How to Use Twitter Spaces for Marketing in 2025

Last Updated on June 11, 2025 by Himanshu Rawat

Twitter Spaces has emerged as a powerful tool for brands and marketers to connect with audiences through live audio conversations. This guide covers everything you need to know about using Twitter Spaces, from getting started to analyzing your results.

What is Twitter Spaces?

Twitter Spaces is a live audio feature within the Twitter app that allows users to create and join virtual audio chat rooms. Hosts can invite speakers, moderate discussions, and interact with listeners in real time. Anyone can join as a listener, while up to 10 speakers can actively participate in a Space at once.

With over 353 million active users worldwide, Twitter offers a vast audience for these live audio conversations. Spaces can be public or limited to selected listeners, and hosts have extensive control over the conversation including managing who can speak, muting participants, inviting others via tweets or direct messages, and even recording the session for later playback. The feature is available on iOS, Android, and desktop, making it accessible to a broad audience.

Why is Twitter Spaces a big deal for Marketers?

Twitter Spaces is a significant opportunity for marketers because it enables brands to foster genuine, real-time engagement with their audiences in ways that traditional social media posts cannot. Here’s a deeper look at why Spaces is such a game-changer for marketing:

1. Instant, Unfiltered Feedback

• Spaces allows brands to gather immediate feedback on products, features, or campaigns directly from their audience.
• This real-time interaction eliminates the lag and fragmentation of traditional feedback channels, making it easier to understand customer sentiment and adapt quickly.

2. Product Launches and Announcements

• Marketers can use Spaces to roll out new products or features, hosting live Q&A sessions and gathering audience reactions on the spot.
• This not only builds excitement but also creates a sense of exclusivity and direct involvement for listeners.

3.Trend and Thought Leadership

• By hosting discussions on trending topics or industry news, brands can position themselves as authorities in their niche.
• Inviting influencers or experts as co-hosts further boosts credibility and extends reach to new audiences.

4. Community Building

• Spaces is ideal for nurturing brand communities. Regular sessions such as Q&As, educational talks, or customer support forums help deepen relationships, foster loyalty, and create a sense of belonging among followers.

5. Accessible and Flexible 

• Hosting a Space doesn’t require video or polished visuals just authentic conversation. 
• This lowers the barrier to entry for brands and allows for more frequent, spontaneous interactions with audiences.

6. Elevating Internal Voices

• Brands can spotlight internal thought leaders, such as executives or product managers, to share expertise and insights, further humanizing the brand and building trust.

7. Measurable Impact

• Twitter’s own research shows that a 10% increase in conversations via Spaces can lead to a 3% rise in sales volume, highlighting the tangible business benefits of active audio engagement.

How to use Twitter Spaces

You can participate in Twitter Spaces in three main roles, each offering a different level of engagement:

• Host – Start and manage your own Space. You control the topic, invite speakers, and moderate the conversation.
• Speaker – Join by invitation or request to speak. You can actively contribute to the discussion and interact with others in real time.
• Listener – Tune in to listen, react with emojis, and request to speak if allowed. Perfect for those who want to observe or learn without speaking.

How to start a Twitter Space?

Follow these steps to launch your own Space:

Step 1. Open Twitter: On iOS or Android, press and hold the + (compose) button and select the Spaces icon, or tap your profile picture and scroll to find “Spaces”.

Step 2. Name Your Space: Choose a clear, descriptive title (up to 70 characters) that reflects your topic. Add hashtags or emojis for discoverability.

Step 3. Add Topics: Select up to three relevant topics to help users find your Space in the app.

Step 4. Set Permissions: Decide who can join as a speaker everyone, people you follow, or invite-only.

Step 5. Start or Schedule: Go live immediately or schedule your Space for later.

Step 6. Invite Participants: Share your Space via tweet, DM, or by inviting specific users to speak or co-host.

Step 7. Manage Roles: Approve speaker requests, assign co-hosts (up to two), and moderate the conversation as needed.

How do you find Spaces to join?

Step 1. Top of Timeline: Live Spaces from people you follow are prominently displayed at the top of your Twitter timeline as a purple bubble, making them easy to spot and join instantly.

Step 2. Host Profiles: If a user is currently hosting a Space, their profile photo will have a purple ring, signaling a live session you can tap to enter.

