16 Best Email Marketing Apps for Shopify in 2025
Last Updated on September 11, 2025 by Himanshu Rawat
Email marketing is one of the most powerful tools you can use to grow a Shopify store. While social media and paid ads come and go, email gives you a direct line to your customers—helping you build relationships, drive repeat purchases, and recover lost sales. In fact, email marketing continues to deliver one of the highest returns on investment in eCommerce.
But here’s the challenge: not all email marketing tools are created equal. Some are designed for beginners who just want to send simple newsletters, while others are packed with advanced features like automation, segmentation, and CRM integrations. Choosing the right app can make the difference between emails that get ignored and emails that actually boost your sales.
To save you hours of research, we’ve rounded up the 16 best email marketing apps for Shopify in 2025. These apps are popular, well-reviewed by Shopify merchants, and built to help you grow your store efficiently. Whether you’re just starting out or scaling to thousands of customers, you’ll find an option here that fits your needs.
What to Look for in an Email Marketing App
There are hundreds of apps in the Shopify App Store, and choosing one can feel a little overwhelming. The good news? If you focus on a few important things, the choice becomes much easier. Here’s what to keep in mind:
1. Works Well with Shopify
The app should connect smoothly with your store. That way, it can pull in customer details, orders, and products automatically, so you don’t waste time doing it yourself.
2. Automation Saves Time
Good apps let you set up emails that run on their own, like:
- A welcome email when someone joins your list
- A reminder when they leave items in their cart
- A thank-you note after a purchase
- A quick “we miss you” message if they haven’t shopped in a while
These small touches make a big difference in sales.
3. Personalization Matters
Not all customers are the same. Look for an app that helps you send emails based on what people buy, what they browse, or how often they shop. The more personal your emails feel, the better the results.
4. Easy to Design
If you’re not a designer, you’ll want an app that offers ready-made templates and a simple drag-and-drop editor. It should take minutes—not hours—to make an email look good.
5. Fits Your Budget
Most apps have a free plan, but costs go up as your email list grows. Choose one that fits your budget now and can still work for you as your store gets bigger.
6. Clear Reports
At the end of the day, you need to know if your emails are working. A good app will show you open rates, clicks, and even how much money each email brings in.
Best Email Marketing Apps for Shopify
Now that you know what to look for, let’s go through the best email marketing apps you can use with your Shopify store. These apps are popular, highly rated, and trusted by thousands of store owners.
Here’s the full list:
- Omnisend – Built for Ecommerce
- Klaviyo – Advanced analytics & segmentation
- ActiveCampaign – CRM + smart workflows
- GetResponse – Packed with features and automations
- Mailchimp – Well-known with lots of integrations
- Seguno – Affordable and made for Shopify
- SmartrMail – Simple, powerful, and easy to use
- Freshmarketer – Great for email + SMS journeys
- Shopify Email – Native app for beginners
- Yotpo – All-in-one ecommerce platform
- PushOwl/Brevo – Budget-friendly with strong automation
- Sendvio – Highly Rated & Easy to Use
- 1Click Popups – Easy Popups & Email Capture
- Trustoo Pop ups, Email Popups – Popups for Cart Recovery & Emails
- Privy – Good for pop-ups and list building
- AfterShip – Shipping + Email Notifications
1. Omnisend – Built for Ecommerce
Omnisend is one of the most popular email marketing apps for Shopify, and for good reason—it’s built with online stores in mind. Instead of giving you features you’ll never use, Omnisend focuses on the ones that actually help drive sales.
With Omnisend, you can:
- Send abandoned cart reminders to bring back lost sales
- Welcome new subscribers automatically
- Share product recommendations based on what shoppers like
- Combine email, SMS, and push notifications in one place
The best part? It’s beginner-friendly. The drag-and-drop builder makes it easy to design professional emails, even if you’ve never done it before. And if you’re ready to get more advanced, you’ll find plenty of automation workflows you can set up without hassle.
