How to Set up a Shop on Instagram in 2025?

Last Updated on July 17, 2025 by Himanshu Rawat

Are you thinking about launching a shop on Instagram or your e-commerce business, but unsure of how to start? 

One of the most exciting features is Instagram Shopping, which allows businesses to sell their products directly on the platform in the perfect place. This blog post will guide you through the process of setting up an Instagram Shop, creating shopping posts, and utilizing various features to boost your sales.

What is Instagram Shopping?

Instagram Shopping is a set of features that allows businesses to create a storefront on their profile, enabling users to discover and purchase products directly through the app. Its Key features include:

• Shopping Tags: Tag products in posts, Reels, and Stories to direct viewers to your online store.
• Storefront: Create product pages and collections on your profile.
• Checkout: Allow users to purchase items directly within the app (available in select regions).

Why should you set up an Instagram Shop?

Setting up an Instagram Shop can provide numerous benefits for your business, such as:

• Increased Reach: Instagram has a massive and engaged user base with over 2 billion monthly active users, ideal for discovering and reaching new customers.
• Seamless Shopping Experience: With Instagram Shopping, your customers can make a purchase directly from your posts or stories, reducing friction and encouraging more sales.
• Product Visibility: By tagging products in your posts, you make it easier for users to discover your offerings.
• Branding and Engagement: Instagram’s features, such as stories, reels, and live videos, allow you to showcase your products in creative ways while connecting with your audience.

Requirements for Setting up an Instagram Shop

Before you can set up an Instagram Shop, there are certain requirements you need to meet:

• A Business Account: You must have an Instagram business or creator account.
• Facebook Page: Your Instagram account must be linked to a Facebook Page, as Instagram Shopping relies on the Facebook Shop feature.
• Product Catalog: You need to have a product catalog, either through Facebook or a supported e-commerce platform like Shopify, BigCommerce, or WooCommerce.
• Compliant Products: Your products must comply with Instagram’s commerce policies, which cover items that are not allowed, like alcohol or certain regulated products.
• Supported Region: Instagram Shopping is available in certain countries, so check if your location is supported.

How to set up a Shop on Instagram

Before You Start

Make sure you have the following:

• An Instagram Business account (owned by your business portfolio).
• A Facebook Business Page (only if you also want to sell on Facebook).
• A product catalog (can be created during setup).
• Full admin access to the Facebook Page, catalog, and Instagram account.

Note: If you’re only selling on Instagram, you don’t need to connect a Facebook Page.

Step 1: Visit the Setup Page

• Go to the Get Started page in Commerce Manager.
• Click Get Started, then Click Create a shop.

Step 2: Choose a Selling Platform

• If you’re already using Shopify or another partner platform, select it.
• If not, choose “I don’t use these platforms” and click Next.

Step 3: Pick a Checkout Method

• Choose how customers will complete their purchases (e.g., on your website or within Instagram).
• Click Next.

Step 4: Choose Where to Sell

• Select your Instagram Business Account.
• Also choose your Facebook Page if you plan to sell there.(Optional)
• Click Next.

Note: Your business portfolio must own the Instagram account you select.

Step 5: Select or Create a Business Portfolio

• Choose an existing business portfolio or create a new one.
• Click Next.

Step 6: Select or Create a Catalog

• Select an existing product catalog that meets eligibility requirements.
• If you don’t have one, Commerce Manager will automatically create a default catalog for you.
• Click Next.

Note: Once chosen, you cannot switch the catalog later.

Step 7: Final Review and Finish

• Review all your shop details.
• Agree to the Seller Agreement.
• Click Finish Setup to complete your Instagram Shop.

After Your Shop Is Approved

Once your shop is approved and published, it will include:

• A storefront footer with:
  • Your shop name
  • A featured image (automatically pulled from your most recent organic posts)
  • Customer ratings
  • Shipping & payment info
  • Action buttons: Follow and Shop all products

What to do Next

Once your shop is live, here are the next important steps:

1. Manage Your Catalog

• Add any products you want to sell
• All products from your catalog are included in your shop by default, but you can also control which items appear in your shop

2. Create a Collection

• A collection is a group of products you want to feature in your shop
• Use it to showcase bestsellers, seasonal picks, or themed items

3. Customize Your Shop’s Look and Feel

• Feature collections, products, or promotion banners on your shop’s homepage
• You can also control where your shop is visible, such as Instagram only or across both Instagram and Facebook

How to Create an Instagram Shopping Post?

Once your shop is set up, you can start creating shoppable posts. Here’s how:

1. Create a Regular Post

• Upload a photo or video as you normally would.
• Tap on Tag Products to add product tags to your post.

