Best Email Marketing Tools for WooCommerce in 2025

Last Updated on November 25, 2025 by Himanshu Rawat

In the competitive world of e-commerce, email marketing remains one of the most powerful strategies to engage customers, recover abandoned carts, and drive sales. For WooCommerce store owners, choosing the right email marketing tool is crucial to unlock these benefits. 

This article explores the best email marketing tools for WooCommerce in 2025, highlighting their features, strengths, and how they can help grow your online store.

Why Email Marketing is Essential for WooCommerce Stores

Email marketing allows you to directly connect with your customers, delivering personalized offers, product recommendations, and timely reminders. Unlike social media, email campaigns provide a higher ROI and give you full ownership over your contact list. 

With the number of email users worldwide projected to reach around 4.6 billion in 2025, the potential audience for email campaigns is only growing. WooCommerce’s flexibility pairs perfectly with robust email tools that integrate seamlessly to automate your marketing efforts. 

With strong email automation in place, you can:

1. Send personalized product recommendations to boost upsells and cross-sells, over 80% of marketers see better performance with personalization.
2. Recover abandoned carts, nearly 70% of carts are abandoned, and recovery emails can bring back 10–15% of those lost sales.
3. Nurture new subscribers, welcome emails have an average open rate of over 50%, making them one of the most engaging email types.
4. Build loyalty and repeat sales through rewards, exclusive offers, and timely updates that keep customers engaged.
5. Announce promotions and new product launches to drive quick traffic and sales during important campaigns.
6. Collect reviews and feedback after purchases to strengthen social proof and improve store credibility.

Note: If you’re setting up your store, check out our guide on how to add products to WooCommerce.

Top Email Marketing Tools for WooCommerce

1. Omnisend

Omnisend stands out for its comprehensive features tailored for WooCommerce. It offers attractive sign-up forms, targeted email campaigns, and automated workflows such as abandoned cart recovery and personalized product recommendations. The drag-and-drop builder and easy integration make it ideal for both beginners and advanced marketers looking to boost engagement and sales.

• Includes SMS and push notifications alongside email marketing
• Advanced segmentation and A/B testing capabilities
• Detailed performance reports for data-driven decisions

Pricing: 

• Pro from ~$41.30/month for 2,500+ contacts and unlimited emails.
• Free up to 250 contacts / 500 emails.

2. Klaviyo

Known for precision targeting, Klaviyo excels in ecommerce automation. It syncs deeply with WooCommerce, capturing customer behavior to trigger personalized email flows. From welcome sequences to post-purchase nurturing, Klaviyo helps increase customer lifetime value through smart segmentation and data insights.

• Powerful analytics and customer profiling
• Seamless integration with product catalogs for dynamic emails
• Designed specifically for ecommerce growth

Pricing:

• Starts around $20/month for 251-500 contacts
• $60 for 2,000 contacts; pricing scales steeply with contacts

3. ActiveCampaign

ActiveCampaign combines email marketing with CRM and automation, making it a versatile tool for WooCommerce owners. It supports conditional email content, real-time purchase data, advanced targeting, and customer segmentation. Its integration ensures your WooCommerce sales data informs personalized campaigns that convert.

• Includes live chat and messaging for multi-channel engagement
• Drag-and-drop email designer and comprehensive reporting
• Automation tailored to customer lifecycle events

Pricing: 

• Starter $19/mo for 1,000 contacts
• Pro up to $259/mo for 5,000 contacts; Enterprise custom pricing

4. Brevo (formerly Sendinblue)

Brevo offers a multi-channel approach with email, SMS, WhatsApp, and live chat, all integrated for WooCommerce. Its plugin syncs customer behavior data directly from your store, allowing personalized marketing based on spend, order count, and browsing habits.

• Free tier with email, SMS, and chat
• Choose which WooCommerce data syncs to tailor campaigns
• Behavior-triggered automation workflows

Pricing: 

• Starter $9/mo for 5,000 emails
• Standard $18/mo for 5,000 emails; free tier includes 300 campaigns/day

5. MailerLite

MailerLite is praised for its easy setup and clean email designs. It automatically pulls product data from WooCommerce for newsletters, supports targeted automation, and lets you survey customers for feedback. Though primarily email-focused, it excels in deliverability and user-friendly editing tools.

• AI-powered drag-and-drop email editor
• Ecommerce automation and segmentation options
• Transactional emails via a sister service

Pricing: 

• Free for basic; Growing Business $10/mo for 1,000 subscribers.
• Advanced $20/mo; scales with contacts.

