Dans ce blog, vous d\u00e9couvrirez ce que sont les vid\u00e9os explicatives, pourquoi elles sont si utiles, les diff\u00e9rents types que vous pouvez cr\u00e9er et un guide \u00e9tape par \u00e9tape pour en cr\u00e9er une par vous-m\u00eame, m\u00eame si vous \u00eates d\u00e9butant.<\/p>\n\n\n\t\t\t\t
- Qu'est-ce qu'une vid\u00e9o explicative ?<\/a>
- Pourquoi les vid\u00e9os explicatives sont-elles si b\u00e9n\u00e9fiques ?<\/a>
- Qu'est-ce qui fait une bonne vid\u00e9o explicative ?<\/a>
- Types de vid\u00e9os explicatives<\/a>
- Comment cr\u00e9er une vid\u00e9o explicative (\u00e9tape par \u00e9tape)<\/a>
- O\u00f9 partager des vid\u00e9os explicatives<\/a>
- Meilleurs outils pour cr\u00e9er une vid\u00e9o explicative<\/a>
- Conseils pour faire ressortir votre vid\u00e9o explicative<\/a>
- Pens\u00e9es finales<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n
Qu’est-ce qu’une vid\u00e9o explicative ?<\/h2>\n\n\n\n
Une vid\u00e9o explicative est une courte vid\u00e9o qui aide les gens \u00e0 comprendre rapidement quelque chose. Cela pourrait expliquer ce que fait votre produit, comment fonctionne votre application ou pourquoi votre service est utile. Le but est de rendre les choses simples et faciles \u00e0 suivre.<\/p>\n\n\n\n
Ces vid\u00e9os sont g\u00e9n\u00e9ralement courtes : environ 30 \u00e0 90 secondes. Ils utilisent des visuels clairs, un langage simple et un message direct. C\u2019est pourquoi ils sont faciles \u00e0 regarder et \u00e0 comprendre.<\/p>\n\n\n\n
Vous verrez souvent des vid\u00e9os explicatives sur les sites Web, les pages de destination, YouTube et les r\u00e9seaux sociaux. Ils attirent rapidement l\u2019attention et aident les gens \u00e0 \u00ab comprendre \u00bb ce que vous proposez sans confusion.<\/p>\n\n\n\n
En termes simples, une vid\u00e9o explicative dit aux gens :
“Voici le probl\u00e8me. Voici la solution. Et voici pourquoi c’est important.”<\/strong><\/p>\n\n\n\nPourquoi les vid\u00e9os explicatives sont-elles si b\u00e9n\u00e9fiques ?<\/h2>\n\n\n\n
Les vid\u00e9os explicatives sont utiles car elles simplifient les informations. Les gens ne veulent pas toujours lire un long texte, mais ils regarderont une courte vid\u00e9o. C’est pourquoi ces vid\u00e9os fonctionnent si bien pour les entreprises.<\/p>\n\n\n\n
Voici quelques raisons pour lesquelles les vid\u00e9os explicatives sont si utiles :<\/strong><\/p>\n\n\n\n
- \n
- Ils sont faciles \u00e0 comprendre.<\/strong>
Une courte vid\u00e9o peut expliquer votre produit ou service de mani\u00e8re claire et simple.<\/li>\n\n\n\n- Ils gardent les gens int\u00e9ress\u00e9s.<\/strong>
Les vid\u00e9os sont plus attrayantes que le texte, les spectateurs restent donc plus longtemps et sont plus attentifs.<\/li>\n\n\n\n- Ils peuvent augmenter les ventes.<\/strong>
Lorsque les gens comprennent mieux votre produit, ils sont plus susceptibles de l\u2019acheter.<\/li>\n\n\n\n- Ils \u00e9tablissent la confiance.<\/strong>
Une vid\u00e9o claire et nette donne \u00e0 votre marque une apparence plus professionnelle et fiable.<\/li>\n\n\n\n- Ils sont parfaits pour les m\u00e9dias sociaux.<\/strong>
