Top Etsy Searches: What to Expect in 2026?

Last Updated on December 29, 2025 by Himanshu Rawat

As we move through early 2026, it’s time to look ahead and prepare for what people will be searching for on Etsy this year. Staying on top of Etsy trends in 2026 can help your shop stand out and boost sales. Shoppers continue to love eco-friendly products, personalized gifts, and digital downloads, making these key categories to focus on. Understanding Etsy search trends will give you an edge in the competitive marketplace.

Let’s take a look at what’s expected to be the top searches on Etsy in 2026.

Why Following Etsy Trends in 2026 is Crucial?

If you want your Etsy shop to grow in 2026, you need to keep up with trends. When you know what people are looking for, you can offer the right products and increase your sales. Searches for eco-friendly items, digital downloads, and personalized gifts continue to grow each year.

Using trending products and keywords helps your shop show up in search results. If sustainable products or custom gifts are hot, adding them to your shop can grab more attention.

Staying on top of Etsy trends also helps you plan promotions, seasonal items, and marketing campaigns.

How to Find Etsy Search Trends?

If you want to keep your Etsy shop competitive, it’s important to stay on top of Etsy trends for 2026. Here are some easy ways to find out what’s trending on Etsy so you can adjust your products and marketing.

Trending Now

Etsy’s “Trending Now” section shows products that are currently super popular. This is a great way to see what people are really into right now. Besides showing hot items, Etsy also predicts future trends, so you can plan ahead and stay ahead of your competitors.

Some trends to watch:

• Home decor
• Clothing
• Digital Downloads

Make sure to keep checking this section so you know what’s in demand and can adjust your products accordingly.

Editors’ Picks

The “Editors’ Picks” section features products that Etsy’s team handpicks for their unique design and quality. While “Trending Now” shows what’s popular at the moment, “Editors’ Picks” highlights items that stand out for being creative or well-made.

If your product gets featured here, it’s a great way to get noticed by more shoppers. Also, Browsing through “Editors’ Picks” can spark new ideas for your shop, too.

Use Keyword Tools

To make sure your products show up when people search, you need to use the right keywords in your listings. Keyword tools can help you figure out which words people are searching for the most on Etsy. These tools show you top keywords and how often they’re searched, giving you insights into what’s popular.

Some popular keyword tools are:

• Marmalead
• eRank
• EverBee
• Google Trends
• Google keyword planner

Using these tools can help you pick the best keywords to help shoppers find your products faster.

Top Etsy Searches for 2026

Here are the top things people are searching for on Etsy in 2026:

• Eco-Friendly Products
  More and more shoppers are looking for sustainable items. From reusable home goods to zero-waste products, eco-friendly options are in high demand.
• Home and Interior Design
  Buyers love decorating their homes. Think wall art, cozy decor, unique furniture, and handmade home items.
• Fashion and Accessories
  Clothing, hats, scarves, bags, and other accessories that are handmade, unique, or trendy sell well.
• Self-Care & Wellness Products
  Bath bombs, natural soaps, skincare products, and wellness kits will continue to be popular as more people focus on self-care.

• Digital Products
  Things like printable planners, digital art, and templates will stay hot. Buyers love the instant downloads, and it’s an easy way for sellers to offer something unique.

• Jewelry and Collectibles
  Handmade jewelry, vintage collectibles, and unique pieces remain top sellers on Etsy.
• Personalized & Unique Items
  Custom gifts, engraved items, and one-of-a-kind products continue to attract shoppers looking for something special.

These categories are expected to keep trending on Etsy in 2026, so if you’re thinking of what to stock in your shop, these are the products to watch!

How to Use Top Searches to Grow Your Etsy Shop in 2026

Now that you know the 2025 Etsy trends, here’s how to use them to grow your shop:

• Use Trending Words: Add trending words to your titles, descriptions, and tags. For example, if people are searching for eco-friendly products, make sure to use that word in your listings. This helps your shop pop up when people search for it.
• Make Products That Match Trends: If you see something is trending, try making products that fit. For example, if handmade candles are popular, offer unique scents or make them customizable. This will help grab people’s attention.
• Post on Social Media: Share your products on Instagram, Facebook, or Pinterest. Use hashtags like #eco-friendly, #personalizedgifts, or #handmadecandles to get more views.

Pro Tip: You can use a tool like Outfy to automatically create and share social media posts for your Etsy shop, helping you promote your products quickly and consistently across multiple platforms.

• Offer Custom Stuff: People love personalized products. If you offer custom items, like custom jewelry or gifts, they’ll stand out more.
• Update Your Shop: Trends change fast, so keep an eye on what’s hot. If something new becomes popular, add it to your shop. Keep your listings fresh.

Etsy SEO Tips for 2026

Want more people to find your Etsy shop? Here are some easy tips to help you get noticed in 2026:

• Use the Right Keywords
  Make sure you’re using the right words in your titles, tags, and descriptions. Think about what people would type when looking for your products. For example, if you sell candles, use words like “scented candles,” “handmade candles,” or “eco-friendly candles.”
• Be Clear with Titles and Descriptions
  Be specific about what you’re selling. Instead of just saying “candle,” say something like “Lavender Scented Soy Candle.” The more clear you are, the easier it is for people to find what they’re looking for.
• Use All 13 Tags
  Etsy gives you 13 tags—use them all! Try different words and phrases that people might search for. For example, if you sell custom necklaces, try tags like “personalized necklace,” “gift for her,” or “custom jewelry.”
• Take Good Photos
  Good photos help your listing stand out. Etsy likes listings with bright, clear pictures. Make sure to show your product from different angles so people can see it clearly.

Tip: For the best results, make sure your photos are the right size. Check out our blog to learn more about the ideal Etsy listing photo size.

• Get Reviews
  Reviews are super important! The more positive reviews you get, the higher your shop will rank. Ask happy customers to leave reviews and always respond nicely to any feedback.
• Update Your Listings
  Keep your listings fresh! If you add new products or make changes, update your titles, descriptions, and photos. Etsy likes updated content.
• Give Great Customer Service
  A good customer experience goes a long way. If you ship fast, reply quickly to messages, and treat customers well, Etsy will reward you by showing your shop more often in searches.

Summary

In summary, by following Etsy trends in 2025 and implementing basic SEO strategies, your shop can thrive this year. Focus on trending products, ensure your listings are optimized, and always provide excellent customer service. Stay current and keep improving to ensure your shop stands out and attracts more sales.

FAQ on Top Etsy Search in 2026

1. What is the top Etsy search for 2025?

In 2025, the most searched items on Etsy were eco-friendly products, personalized gifts, handmade candles, self-care items, digital products, handmade jewelry, and pet products.

2. Is Etsy still profitable in 2025?

Yes! Etsy is still profitable for many sellers. Success depends on your product quality, pricing, marketing, and how well you follow trends. Beginners can earn extra income, while experienced sellers can make full-time revenue.

3. What is most in demand on Etsy?

Items that are personalized, handmade, or eco-friendly are always in high demand. Digital products, home decor, self-care items, and unique fashion or jewelry pieces also sell very well.

4. What are the top Etsy searches for 2026?

For 2026, shoppers are mainly searching for:

• Jewelry and Collectibles
• Home and Interior Design
• Eco-Friendly Goods
• Personalized & Unique Items
• Digital Products
• Fashion and Accessories