{"id":240,"date":"2018-02-20T11:42:37","date_gmt":"2018-02-20T11:42:37","guid":{"rendered":"http:\/\/blog.outfy.com\/?p=240"},"modified":"2026-03-09T08:06:12","modified_gmt":"2026-03-09T08:06:12","slug":"building-brandname-online-bigcommerce-store","status":"publish","type":"post","link":"https:\/\/www.outfy.com\/blog\/building-brandname-online-bigcommerce-store\/","title":{"rendered":"Building a Strong Brand for Your BigCommerce Store Made Easy!"},"content":{"rendered":"<p style=\"text-align: justify;\">If you want to establish your online business, BigCommerce is the ecommerce platform for you! They have all the plugins and top apps integrated, that help you to launch, sustain and grow your online store.<\/p>\n<p style=\"text-align: justify;\">Once you have listed all your products, and have an active website &#8211; the wait starts for the &#8220;sales&#8221; to come in. The newly launched brand\u00a0requires a lot of promotions \u00a0\/ reviews \/ word of mouth acclaims before the products are &#8220;accepted&#8221; and the &#8220;brand&#8221; gets recognised in the online market.<\/p>\n<p style=\"text-align: justify;\">Its a slow process &#8211;\u00a0<strong><em>creating brand recognition<\/em><\/strong>, before BIG sales can start coming in. There are no short cuts possible, but what we are attempting here are just a few simple starter &#8220;tips and tricks&#8221; to set the ball rolling in\u00a0the right direction.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/i0.wp.com\/blog.outfy.com\/wp-content\/uploads\/2017\/01\/7.png\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" class=\"aligncenter size-large wp-image-107\" src=\"https:\/\/i0.wp.com\/blog.outfy.com\/wp-content\/uploads\/2017\/01\/7-1024x512.png?resize=1024%2C512\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2017\/01\/7.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2017\/01\/7.png?resize=600%2C300&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2017\/01\/7.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2017\/01\/7.png?resize=768%2C384&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">It\u2019s very important to\u00a0engage with your followers \/\u00a0customers \/\u00a0target audience.<\/p>\n<div class=\"article\">\n<p style=\"text-align: justify;\">You can do\u00a0this in\u00a0multiple ways. You can:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Promote images of\u00a0your own products you have on\u00a0offer<\/li>\n<li>Share your promotion campaigns\u00a0\u2014 Eg: a\u00a0collage of\u00a0different products in\u00a0a\u00a0particular \u201ccollection\u201d<\/li>\n<li>Announce sales\u00a0\u2014 this tempts your existing customers as\u00a0well as\u00a0target audience to\u00a0visit your online store \/ estore<\/li>\n<li>Provide discount coupons\u00a0\u2014 exclusively on\u00a0social media, so\u00a0that audience becomes your regular followers, and\u00a0eventually loyal customers<\/li>\n<li>Post suggestions on\u00a0related products \/\u00a0accessories\u00a0\u2014 For example, if\u00a0you are selling ladies dresses, you can provide suggestions on\u00a0shoe types that would \u201cmatch&#8221; the\u00a0look.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">It\u2019s important to\u00a0plan precisely and\u00a0then go\u00a0in\u00a0for\u00a0multiple, short-term campaigns.<\/p>\n<p style=\"text-align: justify;\">Launching contests and\u00a0discussing future launches to\u00a0get feedback is\u00a0also important as\u00a0it\u00a0arises interest and\u00a0builds a\u00a0returning traffic. Just keep the\u00a0information flowing, and\u00a0keep your followers, viewers and\u00a0prospective customers \u2018engaged\u2019. This engagement grows into \u2018fan\u2019 following and\u00a0eventually converts to\u00a0sales.<\/p>\n<p>Well, let\u2019s say you have launched your campaigns, but how do\u00a0you achieve a\u00a0long term growth? This is\u00a0possible by\u00a0<b>creating a\u00a0brand presence<\/b>\u00a0\u2014 building your fan following on\u00a0the\u00a0social media.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/blog.outfy.com\/wp-content\/uploads\/2018\/02\/8.png\"><img data-recalc-dims=\"1\" class=\"aligncenter wp-image-252 size-large\" src=\"https:\/\/i0.wp.com\/blog.outfy.com\/wp-content\/uploads\/2018\/02\/8-1024x512.png?resize=1024%2C512\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2018\/02\/8.