Last Updated on March 17, 2025 by Himanshu Rawat

Choosing the right platform is key to your online success. Shopify is ideal for building e-commerce stores and offers advanced features for managing sales, while Wix offers an easy, flexible platform for creating personal or business websites. 

This blog compares Shopify and Wix, covering ease of use, payment options, and more to help you decide which platform suits your needs in 2025.

Shopify Vs Wix: Overview

Shopify

Shopify is an eCommerce platform that helps businesses of all sizes build and manage online stores. It offers tools for inventory management, customizable payments, multi-channel selling, and scalability. 

In Q3 2024, Shopify reported a net gain of approximately $828 million, reflecting its strong financial performance. With its user-friendly dashboard and excellent customer support, Shopify is ideal for businesses aiming to efficiently sell products online.

Wix

Wix is an easy-to-use website builder that enables users to create custom sites for blogs, portfolios, and small businesses with a drag-and-drop editor. While it lacks advanced eCommerce features like Shopify, it offers an integrated store ideal for small businesses. 

Wix’s reported net income of $26.78 million in Q3 2024 highlights its growth and financial stability, making it a solid choice for sellers.

Shopify vs Wix: A Quick Comparison

Here’s a quick comparison of the features offered by Shopify and Wix:

Shopify vs Wix Features

Key points to remember:

1. Ease of Use

Shopify: While user-friendly, it has a steeper learning curve due to its comprehensive eCommerce tools. Ideal for businesses aiming for long-term growth.

Wix: Extremely beginner-friendly with a drag-and-drop builder, perfect for those who want to create a simple website or small online store without technical skills.

2. E-commerce Features

Shopify: Packed with advanced eCommerce features like multi-channel selling, inventory management, abandoned cart recovery, and extensive payment options. Best for growing businesses and large stores.

Wix: Provides basic eCommerce tools, including product catalogs and order management, but lacks the scalability and advanced functionalities of Shopify.

3. Pricing

• Shopify: Starts at $29/month but can be more expensive with additional costs for apps, themes, and payment processing fees. Suited for businesses looking to expand.
• Wix: Starts at $29/month for eCommerce plans and offers a free plan for basic websites. A more budget-friendly option for small businesses and individuals.

4. Customization & Flexibility

• Shopify: Highly customizable, particularly for eCommerce-focused features, with access to over 13,000 apps and the ability to code for advanced customization.
• Wix: Offers a wide variety of templates and design flexibility but is less customizable in terms of advanced eCommerce features. More suited for personal websites and small online shops.

5. Security & Support

• Shopify: Provides robust security features like SSL certificates, PCI compliance, and 24/7 support via chat, email, and phone. Ideal for businesses handling sensitive customer data.
• Wix: Offers SSL encryption and 24/7 support via chat and email, but lacks phone support and advanced security features tailored for eCommerce stores.

6. Scalability & Integrations

• Shopify: Highly scalable, making it perfect for growing businesses. Integrates with over 13,000 apps, allowing seamless expansion across multiple channels and marketplaces.
• Wix: Better suited for smaller stores or websites, with fewer integrations (about 800 apps). It’s less scalable as your business grows.

Which platform is best for pricing: Shopify or Wix?

Here’s a detailed comparison of the pricing models for Shopify and Wix:

Shopify Pricing

Plans:

• Starter: $5/month (for adding products to existing sites)
• Basic Shopify: $39/month (or $29/month with annual billing)
• Shopify For Small Teams: $105/month (or $79/month with annual billing)
• Advanced Shopify: $399/month (or $299/month with annual billing)
• Shopify Plus: Starting at $2,300/month

Transaction Fees:

• Basic Shopify: 2.9% + $0.30 per transaction (using third-party payments)
• Shopify For Small Teams: 2.7% + $0.30 per transaction (using third-party payments)
• Advanced Shopify: 2.5% + $0.30 per transaction (using third-party payments)
• Using Shopify Payments reduces these fees.

Additional Costs:

• Domain name registration
• Shopify apps
• Custom themes

Wix Pricing

Plans:

• Business Basic: Approximately $27 to $29 per month (billed annually)
• Business Unlimited: Approximately $32 to $34 per month (billed annually)
• Business VIP: Approximately $49 to $59 per month (billed annually)

Transaction Fees:

• No transaction fees on third-party payments.

Additional Costs:

• Domain name registration
• Premium apps

Key Differences

• Cost Structure: Wix generally offers more affordable options for small businesses, while Shopify provides more advanced features suitable for larger businesses.
• Transaction Fees: Shopify charges transaction fees unless you use Shopify Payments, whereas Wix does not charge transaction fees on third-party payments.
• Scalability: Shopify is more scalable and offers better support for large businesses with its Advanced plus plans.

