Ultimate Guide for Social Media Image and Video Sizes 2025

Last Updated on April 29, 2025 by Himanshu Rawat

Choosing the right image and video sizes for your social media posts isn’t just about aesthetics — it’s about engagement. Images that are too small can look pixelated, and oversized files risk getting cropped or compressed. To make sure your visuals always look crisp and professional, here’s the Social media Image and Video Size Guide, which covers the best image and video sizes for Facebook, Instagram, Pinterest, Threads, Twitter (X), and TikTok—so your posts always look their best.

Facebook Image and Video Size Guide

Facebook has multiple options for video and image sizes depending on the format. The correct dimensions are crucial for keeping your content sharp, engaging, and properly displayed across the platform.

For a detailed breakdown, check out our Facebook Image and Video Size Guide 2025.

Profile Photo:

• Recommended size: 196×196 pixels.
• Display size: 176×176 pixels on desktop, 196×196 on mobile.

Tip: Use PNG format for logos or images with text to maintain sharpness.

Cover Photo Size:

• Ideal size: 851×315 pixels (16:9 aspect ratio).
• Displays as approximately 820×312 pixels on desktop and 640×360 pixels on mobile.

Tip: Keep critical visuals like text or faces centered, avoiding the edges.

Feed Image Sizes:

• Square: 1080×1080 pixels (1:1 ratio).
• Portrait: 1080×1350 pixels (4:5 ratio).
• Landscape: 1080×566 pixels (16:9 ratio).

Stories and Reels Size:

• Full-screen format: 1080×1920 pixels (9:16 aspect ratio).

Ad Image Size:

• Feed ads: 1440×1440 pixels (1:1) or 1440×1800 pixels (4:5).
• Story/Reel ads: 1440×2560 pixels (9:16).

Facebook Video Sizes:

• Feed Videos: 1280×720 pixels (16:9) or 720×1280 pixels (9:16).
• Reels: 1080×1920 pixels, optimized for vertical viewing.
• Stories: 1080×1920 pixels; maximum duration is 60 seconds.

Best Practice: Stick to MP4 or MOV file formats for best playback quality. Videos can be up to 240 minutes long, but short videos typically perform better.

Instagram Image and Video Size Guide

When posting on Instagram, using the correct size ensures that your visuals look crisp and are fully optimized for user engagement. Whether you’re sharing posts, Stories, or Reels, getting the dimensions right is key.

Want more tips? See our full Instagram Image and Video Size Guide 2025.

Profile Photo:

• Upload at 320×320 pixels. (Displays as a circle, so keep important elements centered.)

Feed Post Image Sizes:

• Square: 1080×1080 pixels (1:1 ratio).
• Portrait: 1080×1350 pixels (4:5 aspect ratio).
• Landscape: 1080×566 pixels (1.91:1 aspect ratio).

Tip: Always upload at 1080 pixels width for optimal resolution.

Instagram Stories Size:

• Standard size: 1080×1920 pixels (9:16).
• Keep text and key visuals within the “safe zone” to prevent cropping.

Instagram Reels Size:

• Full-screen feed: 1080×1920 pixels (9:16).
• Grid view: 1080×1440 pixels (3:4).

Instagram Video Sizes:

• Feed Videos: Best at 1080×1080 pixels (square) or 1080×1350 pixels (vertical).
• Reels: 1080×1920 pixels, up to 15 minutes when uploaded (90 seconds when recorded in-app).
• Stories: 1080×1920 pixels, up to 60 seconds per Story.

Pro Tip: Instagram compresses media — upload the highest quality files possible (JPEG/PNG for images and MP4 for videos).

Pinterest Image and Video Size Guide

Pinterest is a visually-driven platform, where the right image and video sizes can significantly impact your content’s visibility and engagement. Whether you’re creating Pins or video content, using the correct dimensions ensures that your visuals look polished and catch the attention of your audience.

Explore more details in our Pinterest Image Guide 2025.

Profile Photo:

• Suggested size: 280×280 pixels (displayed as a circle).

Pin Image Sizes:

• Recommended size: 1000×1500 pixels (2:3 aspect ratio).
• Other supported ratios: 1:1, 3:4, 4:5, and 9:16.
• Max file size: 20MB for images.

Infographic Size

• Ideal Size: 1000×3000 pixels (1:3 aspect ratio)

Collection Pin Sizes:

• Square: 1000×1000 pixels.
• Portrait: 1000×1500 pixels.

Pinterest Ads Sizes:

• Standard image and shopping ads: 1000×1500 pixels (2:3).
• Carousel ads: 1000×1500 pixels or 1000×1000 pixels.