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2018\/02\/8.png?resize=600%2C300&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2018\/02\/8.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2018\/02\/8.png?resize=768%2C384&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>For this, you can follow the below listed suggestions:<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>1) Keep the\u00a0message simple<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">It\u00a0should be\u00a0easy to\u00a0understand, having an\u00a0effortless comprehension. Use small sentences with simple words. If\u00a0a\u00a012yr old can understand the\u00a0message, you are good to\u00a0go. Eg: If\u00a0you are selling handmade fused glass jewellery, and\u00a0you describe same with \u2018spectrum 96\u00a0glass\u2019\u00a0\u2014 it\u00a0may complicate understanding for\u00a0someone who is\u00a0yet to\u00a0use fused glass jewellery. So, you lost the\u00a0chance of\u00a0a\u00a0potential sale. Instead, you could use simple, common use words like handmade glass jewellery in\u00a0the\u00a0promotion, and\u00a0give the\u00a0exact description in\u00a0the\u00a0\u2018materials \/\u00a0specifications\u2019.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">2) Use hashtags<\/span><\/strong><\/p>\n<p>You need to use hashtags so\u00a0that prospective followers \/\u00a0buyers can \u2018find\u2019 your products easily, and\u00a0with time can become loyal to\u00a0your brand.<\/p>\n<p><b>Eg:<\/b>\u00a0#handmadegifts, #glassjewellery, #pearlnecklace, #giftsforher, #exquisitexmasornaments, #handmadejewellery could be\u00a0few suggestions for\u00a0a\u00a0shop selling handmade glass ornaments targeted at\u00a0female buying audience.<\/p>\n<p style=\"text-align: justify;\">You can actually test out your hashtags by\u00a0searching products with your chosen hashtags. If\u00a0products similar to\u00a0yours do\u00a0appear in\u00a0the\u00a0search result, then you are on\u00a0the\u00a0right track. Competition mapping also plays a very important role &#8211; check out the hashtags being used by your competition \/ other shops selling products similar to yours.<\/p>\n<p style=\"text-align: justify;\">You can take help from some hashtag sites like\u00a0<a href=\"http:\/\/www.hashtagifyme.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.hashtagifyme.com<\/a>, etc for\u00a0the\u00a0trending hashtags for\u00a0your segment of\u00a0products. Do\u00a0not try to\u00a0be\u00a0different by\u00a0\u2018creating\u2019 your own hashtags. Commonly used hashtags appear in\u00a0SEO. <strong>Follow the\u00a0leader, even if\u00a0that\u2019s your competition<\/strong>.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">3) Display links<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">This is\u00a0needed for\u00a0a\u00a0path to\u00a0your online store \/ estore while promoting products on\u00a0the\u00a0social media, for\u00a0easy access whenever your reader wants it. Regular, multiple promotions are required and\u00a0that will only lead to\u00a0a\u00a0brand name established over a\u00a0period of\u00a0time.<\/p>\n<p style=\"text-align: justify;\">You can use help from websites like\u00a0<a href=\"http:\/\/www.bitly.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.bitly.com<\/a>\u00a0to\u00a0shorten the\u00a0links to\u00a0your e-store (to save on\u00a0the\u00a0character space). Try using the\u00a0customization option on\u00a0\u2018bitly\u2019 to\u00a0display your brand name or\u00a0an\u00a0easy recall name in\u00a0the\u00a0link, for\u00a0full optimisation.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>4) Use a\u00a0lot of\u00a0images<\/strong><\/span><\/p>\n<p>&#8220;A picture speaks a thousand words&#8221; goes an old saying, and it stands true even in today&#8217;s times. They get more views on\u00a0any\u00a0social media, and\u00a0increase the\u00a0chances of\u00a0traffic directing to\u00a0your online store and\u00a0building brand recognition.