- Best for: Small and medium Shopify stores that want strong automation
- Why store owners love it: Easy setup, useful ecommerce features, great free plan
- Things to keep in mind: Pricing increases as your subscriber list grows
2. Klaviyo – Advanced Analytics & Segmentation
Klaviyo is a favorite among growing Shopify stores that want more control over their email marketing. What makes it stand out is its ability to dig deep into customer data. You can create super-targeted segments, like customers who bought from you last month but haven’t shopped again, or people who looked at certain products but didn’t buy.
This level of detail means your emails feel more personal—and that usually leads to better results. On top of that, Klaviyo offers plenty of pre-built workflows, so you don’t have to start from scratch. Whether it’s abandoned cart flows, win-back campaigns, or post-purchase thank-you emails, most of the work is already done for you.
The downside? Klaviyo can feel a bit overwhelming if you’re brand new to email marketing, and it gets expensive as your list grows. But for stores that are serious about scaling, it’s worth the investment.
- Best for: Medium to large Shopify stores that want detailed targeting
- Why store owners love it: Powerful segmentation, strong analytics, lots of ready-made automations
- Things to keep in mind: Can be pricey and a bit complex for beginners
3. ActiveCampaign – Powerful Automation for Growing Stores
ActiveCampaign is more than just an email tool—it’s a full customer experience platform. Shopify sellers like it because it offers very advanced automation. You can set up complex customer journeys that react to what shoppers do (or don’t do). For example, if someone views a product but doesn’t add it to the cart, you can trigger a reminder email or even a special offer.
It also comes with built-in CRM features, which help you manage customer relationships beyond just email. If you’re planning to scale and want to combine email marketing with sales pipelines or customer support, ActiveCampaign is a solid choice.
The platform has a bit of a learning curve, but once you get the hang of it, you’ll realize how flexible it is. It’s perfect for stores that want to go beyond simple campaigns and build long-term strategies.
- Best for: Stores that need advanced automation and CRM features
- Why store owners love it: Extremely customizable workflows, CRM integration, great for scaling
- Things to keep in mind: Can be complex to set up, pricing increases as you add more features
4. GetResponse – Packed with Features and Automations
GetResponse has been around for a long time and is still a favorite among many online businesses. For Shopify sellers, it offers everything from email campaigns and automation to landing pages and even webinars. That makes it a great choice if you want more than just basic email marketing.
The automation builder is one of its biggest strengths. You can create customer journeys that include welcome emails, cart recovery, product recommendations, and re-engagement campaigns. Plus, it has AI-powered tools to help with subject lines and content suggestions.
It also comes with SMS marketing and push notifications, which means you can reach customers on multiple channels from one platform.
- Best for: Shopify stores that want a feature-rich tool with more than just email
- Why store owners love it: Strong automation builder, multiple marketing channels, extra tools like landing pages
- Things to keep in mind: Interface can feel a bit overwhelming if you only need simple email campaigns
5. Mailchimp – Popular and Easy to Use
Mailchimp is one of the most well-known email marketing platforms, and many Shopify store owners trust it for its simplicity and reliability. It’s beginner-friendly, offers a drag-and-drop editor, and comes with a variety of pre-made templates that make creating professional emails quick and easy.
With Mailchimp, you can set up automated campaigns like abandoned cart reminders, welcome emails, and product follow-ups. It also integrates with many other tools, which is handy if you’re using multiple platforms to run your store.
The free plan is generous, making it a good choice for new or small Shopify stores. However, some advanced automation features are only available on paid plans.
- Best for: Beginners and small Shopify stores
- Why store owners love it: Easy to use, lots of templates, strong free plan
- Things to keep in mind: Advanced automation requires paid plans
6. Seguno Email Marketing – Affordable and Made for Shopify
Seguno is a Shopify-focused email marketing app that’s perfect for small to medium stores. Its biggest advantage is how well it integrates with Shopify—everything from your products to customer data syncs automatically.
With Seguno, you can create automated workflows like welcome emails, abandoned cart reminders, and post-purchase follow-ups. The drag-and-drop editor is simple, making it easy to design emails even if you don’t have design experience.