2. Tag Products

• Tap on the image to select where to place the product tags. You can tag multiple products in one post.
• Select the correct products from your catalog.

3. Publish

• Write an Instagram caption, add hashtags, and post your content.

How to create Instagram Shopping Stories

Instagram Stories are a fun way to show your products and get people interested. To make your stories shoppable, first set up an Instagram Shop and connect it to your product catalog. Then, when you create a story, use the product sticker to tag the items. Here’s how you can do it:

1. Upload a Story

• Capture a photo or video as you would for a regular Instagram Story.

2. Add Product Tags to Stories

• Tap on the Sticker icon and select the Product sticker.
• Search for and select the product from your catalog that you want to feature.

3. Post Your Story

• Customize your story with text, GIFs, or stickers to make it more engaging before posting.

How to Create Instagram Shopping Ads

By targeting the right audience, you can boost engagement and reach potential customers effectively with Instagram Shopping Ads. Here is how:

1. Create a Post or Story

• Start by creating a post or story with product tags, as described above.

2. Create an Ad

• In the Instagram app or Facebook Ads Manager, choose to create a new ad.
• Select your shoppable post or story as the ad content.

3. Target Your Audience:

• Set your ad’s audience based on factors like location, age, interests, and behavior to ensure it reaches the right people.

4. Set Your Budget and Launch:

• Define your budget and campaign duration, then launch your ad.

How to Create an Instagram Live Shopping Stream

Instagram Live Shopping creates a unique opportunity to engage directly with your audience while showcasing products in real-time. It boosts customer interaction and drives instant purchases, enhancing the overall shopping experience.

1. Set Up Instagram Live

• Go to your Instagram feed and tap the camera icon in the top-left corner.
• Select Live to start your live broadcast.

2. Add Product Tags

• While live, you can tap the shopping bag icon at the bottom to select and tag products.
• Your viewers will be able to see the tagged products and purchase them during your live session.

3. Engage with Your Audience

• Interact with your viewers by answering questions and showing off your products to encourage purchases.

How to Create Instagram Shopping Guides

• Go to Your Profile: Open Instagram and tap on your profile icon at the bottom right.
• Access the ‘+’ Button: Tap the ‘+’ button at the top of your profile and select ‘Guide’ from the list of options.
• Choose ‘Shopping’: Select the ‘Shopping’ option to start creating a shopping guide, and you’ll be able to choose from your previously tagged products or those from brands you follow.
• Curate Your Guide: Add products to your guide by selecting them from your posts and organizing them into different categories (like gift guides, collections, etc.).
• Add Descriptions: For each product, add a short description to highlight its features or why it’s being recommended.
• Share Your Guide: Once you’ve curated your guide, tap ‘Next’ to share it with your followers. You can share it in your feed, stories, and more.

Shopping Guides are a great way to showcase products in a personalized format, making it easier for followers to shop directly from your recommendations.

Tips for Selling on Instagram

• Utilize Shoppable Posts: Tag products in images and videos to direct users to product pages for easy purchases. Showcase products in action to capture attention.
• Leverage Instagram Stories: Promote products with shoppable stickers, create urgency with limited-time offers, and use behind-the-scenes content to engage your audience.
• Engage with Your Audience: Respond to comments and DMs, use interactive Story features like polls and quizzes, and build community trust.
• Collaborate with Influencers: Partner with influencers to showcase your products authentically and reach a wider audience, especially using micro-influencers.
• Run Targeted Instagram Ads: Create visually appealing ads with shoppable posts or Stories, targeting specific demographics for better conversions.
• Monitor Analytics and Adjust Strategies: Use Instagram Insights to track performance, refine strategies based on engagement, and optimize your content and timing.

Take Your Instagram Shop to the Next Level!

Setting up an Instagram Shop and using features like shopping posts, stories, ads, and live streams can boost your sales and visibility. Follow the steps in this blog to set up your shop, engage with your audience, and create compelling content for success.

Frequently Asked Questions

1. What are the requirements to set up an Instagram Shop?

To set up an Instagram Shop, you need a business account, a linked Facebook page, a product catalog, and a location that supports Instagram Shopping.

2. How do I add my products to the Instagram Shop?

You can add products by connecting your Instagram account to a product catalog on Facebook or using an e-commerce platform like Shopify or BigCommerce.

3. How long does it take for Instagram to approve my shop?

Instagram typically takes a few days to review and approve your shop, but it can vary depending on the completeness of your setup.

4. Can I sell directly on Instagram without a website?

Yes, Instagram allows users to shop directly from your posts, stories, and live streams, so you don’t need a separate website for transactions.

5. How do I create a shoppable post on Instagram?

To create a shoppable post, simply upload your photo, tap “Tag Products” while editing the post, and select the products from your catalog.