Wix is often more cost-effective for small businesses, while Shopify is better suited for businesses that need advanced ecommerce features and scalability.

Evaluating Shopify and Wix: Pros and Cons

Explore the pros and cons of Shopify and Wix to understand the strengths and weaknesses of each platform.

Shopify

Pros:

• Highly scalable for businesses of all sizes.
• Advanced eCommerce features and selling tools.
• Excellent customer support and 24/7 availability.
• Secure platform with extensive integrations.

Cons:

• Higher pricing compared to Wix, especially for small businesses.
• The steeper learning curve for beginners.
• Additional costs for apps and premium themes

Wix

Pros:

• Affordable pricing with a free plan.
• Easy-to-use drag-and-drop interface.
• Flexible design options for various types of websites.
• Great for small businesses and personal websites.

Cons:

• Limited eCommerce features for scaling businesses.
• Fewer integrations and apps compared to Shopify.
• It is not as robust in reporting and analytics.

When to Choose Shopify or Wix: Strengths and Applications

When deciding between Shopify and Wix for your online store, it’s essential to consider their strengths and applications based on your business needs. Here’s a breakdown of when to choose each platform:

Strengths

Shopify: 

• Excels in eCommerce functionalities like sophisticated inventory management, fraud detection, and the ability to sell across multiple channels such as Amazon and Facebook.
• Provides comprehensive analytics tools to help you make informed, data-driven decisions.
• Provides a secure environment with built-in SSL certificates and fraud detection.

Wix:

• More user-friendly with an intuitive drag-and-drop editor and a variety of customizable templates.
• Provides a free plan, making it an ideal choice for startups or individuals exploring their options.
• Offers more integrated features, eliminating the need for third-party apps.

Ideal Use Cases

Choose Shopify if:

• Your main focus is on eCommerce, with plans for expansion and scaling.
• You need advanced selling tools and analytics.

Choose Wix if:

• You are a small to medium-sized business looking for design flexibility.
• You want an easy-to-use platform to create various types of websites beyond just eCommerce.

SEO & Marketing Capabilities: Shopify vs Wix

Compare the SEO and marketing features of Shopify and Wix. Learn about Shopify’s advanced SEO tools and marketing integrations versus Wix’s user-friendly SEO Wiz and basic marketing options, to help you choose the right platform for your business.

Shopify:

• Shopify offers built-in SEO features like customizable title tags, meta descriptions, and URLs for better search engine ranking.
• It also integrates with Google Ads, Facebook Ads, and email marketing tools to streamline your marketing efforts.
• Advanced marketing analytics allow you to track customer behavior and sales performance.

Wix:

• Wix offers basic SEO tools but doesn’t provide as many advanced features as Shopify for e-commerce.
• Wix has its own SEO Wiz tool, which guides users step-by-step through optimizing their websites for search engines.
• Its marketing integrations include email campaigns, social media promotion, and Google Ads.

Conclusion

In conclusion, Shopify is the better choice for businesses aiming to build a large-scale eCommerce store, offering advanced features like multi-channel selling, inventory management, and detailed analytics. It’s highly scalable but comes with higher costs and a steeper learning curve. 

On the other hand, Wix is more suited for smaller businesses or personal websites, offering an intuitive drag-and-drop builder and design flexibility at a lower cost. While Wix provides basic eCommerce features, it lacks the scalability and advanced functionalities of Shopify. Choose Shopify for growth and advanced eCommerce needs, and Wix for simplicity and ease of use.

Shopify Vs Wix: FAQs

1. Which platform is better for starting an online store, Shopify or Wix?

Shopify is better for building a full-fledged online store with advanced eCommerce tools. Wix is suitable for small stores or those who want an easy-to-use website builder with basic eCommerce features.

2. Can I scale my business with Wix?

Wix is not as scalable as Shopify. While it offers eCommerce capabilities, it lacks the advanced features and integrations needed for large-scale businesses. Shopify is better suited for businesses looking to expand.

3. What are the costs associated with Shopify and Wix?

Shopify starts at $29/month, but additional costs for apps, themes, and payment processing can increase the total expense. Wix, on the other hand, starts at $29/month for eCommerce plans and offers a free plan for basic websites, making it more budget-friendly for smaller sites.

4. Is Shopify easier to use than Wix?

Wix is generally easier to use with its drag-and-drop interface, making it ideal for beginners. Shopify has a steeper learning curve due to its more advanced eCommerce tools, but it provides comprehensive support and a user-friendly dashboard for managing online stores.

5. Which platform offers better SEO and marketing tools?

Shopify offers advanced SEO features and marketing integrations, including tools for Google Ads and Facebook Ads and detailed analytics. Wix provides basic SEO tools and has its own SEO Wiz tool for beginners, but it lacks the depth Shopify offers for eCommerce marketing.