Many Shopify store owners love Seguno because it’s affordable and doesn’t overcomplicate things. You can start with the free plan and upgrade as your store grows.
- Best for: Small to medium Shopify stores looking for a simple, budget-friendly solution
- Why store owners love it: Easy integration with Shopify, simple automation, cost-effective
- Things to keep in mind: Limited advanced features compared to bigger platforms like Klaviyo or ActiveCampaign
7. SmartrMail – Simple, Powerful, and Easy to Use
SmartrMail is a favorite among small Shopify stores because it’s simple yet powerful. The app helps you create automated emails like abandoned cart reminders, welcome emails, and product recommendations without a steep learning curve.
What makes SmartrMail stand out is how smart it is. It can suggest products for your emails based on what your customers have looked at or bought, making your messages more personal and effective. The drag-and-drop editor also makes designing emails quick and easy.
- Best for: Small Shopify stores that want easy-to-set-up automation
- Why store owners love it: Simple interface, smart product suggestions, affordable pricing
- Things to keep in mind: Not as feature-rich as bigger platforms for advanced automation
Note: If you’re running a clothing store, there are also Shopify apps made specifically for fashion businesses that can help with everything from inventory to customer experience.
8. Freshmarketer – Great for Email + SMS Journeys
Freshmarketer is a versatile tool that works well for Shopify stores wanting both email and SMS marketing. It lets you create automated campaigns for welcome messages, abandoned carts, and post-purchase follow-ups, all in one place.
One of its biggest strengths is that it’s built specifically with ecommerce in mind. You can track customer behavior, set up targeted campaigns, and see analytics to understand what’s working. Many store owners also like that it’s beginner-friendly while still offering advanced features as their store grows.
- Best for: Shopify stores looking for combined email and SMS marketing
- Why store owners love it: Easy to use, ecommerce-focused, tracks results well
- Things to keep in mind: Some features may require paid plans
9. Shopify Email – Native App for Beginners
Shopify Email is the email marketing tool built directly into Shopify, making it very easy to use for beginners. Since it’s native, it connects seamlessly with your store—pulling in products, customer data, and order information automatically.
You can create newsletters, abandoned cart emails, and post-purchase campaigns without needing any third-party apps. The drag-and-drop editor is simple, so even if you’ve never made an email before, you can get professional-looking campaigns out quickly.
- Best for: Beginners and small Shopify stores
- Why store owners love it: Easy to set up, built into Shopify, no extra integrations needed
- Things to keep in mind: Less advanced features compared to apps like Klaviyo or Omnisend
10. Yotpo – All-in-One Ecommerce Platform
Yotpo is more than just an email marketing app—it’s an all-in-one platform for ecommerce. Along with email campaigns, it helps you collect customer reviews, ratings, and photos, which you can use in your marketing emails to build trust and drive sales.
For Shopify stores, Yotpo makes it easy to send automated emails like review requests, welcome emails, and post-purchase follow-ups. Its visual marketing features help your emails stand out and feel more engaging.
- Best for: Shopify stores that want email marketing combined with reviews and loyalty tools
- Why store owners love it: Collects reviews, easy to automate emails, boosts customer trust
- Things to keep in mind: Can be more expensive than simpler email apps
11. PushOwl/Brevo – Budget-Friendly with Strong Automation
PushOwl/Brevo is a flexible email marketing platform that works well for Shopify stores of all sizes. It offers automation features, transactional emails, and SMS campaigns—all in one place.
You can create workflows for abandoned carts, welcome emails, and post-purchase follow-ups. The drag-and-drop editor makes designing emails easy, and the free plan is a good starting point for smaller stores.
- Best for: Shopify stores looking for an affordable tool with multiple marketing channels
- Why store owners love it: Strong automation, SMS and email in one platform, cost-effective
- Things to keep in mind: Some advanced features require higher-tier plans
12. Sendvio – Highly Rated & Easy to Use
Sendvio is designed for Shopify stores that want to take their email marketing to the next level. It focuses on creating detailed automated workflows based on customer behavior, like browsing history, purchase patterns, and engagement with previous emails.
