Etsy Listing photo size Guide (Updated for 2026)
Last Updated on February 2, 2026 by Himanshu Rawat
When selling on Etsy, your product images speak first. Shoppers notice your photos before they ever read your title, description, or reviews. With so many visually appealing handmade, vintage, and digital items on the platform, using the right image size and format can directly impact whether a buyer clicks or keeps scrolling. Studies show that for 75% of Etsy shoppers, strong visuals play the biggest role in their buying decision.
In this blog, we’ll discuss these guidelines and their importance for creating a standout shop.
Importance of Etsy Listing Photos
First impressions count, particularly when it comes to online shopping, like on Etsy. Appearance is everything. Excellent, accurately sized photographs assist:
- Increase click-through rates
- Establish trust with consumers
- Improve your odds of appearing in Etsy search rankings
With Etsy being a platform that thrives on creativity and aesthetics, investing time and effort into your listing photos is essential for anyone looking to sell on Etsy successfully..
What is the Best Etsy Listing photo size for 2026
When it comes to listing images on Etsy, size matters. The Etsy listing photo size recommendation suggests using 2000 pixels on the shortest side, with a resolution of 72 PPI (pixels per inch). This translates to a clear and high-quality image that showcases your products effectively.
Keeping your images at this size ensures that they maintain their sharpness and detail, which is crucial for attracting potential buyers. Additionally, be mindful that images larger than 1 MB may struggle to upload, especially if you have a slower internet connection. To avoid any issues, it’s best to keep your images within this file size limit.
Here are the recommended sizes for Etsy listing photos:
- Listing Photo Size: At least 2000 pixels on the shortest side, 3,000 x 2,250 pixels recommended.
- Aspect Ratio: 4:3 recommended
- Orientation: landscape or square orientation for the first image, and keep it consistent across all listings.
- File Type: JPG, GIF, or PNG
- Color Mode: sRGB
- Resolution: 72 PPI
- File Size: less than 1 MB for faster uploading.
Shop Icon
Your shop icon is the first element shoppers see next to your shop name, making it crucial for branding.
- Recommended Size: 500 × 500 px (square format)
- File Types: JPG, GIF, or PNG (use PNG for logos with transparency; avoid animated GIFs)
- Color Mode: sRGB for consistent colors across screens
- Resolution: 72 PPI
- File Size: Under 1 MB for faster upload
Etsy Thumbnail
Thumbnails are the first images shoppers see in search results, so they must be clear and eye-catching.
- Recommended Size: 570 × 456 px (5:4 ratio)
- File Types: JPG, GIF, or PNG (avoid animated GIFs)
- Color Mode: sRGB
- Resolution: 72 PPI
- File Size: Under 1 MB
Profile Photo
Profile photos represent you as a seller and help build trust with buyers.
- Recommended Size: 400 × 400 px
- File Types: JPG, GIF, or PNG
- Color Mode: sRGB
- Resolution: 72 PPI
- File Size: Under 1 MB
Team Logo
If you’re part of an Etsy team, your team logo provides a visual identity.
- Recommended Size: 170 × 100 px
- File Types: JPG, GIF, or PNG
- Color Mode: sRGB
- Resolution: 72 PPI
- File Size: Under 1 MB
Big Shop Banner
The big banner appears at the top of your shop page and showcases your brand identity.
- Recommended Size: 1600 × 400 px (minimum 1200 × 300 px)
- File Types: JPG, GIF, or PNG
- Color Mode: sRGB
- Resolution: 72 PPI
- File Size: Under 1 MB
Mini Shop Banner
A compact banner to introduce your shop visually.
- Recommended Size: 1600 × 213 px (minimum 1200 × 160 px)
- File Types: JPG, GIF, or PNG
- Color Mode: sRGB
- Resolution: 72 PPI
- File Size: Under 1 MB
Carousel Banner
A rotating banner to feature multiple images, ideal for product collections or promotions.
- Recommended Size: 1200 × 300 px per image
- Number of Images: Up to 4
- File Types: JPG, GIF, or PNG
- Color Mode: sRGB
- Resolution: 72 PPI
- File Size: Under 1 MB per image
Collage Banner
A grid-style banner to display multiple products in one image.
- Recommended Size per Image:
- 2 images: 600 × 300 px
- 3 images: 400 × 300 px
- 4 images: 300 × 300 px
- Number of Images: Up to 4
- File Types: JPG, GIF, or PNG
- Color Mode: sRGB
- Resolution: 72 PPI
- File Size: Under 1 MB per image
Pro Tip: If you prefer inches, the recommended listing sizes translate to approximately 6.94 × 5.20 inches for the short side.
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How to Quickly Resize Images for Etsy Using Free Tools (Canva & GIMP)
You can efficiently resize your product photos for Etsy using free versions of Canva or GIMP. Here’s a step-by-step guide for both tools:
Resizing Images for Etsy with Canva (Free Version)
Step 1. Set Up Custom Dimensions
- Log in to Canva and click “Create a design.”