Les plateformes comme Instagram, YouTube et TikTok adorent les vid\u00e9os courtes : elles ont une plus grande port\u00e9e.<\/li>\n\n\n\n- Ils aident \u00e0 expliquer des choses complexes.<\/strong>
Si votre produit est difficile \u00e0 d\u00e9crire, une vid\u00e9o peut le d\u00e9composer de mani\u00e8re simple.<\/li>\n<\/ol>\n\n\n\nEn bref:<\/strong>
Les vid\u00e9os explicatives aident les gens \u00e0 vous comprendre plus rapidement, \u00e0 rester int\u00e9ress\u00e9s et \u00e0 faire davantage confiance \u00e0 votre marque.<\/p>\n\n\n\nQu’est-ce qui fait une bonne vid\u00e9o explicative ?<\/h2>\n\n\n\n
Une bonne vid\u00e9o explicative est courte, simple et facile \u00e0 comprendre. Cela devrait aider les gens \u00e0 savoir rapidement ce que fait votre produit ou service.<\/p>\n\n\n\n
Here\u2019s what makes a video good:<\/strong><\/p>\n\n\n\n
- \n
- Message clair<\/strong>
Gardez votre point principal simple. N’essayez pas d’en expliquer trop \u00e0 la fois.<\/li>\n\n\n\n- Attirez l’attention rapidement<\/strong>
Les premi\u00e8res secondes sont importantes. Donnez envie aux gens de continuer \u00e0 regarder.<\/li>\n\n\n\n- Des mots simples<\/strong>
Utilisez des phrases courtes. Expliquez comment votre produit aide les gens.<\/li>\n\n\n\n- Des visuels faciles \u00e0 voir<\/strong>
Utilisez des images, des animations ou des clips qui correspondent \u00e0 vos mots. Ne faites pas trop de monde.<\/li>\n\n\n\n- Vitesse douce<\/strong>
Assurez-vous que la vid\u00e9o n\u2019est ni trop rapide ni trop lente.<\/li>\n\n\n\n- Dites aux gens quoi faire ensuite<\/strong>
Terminez par un appel \u00e0 l\u2019action. Par exemple : \u00ab Acheter maintenant \u00bb, \u00ab Inscrivez-vous \u00bb ou \u00ab En savoir plus \u00bb.<\/li>\n<\/ol>\n\n\n\nUne bonne vid\u00e9o explicative est facile \u00e0 regarder, facile \u00e0 comprendre et montre aux gens pourquoi votre produit est important.<\/p>\n\n\n\n
Types de vid\u00e9os explicatives<\/h2>\n\n\n\n
![\"Types](\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2025\/12\/Types-of-Explainer-Videos.webp?resize=1024%2C1024&ssl=1\")
<\/figure>\n\n\n\nIl existe diff\u00e9rents types de vid\u00e9os explicatives. Vous pouvez choisir celui qui correspond le mieux \u00e0 votre produit et \u00e0 votre public.<\/p>\n\n\n\n
- \n
- Vid\u00e9os anim\u00e9es 2D<\/strong>
Animations simples avec des personnages, des ic\u00f4nes ou des formes. Ils sont amusants et faciles \u00e0 comprendre.<\/li>\n\n\n\n- Vid\u00e9os anim\u00e9es 3D<\/strong>
Des animations qui semblent plus r\u00e9elles. Id\u00e9al pour montrer des produits ou des id\u00e9es compliqu\u00e9es.<\/li>\n\n\n\n- Vid\u00e9os sur tableau blanc<\/strong>
On dirait que quelqu’un dessine sur un tableau blanc. Id\u00e9al pour l’enseignement ou les explications \u00e9tape par \u00e9tape.<\/li>\n\n\n\n- Vid\u00e9os d’action en direct<\/strong>
De vraies personnes montrant votre produit ou service. Fonctionne bien pour les d\u00e9mos ou les t\u00e9moignages.<\/li>\n\n\n\n- Vid\u00e9os de capture d’\u00e9cran<\/strong>
