ideal for layering and unisex styling, making them perfect for broad audiences.

Seller example: @FindPeaks

Print-on-Demand Essentials

Print-on-demand (POD) has transformed how clothing is sold, and it is popular on Etsy. It allows sellers to offer custom, trend-driven products without upfront inventory, making it one of the most accessible and scalable business models on the platform.

12. Custom Graphic T-Shirts

These are the foundations of most successful POD shops. Whether it’s a motivational quote, inside joke, funny saying, or a personal name, custom tees are endlessly adaptable—and they sell in nearly every niche.

Why they sell:

• Affordable price point = easy gift option
• Suitable for any audience (moms, dads, bridal parties, pet lovers, etc.)
• People love wearing something that reflects their personality

Seller example: @TRENDYTU

13. Comfort Colors Vintage Tees

These tees are customer favorites for their washed, broken-in look and ultra-soft feel. They’re the go-to canvas for retro graphics, nature-inspired prints, and minimalist quotes.

Why they sell:

• The “vintage aesthetic” is huge with Gen Z and millennial buyers
• Comfort Colors brand carries built-in trust and premium appeal
• Often used for bachelorette parties, sororities, and small business branding

Seller example: @PublicLaundry

14. Comfy Custom Hoodies

Hoodies are the cool-weather equivalent of tees, but with even more comfort. Personalized hoodies with names, phrases, or event-specific themes sell particularly well around fall and winter, and are highly giftable.

Popular uses:

• Bridal party loungewear
• Personalized team/school gear
• Name or monogram hoodies

Seller example: @ThunnalCustom

15. Embroidered Sweatshirts

Embroidered sweatshirts offer a premium, handmade touch that elevates even the simplest designs. They’re perfect for customers looking for something stylish yet personal.

Popular embroidery styles include small chest initials or names, minimal icons like hearts, stars, or paw prints, and meaningful touches like quotes or location coordinates, making each piece feel truly one of a kind.

Seller example: @SEmbroideredBoutique

16. Seasonal & Holiday Sweaters

From spooky-season favorites like “Boo Crew” to Christmas-themed matching pajama tops, seasonal items are time-sensitive but incredibly profitable.

Why they sell:

• Shoppers plan outfits for photos, parties, and themed events
• Highly giftable and fun to collect yearly
• Boost in demand 1–2 months before the actual holiday

Seller example: @SunnyStore99

17. Costume-Themed Tees

Every October, Etsy experiences a spike in demand for costume-themed tees, an easy, fun alternative for those who want to celebrate Halloween without a full costume. Popular designs include playful prints like “This is my zombie costume,” skeleton ribcage graphics, or clever name tag shirts like “Hello, I’m Boo.”

These tees sell well because they’re affordable, comfortable, and perfect for work events, classrooms, or low-effort parties. They’re also popular for group themes, making them a go-to for last-minute or coordinated costumes.

Seller example: @SofTeeVibe

18. Pop Culture & Meme Tees

Pop culture sells especially when it comes to music, TV, film, or internet trends. Etsy shoppers love wearing inside jokes and trending moments.

Why they sell:

• Emotionally resonant or hilarious
• Highly shareable on social media
• Make great conversation starters

Seller example: @FiranaChamp

19. Graphic Tees & Crop Tops

Stylish and expressive, these tops are especially popular with Gen Z, festival goers, and fashion-conscious buyers. Think bold designs, artsy illustrations, astrology, minimalistic typography, and throwback logos.

Why they sell:

• Great for layering and statement outfits
• Ideal for spring/summer fashion
• Highly visual = great for Etsy search thumbnails

Seller example: @OldSchoolCulture

Niche Apparel & Specialty Pieces

While broader categories like tees and sweatshirts cater to the masses, many of Etsy’s best-selling clothing items succeed by targeting niche audiences with specific tastes or needs. These pieces aren’t meant for everyone, and that exclusivity is exactly what makes them stand out and sell.

Let’s explore the four best-selling clothing items you can sell successfully with the right targeting and branding.

