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8 Best Ways to Promote Your Squarespace Store

Last Updated on July 1, 2025 by Himanshu Rawat

Making a stunning Squarespace website is only the first step. If you want to grow your audience and make consistent sales, you need a solid strategy to promote your Squarespace store. Whether you’re managing a blog, online business, or portfolio, promotion is key to getting noticed and generating revenue.

New Squarespace users can take inspiration from the platform’s continued success, with its pretax income reaching $1.10 billion in 2024 showcasing the impact of a strong online presence and strategic growth. 

In this article we’ll show you how to efficiently market your Squarespace website or store using both paid and organic methods.

Table Of Contents
  1. 8 Best strategies to Promote your Squarespace store
  2. Tips to Start Promoting Your Squarespace Store Today
  3. Final Thoughts
  4. Frequently asked questions

8 Best strategies to Promote your Squarespace store

1. Make Your Website Search Engine Friendly (SEO)

You must have a solid SEO foundation thanks to Master Squarespace’s built-in technical SEO auto XML sitemaps, clean HTML/URLs, HTTPS, mobile friendliness, and editable robots.txt.

  • Pay attention to competitor gaps, long-tail keywords, topic clusters, and user intent. Incorporate keywords organically into headings, titles, and content.
  • For better search results, include structured data (articles, products, events). When necessary, use custom schema for rich listings and star ratings.
  • Claim your Google Business Profile, use location-specific keywords, and develop conversational content that responds to frequent voice requests.
  • Use clear tags and categories, make a useful 404 page, set up photos for social media sharing, and optimize image file names, alt text, and compression for speed.
  • To gain insights, connect to Google Search Console. Create internal links, blog frequently, refresh your content, and use a custom domain to guarantee quick load times.

2. Make Use of Social Media Promotion

Your audience is already active on social media sites like Facebook, Instagram, Pinterest, and TikTok. Make use of these platforms to increase brand recognition and drive customers to your Squarespace store.

How to proceed:

  • Make frequent posts by using a content calendar or any schedule.
  • Distribute product demos and behind-the-scenes videos.
  • Work together with influential people.
  • Use a link to your store in your giveaways.
  • Include a link to your website in each social media bio.
Bonus Tool: Outfy
Outfy process
  • Use Outfy to automate and schedule posts across multiple platforms.
  • Quickly create product collages, promotional videos, and hashtags.
  • Save time while keeping your brand active and visible online.

Tip: Integrate your Instagram feed into your Squarespace site to keep pages dynamic and visually engaging.

3. Make Use of Multichannel Content Distribution

Connect with clients where they hang out:

  • Platform-Specific Content: Adapt your images and messaging to each social media platform’s distinct aesthetic.
  • Consistent Branding: To strengthen your brand identification, keep your appearance and feel consistent across all platforms.
  • Engagement Strategies: To encourage involvement and input, use stories, polls, and interactive elements. 

Multichannel consistency helps promote your Squarespace store and build brand trust.

4. Email Marketing Still Works: Use It

Email remains one of the most effective marketing channels, consistently delivering the highest ROI often between $36 and $38 for every $1 spent, outperforming social media and paid ads by a wide margin. 

Squarespace Email Campaigns, along with integrations like Mailchimp and ConvertKit, make it easy to launch professional email marketing for your website or store.

How to Build Your List:

  • Use pop-ups with discounts or freebies
  • Add signup forms in footers or blog posts
  • Offer exclusive product launches to subscribers

Best Practices:

  • Write clear, catchy subject lines
  • Use strong calls to action
  • Personalize and segment your audience
  • Optimize for mobile devices
  • Track performance and test for improvement

Squarespace’s integrated email tools make it simple to create, automate, and analyze campaigns that grow your business effectively.

5. Collaborate With Influencers & Bloggers: How to Do It Effectively

Partnering with micro-influencers and niche bloggers is a proven, cost-effective way to promote your Squarespace store and reach new audiences.