This means you can send highly targeted messages that feel personal to each customer. Sendvio also integrates well with Shopify, making it easy to track sales and see which emails are driving revenue.
- Best for: Shopify stores that want advanced automation and personalization
- Why store owners love it: Powerful automation, deep customer insights, helps increase sales
- Things to keep in mind: Can be more complex for beginners and pricing scales with list size
13. 1Click Popups – Ideal for Bigger Shopify Stores
1Click Popups is a user-friendly tool for Shopify stores that want to grow their email list and capture more leads. Along with email marketing, it helps you create pop-ups, banners, and signup forms that convert visitors into subscribers.
You can set up automated pop-ups for discounts, exit-intent offers, or special promotions. It also integrates with many email marketing workflows to help you follow up with your new subscribers.
- Best for: Medium to large Shopify stores that want easy popups and email capture
- Why store owners love it: Easy to set up, customizable popups, effective email capture
- Things to keep in mind: Not as feature-rich for advanced automation as apps like Klaviyo or Omnisend
14. Trustoo Pop ups, Email Popups – Popups for Cart Recovery & Emails
Trustoo is designed for Shopify stores that want to grow their email list through pop-ups and email popups. It helps you capture leads with exit-intent popups, signup forms, and promotional banners.
You can also send automated emails to new subscribers or follow up after purchases. Many Shopify store owners love Trustoo because it’s easy to set up, highly customizable, and helps grow their list without complex setups.
- Best for: Small and medium Shopify stores looking for effective popups and email capture
- Why store owners love it: Easy to use, customizable popups, improves subscriber growth
- Things to keep in mind: It focuses mainly on popups and email capture; less advanced than full email automation platforms
15. Privy – Email + SMS + Popups in One
Privy is a popular choice for Shopify sellers who want more than just email marketing. It combines email, SMS, and website popups to help you collect leads and turn visitors into buyers. You can easily set up exit-intent popups (when someone is about to leave your site), discount bars, and signup forms.
The email side of Privy is simple but effective. You can send newsletters, abandoned cart reminders, and post-purchase follow-ups without much hassle. Many small and mid-sized Shopify stores love Privy because it’s easy to set up and doesn’t require advanced technical skills.
If you’re looking for an all-in-one tool to grow your email list and send out messages, Privy is worth checking out.
- Best for: Small and medium Shopify stores looking for easy email + SMS + popups
- Why store owners love it: All-in-one tool, easy setup, strong popup features
- Things to keep in mind: Email features aren’t as advanced as bigger platforms like Klaviyo or Omnisend
16. AfterShip Email Marketing,SMS – Strong Cart Recovery and Follow-Ups
AfterShip is built for Shopify stores that want to recover lost sales and improve customer retention. Its main focus is on abandoned cart emails, but it also allows you to send post-purchase follow-ups and automated drip campaigns.
The app integrates seamlessly with Shopify, so you can easily set up automated workflows based on customer behavior. Many store owners like AfterShip because it’s straightforward, effective, and designed specifically for ecommerce.
- Best for: Shopify stores looking to recover abandoned carts and boost repeat purchases
- Why store owners love it: Easy setup, effective cart recovery, designed for ecommerce
- Things to keep in mind: Limited advanced features outside of cart recovery
Comparison Table – Quick Look at the 16 Best Shopify Email Marketing Apps
To help you see all the apps at a glance, here’s a simple table comparing their main features, best use, and pricing highlights:
How to Choose the Right Email Marketing App
Choosing the right email marketing app doesn’t have to be stressful. Here are some simple ways to figure out which one will work best for your Shopify store:
1. Think About Your Store Size
- Small stores: Go for something simple and affordable, like Shopify Email, Seguno, or SmartrMail.
- Medium stores: You’ll probably want more automation and features, like Omnisend, Klaviyo, or Freshmarketer.
- Large stores: Look for apps that offer advanced automation, detailed customer tracking, and CRM tools, such as HubSpot or ActiveCampaign.