20. Wrap & Asymmetrical Dresses

Flattering and versatile, wrap and asymmetrical dresses are top sellers for weddings, vacations, and special events. Popular for bridesmaids, maternity shoots, and honeymoons, they blend effortless style with elegance and are often tagged as “boho bridal” or “resort wear.”

Seller example: @Metamorphoza

21. Boho Patchwork Dresses & Skirts

With festivals, markets, and slow fashion on the rise, bohemian patchwork clothing remains a customer favorite. These garments are all about freedom, creativity, and sustainability key values for many Etsy buyers.

Why they sell:

• Loved by free-spirited, artistic, or spiritual shoppers
• No two pieces are alike, which increases their appeal
• Ideal for summer festivals, music events, and earthy weddings

Seller example: @karmanepalcrafts

22. Reworked Denim Jackets

Reworked denim jackets are a staple in both vintage and streetwear fashion, gaining popularity for their blend of classic style and modern creativity on Etsy. Often customized with embroidery, patchwork, paint, or fabric overlays, these jackets offer a one-of-a-kind appeal that resonates with trend-conscious and eco-aware shoppers.

Why they sell:

• Timeless, gender-neutral style that fits many aesthetics
• Each piece is unique, enhancing exclusivity
• Upcycled materials appeal to sustainability-minded buyers

23. Vintage Leather Jackets

Vintage leather jackets are timeless wardrobe staples that blend rugged style with a sense of nostalgia. Whether it’s a classic biker cut or a distressed bomber, these pieces offer instant edge and character. Shoppers love them for their durability, uniqueness, and effortlessly cool vibe.

Why they sell:

• Iconic, gender-neutral style that never goes out of fashion
• Each jacket has a worn-in, authentic look that buyers crave
• Sustainable choice for those seeking quality secondhand fashion

Tips: Key Trends Boosting Etsy Clothing Sales

• Leverage Customization: Personalized clothing, from names to custom graphics, drives high buyer interest and repeat sales.
• Focus on Trend Themes: Incorporate current Etsy trend aesthetics such as island luxe, chateau core, and cottagecore.
• Use SEO & Visuals: Optimize listings and Etsy profile use trending keywords like “beachy fashion,” “vintage denim,” or “bohemian blouse,” and use calming, stylish product photography.
• Offer Print-on-Demand: Many successful sellers use POD services to quickly test designs and reduce inventory risk.
• Highlight Exclusivity: Limited-edition runs and exclusive prints create urgency and attract buyers looking for unique items.
• Maximize Social Reach with Outfy: Use Outfy  to automatically promote your Etsy listings across Instagram, TikTok, Pinterest, Facebook, and Twitter. 

With tools to schedule posts, create videos or collages from your product photos, and maintain a steady online presence, Outfy helps drive traffic, grow brand awareness, and boost your chances of landing more best-selling clothing items.

Final Thoughts

Etsy’s fashion scene is thriving and sellers who blend personalization, trend-awareness, and high-quality photos will stand out. Whether you’re crafting embroidered sweatshirts for grandmas or curating vintage linen dresses, these 23 items are proven sellers across categories.

Tip for Sellers: Start small, track what resonates with your audience, and lean into niches that allow you to shine whether it’s cozy hoodies or pet tribute apparel.

Frequently Asked Questions

1. What types of clothing sell best on Etsy?

Personalized and family-themed items, vintage and sustainable fashion, print-on-demand graphic tees, and niche apparel that targets specific audiences tend to be the top sellers.

2. Do I need to make all the clothing myself to sell on Etsy?

Not necessarily. Many sellers use print-on-demand services, source vintage pieces, or collaborate with manufacturers while focusing on design and branding.

3. How can I improve my Etsy listings to get more sales?

Optimize your listings with relevant SEO keywords, use high-quality and styled photos, and promote your products on social media platforms using automation tools like Outfy.

4. How important is seasonality in Etsy clothing sales?

Seasonality plays a big role. Items tied to holidays, special events, and seasonal trends often see a significant sales boost if planned and marketed well.

5. Is it better to sell a broad range or focus on a niche?

Focusing on a niche helps you target a specific audience, build a loyal customer base, and stand out, which can lead to more consistent and scalable sales.