Step 3. Spaces Tab: Twitter is rolling out a dedicated Spaces tab for streamlined discovery, where you can browse and search for ongoing or scheduled Spaces based on topics or interests.

Step 4. Tweets and DMs: Hosts can share a direct link to their Space in tweets or direct messages. Clicking these links allows you to join the conversation, even if you don’t follow the host.

Step 5. Reminders and Scheduling: You can set reminders for upcoming Spaces you’re interested in, ensuring you don’t miss out when they go live.

Step 6. Public Accessibility: Most Spaces are public, so you don’t need to follow a host to join their Space. Some Spaces may be ticketed, requiring a purchase for entry, but the majority are open to all.

Step 7. Desktop and Mobile Access: As of 2025, you can join Spaces from both desktop and mobile devices. While you can listen on desktop, active participation (like speaking or requesting the mic) is typically done via the mobile app.

Step 8. Transcriptions: Many Spaces offer live transcriptions, making it possible to read the conversation if you prefer not to listen, or if you need accessibility support.

Best practices for hosting engaging Twitter Spaces

• Plan Ahead: Outline your discussion topics and invite relevant speakers or co-hosts.
• Promote in Advance: Announce your Space ahead of time using tweets, graphics, and reminders to maximize attendance.
• Engage Your Audience: Ask questions, encourage participation, and acknowledge listeners.
• Use Captions: Enable captions for accessibility and to reach a broader audience.
• Share Tweets: Pin relevant tweets within your Space to provide context or highlight key points.
• Moderate Effectively: Manage speakers, mute disruptive participants, and keep the conversation on track.

How to promote your Twitter Space

• Tweet About It: Share the Space link before and during the event with compelling copy and visuals. Also, Make sure your images are properly sized for maximum impact—our Twitter image sizes guide can help you get it right.
• Pin the Announcement: Pin your promotional tweet to your profile for visibility.
• Collaborate: Partner with influencers or co-hosts who can promote to their audiences.
• Use Hashtags: Include relevant hashtags to increase discoverability.
• Leverage DMs: Personally invite key followers or industry contacts.

Analyzing Twitter Space performance

1. Audience and Speaker Insights

• Use Twitter Spaces Analytics to track total live listeners, unique participants, speakers, and co-hosts. This helps you understand both reach and engagement levels.

2. Session Duration and Replay Performance

• Monitor how long your Space lasted and how many replay listeners it attracted. This helps you gauge lasting interest and determine optimal session lengths.

3. Content and Hashtag Trends

• Use tools like Twitter Space Scraper to identify top-discussed topics and hashtags. This informs your content strategy based on what resonates most with your audience.

4. Engagement Across Twitter

• Track likes, retweets, replies, link clicks, and impressions on tweets promoting your Space to measure overall visibility and interaction.

5. Audio Metadata and Format Review

• Analyze Space titles, host details, and timing to see which formats and hosts perform best in driving engagement.

6. Transcript & Theme Analysis

• Transcribe your sessions to study discussion flow and recurring themes. Identify what generated the most interest and who contributed most meaningfully.

7. Audience Feedback

• Gather qualitative input through polls or follow-up tweets. Ask listeners what worked, what didn’t, and what they’d like to hear next.

8. Compare and Improve

• Compare key metrics across different Spaces like speaker count, duration, and audience retention to refine and improve future sessions.

Final Thoughts

Twitter Spaces is a dynamic platform for marketers to build community, showcase expertise, and foster real-time engagement. By leveraging best practices for hosting, promoting, and analyzing Spaces, brands can deepen relationships with their audience and stand out in the crowded social media landscape.

Frequently Asked Questions

Who can start a Twitter Space?

Anyone with a Twitter account can start a Space, though some advanced features (like scheduling or recording) may require a certain follower count or account age.

How many people can speak in a Space at once?

Up to 10 speakers can participate at a time, plus the host and up to two co-hosts.

Can Twitter Spaces be recorded?

Yes, hosts can choose to record their Space, making it available for replay after the live session ends.

Do I need to follow someone to join their Space?

No, most Spaces are public and open to all users, regardless of whether you follow the host.

How do I promote my Twitter Space for more listeners?

Promote your Space by tweeting the link, pinning announcements, collaborating with co-hosts or influencers, using relevant hashtags, and sharing the event across other platforms.