2. Keep Your Budget in Mind
Some apps start off free or cheap, but costs can rise as your subscriber list grows. Make sure the app can grow with your store without eating up your budget.
3. Focus on Features You Actually Need
Ask yourself:
- Do I just need basic email campaigns, or do I want advanced automation?
- Is SMS marketing important for my customers?
- Would pop-ups, review requests, or loyalty tools help my store?
Pick an app that fits your needs—not one with extra features you’ll never use.
4. Ease of Use Matters
If you’re not tech-savvy, choose an app that’s simple to set up, with drag-and-drop editors and ready-made templates. It makes creating emails fast and stress-free.
5. Check Reviews and Support
See what other Shopify store owners are saying. Also, make sure the app has good customer support—having someone to help when you get stuck is a lifesaver.
Pro tip: Email marketing is just one piece of the puzzle. There are plenty of other apps that can help you run and grow your Shopify store more smoothly.
Tips to Get the Most Out of Email Marketing
Even the best email marketing app won’t help much if you don’t use it effectively. Here are some simple tips to make your emails work harder for your Shopify store:
1. Automate Key Emails
Set up automatic emails for things like:
- Welcome emails for new subscribers
- Abandoned cart reminders to bring customers back
- Post-purchase follow-ups to encourage repeat sales
Automation saves time and keeps your store connected to your customers 24/7.
2. Personalize Your Emails
Try to make emails feel personal. Use customer names, recommend products based on past purchases, and tailor content to what each person likes. Personalized emails usually get more clicks and sales.
3. Segment Your Audience
Not all customers are the same. Divide your email list into groups based on shopping habits, location, or engagement. Sending the right message to the right group works much better than sending the same email to everyone.
4. Use Pop-Ups and Signup Forms
Grow your email list with pop-ups, signup forms, or discount offers. The bigger your list, the more people you can reach with your campaigns.
5. Test and Improve
Try different subject lines, email designs, and send times to see what works best. Check open rates, clicks, and sales to figure out what your audience responds to.
6. Track Your Results
Use the analytics in your email marketing app to see what’s working and what isn’t. Tracking results helps you improve campaigns over time and get the most value from every email.
Start Using Email Marketing Today
The best part about email marketing is that anyone can do it—and it really works for Shopify stores. Pick an app that fits your store and start with simple campaigns: welcome emails, abandoned cart reminders, or special offers.
Don’t worry about getting everything perfect at first. Experiment, see what your customers like, and improve as you go. Even small steps can lead to more sales and loyal customers.
Remember: the more you connect with your customers through email, the more they’ll come back—and that’s what growing a store is all about.
FAQ About Email Marketing Apps for Shopify
1. What email marketing works best with Shopify?
The best email marketing for Shopify is one that connects easily with your store, allows automation, and helps you personalize messages. Apps like Omnisend, Klaviyo, and Shopify Email work really well because they sync with your products, customer data, and orders automatically.
2. What is the best email marketing app for Shopify?
There isn’t one single “best” app—it depends on your store size and needs.
- Small stores: Shopify Email, Seguno, SmartrMail
- Medium stores: Omnisend, Klaviyo, Freshmarketer
- Large stores: ActiveCampaign, HubSpot
3. How to do email marketing on Shopify?
You can do email marketing on Shopify by:
- Choosing an email marketing app from the Shopify App Store.
- Setting up automated campaigns like welcome emails, abandoned cart reminders, or post-purchase follow-ups.
- Personalizing your emails with customer names, past purchases, or recommended products.
- Segmenting your audience to send the right message to the right people.
- Tracking results and improving campaigns over time.
4. Can I use Shopify for email marketing?
Yes! Shopify has its own built-in app called Shopify Email, which lets you send newsletters, automated emails, and campaigns directly from your store. You can also connect other apps for more advanced features.
5. How much does Shopify email marketing cost?
Shopify Email is free for sending up to 2,500 emails per month. After that, it costs $1 for every 1,000 additional emails. If you use third-party apps like Klaviyo, Omnisend, or ActiveCampaign, pricing will depend on the number of subscribers and the features you use.
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