Steps to Success

  • Identify the Right Influencers: Look for micro-influencers whose content, values, and audience align with your brand. Use tools or platforms to filter by niche, location, and engagement.
  • Personalized Outreach: Craft a tailored pitch that explains why your product fits their audience and how collaboration benefits them.
  • Offer Value: Provide free products, affiliate commissions, or a mix of both. Value-based compensation encourages genuine promotion.
  • Request Honest Reviews and Backlinks: Ask for authentic content and backlinks to your Squarespace site, which also boosts SEO.
  • Leverage Influencer Content: Repurpose influencer posts as social proof on your website and across your marketing channels.

6. Run Paid Ads (the Smart Way) on Squarespace

Paid advertising can quickly amplify your reach if you have a marketing budget. Here’s how to do it effectively:

Where to Advertise

  • Google Ads: Target both search and display networks to reach people actively searching for your products or browsing relevant sites.
  • Meta (Facebook & Instagram): Use detailed targeting to show ads to specific demographics and interests.
  • Pinterest Ads: Great for visually-driven products and audiences seeking inspiration.
  • TikTok Ads: Reach younger, highly engaged audiences with creative, short-form video content.

How to Get Started

  • Start Small: Begin with a modest budget to test which platforms and ad creatives perform best.
  • Test Creatives: Experiment with different images, copy, and calls to action to see what resonates with your audience.
  • Monitor ROI: Use Squarespace’s built-in analytics to track ad performance, sales, and site traffic, allowing you to adjust your strategy for the best results

7. Offer Promotions and Referral Programs on Squarespace

Promotions and referral programs are powerful tools to boost sales and generate excitement. Here’s how to make the most of them on your Squarespace site:

Promotion Ideas

  • Launch Day Discount: Offer a special price for new customers on your opening day.
  • Free Shipping on First Order: Encourage first-time buyers with a shipping incentive.
  • Refer a Friend Program: Reward customers for bringing in new shoppers.
  • Holiday Sales and Bundles: Create limited-time offers around holidays or bundle products for added value.
  • Announcement Bar: Use Squarespace’s announcement bar to display your promotion at the top of every page.
    • Go to Marketing > Announcement Bar, enable it, and enter your promotional message keep it short, direct, and include a call to action like “Shop Now” or “Get 10% Off.

8. Use Analytics to Refine Your Strategy

Don’t just promote blindly track what’s working.

Use tools like:

Look at traffic sources, bounce rates, and conversions. Then double down on the tactics that are performing best.

Tips to Start Promoting Your Squarespace Store Today

1. Use the Right Tools

Boost productivity with tools like:

2. Optimize Product Pages

Increase conversions by:

  • Writing compelling descriptions
  • Using quality images
  • Adding reviews, trust badges, and urgency elements

3. Go Global with Localization

Expand reach by:

  • Translating content
  • Adjusting pricing/shipping
  • Using local SEO keywords

4. Add Live Chat Support

Use tools like Tidio or Intercom to:

  • Answer questions fast
  • Reduce cart abandonment
  • Improve trust

5. Build a Community

Boost loyalty by:

  • Starting groups (Facebook/Discord)
  • Hosting webinars or Q&As
  • Encouraging user-generated content

6. Leverage Video Marketing

Drive traffic with:

  • Product demos, BTS videos, testimonials
  • Reels, TikToks, Shorts
  • Tools: CapCut, InVideo, Lumen5.

7. Set SMART Marketing Goals

Keep your efforts focused with:

  • Specific, Measurable, Achievable, Realistic, Time-bound goals

Final Thoughts

Promoting your Squarespace store or website is an ongoing process that blends SEO, content creation, social media, email marketing, and analytics. Focus on building authentic connections, delivering value, and adapting to new trends to ensure sustainable growth and long-term success.

Frequently asked questions

1. What’s the easiest way to start promoting my Squarespace store?

Start by optimizing your site for SEO and setting up social media profiles where your target audience hangs out.

2. Can I run ads directly through Squarespace?

Squarespace doesn’t run ads itself but integrates easily with platforms like Facebook and Google Ads to help you promote your store.

3. How important is email marketing for my online store?

Very important! Email marketing helps you build a loyal audience, announce promotions, and drive repeat sales.

4. Do I need to be active on all social media platforms?

No, focus on 1-2 platforms where your ideal customers spend the most time for better results.

5. How can I track if my promotion efforts are working?

Use Squarespace Analytics and connected tools like Google Analytics to monitor traffic, sales, and user behavior.