6. Mailchimp for WooCommerce

Mailchimp remains a popular choice due to its beginner-friendly interface and free plan. The WooCommerce plugin syncs customer and order data for automations like cart abandonment and purchase follow-ups. It also supports ads and social retargeting.

• Pre-built ecommerce segments for easy targeting
• Social media ad integration for retargeting visitors
• Excellent email deliverability

Pricing:

• Free tier; Standard $20/mo for 500 contacts.
• Scales to $800+ for 100,000 contacts.

7. HubSpot for WooCommerce

HubSpot’s free CRM with WooCommerce integration offers strong marketing automation and deep customer insight. It supports up to 1 million contacts and 2,000 marketing emails monthly, making it scalable for growing stores.

• CRM-centric approach for unified customer data
• Marketing emails and ecommerce reports
• Easy-to-use plugin for WooCommerce sync

Pricing:

• Free CRM with WooCommerce support; paid plans start at ~$85/user/mo

8. FunnelKit Automations

FunnelKit is a powerful WooCommerce email automation platform designed to send targeted, behavior-based emails. It streamlines customer engagement with advanced workflows, cart recovery, and personalized messaging all tailored to store activity.

• Automation workflows for WooCommerce
• Targeted, behavior-based email campaigns
• Easy setup with deep WooCommerce integration

Pricing:

• Basic $129/year (about $10.75/mo)
• Plus $299/year, Professional $399/year

9. MailPoet

MailPoet is designed specifically for WordPress and WooCommerce, allowing you to manage email campaigns directly inside your dashboard.

• Native WooCommerce integration
• Send order updates, abandoned cart emails, and product recommendations
• Built-in newsletter builder
• High email deliverability when using MailPoet Sending Service

Pricing: 

• Free for up to 1,000 subscribers.
• Paid plans start ~$13+/month for more subscribers

10. Drip

Drip is an email and SMS marketing platform built for DTC and lifestyle eCommerce brands. It focuses on delivering personalized customer experiences through behavior-based automation. Drip tracks how shoppers browse and buy on your store, allowing you to send targeted emails that match their interests and stage in the customer journey.

• Deep WooCommerce integration with real-time customer and order syncing
• Advanced segmentation based on browsing behavior, purchase history, and engagement
• Visual automation builder for creating personalized customer journeys
• Dynamic product recommendations for upsells and cross-sells
• Email + SMS support within the same workflow.

Pricing:

• Starts around $19/mo for 500 contacts; pricing scales with contacts

11. Email Customizer for WooCommerce (YayMail by YayCommerce)

YayMail is a drag-and-drop email builder that lets you easily customize all WooCommerce transactional emails. It supports 20+ popular WooCommerce extensions and helps you create branded, professional email templates without any coding.

• Drag-and-drop builder for WooCommerce emails
• Supports 20+ third-party extensions
• Real-time preview and dynamic content tags
• Fully customizable header, body, and footer

Pricing: 

• One-time fee or subscription depending on vendor; approx $50-$80 for license

12. Email Customizer Pro for WooCommerce

Email Customizer Pro helps you transform standard WooCommerce emails into branded, high-converting messages. With full control over text, colors, images, and layout, you can create emails that strengthen your brand and improve customer engagement.

• Customize all WooCommerce transactional emails
• Supports subscription, affiliate, coupon, cart abandonment, and customer verification emails
• Ready-to-use, easily editable email templates
• Add custom content (images, videos, links, social icons) with HTML/CSS support
• Show related product recommendations to increase upsells

Pricing: Around $79-$99 one-time or yearly, varies by provider

WooCommerce Email Tools Comparison Table

Here’s a quick comparison table that gives you an at-a-glance overview of features, automation, pricing, and integrations making it easy to find the best email marketing tool for your WooCommerce store

Tool	Pricing Overview	Free Plan	Key Features
Omnisend	Pro from ~$41.30/month	Yes	Email, SMS & push; automation; segmentation; drag-drop; reports
Klaviyo	$20/month	Yes	Deep WooCommerce sync; smart flows; analytics; segmentation; SMS included
ActiveCampaign	Starter $19/mo, Pro up to $259/mo	–	Email + CRM; lifecycle automation; segmentation; live chat; drag-drop editor
Brevo (Sendinblue)	Starter $9/mo, Standard $18/mo	Yes	Email, SMS, chat, WhatsApp; automation; free tier available
MailerLite	Free; $10/mo Growing; $20/mo Advanced	Yes	AI editor; ecommerce automation; segmentation; surveys
Mailchimp	Free tier; Standard $20/mo	Yes	Pre-built segments; social retargeting; good deliverability
HubSpot	Paid plans start ~$85/user/mo	Yes	CRM-integrated marketing; insights; scalable; reports
FunnelKit Automations	$129/year (~$10.75/mo) to $399/year	Yes	Behavior-based WooCommerce automation; targeted campaigns
MailPoet	From ~$13+/month	Yes	WordPress native; WooCommerce emails; newsletter builder
Drip	Starts around $19/mo	–	Email + SMS; segmentation; visual automation; real-time syncing
Email Customizer for WooCommerce	One-time $50–$80	–	Drag-and-drop email builder; supports extensions
Email Customizer Pro for WooCommerce	$79–$99 one-time or yearly	–	Advanced customization; HTML support; upsell recommendations