Enregistrez l’\u00e9cran de votre ordinateur. Parfait pour les applications, les sites Web ou les didacticiels logiciels.<\/li>\n\n\n\n- Vid\u00e9os textuelles (typographie cin\u00e9tique)<\/strong>
Utilise du texte en mouvement pour expliquer des id\u00e9es. Fonctionne bien pour les vid\u00e9os courtes et accrocheuses.<\/li>\n\n\n\n- Vid\u00e9os g\u00e9n\u00e9r\u00e9es par l’IA<\/strong>
Vous pouvez utiliser des outils comme Vidoo, Canva ou InVideo pour cr\u00e9er rapidement des vid\u00e9os avec l’IA.<\/li>\n<\/ol>\n\n\n\nChaque type a son propre style. Choisissez celui qui correspond le mieux \u00e0 votre message et \u00e0 votre public.<\/p>\n\n\n\n
\n
Remarque :<\/strong> Si vous souhaitez explorer davantage d’outils pour cr\u00e9er des vid\u00e9os Shopify et de commerce \u00e9lectronique, consultez les 8 meilleures applications vid\u00e9o pour les magasins Shopify.<\/a><\/p>\n<\/blockquote>\n\n\n\n
Comment cr\u00e9er une vid\u00e9o explicative (\u00e9tape par \u00e9tape)<\/strong><\/h2>\n\n\n\n
\u00c9tape 1 : d\u00e9finissez votre objectif<\/h3>\n\n\n\n
Avant de r\u00e9aliser une vid\u00e9o, vous devez savoir pourquoi vous la faites. Demandez-vous :<\/p>\n\n\n\n
- \n
- Qui va regarder cette vid\u00e9o ?<\/li>\n\n\n\n
- Quel probl\u00e8me ont-ils ?<\/li>\n\n\n\n
- Qu\u2019est-ce que je veux qu\u2019ils apprennent ou fassent apr\u00e8s avoir regard\u00e9 ?<\/li>\n<\/ul>\n\n\n\n
Votre objectif vous aidera \u00e0 d\u00e9cider quoi montrer dans la vid\u00e9o. Si votre objectif n\u2019est pas clair, votre vid\u00e9o pourrait d\u00e9router les gens.<\/p>\n\n\n\n
Un objectif clair facilite l\u2019\u00e9criture du script, le choix des visuels et permet de garder votre vid\u00e9o courte et simple.<\/p>\n\n\n\n
\u00c9tape 2 : \u00c9crivez un script simple<\/h3>\n\n\n\n
Le script est constitu\u00e9 des mots que votre vid\u00e9o dira. C’est tr\u00e8s important car cela raconte l’histoire.<\/p>\n\n\n\n
Soyez bref et simple. La plupart des vid\u00e9os explicatives durent 30 \u00e0 90 secondes. Se concentrer sur:<\/p>\n\n\n\n
- \n
- Le probl\u00e8me \u2013 Montrez quel probl\u00e8me rencontre votre public.<\/li>\n\n\n\n
- La solution \u2013 Expliquez comment votre produit ou service r\u00e9sout le probl\u00e8me.<\/li>\n\n\n\n
- Comment \u00e7a marche \u2013 Montrez les principales \u00e9tapes de mani\u00e8re simple.<\/li>\n\n\n\n
- Les avantages \u2013 Dites pourquoi cela leur est utile.<\/li>\n\n\n\n
- Appel \u00e0 l’action \u2013 Dites-leur quoi faire ensuite, comme \u00ab Acheter maintenant \u00bb ou \u00ab S’inscrire \u00bb.<\/li>\n<\/ul>\n\n\n\n
Utilisez des phrases courtes et des mots simples. Imaginez que vous parlez \u00e0 un ami.<\/p>\n\n\n\n
Un script clair rend votre vid\u00e9o facile \u00e0 comprendre et incite les gens \u00e0 la regarder.<\/p>\n\n\n\n
\u00c9tape 3 : Cr\u00e9er un storyboard<\/h3>\n\n\n\n
Un storyboard est comme un plan pour votre vid\u00e9o. Cela montre ce qui va se passer dans chaque partie.<\/p>\n\n\n\n