<\/p>\n<p style=\"text-align: justify;\"><b>Eg:<\/b>\u00a0If\u00a0you are selling jewellery, and\u00a0you need to\u00a0promote a\u00a0pendant, you can use 4\u00a0different images for\u00a04\u00a0different promotions of\u00a0the\u00a0same product:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Image of\u00a0the\u00a0pendant\u00a0\u2014 front view<\/li>\n<li style=\"text-align: justify;\">Image of\u00a0the\u00a0pendant\u00a0\u2014 back \/\u00a0side view<\/li>\n<li style=\"text-align: justify;\">Pendant with a\u00a0chain<\/li>\n<li style=\"text-align: justify;\">Pendant with a\u00a0chain on\u00a0the\u00a0neck of\u00a0a\u00a0lady<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>5) Promote on the relevant social media networks at appropriate timings, consistently<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">A promotion is not worth anything if its not seen by the audience it is meant for. Eg: If you are selling apparels for teenagers, and you promote the products say early morning, when the teenagers are not even online &#8211; the promotion is wasted. Or if you promote the apparels on a media not even used by teenagers, the promotion would not get you any traffic or sales!<\/p>\n<p style=\"text-align: justify;\">You need to be strategic about this &#8211;<\/p>\n<ul>\n<li style=\"text-align: justify;\">Carefully list your target audience and the time when they are expected to be online<\/li>\n<li style=\"text-align: justify;\">Match it with the media they frequent<\/li>\n<li style=\"text-align: justify;\">If you cater to multiple buckets of audience, you would need to work this out for each target group<\/li>\n<li style=\"text-align: justify;\">Then start promoting on the relevant social media networks, at the mapped out timings<\/li>\n<li style=\"text-align: justify;\">Better to choose uneven hours &#8211; like a promotion at 4:12 P.M. is way better than the one going out at 4:15 P.M. &#8211; it stands a better chance of being noticed and clicked<\/li>\n<li style=\"text-align: justify;\">Keep promoting day in and day out &#8211; a promotion takes time to &#8220;build&#8221; its audience and &#8220;perform&#8221;. If you leave after a post or 2, the whole effort of teh initial 2 posts also goes waste!<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong>6)Find the gaps and use them to your advantage<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">The already established players in your category are already on the social media before you started &#8211; so you have a slight disadvantage. You have to compete for eyeballs with BIG brands having a BIG follower base already on Twitter \/\u00a0Facebook \/ Instagram, etc. So, the smart way would be to find alternative routes for yourself &#8211; there is enough fish in the ocean for all!<\/p>\n<p style=\"text-align: justify;\">Start promoting on product discovery networks \/ not-so-common networks to build your brand-name online. And also continue with the common networks like\u00a0Facebook \/ Twitter \/ Tumblr \/ Instagram \/ Pinterest simultaneously.\u00a0 \u200b<\/p>\n<div dir=\"ltr\">\n<div>Spread your promotions throughout the day on some of these suggested networks (depending on your line of business of course)<\/div>\n<ul>\n<li><a href=\"https:\/\/www.thehunt.com\/\">the hunt<\/a><\/li>\n<li><a href=\"http:\/\/wheretoget.it\/\">wheretoget.it<\/a><\/li>\n<li><a href=\"https:\/\/weheartit.com\/\">weheartit<\/a><\/li>\n<li><a href=\"https:\/\/fancy.com\/\">fancy<\/a><\/li>\n<li><a href=\"https:\/\/wanelo.com\/\">wanelo<\/a><\/li>\n<li><a href=\"https:\/\/www.thekit.com\/\">the kit<\/a><\/li>\n<li><a href=\"https:\/\/keep.com\/\">keep<\/a><\/li>\n<\/ul>\n<p>These are frequented by serious buyers, who are actually looking for products to make a purchase. So, conversion rate of traffic to sales is quite high compared to other common networks. Works really well when you are a new brand trying to find your space in the online worls, looking to make a start with sales and then repeat sales can follow.<\/p>\n<\/div>\n<div dir=\"ltr\">\n<div><span style=\"text-decoration: underline;\"><strong>7) Measure the\u00a0results<\/strong><\/span><\/div>\n<\/div>\n<p style=\"text-align: justify;\">Finally, how successful have been your efforts? This is\u00a0determined by\u00a0<b>measuring the\u00a0ROI<\/b>\u00a0(return on\u00a0investment). You can use analytics to\u00a0measure the\u00a0clicks (eventually sales) through each medium. Once you have the\u00a0inputs, invest more time \/\u00a0money in\u00a0the\u00a0channel that is\u00a0most productive for\u00a0your kind of\u00a0products. Social media sites provide some limited analytics for\u00a0free promotions<\/p>\n<p style=\"text-align: justify;\"><b>Eg:<\/b>\u00a0You can get the\u00a0number of\u00a0impressions as\u00a0well as\u00a0link clicks from Twitter. For a\u00a0more detailed analysis on\u00a0whether that click resulted in\u00a0an\u00a0actual sale or\u00a0not, you would need to\u00a0invest money in\u00a0a\u00a0\u2018paid\u2019 promotion.