How to Connect your Etsy Shop to Facebook? (2026)

Last Updated on December 3, 2025 by Himanshu Rawat

If you’re running an Etsy shop, connecting it to your Facebook page is one of the easiest ways to get more eyes on your products. Social media is a great way to share what you’re selling, engage with potential customers, and drive more traffic to your shop. In this guide, I’ll show you exactly how to link your Etsy store to your Facebook page, so you can start reaching a bigger audience today. Let’s get started!

Why should you connect Etsy shop to Facebook?

Connecting Etsy to Facebook can really help your shop grow. Here’s why it’s a good idea:

• Reach More People: Facebook has billions of users, and by linking your Etsy shop to Facebook, you can show your products to a much bigger audience. This means more people will see your shop, which can lead to more sales.
• Sell Directly on Facebook: Once you connect Etsy to Facebook, you can sell your products directly on Facebook Marketplace. Customers can browse and buy your items without leaving Facebook, making it easier for them to shop.
• Build Your Brand: When you promote your Etsy shop on Facebook, you help people remember your brand. The more people see your shop and products, the more likely they are to trust your store and buy from you.
• Engage with Customers: Facebook is a great place to interact with your customers. Responding to comments, sharing posts, and updating your followers about new products can keep them engaged, and this could lead to more sales.

How to connect Etsy to Facebook?

Before connecting Etsy to Facebook, make sure your Etsy shop is ready. This means having good product photos, catchy titles, and clear descriptions. This will help attract potential customers from Facebook. Also, make sure you have a Facebook page set up for your shop. You’ll also need to create a Facebook Business Manager account to manage everything easily.

Once everything is ready, follow these steps to connect Etsy to Facebook:

• Log in to Facebook Business Manager: Go to your Business Manager account and open the settings.
• Add a Domain: Under the Brand Safety section, click “Domains” and choose “Add” to create a new domain.

• Enter Your Etsy Shop Name: Type your Etsy shop name in the format: shopname.etsy.com.
• Copy the Meta-Tag: Copy the verification code Facebook gives you.
• Go to Etsy Settings: Open Etsy, go to “Settings” and select “Facebook Shops.”

• Paste the Meta-Tag: Paste the code from Facebook into the box on Etsy and click “Connect.”
• Verify Your Domain: Switch back to Facebook and click “Verify Domain.”
• Done: Once Facebook verifies your Etsy domain, you’re all set!

Now, you can start adding your Etsy products to your Facebook shop or Marketplace!

Add a “Shop Now” Button on Facebook

To make it even easier for people to visit your Etsy shop, you can add a “Shop Now” button on your Facebook page. Here’s how you have to do it :

• Go to your Facebook page.
• Find the “Add a Box” button below your cover image.
• Select the “Make a Purchase or Donation” option.
• Choose “Shop Now” and paste your Etsy shop URL into the pop-up box.

That’s it! Now your Facebook followers can easily visit your Etsy shop by clicking the button.

How to add a facebook button on Etsy?

Adding a Facebook button to your Etsy shop is a great way to stay connected with your customers on Facebook. It helps people find your Facebook page and follow your shop, which can lead to more sales.

Here’s how to add the Facebook button:

• Log into Etsy and go to your Shop Manager.
• Click on “Settings” from the left menu.
• Then click on “Info & Appearance.”
• Scroll down and click “Connect with Facebook.”
• Etsy will ask you to choose your Facebook page.
• Click “Save Changes” to add the button.

Now, your customers can easily find your Facebook page from your Etsy shop!

How to link Facebook Page to Etsy?

Linking your Facebook page to your Etsy shop is a great way to build trust with your customers and make it easier for them to find your social media.

Here’s how to do it:

1. Go to Shop Manager: Log into Etsy and open your Shop Manager.
2. Go to Settings: In the left menu, click “Settings.”
3. Click About Your Shop: Choose “About Your Shop,” then click on “Story.”
4. Add Facebook Page: Scroll down to “Shop Links” at the bottom.
5. Choose Facebook: In the “Link Type” section, pick Facebook.
6. Paste Your Facebook URL: Copy and paste your Facebook page URL in the “Link URL” box.
7. Save: Click “Save” to finish linking your Facebook page.

Now, your Facebook page will be linked to your Etsy shop!