Dessinez des cases simples pour chaque sc\u00e8ne. \u00c9crivez ce qui sera montr\u00e9 et ce qui sera dit. Vous n\u2019avez pas besoin d\u2019\u00eatre un artiste : de simples croquis ou notes suffisent.<\/p>\n\n\n\n
Pourquoi faire un storyboard ?<\/strong><\/p>\n\n\n\n
- \n
- Cela vous aide \u00e0 voir la vid\u00e9o avant de la r\u00e9aliser.<\/li>\n\n\n\n
- Vous pouvez planifier les visuels et les mots ensemble.<\/li>\n\n\n\n
- Cela vous fait gagner du temps lorsque vous commencez \u00e0 r\u00e9aliser la vid\u00e9o.<\/li>\n<\/ul>\n\n\n\n
Un storyboard permet d’organiser votre vid\u00e9o et de la rendre plus facile \u00e0 suivre.<\/p>\n\n\n\n
\u00c9tape 4 : Choisissez le bon style de vid\u00e9o explicative<\/h3>\n\n\n\n
Il existe diff\u00e9rents types de vid\u00e9os explicatives. Choisissez-en un qui correspond \u00e0 votre produit et \u00e0 votre public.<\/p>\n\n\n\n
- \n
- Animation 2D \u2013<\/strong> Dessins anim\u00e9s ou formes simples. Amusant et facile \u00e0 regarder.<\/li>\n\n\n\n
- Animation 3D \u2013 <\/strong>Semble plus r\u00e9elle. Id\u00e9al pour montrer des produits ou des id\u00e9es d\u00e9licates.<\/li>\n\n\n\n
- Tableau blanc \u2013 <\/strong>On dirait que quelqu’un dessine sur un tableau blanc. Id\u00e9al pour enseigner \u00e9tape par \u00e9tape.<\/li>\n\n\n\n
- Live-Action \u2013 <\/strong>De vraies personnes montrant votre produit. Fonctionne bien pour les d\u00e9mos ou les critiques.<\/li>\n\n\n\n
- Screencast \u2013<\/strong> Enregistrez l\u2019\u00e9cran de votre ordinateur. Parfait pour les applications ou les sites Web.<\/li>\n\n\n\n
- Bas\u00e9 sur du texte \u2013<\/strong> Le texte en mouvement explique votre id\u00e9e. Id\u00e9al pour les vid\u00e9os courtes et accrocheuses.<\/li>\n\n\n\n
- G\u00e9n\u00e9r\u00e9 par l’IA \u2013<\/strong> Utilisez des outils tels que Vidoo, Canva ou InVideo pour cr\u00e9er des vid\u00e9os rapidement avec l’aide de l’IA.<\/li>\n<\/ol>\n\n\n\n
Choisissez un style simple et facile \u00e0 comprendre.<\/p>\n\n\n\n
\u00c9tape 5 : Enregistrez votre voix off<\/strong><\/h3>\n\n\n\n
La voix off est ce que les gens entendent dans votre vid\u00e9o. Cela aide \u00e0 expliquer clairement votre produit ou service.<\/p>\n\n\n\n
Voici comment proc\u00e9der :<\/strong><\/p>\n\n\n\n
- \n
- Parlez clairement \u2013<\/strong> \u200b\u200bUtilisez un ton normal et amical.<\/li>\n\n\n\n
- Allez-y doucement \u2013<\/strong> \u200b\u200bNe vous pr\u00e9cipitez pas. Rendez-le facile \u00e0 comprendre.<\/li>\n\n\n\n
- Restez naturel \u2013<\/strong> Faites comme si vous parliez \u00e0 un ami.<\/li>\n\n\n\n
- Utilisez un bon microphone \u2013<\/strong> Si vous le pouvez, utilisez un casque ou un simple micro pour un son clair.<\/li>\n\n\n\n
- Essayez les voix off IA \u2013<\/strong> Des outils comme Vidoo ou Canva peuvent cr\u00e9er une voix pour vous si vous ne souhaitez pas vous enregistrer.<\/li>\n<\/ul>\n\n\n\n
Une voix claire et conviviale rend votre vid\u00e9o plus facile \u00e0 regarder et \u00e0 comprendre.<\/p>\n\n\n\n
\u00c9tape 6 : Cr\u00e9ez des visuels pour votre vid\u00e9o<\/h3>\n\n\n\n
Les visuels sont ce que les gens voient dans votre vid\u00e9o. Ils aident \u00e0 expliquer votre produit ou service.<\/p>\n\n\n\n
