How to Go Viral on TikTok: Everything You Need to Know

Last Updated on May 7, 2025 by Himanshu Rawat

TikTok is one of the best places right now to grow fast—even if you’re just starting out. You don’t need thousands of followers to get views. One good video can reach millions. But many people still wonder exactly how to go viral on TikTok.

The truth is, it’s not just about getting lucky. If you understand how TikTok works, what kind of content people like, and how to keep your audience engaged, your chances of going viral go way up.

In this blog, we’ll walk you through how the TikTok algorithm works, what kind of videos get popular, and some easy, proven tips to help you go viral—even if you’re new to the app.

Understand the TikTok Algorithm

Before you can figure out how to go viral on TikTok, it helps to know how the app decides what videos to show people.

TikTok’s “For You” page is where most videos go viral. The good news? It doesn’t matter how many followers you have. TikTok shows your video to people based on how they interact with it—not who you are.

Here’s what the algorithm looks for:

• Watch time – Do people watch your video until the end or rewatch it?
• Engagement – Are they liking, commenting, sharing, or saving your video?
• Video information – This includes your caption, hashtags, sound, and text on screen.
• User behavior – TikTok shows videos based on what each person has watched and liked before.

If your video gets good engagement early on, TikTok will keep pushing it to more users. So if you want to learn how to go viral on TikTok, creating content that hooks viewers quickly and keeps them watching is key.

What Content Gets Viral on TikTok?

You might be thinking, what type of content goes viral on TikTok? Well, here’s what works best:

1. Fun Challenges and Trends

TikTok is all about challenges and trends. When a new challenge comes up, join it! The faster you join, the better. Just make sure to add your own fun twist to it so your video stands out.

2. Relatable Content

People love videos that make them think, “This is just like me!” If your video shows something everyone can relate to, they will want to share it. Relatable content is easy to connect with.

3. Helpful or How-to Videos

People also love to learn new things. If you can show someone how to do something or share a cool tip, it will get attention. Videos that teach something simple and fun get shared a lot.

4. Emotional or Heartfelt Videos

Sometimes, videos that make people feel happy, sad, or inspired go viral. If your video touches people’s hearts, it will make them want to share it with others.

How to Go Viral on TikTok: 14 Proven Tips

If you want to know how to go viral on TikTok, you’re in the right place. Going viral doesn’t happen overnight, but there are ways to increase your chances. Here are 14 practical tips that can help you get noticed.

1. Hook Viewers in the First Few Seconds

The first few seconds of your video can make or break it. TikTok users scroll fast, and if your video doesn’t grab their attention right away, they’ll swipe to the next one.

a) Start With Something Eye-Catching

Think of the first 3 seconds as your “video headline.” You need something interesting that makes people stop and watch. It could be a surprising statement, a bold visual, or an unusual question.

For example, instead of starting with “Hey everyone,” try something like, “This one TikTok trick doubled my followers overnight!” That creates curiosity right away.

b) Show What the Video is About — Fast

People don’t want to guess what your video is about. If you’re showing a recipe, show the finished dish first. If you’re giving a tip, say it up front. This helps viewers know why they should stay.

Pro Tip:
Use big text or captions in the beginning to reinforce your hook. Something as simple as “Wait for it…” or “You won’t believe this” can boost watch time and engagement.

2. Keep Videos Short and Fun

TikTok users love fast, snack-sized content. If your videos are too long or slow, people might scroll away before you make your point.

a) Get to the Point Quickly

Think about your message and try to say it in the simplest way possible. If you’re showing how to do something, skip the long intro and jump right into the action.

For example, if you’re showing how to decorate cupcakes, don’t start with a backstory — start with, “Here’s a fun way to decorate cupcakes in 10 seconds!”

b) Make Every Second Count

Cut out anything that isn’t important. Use quick cuts, fun music, or fast movements to keep things interesting. The faster your video moves, the more likely people will stay and watch it all.

Pro Tip:
Try testing different lengths. Some videos perform best under 15 seconds, while others do well around 30–40 seconds. Watch your analytics to see what works for your audience.