Additional Tips for Connecting Etsy to Facebook

Here are a few extra tips to help you get the most out of connecting your Etsy shop to Facebook:

1. Post Regularly: Keep your Facebook page active by posting updates about new products, sales, or behind-the-scenes content. Regular updates keep your followers interested.
2. Use Facebook Ads: Consider running Facebook ads to promote your Etsy shop. It’s a great way to reach new people who might not know about your shop yet.
3. Engage with Followers: Reply to comments, answer questions, and interact with your followers. The more you engage, the more likely they are to visit your Etsy shop.
4. Share Etsy Listings on Facebook: Whenever you add new items to your Etsy shop, share the listings on your Facebook page. This will let your followers know what’s new.
5. Join Facebook Groups: Find groups related to your niche or Etsy selling, and share your products there (if allowed). This helps increase visibility and reach new customers.

Simple Ways to Get More Etsy Sales Outside Etsy and Facebook

If you want more customers in 2026, you shouldn’t rely only on Etsy and Facebook. People shop and discover products on many platforms now. The more places you show your products, the more sales you can get.

Here are the easiest ways to grow your Etsy shop outside Etsy and Facebook:

1. Use Instagram to Show Your Products

Instagram is great for sellers because people love visual content. It’s a perfect place to show how your products look and how they are made.

What you can post:

• Short reels
• Packing orders
• Behind-the-scenes clips
• Customer reviews
• New product launches

You can also use Outfy to create posts and schedule them automatically.

2. Get Steady Traffic From Pinterest

Pinterest works like a long-lasting traffic machine. When you post pins, they can bring visitors to your shop for months.

Post things like:

• Product pins
• Idea pins
• Tutorials
• Boards for different products

It works very well for printables, jewelry, planners, home decor, and crafts.

3. Build an Email List

Email is still one of the best ways to get repeat customers. Once someone joins your list, you can talk to them anytime.

Send simple emails such as:

• New arrivals
• Discounts
• Special offers
• Updates about your shop

Even one email per month can help you bring more sales.

4. Create a Small Website or Blog

A simple website helps people trust your brand more. It also helps you show up on Google.

You can use it to:

• Share product info
• Write short blogs
• Tell your brand story
• Add a link to your Etsy shop

It makes your shop look more professional.

5. Use TikTok for Short Product Videos

TikTok can help your products go viral because people love quick and fun videos.

Ideas you can try:

• Packing orders
• Before-and-after videos
• Product demos
• Customer reviews
• Story-time videos

Natural and simple videos work better than perfect ones.

6. Promote Your Products Automatically With Outfy

Outfy makes it easy to promote your Etsy shop everywhere without doing all the work yourself.

You can:

• Auto-create product visuals
• Schedule posts for weeks
• Share listings to Instagram, Pinterest, X, TikTok, and more
• Save hours of daily work

This is great if you want to stay active but don’t have much time.

7. Work With Small Creators

Collabs with small influencers can help new people discover your shop.

You can:

• Send them a product
• Ask for a shoutout
• Request a photo or video
• Use their content on your page

Small creators usually have a loyal and engaged audience.

8. Join Niche Communities

Find groups where people care about the kind of products you sell.

You can join:

• Reddit communities
• Niche Facebook Groups
• Craft forums
• Local community pages

Share helpful posts first. Then share your shop when it fits.

9. Try Small Budget Ads

You don’t need a big budget to run ads.

Try:

• Pinterest ads for visual products
• Instagram ads for demos
• Etsy ads for boosting new listings

Start with low amounts like $2–$5 per day.

The bottom line

Connecting your Etsy shop to Facebook is a simple way to get more people looking at your products. It helps you reach a bigger audience and makes it easy for your followers to browse and buy from your shop.

By being on both Etsy and Facebook, you’re making your business more visible and giving people more chances to find what you’re selling. It’s an easy step that can really help you grow your shop.

In today’s digital world, being present on multiple platforms like Etsy and Facebook can give you an edge, helping you boost your sales and strengthen your brand.

FAQs: How to Connect your Etsy Shop to Facebook

1. How do I link my Etsy shop to my Facebook page?

You can link your Etsy shop to your Facebook page by sharing your shop link in your Facebook “About” section. You can also post your products or share your Etsy listings directly on Facebook to send people to your shop.

2. How do I link my shop to Facebook?

Go to your Facebook page, open the “About” section, and add your shop link. This helps people click and visit your store easily.

3. Why are so many sellers leaving Etsy?

Some sellers leave Etsy because of higher fees, more competition, or strict rules. Others want more control over their business and prefer selling on their own website.

4. How much does Etsy take from a $100 sale?

Etsy usually takes around $9–$12 from a $100 sale. This includes listing fees, transaction fees, and payment processing fees.

5. What are the disadvantages of selling on Etsy?

Selling on Etsy has a few downsides:

• You pay several fees.
• There is a lot of competition.
• You don’t fully control the platform.
• Etsy can change rules anytime.