Voici comment les r\u00e9aliser :<\/strong><\/p>\n\n\n\n
- \n
- Utilisez des images ou des ic\u00f4nes simples \u2013<\/strong> Gardez-le propre et facile \u00e0 comprendre.<\/li>\n\n\n\n
- Ajoutez des animations ou des mouvements \u2013 <\/strong>Rendez-le plus amusant et int\u00e9ressant.<\/li>\n\n\n\n
- Montrez votre produit ou votre application \u2013<\/strong> Enregistrez des \u00e9crans ou de vrais clips de produits si n\u00e9cessaire.<\/li>\n\n\n\n
- Utilisez les couleurs de votre marque \u2013 <\/strong>Cela donne \u00e0 votre vid\u00e9o un aspect professionnel et correspond \u00e0 votre marque.<\/li>\n\n\n\n
- Ne surchargez pas \u2013 <\/strong>Trop de choses \u00e0 l\u2019\u00e9cran peuvent d\u00e9router les gens.<\/li>\n<\/ul>\n\n\n\n
De bons visuels aident les gens \u00e0 comprendre votre message plus rapidement et rendent votre vid\u00e9o plus agr\u00e9able \u00e0 regarder.<\/p>\n\n\n\n
\u00c9tape 7 : \u00e9ditez et assemblez votre vid\u00e9o<\/strong><\/h3>\n\n\n\n
Il est maintenant temps de monter votre vid\u00e9o. Cela signifie ajouter vos visuels, votre voix et votre musique.<\/p>\n\n\n\n
Voici comment je proc\u00e8de habituellement :<\/strong><\/p>\n\n\n\n
- \n
- Faites correspondre la voix et les images \u2013 <\/strong>Assurez-vous que ce que les gens entendent correspond \u00e0 ce qu\u2019ils voient.<\/li>\n\n\n\n
- Ajoutez de la musique \u2013<\/strong> Une musique de fond douce rend le tout plus amusant. Ne le faites pas trop fort.<\/li>\n\n\n\n
- D\u00e9placez-vous en douceur entre les sc\u00e8nes \u2013<\/strong> Faites en sorte que le tout se d\u00e9roule bien d\u2019une partie \u00e0 l\u2019autre.<\/li>\n\n\n\n
- V\u00e9rifiez la vitesse \u2013<\/strong> N\u2019allez ni trop vite ni trop lentement. Gardez-le facile \u00e0 regarder.<\/li>\n\n\n\n
- Coupez les \u00e9l\u00e9ments suppl\u00e9mentaires \u2013<\/strong> Supprimez tout ce qui n\u2019est pas n\u00e9cessaire. Soyez bref et clair.<\/li>\n<\/ul>\n\n\n\n
Un bon montage donne \u00e0 votre vid\u00e9o un aspect professionnel et facile \u00e0 suivre pour les gens.<\/p>\n\n\n\n
\u00c9tape 8 : Ajoutez un appel \u00e0 l’action fort<\/strong><\/h3>\n\n\n\n
Un appel \u00e0 l’action, ou CTA, indique aux gens quoi faire apr\u00e8s avoir regard\u00e9 votre vid\u00e9o. C\u2019est tr\u00e8s important.<\/p>\n\n\n\n
Voici comment proc\u00e9der :<\/strong><\/p>\n\n\n\n
- \n
- Soyez clair \u2013 <\/strong>Dites exactement ce que vous voulez qu\u2019ils fassent.<\/li>\n\n\n\n
- Soyez bref \u2013 <\/strong>Une phrase suffit.<\/li>\n\n\n\n
- Utilisez des mots d’action \u2013<\/strong> Des mots comme \u00ab Acheter maintenant \u00bb, \u00ab Inscrivez-vous \u00bb ou \u00ab En savoir plus \u00bb fonctionnent mieux.<\/li>\n\n\n\n
- Placez-le \u00e0 la fin \u2013<\/strong> C\u2019est l\u00e0 que les gens sont pr\u00eats \u00e0 agir.<\/li>\n<\/ul>\n\n\n\n
Un bon CTA aide \u00e0 transformer les t\u00e9l\u00e9spectateurs en clients ou en prospects.<\/p>\n\n\n\n
\u00c9tape 9 : Exporter, optimiser et publier<\/strong><\/h3>\n\n\n\n