3. Use Trending Music and Hashtags

Using the right music and hashtags can help more people find your TikTok. It’s one of the easiest ways to boost your views and reach new users.

a) Add Popular Music or Sounds

TikTok is built around music. If a song or sound is trending, use it in your video (as long as it fits your content). When people search or watch videos with that sound, your video might show up too.

For example, if you’re selling handmade candles and there’s a trending relaxing sound, use that while showing your candle-making process.

To find trending sounds, check TikTok’s Creative Center or scroll your For You page. Look for sounds you hear more than once—that’s a sign they’re trending.

b) Use Hashtags That Are Popular and Relevant

Just like music, hashtags help people discover your video. Use a mix of trending hashtags (like #foryou, #viral, or something related to current challenges) and niche ones (like #candlemaking, #etsyshop, #smallbiz).

Don’t overload your caption—stick to 4 to 6 good hashtags that match your content.

Pro Tip:
Watch a few trending videos using a song or hashtag before posting. This helps you understand the tone and style that’s working right now.

4. Post at the Right Time

When you post matters just as much as what you post.

If you share your video when your audience is online, there’s a better chance it will get views, likes, and shares.

a) Know When Your Followers Are Active

TikTok Pro (free to use) gives you access to your analytics. It shows when your followers are most active. You can find this in the “Followers” tab under “Analytics.”

If most of your audience is active around 7 PM, try posting a little before that.

b) Try Different Times

Don’t be afraid to experiment. Try posting in the morning, afternoon, and evening to see what works best for you.

You might find your videos do better on weekends, or during lunch breaks on weekdays.

c) Use Scheduling Tools

If you’re busy, use tools like Outfy or TikTok’s built-in scheduler (available for Business accounts) to post at the best time—even when you’re not online.

Pro Tip:
Start by posting 3–5 times a week, then check which times give you the most views and engagement. Adjust your posting schedule based on that.

5. Add Captions and Text

Not everyone watches TikTok with the sound on. So, adding words to your video is a smart move.

a) Help People Understand

Captions (text on screen) tell people what’s going on in your video. Even if they can’t hear it, they’ll still know what’s happening.

You can also use text to explain something or add fun comments.

b) Keep It Simple

Use fonts that are easy to read. Don’t use anything too fancy or hard to see. Make sure your text is big enough and stands out.

c) Show Text at the Right Time

You can choose when the text shows up. This helps people follow the video step-by-step.

For example, if you’re packing an order, you can show:
Step 1: Wrap the product
Step 2: Add thank you card
Step 3: Seal the box

Pro Tip:
TikTok has an auto-captions feature. It adds subtitles to your voice for you. That saves time and helps more people understand your video

6. Encourage Interaction

TikTok loves videos that get comments, likes, and shares. The more people engage, the more people see your video.

a) Ask a Question

At the end of your video or in description, ask something simple.

For example:

• “Which product do you like more?”
• “Have you tried this before?”
• “What should I make next?”

People are more likely to leave a comment when you ask them something.

b) Use a Call to Action (CTA)

Tell viewers what to do next. You can say things like:

• “Like if you agree”
• “Follow for more tips”
• “Tag a friend”

It may feel small, but it works!

c) Reply to Comments

If someone comments, reply to them! You can even reply with a video. This helps build a connection and shows your audience that you care.

Pro Tip:
Use stickers like polls or questions (if you’re making Stories or TikTok Now). They make it super easy for people to interact with your content.

7. Be Yourself

One of the best ways to go viral on TikTok is by just being you. Authenticity is key to connecting with your audience.

a) Don’t Try to Be Perfect

People don’t want to see overly polished content all the time. Instead, show your real, unfiltered self. If you make a mistake, laugh it off! This makes your content feel more genuine and relatable.

b) Show Your Personality

Let your unique style, sense of humor, or passion shine through. Whether you’re funny, creative, or even a little quirky, people love to see real personalities. This helps you stand out from the crowd.

c) Share Personal Stories

Being open and sharing personal experiences can help build trust. Talk about your journey, challenges, or even small victories. It helps your audience connect with you on a deeper level.