<\/p>\n<h2><span style=\"text-decoration: underline;\"><strong>Your next steps &#8211;\u00a0 Connect your BigCommerce store to your Outfy account, and see how life becomes easy for you!<\/strong><\/span><\/h2>\n<p>You can spend hours on the promotions yourself, or you can choose the &#8220;smarter&#8221; way by registering your online store with Outfy, and using the Outfy tools to establish your brand name online. Let&#8217;s see how Outfy can help you:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Promote more and\u00a0more\u00a0\u2014 be\u00a0\u2018noticed\u2019<\/strong> &#8211; Outfy can do this for you round the clock, without you being hooked to a laptop all the time<\/li>\n<li style=\"text-align: justify;\"><strong>Do\u00a0repeated promotions to\u00a0ensure maximum traction &#8211; <\/strong>Outfy can repeat the posts for you as many times as you wish. Outfy can also rotate the promotions using &#8220;wheel of promotion&#8221; feature<strong>\u00a0<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Promote multiple times<\/strong>\u00a0\u2014 <strong>With different frequency rates as\u00a0recommended for\u00a0each network<\/strong> &#8211; Outfy can do this for you through autopilot. You can easily choose different frequencies for each different network you want to post on<\/li>\n<li style=\"text-align: justify;\"><strong>Schedule promotions for\u00a0optimal time, networkwise &#8211; <\/strong>Outfy&#8217;s autopilot can even do this through multiple tasks<strong>\u00a0<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Use most popular hashtags, increasing the\u00a0chances for\u00a0your products to\u00a0be\u00a0\u2018found\u2019<\/strong>. Monitor them regularly, and\u00a0rotate them over time &#8211; You can attach different tag clouds to each category separately @Outfy to easily be found with SEO<\/li>\n<li style=\"text-align: justify;\"><strong>Keep the\u00a0message short and\u00a0simple<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>A\u00a0picture speaks a\u00a0thousand words\u00a0\u2014 so\u00a0use lot of\u00a0images &#8211; <\/strong>You can even make a collage using Outfy&#8217;s Shoutout feature and promote a single products better or even a whole collection<\/li>\n<li style=\"text-align: justify;\"><strong>Use links back to\u00a0your\u00a0 online store for\u00a0easy access by your customers, customised links for\u00a0increasing brand recall &#8211; <\/strong>You can add your links to your posts using Outfy&#8217;s &#8220;post template&#8221; feature<strong>\u00a0<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Keep analysing the\u00a0results at\u00a0regular intervals, and\u00a0tweaking your promotions<\/strong> &#8211; Outfy supports bit.ly for easy analytics<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Try out these suggestions and\u00a0you will find the\u00a0\u2018sweet spot\u2019 for\u00a0your business soon!<\/p>\n<p style=\"text-align: justify;\"><img data-recalc-dims=\"1\" class=\"aligncenter size-large wp-image-38\" src=\"https:\/\/i0.wp.com\/blog.outfy.com\/wp-content\/uploads\/2016\/10\/Enhance-online-sales-1024x614.jpg?resize=700%2C420\" alt=\"enhance-online-sales\" width=\"700\" height=\"420\" srcset=\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2016\/10\/Enhance-online-sales.jpg?resize=1024%2C614&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2016\/10\/Enhance-online-sales.jpg?resize=600%2C360&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2016\/10\/Enhance-online-sales.jpg?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2016\/10\/Enhance-online-sales.jpg?resize=768%2C461&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2016\/10\/Enhance-online-sales.jpg?w=1050&amp;ssl=1 1050w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: justify;\">Happy marketing and\u00a0happy selling!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you want to establish your online business, BigCommerce is the ecommerce platform for you! They have all the plugins and top apps integrated, that help you to launch, sustain and grow your online store. Once you have listed all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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