Une fois votre vid\u00e9o pr\u00eate, il est temps de la sauvegarder et de la partager.<\/p>\n\n\n\n
Voici comment proc\u00e9der :<\/strong><\/p>\n\n\n\n
- \n
- Exportez la vid\u00e9o \u2013 <\/strong>Enregistrez-la dans un format tel que MP4 pour qu’elle fonctionne partout.<\/li>\n\n\n\n
- Ajouter des sous-titres \u2013<\/strong> Aide les gens \u00e0 comprendre m\u00eame sans son.<\/li>\n\n\n\n
- Cr\u00e9ez une vignette \u2013<\/strong> Une petite image qui incite les gens \u00e0 cliquer sur votre vid\u00e9o.<\/li>\n\n\n\n
- V\u00e9rifiez la taille du fichier \u2013 <\/strong>Assurez-vous qu\u2019il n\u2019est pas trop volumineux \u00e0 t\u00e9l\u00e9charger.<\/li>\n\n\n\n
- Publiez-le \u2013<\/strong> Partagez sur votre site Web, vos r\u00e9seaux sociaux, YouTube ou partout o\u00f9 se trouve votre public.<\/li>\n<\/ul>\n\n\n\n
En suivant ces \u00e9tapes, vous vous assurez que votre vid\u00e9o est belle et qu’elle touche plus de personnes.<\/p>\n\n\n\n
O\u00f9 partager des vid\u00e9os explicatives<\/h2>\n\n\n\n
Une fois votre vid\u00e9o pr\u00eate, vous devez la partager l\u00e0 o\u00f9 les gens peuvent la voir.<\/p>\n\n\n\n
Voici quelques bons endroits :<\/strong><\/p>\n\n\n\n
- \n
- Votre site Web \u2013 <\/strong>Mettez-le sur votre page d’accueil ou vos pages de produits.<\/li>\n\n\n\n
- YouTube \u2013<\/strong> Id\u00e9al pour la recherche et les vues \u00e0 long terme.<\/li>\n\n\n\n
- Instagram \u2013 <\/strong>Utilisez des bobines ou des publications pour atteindre des abonn\u00e9s.<\/li>\n\n\n\n
- TikTok \u2013<\/strong> Les vid\u00e9os courtes fonctionnent tr\u00e8s bien ici.<\/li>\n\n\n\n
- Facebook \u2013<\/strong> Partagez sur votre page ou en groupe.<\/li>\n\n\n\n
- LinkedIn \u2013<\/strong> Id\u00e9al pour les vid\u00e9os li\u00e9es aux entreprises.<\/li>\n\n\n\n
- E-mail \u2013<\/strong> Ajoutez-le aux newsletters ou aux campagnes.<\/li>\n\n\n\n
- Annonces \u2013<\/strong> Utilisez-le dans les publicit\u00e9s Google, Facebook ou TikTok.<\/li>\n\n\n\n
- Magasins d’applications \u2013<\/strong> Si vous avez une application, affichez-la dans votre fiche.<\/li>\n\n\n\n
- Pages de vente \u2013<\/strong> Les vid\u00e9os aident \u00e0 convaincre les gens d’acheter.<\/li>\n<\/ul>\n\n\n\n
Partager votre vid\u00e9o aux bons endroits aide davantage de personnes \u00e0 la voir et \u00e0 comprendre votre produit.<\/p>\n\n\n\n
Meilleurs outils pour cr\u00e9er une vid\u00e9o explicative<\/h2>\n\n\n\n
Vous n\u2019avez pas besoin d\u2019\u00eatre un pro pour r\u00e9aliser une bonne vid\u00e9o explicative. Il existe de nombreux outils qui facilitent la t\u00e2che.<\/p>\n\n\n\n
En voici quelques-uns populaires :<\/strong><\/p>\n\n\n\n
![\"Vidoo](\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2025\/12\/Vidoo-logo.webp?resize=1024%2C1024&ssl=1\")
<\/figure>\n\n\n\n- \n
- Vidoo<\/strong> <\/a>\u2013 Aide \u00e0 cr\u00e9er rapidement des vid\u00e9os de commerce \u00e9lectronique et Shopify.<\/li>\n<\/ul>\n\n\n\n
![\"canva](\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2024\/10\/canva-logo.webp?resize=1024%2C576&ssl=1\")