Pro Tip:
Sometimes, the most viral content is just you being yourself, without trying too hard. Stay true to who you are!

8. Share Your TikTok on Other Platforms

if you want to reach a wider audience and increase your chances of going viral on TikTok, sharing your videos on other platforms is a great strategy.

a) Cross-Promote on Social Media

Don’t just keep your TikTok content to TikTok. Share it on your Instagram, Facebook, Twitter, and even YouTube! This will bring in followers from different platforms who might not be following you on TikTok yet.

b) Share on Stories

Platforms like Instagram Stories, Facebook Stories, and even WhatsApp allow you to share TikTok videos with just a few taps. These quick and easy shares can help spread your content and attract new followers.

c) Use Link Sharing

If you’re in any group chats or communities, share your TikTok link! Let people know what you’re up to and encourage them to check out your videos. The more people who see your content, the higher the chances of it going viral.

Pro Tip:
When you share your TikTok video on other platforms, make sure to engage with your new audience by replying to comments or messages. This can help build a stronger connection and bring in more followers.

9. Vary Your Video Length

On TikTok, there’s no perfect video length. Changing how long your videos are can help you get more attention and keep things interesting.

a) Short Videos for Quick Impact

People love short, fun videos. If you keep your videos under 15 seconds, you’re more likely to grab attention quickly. Short videos are great for catching people’s eye and getting them to watch all the way through.

b) Longer Videos for More Details

Sometimes, you need a bit more time to explain something. Videos that are 30 seconds to 1 minute long give you the chance to share more, like tutorials or stories. These can help you connect better with your audience.

c) Experiment with Both

Try making both short and longer videos and see what works best. You might find that some videos do better when they’re quick, while others need more time to really connect with your audience.

Pro Tip:
If you make a longer video, make sure it stays interesting. Keep your viewers engaged from start to finish!

10. Interact with Other Users

Interacting with other people on TikTok can help you grow your audience and get more people to see your videos.

Respond to Comments

When people leave comments on your videos, try to reply to them! It shows that you appreciate your viewers and makes them feel connected to you. When you reply, it also makes your video more likely to be shown to others.

Like and Comment on Other People’s Videos

Don’t just focus on your own content—engage with other TikTok users, too! Like their videos and leave thoughtful comments. This helps you get noticed by more people and builds connections with other creators. The more you interact, the more likely you are to gain new followers.

Share and Duet with Other Creators

Sharing videos you enjoy or doing a duet with another creator can help you reach more people. If you duet with someone, their followers may come check out your page. This is a great way to get exposure to different groups of people.

Pro Tip:
Be real and friendly when you interact with others. People will appreciate it, and building genuine relationships is more important than just promoting yourself. When you connect with others in an authentic way, it often leads to better results.

11. Talk to Your Followers

Talking to your followers is a great way to build a close community on TikTok. When you reply and interact with them, they feel noticed and appreciated. Here’s how you can do it:

Reply to Comments

When someone leaves a comment on your video, take time to reply. Whether it’s just a quick “thanks” or a longer message, it shows you care. Replying helps your video get seen more, too.

Ask Questions in Your Videos

Encourage your followers to comment by asking questions in your videos. You could ask for their thoughts on something or give them a fun challenge. This helps start conversations and makes people feel included.

Go Live

Going live on TikTok is a great way to talk to your followers directly. You can answer their questions, share updates, or just chat. It’s a fun way to connect in real-time.

Pro Tip:
Make your replies personal. Instead of just saying “Thanks,” try to add something interesting. It makes your followers feel like you’re really listening to them.

12. Collaborate with Others

Teaming up with other TikTok users is a great way to get more views and grow your audience. Here’s how you can do it:

Find the Right Partner

Look for other TikTok users who make similar videos or have the same type of audience as you. For example, if you make beauty videos, you could team up with someone who does makeup tutorials.