- Choose “Custom size” and input the suggested Etsy dimensions (for instance, 2667 x 2000 pixels for a 4:3 ratio, or 2000 x 2000 pixels for square images).
Step 2. Upload Your Image
- Tap on the “Uploads” tab, then upload your picture.
- Drag your picture onto the canvas. Adjust and center it to fit the frame if necessary.
Step 3. Download the Resized Image
- Tap “Share” at the top right, then “Download.”
- Select “JPEG” format and quality level 80% (the free option supports up to 80% quality). This strikes a balance between file size and picture clarity without exceeding Etsy’s 1MB limit.
- Save the image on your device.
Resizing Images for Etsy with GIMP (Free Software)
Step 1. Open Your Image
- Open GIMP, “File” > “Open,” and load the image you wish to resize.
Step 2. Resize the Image
- “Image” > “Scale Image.”
- In the dialog window, type in your preferred pixel dimensions (e.g., width: 2667, height: 2000 for 4:3 aspect ratio, or 2000 x 2000 for square).
- Set the resolution to 72 PPI for web publication.
- Select an interpolation scheme (e.g., “Cubic” for highest quality).
Step 3. Export the Image
- “File” > “Export As.”
- Select JPEG or PNG format and move the quality slider to ensure the file is less than 1 MB.
- Save your resized image.
- GIMP provides fine-grained control over size and quality and thus is a solid choice for batch resizing or heavy editing.
Common Etsy Photo Mistakes to Avoid
Many Etsy sellers overlook how much product photos affect clicks and sales. Avoiding these common mistakes can make a noticeable difference in how professional and trustworthy your listings appear:
- Uploading small images (under 1000 px):
Low-resolution photos look blurry when shoppers zoom in, which can reduce trust. Etsy recommends high-quality images (at least 2000 px on the longest side) so buyers can clearly see details. - Using vertical or overly wide images as the main photo:
Etsy’s search grid favors square images. Vertical or wide photos often get cropped, cutting off important parts of your product and making your listing less eye-catching. - Placing text too close to the edges:
Text near the edges may be cropped on different devices, especially mobile. Keeping text centered and minimal ensures it remains readable everywhere. - Inconsistent image sizes across listings:
Mixed image dimensions can make your shop look unpolished. Consistent sizing creates a clean, cohesive brand look that builds buyer confidence. - Over-compressing images, causing quality loss:
Excessive compression can make photos look grainy or dull. Always balance file size with clarity so your products look sharp and appealing.
Fixing these issues alone can noticeably improve your click-through rate and make your Etsy shop look more professional and trustworthy.
Tips for Optimizing Your Listing Images
Creating eye-catching listing images involves more than just meeting size requirements. Here are some practical tips to enhance your photos:
- Image Orientation: Start with a horizontal or square photo for your first listing image to create a consistent and attractive look across your shop.
- High Resolution: Ensure that your images are taken at the highest possible resolution to avoid pixelation when resized.
- Negative Space: Leave some negative space around your product to create a cleaner look. This will also help when cropping images for thumbnails.
- Lighting and Background: Use natural light and a clean, uncluttered background to highlight your product. A neutral or white background is often best for showcasing items.
- Editing Tools: Use photo editing software to crop, adjust brightness, and enhance colors. Consider tools like Canva or Adobe Photoshop for user-friendly editing.
Summary
In 2026, knowing the right Etsy photo sizes is still really important if you want your shop to do well. Clear, well-sized images can make a big difference in getting people to click on your listings and trust your products.
Using the recommended sizes and making your photos look nice can help your shop look professional, attract more buyers, and increase your sales. Take some time to update your images and make your shop stand out in the busy Etsy marketplace!
Etsy Listing photo size FAQs
Q1. What dimensions should Etsy listing photos be?
Etsy recommends listing photos to be at least 2000 pixels on the shortest side. This ensures your images are clear and look professional on all devices.
Q2. What size should I use in Canva for Etsy listings?
When creating Etsy images in Canva, use 2000 x 2000 pixels for square images or 2667 x 2000 pixels for a 4:3 ratio. This keeps your images sharp and Etsy-friendly.
Q3. What size are Etsy listing photos?
The best size for Etsy listing photos is at least 2000 pixels on the shortest side. A recommended size is 3000 x 2250 pixels for the best quality and detail.
Q4. Do Etsy photos have to be square?
No, Etsy photos don’t have to be square. The first photo can be square or landscape, but maintaining a consistent shape across your listings looks more professional.
Q5. What size should images be for product photos?
For product images, aim for at least 2000 pixels wide with a 72 PPI resolution. Keeping your file size under 1 MB helps your photos upload faster and display clearly.
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