<\/figure>\n\n\n\n- \n
- Canva<\/strong> <\/a>\u2013 Cr\u00e9ateur vid\u00e9o facile par glisser-d\u00e9poser avec des mod\u00e8les.<\/li>\n<\/ul>\n\n\n\n
![\"invideo](\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2025\/12\/invideo-logo.webp?resize=1024%2C368&ssl=1\")
<\/figure>\n\n\n\n- \n
- InVideo<\/strong> <\/a>\u2013 Outil simple pour cr\u00e9er des vid\u00e9os anim\u00e9es ou en direct.<\/li>\n<\/ul>\n\n\n\n
![\"Capcut](\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2025\/12\/Capcut-logo.webp?resize=516%2C98&ssl=1\")
<\/figure>\n\n\n\n- \n
- CapCut<\/strong> <\/a>\u2013 Id\u00e9al pour \u00e9diter de courtes vid\u00e9os sur les r\u00e9seaux sociaux.<\/li>\n<\/ul>\n\n\n\n
![\"Animaker](\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2025\/12\/Animaker-logo.webp?resize=426%2C118&ssl=1\")
<\/figure>\n\n\n\n- \n
- Animaker<\/strong><\/a> \u2013 Id\u00e9al pour les animations amusantes et les vid\u00e9os sur tableau blanc.<\/li>\n\n\n\n
- Adobe Premiere Pro<\/strong> <\/a>\u2013 Logiciel d’\u00e9dition professionnel si vous souhaitez plus de contr\u00f4le.<\/li>\n<\/ul>\n\n\n\n
Choisissez un outil simple \u00e0 utiliser et adapt\u00e9 au type de vid\u00e9o que vous souhaitez r\u00e9aliser.<\/p>\n\n\n\n
Conseils pour faire ressortir votre vid\u00e9o explicative<\/h2>\n\n\n\n
Voici quelques conseils simples pour rendre votre vid\u00e9o meilleure et plus int\u00e9ressante :<\/p>\n\n\n\n
- \n
- Attirez rapidement l\u2019attention \u2013<\/strong> Rendez les premi\u00e8res secondes passionnantes pour que les gens veuillent en regarder davantage.<\/li>\n\n\n\n
- Soyez bref \u2013 <\/strong>Essayez de durer 30 \u00e0 90 secondes. Les gens perdent tout int\u00e9r\u00eat si c\u2019est trop long.<\/li>\n\n\n\n
- Montrez les avantages \u2013 <\/strong>Dites aux gens comment votre produit ou service peut les aider.<\/li>\n\n\n\n
- Utilisez des visuels simples \u2013 <\/strong>Gardez les images et les animations claires et faciles \u00e0 comprendre.<\/li>\n\n\n\n
- Restez fid\u00e8le aux couleurs de votre marque \u2013<\/strong> Cela donne l\u2019impression que votre vid\u00e9o vous appartient.<\/li>\n\n\n\n
- Utilisez un son clair \u2013<\/strong> Assurez-vous que votre voix est facile \u00e0 entendre et ajoutez une musique de fond douce.<\/li>\n<\/ul>\n\n\n\n
Suivez ces conseils et votre vid\u00e9o sera facile \u00e0 regarder, amusante et utile pour les spectateurs.<\/p>\n\n\n\n
Pens\u00e9es finales<\/h2>\n\n\n\n
Les vid\u00e9os explicatives sont un moyen tr\u00e8s simple de montrer aux gens ce que fait votre produit ou service. Ils sont courts, clairs et faciles \u00e0 comprendre.<\/p>\n\n\n\n
Une bonne vid\u00e9o explicative :<\/strong><\/p>\n\n\n\n
- \n
- Le message est clair : les gens devraient le comprendre rapidement.<\/li>\n\n\n\n
- Attire rapidement l\u2019attention \u2013 les premi\u00e8res secondes comptent beaucoup.<\/li>\n\n\n\n
- Montre les avantages \u2013 expliquez aux t\u00e9l\u00e9spectateurs comment cela peut les aider.<\/li>\n\n\n\n