Use Duets and Stitches

TikTok lets you create Duets and Stitches with other people’s videos. A Duet is when you make a video next to someone else’s, and a Stitch is when you use part of their video in your own. These tools help you collaborate easily and make fun videos.

Support Other Creators

You don’t always need to make a video together to collaborate. You can support other creators by liking, commenting, or sharing their content. When you show support, they might return the favor.

Pro Tip:
Always tag the person you’re collaborating with and give them credit. It helps your collaboration feel more real and can bring more attention to both of you.

13. Join Memes and Challenges

Memes and challenges are huge on TikTok, and they’re a fun way to get noticed. Here’s why joining in on them is a great idea:

Memes Are Fun and Relatable

Memes are funny and often go viral because they are relatable. When you use popular memes in your videos, people connect with your content more easily. Plus, it’s a great way to show your personality.

Take Part in Challenges

TikTok challenges are fun activities or trends that lots of people participate in. They can range from dance routines to creative video ideas. By jumping on a trending challenge, you have a chance to get your video seen by a larger audience.

Keep It Relevant

When you join a meme or challenge, make sure it fits with your content. It’s important that your video feels natural, and not forced. Whether you’re making a funny meme video or doing a dance challenge, keep it true to who you are.

Pro Tip:
Check out the “Discover” tab to see the latest trending memes and challenges. It’s updated regularly, so you’ll always know what’s popular.

14. Be Consistent

Consistency is key when it comes to TikTok. Posting regularly helps you stay visible and keep your followers engaged. Here’s why being consistent matters:

Keep Your Followers Engaged

When you post consistently, your followers know what to expect from you. They’ll keep coming back to see your new videos. If you stop posting for a while, you risk losing their attention.

Build Momentum

The more you post, the more chances you have for your videos to get seen. Consistent posting helps you build momentum, so you’re always in the TikTok feed. This gives you more opportunities to go viral.

Develop Your Style

When you post regularly, you can fine-tune your style and discover what works best for you. You’ll see which types of videos get the most views and engagement, helping you focus on what your audience likes.

Pro Tip:
Try to create a content schedule. Whether it’s posting once a day or a few times a week, stick to it. Regular uploads show your followers that you’re active and committed to providing great content.

Conclusion: How to Go Viral on TikTok Takes Time and Effort

So, now you know how to go viral on TikTok! It’s not something that happens instantly, but with the right approach, you can increase your chances. Focus on creating fun and engaging content, stay consistent, and always connect with your audience.

Remember, it might take some time before you hit that viral moment. But if you use tips like adding trending hashtags, posting at the best times, and staying authentic, you’ll definitely be getting more eyes on your videos.

And most importantly, have fun! TikTok is all about creativity, so don’t be afraid to try new things. Keep experimenting, and you’ll be closer to that viral hit with every post.

Good luck, and enjoy making your TikToks!

FAQ: How to Go Viral on TikTok

1. How to go viral on TikTok without followers?

You don’t need a lot of followers to go viral. Just make fun and interesting videos that people want to watch. Use trending hashtags and sounds. You can also interact with others by liking, commenting, and sharing to get noticed.

2. How often should you post on TikTok to go viral?

Post at least once a day. The more you post, the more people will see your content. But remember, don’t post too much—try to keep a regular schedule that works for you.

3. What time is best to post on TikTok?

The best times to post are usually early in the morning (around 6 AM to 10 AM) and late in the evening (around 7 PM to 11 PM). But you can check your TikTok Analytics to see what time works best for your followers.

4. How to get more followers on TikTok?

To get more followers, make interesting and fun videos that people enjoy. Post often, use popular hashtags, and talk to your followers by replying to comments. Joining trending challenges and sharing relatable content can help too!

5. What is the trick to going viral on TikTok?

To go viral on TikTok, you can share your videos on other platforms like Facebook and Instagram to get more people to see them. Also, join trending challenges and use popular sounds and hashtags. This can help your video reach more viewers and increase your chances of going viral.