Choosing the Right Tool for Your WooCommerce Store

When picking an email marketing tool, focus on what suits your store’s size, goals, and budget. 

Prioritize seamless WooCommerce integration, strong automation (like abandoned cart emails), multi-channel support, easy-to-use builders, and solid segmentation with analytics.

Real Success Story with Powerful Email Marketing Automation

1. Badeloft’s 

Badeloft’s success in email marketing is largely powered by Klaviyo’s automation and segmentation features. Their abandoned cart flows now recover roughly 25–30% of sales that would have otherwise been lost. Overall, email-driven revenue has increased by 40%, with abandoned cart emails alone contributing 15–20% of those sales. They’ve also seen a significant boost in engagement: open rates are up by 20%, and segmented campaigns consistently reach around 45%, outperforming the typical ecommerce average by a wide margin.

2. MAD TASTY

This retail store selling CBD products in the US discovered the power of email marketing with the help of expert marketers and an eCommerce email software solution. They automated email campaigns to nurture audiences more effectively, resulting in increased online sales and reduced manual effort.

3. Beardbrand

Beardbrand is a strong example of how powerful email marketing can be. Their email strategy delivered an impressive 964% return on investment within 11 months, driven by targeted automation and smart segmentation. 

This was made possible through Klaviyo’s deep segmentation capabilities, allowing them to deliver highly personalized messages that truly resonated with their audience. Today, more than 30% of their total revenue comes directly from email flows proving how the right email marketing tool can significantly boost engagement, conversions, and overall growth.

Best Practices for WooCommerce Email Marketing

To get the most out of your email marketing efforts, follow these essential practices:

• Automate key customer journeys such as welcome emails, abandoned cart reminders, and post-purchase follow-ups to keep shoppers engaged without manual work.
• Segment your audience so each customer receives emails that match their behavior, interests, and purchase history.
• Include personalized product recommendations to increase click-through rates and encourage repeat sales.
• Run A/B tests on subject lines, designs, and CTAs to understand what truly resonates with your audience.
• Keep your email list clean and updated by removing inactive or invalid contacts for better deliverability.
• Personalize your messages based on browsing actions, past orders, and engagement levels to create a meaningful experience.
• Monitor performance metrics like opens, clicks, conversions, and revenue attribution to refine your strategy over time.

Final Thoughts 

Email marketing continues to be one of the most effective ways to increase conversions and build long-term customer relationships for WooCommerce stores. With the right tool, you can automate important customer journeys, send highly targeted messages, and consistently drive more revenue without extra manual work.

Whether you choose Klaviyo for its deep segmentation, Omnisend for its multi-channel automation, or MailerLite for simplicity and clean design, each platform brings unique strengths. The key is selecting the tool that aligns with your store’s size, goals, and marketing strategy. When implemented well, email marketing becomes a reliable growth engine that boosts engagement, repeat sales, and overall store performance.

Frequently Asked Questions

1. Which email marketing tool is best for WooCommerce beginners?

MailerLite, Omnisend, and Mailchimp are popular beginner-friendly options. They offer easy setup, prebuilt templates, and simple automation workflows that are perfect for new store owners.

2. Can WooCommerce send abandoned cart emails without third-party tools?

Yes. Plugins like FunnelKit Automations, WooCommerce Cart Abandonment Recovery, and MailPoet can handle cart recovery. However, dedicated email platforms provide more advanced automation, better reporting, and higher recovery rates.

3. How often should I send emails to my WooCommerce customers?

Most stores perform well with 1–3 emails per week, mixing promotional campaigns with helpful content. Keep an eye on your unsubscribe and spam rates to maintain the right balance.

4. Is segmentation necessary even for small stores?

Definitely. Even basic segmentation such as targeting new buyers, returning customers, high-value shoppers, or inactive users can significantly improve open rates, clicks, and sales.

5. Which email marketing tool is best for large or scaling WooCommerce stores?

Klaviyo, ActiveCampaign, and Drip are ideal for fast-growing stores. They provide advanced automation, deep customer insights, and powerful segmentation that scale effortlessly as your store expands.