- Utilise des \u00e9l\u00e9ments visuels et sonores simples \u2013 facilitez le visionnage et l\u2019\u00e9coute.<\/li>\n\n\n\n
- Indique aux gens quoi faire ensuite, comme \u00ab Acheter maintenant \u00bb ou \u00ab S’inscrire \u00bb.<\/li>\n<\/ul>\n\n\n\n
Vous n\u2019avez pas besoin d\u2019\u00eatre un expert pour en cr\u00e9er un. Si vous planifiez bien et suivez les \u00e9tapes, n\u2019importe qui peut cr\u00e9er une vid\u00e9o qui fonctionne.<\/p>\n\n\n\n
Restez simple, clair et convivial \u2013 et vos t\u00e9l\u00e9spectateurs comprendront facilement votre produit.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Les vid\u00e9os explicatives sont l\u2019un des moyens les plus simples de montrer aux gens ce que fait votre produit ou service. Au lieu de faire lire un long paragraphe \u00e0 quelqu\u2019un, une courte vid\u00e9o peut tout expliquer de mani\u00e8re claire […]<\/p>\n","protected":false},"author":5,"featured_media":15222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[549],"tags":[],"class_list":["post-15792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing-fr"],"yoast_head":"\n
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- Soyez bref \u2013 <\/strong>Essayez de durer 30 \u00e0 90 secondes. Les gens perdent tout int\u00e9r\u00eat si c\u2019est trop long.<\/li>\n\n\n\n
- Adobe Premiere Pro<\/strong> <\/a>\u2013 Logiciel d’\u00e9dition professionnel si vous souhaitez plus de contr\u00f4le.<\/li>\n<\/ul>\n\n\n\n
- Animaker<\/strong><\/a> \u2013 Id\u00e9al pour les animations amusantes et les vid\u00e9os sur tableau blanc.<\/li>\n\n\n\n
- CapCut<\/strong> <\/a>\u2013 Id\u00e9al pour \u00e9diter de courtes vid\u00e9os sur les r\u00e9seaux sociaux.<\/li>\n<\/ul>\n\n\n\n
- InVideo<\/strong> <\/a>\u2013 Outil simple pour cr\u00e9er des vid\u00e9os anim\u00e9es ou en direct.<\/li>\n<\/ul>\n\n\n\n
- Canva<\/strong> <\/a>\u2013 Cr\u00e9ateur vid\u00e9o facile par glisser-d\u00e9poser avec des mod\u00e8les.<\/li>\n<\/ul>\n\n\n\n
- YouTube \u2013<\/strong> Id\u00e9al pour la recherche et les vues \u00e0 long terme.<\/li>\n\n\n\n
- Ajouter des sous-titres \u2013<\/strong> Aide les gens \u00e0 comprendre m\u00eame sans son.<\/li>\n\n\n\n
- Soyez bref \u2013 <\/strong>Une phrase suffit.<\/li>\n\n\n\n
- Ajoutez de la musique \u2013<\/strong> Une musique de fond douce rend le tout plus amusant. Ne le faites pas trop fort.<\/li>\n\n\n\n
- Ajoutez des animations ou des mouvements \u2013 <\/strong>Rendez-le plus amusant et int\u00e9ressant.<\/li>\n\n\n\n
- Allez-y doucement \u2013<\/strong> \u200b\u200bNe vous pr\u00e9cipitez pas. Rendez-le facile \u00e0 comprendre.<\/li>\n\n\n\n
- Animation 3D \u2013 <\/strong>Semble plus r\u00e9elle. Id\u00e9al pour montrer des produits ou des id\u00e9es d\u00e9licates.<\/li>\n\n\n\n
- Animation 2D \u2013<\/strong> Dessins anim\u00e9s ou formes simples. Amusant et facile \u00e0 regarder.<\/li>\n\n\n\n
- Vid\u00e9os anim\u00e9es 3D<\/strong>
- Attirez l’attention rapidement<\/strong>
- Ils gardent les gens int\u00e9ress\u00e9s.<\/strong>
- Pourquoi les vid\u00e9os explicatives sont-elles si b\u00e9n\u00e9fiques ?<\/a>