How Much Does an Explainer Video Cost: A Simple Guide for 2025

Last Updated on December 4, 2025 by Himanshu Rawat

Explainer videos are short videos that help people understand something quickly. You see them on websites, ads, and social media. They make things easy to learn, almost like someone is showing you how something works.

If you want to make one, you might be thinking: “How much does an explainer video cost?”

The answer is not the same for everyone. Some videos cost a little. Some videos cost a lot. It depends on how long the video is, what style it has, and who makes it for you.

In this blog, I’ll explain everything in very simple words. You’ll learn what explainer videos cost, why the price changes, and how you can make one without spending too much money.

How Much Does an Explainer Video Cost (On Average)?

Explainer videos do not have one fixed price. Different people charge different amounts. Here’s a simple breakdown:

Freelancers

• Work alone and usually charge less.
• Cost: $300–$1,000 for a short video.

Studios

• Teams that make videos together.
• Videos look professional.
• Cost: $2,000–$7,500.

Big Agencies

• Large teams with many experts.
• Videos are very high-quality.
• Cost: $10,000 or more.

AI Tools

• Computer programs that create videos fast.
• Cheapest option.
• Cost: $30–$300.

So, the cost depends on who makes the video and how simple or fancy it is.

Note: If you’re looking for tools to create professional explainer videos quickly, check out our guide on Best Video Apps for Shopify Stores

Why Explainer Videos Cost This Much

Explainer videos may look simple, but a lot of work goes into them. Here’s what you’re paying for:

1. Scriptwriting – Someone writes what the video will say. A clear script takes time.
2. Drawing or Designing – Characters, icons, and scenes are created by artists.
3. Animation Style – This changes the price a lot:
   • 2D Animation – Simple and affordable.
   • Motion Graphics – Shapes, text, smooth movements. Costs more than 2D.
   • Whiteboard Animation – Looks like drawing on a whiteboard. Simple and cheaper.
   • 3D Animation – Realistic and detailed. Most expensive.
   • Live-Action – Real people and locations. Costs depend on setup and actors.
4. Voice-over – A person records the voice. Popular accents are cheaper. Niche languages cost more.
5. Editing and Sound – Music, transitions, and timing are added.
6. Team and Tools – Studios use multiple experts and expensive software.

All these steps make the video professional, which is why the price can vary.

How to Reduce the Cost of Your Explainer Video

Here are some ways to save money:

1. Keep It Short – 30–45 seconds is usually enough.
2. Use 2D Animation or Templates – Simple animations are cheaper. Templates save time.
3. Try AI Tools – Fast and cheap, and you can edit them yourself.
4. Plan Your Script Well – Clear plans reduce mistakes and extra costs.
5. Make Multiple Videos Together – Freelancers or studios may give discounts.
6. Don’t Overdo Effects – Too many animations or sounds can increase cost. Keep it simple.

How Much Does YouTube Shorts Animation Cost?

YouTube Shorts are usually 15–60 seconds. Because they are short, they cost less:

• Freelancers – $50–$300 per video
• Studios – $500–$2,000 per video
• AI Tools – $10–$80 per video

Things that affect cost:

• Number of characters or scenes
• Custom drawings or templates
• Voice-over or subtitles
• Fast delivery

Making several Shorts at once can lower the cost per video.

Freelancer vs Agency vs AI: Cost Comparison

Option	Cost Range	Pros	Cons
Freelancer	$300–$1,000	Cheaper, flexible	Less professional
Agency	$2,000–$7,500+	Professional, polished	More expensive, slower
AI Tools	$30–$300	Fast, cheap	Less custom, not as personal

Tip: For quick, simple videos, freelancers or AI tools work. For polished, professional videos, go with an agency.

What Can Make an Explainer Video More Expensive?

1. Animation Style – 2D < Motion Graphics < 3D < Live-Action
2. Video Length – Longer videos cost more
3. Script or Story – Technical or tricky topics cost more
4. Voiceover Language – Rare languages cost more
5. How Fast You Need It – Rush jobs may cost extra

Is an Explainer Video Worth It?

Yes! Explainer videos help your business:

• People understand your product faster
• More people may buy from you
• Save time answering questions
• Looks professional and builds trust
• Works well on social media
• Landing pages with explainer videos can boost conversions by up to 80% (Source)

Even a simple, cheap video can help your business grow if it explains your idea clearly.

Start Creating Your Explainer Video Today

Explainer videos are a smart way to show what your product or service does.

You can choose a freelancer, a studio, or AI tools depending on your budget.
You can save money by keeping it short, using 2D animation, and planning your script well.

No matter which option you pick, a good explainer video can help people understand your idea, trust your brand, and even buy from you.
So, start creating your explainer video today!

Frequently Asked Questions (FAQs)

1. How much does it cost to make an explainer video?

• Freelancer: $300–$1,000
• Studio: $2,000–$7,500+
• AI tools: $30–$300

2. How much should a 3-minute video cost?

A 3-minute explainer video is longer and usually costs more.

• Freelancer: $900–$3,000
• Studio: $6,000–$15,000
• Agency: $10,000+

Longer videos take more time to animate, record, and edit.

3. How much to charge for a 60-second video?

A 60-second video is the most common length for explainer videos.

• Freelancer: $300–$1,000
• Studio: $2,000–$7,500
• AI tools: $30–$300

4. How much for a 20-minute video?

A 20-minute video is very long and usually expensive.
It can cost $15,000 or more, depending on style and quality.
Most explainer videos are much shorter because viewers lose attention with long videos.

5. What is the 3:2:1 rule in video editing?

The 3:2:1 rule is a way to make your video easier to watch.

• 3 seconds – quick intro
• 2 main points – show the key message
• 1 call-to-action – tell viewers what to do next

It helps keep the video clear, short, and engaging.

6. How much should I charge for a 1-hour video?

A 1-hour video is very long and can be complicated.
Pricing depends on whether it’s live-action, animated, or recorded content.
It can cost $20,000+ for professional quality, but simpler videos can be cheaper if you use freelancers or AI tools.