Pinterest Video Sizes:

• Recommended Video Size: 1920×1080 pixels (9:16)
• Video Pins: Support for multiple ratios (1:1, 2:3, 4:5, 9:16).
• File size: Up to 2GB.
• Video length: 4 seconds to 15 minutes.
• Formats: MP4, MOV, or M4V.

Design Tip: Place key content in the center to avoid unexpected cropping on mobile displays.

Threads Image Size Guide

Threads, as a newer social platform, offers a unique space for engaging with your audience. The right image and video sizes ensure that your content fits perfectly on the platform without getting cropped or losing quality.

Learn more about image sizing in our Threads Image and Video Size Guide 2025.

Profile Photo:

• Best size: 640×640 pixels (displayed as a circle).

Post Image Sizes:

• Recommended size: 1440×1920 pixels (3:4 aspect ratio).

Threads Video Size:

• Maximum length: 5 minutes.
• Maximum file size: 1 GB.
• Aspect ratio: Tall (9:16) for best results.
• Minimum resolution: 320×360 pixels.
• Frame rate: Between 23-60 FPS.

Content Tip: Threads allows up to 20 images per post — great for carousels and storytelling!

Twitter (X) Image and Video Size Guide

On Twitter (X), clarity is key, and using the proper video and image dimensions guarantees your posts look great in every feed. Whether you’re posting in a tweet or sharing a video, the right size makes a huge difference.

Profile Photo:

• Recommended size: 400×400 pixels (circular crop).

Header Image:

• Best dimensions: 1500×500 pixels.

Twitter Image Post Size:

• Landscape:  1600×900 pixels (2:1).
• Square: 1080×1080 pixels (1:1).
• Portrait: 1080×1350 pixels (4:5).

Twitter (X) Video Sizes:

• Feed Videos: 1280×720 pixels (landscape), 720×1280 pixels (portrait), or 720×720 pixels (square).
• File size: Up to 512MB (1GB for Pro accounts).
• Video length: Between 0.5 to 140 seconds.
• Formats: MP4 or MOV.

Expert Tip: Verified media accounts can upload videos up to 10 minutes long!

TikTok Image and Video Size Guide

TikTok requires vertical video formats for optimal display. Using the proper size ensures that your content fills the screen and gets the best viewer experience. Plus, with TikTok’s algorithm favoring engaging content, perfecting your video dimensions can make a difference.

Profile Photo:

• Suggested minimum size: 200×200 pixels.

Photo Posts (Photo Mode/Carousels):

• Size: 1080×1920 pixels (9:16).

Stories:

• Ideal format: 1080×1920 pixels (9:16).

TikTok Video Sizes:

• In-Feed Videos: 1080×1920 pixels, vertical format.
• Max file size: 72MB for Android, 287MB for iOS.
• Formats: MP4 or MOV.

Pro Tip: Keep TikTok videos vertical for maximum screen coverage and engagement.

Final Thoughts

Consistency is key when it comes to social media visuals. By following these 2025 image and video size recommendations, you’ll create a more polished, professional presence across all your platforms. Always upload high-resolution files, keep important elements centered, and design with mobile viewers in mind — since most users are scrolling from their phones.

Ready to elevate your brand’s social media game? Stick to the right sizes and watch your engagement grow!

FAQ: Social Media Image and Video Sizes

Should I use 4:3 or 16:9 for social media?

The 16:9 ratio is best for most platforms, especially for videos on YouTube. But, 4:3 works well for Facebook and Instagram posts when you want a square or portrait format.

What is a good image size for social media?

The right image size depends on the platform:

• Instagram Feed: 1080 x 1080 pixels (square)
• Facebook Feed: 1200 x 630 pixels (rectangle)
• Twitter (X) Feed: 1200 x 675 pixels (rectangle)

Always check each platform’s latest size guidelines for the best results.

What social media uses 1920×1080?

The 1920×1080 size (16:9 ratio) works well for Facebook cover photos, YouTube videos, Twitter videos, and some TikTok videos in landscape mode.

What is the best video aspect ratio for all social media?

The 9:16 aspect ratio is best for vertical videos, like those on Instagram Reels, TikTok, Facebook Stories, and YouTube Shorts. It takes up the most screen space on mobile devices.

Can I post the same video on Reels, TikTok, and Shorts?

Yes! If your video is vertical (9:16), you can use it on Reels, TikTok, and YouTube Shorts without resizing. Just make sure it fits each platform’s style.

What video format works best for social media?

MP4 is the best video format because it works well on all platforms. It gives good quality while keeping the file size small.