How to Create Facebook Video Ads in 2025: The Easy Method

Last Updated on November 25, 2025 by Himanshu Rawat

Facebook video ads are an easy way to show your product or message to more people. Videos catch attention quickly, and they help your business stand out while people are scrolling.

The best part? You don’t need special skills to make a Facebook video ad. Anyone can do it with a few simple steps.

In this guide, I will explain how to create Facebook video ads in a very easy way. I’ll also share some helpful tips and a few examples so you can understand what works best.

Let’s start.

Why Use Facebook Video Ads?

Facebook video ads are helpful for any business. They are simple, powerful, and reach many people. Here’s why they are a good choice:

1. Videos catch attention quickly.
   People stop scrolling when they see a video. It helps your message get noticed fast.
2. Videos get more engagement.
   They usually get more likes, comments, and clicks than photos.
3. You can choose who sees your ad.
   Facebook lets you target people by age, location, and interests. This means your ad reaches the right people.
4. Easy to show your product.
   A short video can explain what your product is, how it works, and why people should buy it.
5. You can show ads again to interested people.
   If someone watches your video, you can show them more ads later. This helps you get more sales.
6. Works for any budget.
   You can start with a small amount of money and still get good results.

These reasons make Facebook video ads a simple and effective way to promote your business. Let’s move to the next part.

How to Create Facebook Video Ads (Step by Step)

Creating a Facebook video ad is simple when you follow the steps one by one. Here is the easy version:

1. Open Facebook Ads Manager

This is the place where all ads are created.

Steps:

• Go to Facebook Ads Manager
• Choose your ad account
• Click on the Create button

That’s it. You’re ready to start your ad.

Note: If you’re new to Facebook ads, you may also want to read Facebook Advertising 101: Types, Tips, and Real Examples.

2. Choose Your Goal (Objective)

Facebook will ask what you want from your ad.
Choose the one that matches your purpose.

Common goals:

• Awareness – show your video to many people
• Engagement – get more likes, comments, and views
• Traffic – send people to your website
• Sales – get more orders

Pick the goal that fits your ad.

3. Set Your Budget and Schedule

Now decide:

• How much money you want to spend
• How long the ad should run

You can start with a small amount. Even ₹400–₹600 per day is enough for beginners.

4. Choose Your Audience

This tells Facebook who should see your video.

You can select people by:

• Age
• Gender
• Location
• Interests (like shopping, fitness, beauty, travel)

Choose the audience that is most likely to buy your product.

5. Choose Your Ad Placements

This means where your ad will appear.

Common places:

• Facebook Feed
• Instagram Feed
• Stories
• Reels
• Marketplace

Vertical and square videos look best on mobile.

6. Upload Your Video

Now add your video file.

Recommended video details:

• Length: 6–15 seconds
• Format: MP4 or MOV
• Quality: Clear and bright
• Less text on screen

After uploading, add:

• Your main text
• A short headline
• A button like Shop Now or Learn More

7. Add Your Website Link

If you want people to visit your website, add the link here.

Make sure your website:

• Opens fast
• Looks good on mobile
• Matches your video message

8. Review and Publish

Check everything once.
If all looks good, click Publish.

Your ad will be reviewed and then go live.

Facebook Video Ad Best Practices

These simple tips will help your Facebook video ads perform better and get more results.

1. Start strong in the first 3 seconds

People scroll fast.
So your video should grab attention right at the beginning.
Use a clear visual, bright colors, or a strong message.

2. Keep your video short

Short videos work best.
Try to keep your video between 6–15 seconds.
It’s easier for people to watch till the end.

3. Add text or captions

Many people watch videos with the sound off.
Add text on the video so they understand your message without audio.

4. Show your product early

Don’t wait till the end.
Show your product in the first few seconds so people know what you’re selling.

5. Use good-quality visuals

Your video should look clear and bright.
Blurry or dark videos get less attention.

6. Use vertical or square videos

Most people use mobile phones.
Vertical (9:16) and square (1:1) videos look better on the screen.

7. Add a clear call-to-action (CTA)

Tell people what to do next.
Examples:

• Shop Now
• Learn More
• Sign Up

8. Test different versions

Try more than one video.
Change the first few seconds, text, or thumbnail.
See which one works better.

Wrapping up

Email marketing can really help your WooCommerce store grow. The right tool makes it easier to talk to your customers, send updates, share offers, and bring people back to your store.

Each tool is different, so choose the one that feels right for your needs and budget. You can also start with a free plan to test things out. See what works, and then slowly build your email routine.

With a good email setup, you’ll get more people to open your messages, come back to your store, and make more purchases over time.

FAQs: Create Facebook Video Ads

1. How do I create video Facebook ads?

To create a Facebook video ad, go to Meta Ads Manager, click Create, choose your goal (like traffic or sales), upload your video, write your text, set your budget, and publish. It’s simple and takes only a few steps.

2. How much do 1,000 clicks cost on Facebook?

The cost can change based on your audience, industry, and ad quality. But on average, 1,000 clicks may cost anywhere between $100 to $500. Some niches may pay less or more.

3. How do I create a promotional video for Facebook?

You can create a promo video using tools like Canva, CapCut, or InShot. Keep the video short, clear, and focused on one message. Add text, strong visuals, and a call-to-action like “Shop Now” or “Learn More.”

4. How can I create a video ad?

Choose any video-making tool, record or upload your clips, add text, music, and branding, and then export the video. After that, upload it to Facebook Ads Manager to run it as an ad.

5. What’s the best video format for Facebook ads?

The best format for Facebook video ads is MP4 or MOV, with a 1:1 square or 4:5 vertical size. These formats look good on both mobile and desktop.