Ce guide vous pr\u00e9sente 10 m\u00e9thodes efficaces pour promouvoir votre boutique Shopify, m\u00eame avec un budget limit\u00e9.<\/p>\n\n\n\t\t\t\t
- 1. Optimisez votre boutique pour les moteurs de recherche (SEO)<\/a>
- 2. Cr\u00e9ez et divisez votre liste de diffusion par e-mail<\/a>
- 3. Utilisez les r\u00e9seaux sociaux pour interagir avec votre audience<\/a>
- 4. Investissez dans la publicit\u00e9 payante<\/a>
- 5. Mettez en place un programme de parrainage<\/a>
- 6. Collaborer avec des influenceurs et des partenaires<\/a>
- 7. Exploitez la puissance du marketing de contenu<\/a>
- 8. Rejoignez des groupes Facebook et Reddit<\/a>
- 9. Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et avis clients<\/a>
- 10. Analyze and Improve with Data<\/a>
- En conclusion<\/a>
- Frequently Asked Questions<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n
1. Optimisez votre boutique pour les moteurs de recherche (SEO)<\/h2>\n\n\n\n
Assurez-vous que les descriptions, les noms et les photos de vos produits soient attrayants et riches en mots-cl\u00e9s.<\/p>\n\n\n\n
Utilisez les fonctionnalit\u00e9s SEO int\u00e9gr\u00e9es de Shopify<\/a>, comme les sitemaps et les balises cr\u00e9\u00e9es automatiquement, pour am\u00e9liorer la visibilit\u00e9 de votre boutique sur Google et les autres moteurs de recherche. Vous pouvez \u00e9galement faire appel \u00e0 une agence SEO sp\u00e9cialis\u00e9e <\/a>pour optimiser la visibilit\u00e9 de votre boutique et garantir l’efficacit\u00e9 de votre strat\u00e9gie SEO.<\/p>\n\n\n\n
Cr\u00e9ez un blog avec des articles informatifs sur votre domaine d’expertise. Des articles de blog bien r\u00e9dig\u00e9s peuvent renforcer votre autorit\u00e9 et augmenter le trafic organique.<\/p>\n\n\n\n
![\"Make](\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2025\/06\/Make-your-Store-SEO-Friendly.webp?resize=683%2C1024&ssl=1\")
<\/figure>\n\n\n\nConseils :<\/strong><\/p>\n\n\n\n
- \n
- Utilisez des mots-cl\u00e9s dans les titres de vos produits, vos m\u00e9ta-descriptions et vos balises ALT.<\/li>\n\n\n\n
- Cr\u00e9ez du contenu de blog optimis\u00e9 autour de th\u00e9matiques de niche.<\/li>\n\n\n\n
- Am\u00e9liorez la vitesse de votre site et son adaptation aux mobiles.<\/li>\n\n\n\n
- Obtenez des backlinks provenant de sites de qualit\u00e9.<\/li>\n<\/ul>\n\n\n\n
\n
Vous ne savez pas quel cr\u00e9neau choisir ? Explorez des id\u00e9es de produits Shopify \u00e0 forte demande<\/a> pour orienter votre strat\u00e9gie de contenu et de boutique.<\/p>\n<\/blockquote>\n\n\n\n
2. Cr\u00e9ez et divisez votre liste de diffusion par e-mail<\/strong><\/h2>\n\n\n\n
1. Offrez des r\u00e9compenses attractives<\/h3>\n\n\n\n
Proposez des r\u00e9ductions ou du contenu exclusif (comme \u00ab 15 % de r\u00e9duction sur votre premi\u00e8re commande \u00bb) en \u00e9change d’une inscription via des pop-ups, des banni\u00e8res ou des jeux-concours. Pour faciliter la segmentation, recueillez les centres d’int\u00e9r\u00eat lors de l’inscription.<\/p>\n\n\n\n
2. Envoyez des e-mails \u00e0 forte valeur ajout\u00e9e<\/h3>\n\n\n\n
Envoyez un e-mail personnalis\u00e9 aux nouveaux abonn\u00e9s pour les accueillir. Combinez diff\u00e9rents types de contenu : t\u00e9moignages clients, ventes flash, lancements de produits et conseils. Les e-mails doivent \u00eatre concis, comporter un appel \u00e0 l’action clair et unique, et inclure des liens vers les boutiques et les r\u00e9seaux sociaux.<\/p>\n\n\n\n
3. Personnalisation et segmentation<\/h3>\n\n\n\n
- \n
- Donn\u00e9es d\u00e9mographiques : segmentez selon la localisation, le sexe et l’\u00e2ge.<\/li>\n\n\n\n
- Historique d’achats : envoyez des e-mails recommandant des produits, proposant des r\u00e9compenses ou des recharges.<\/li>\n\n\n\n
- Engagement : utilisez des offres exclusives pour r\u00e9activer les utilisateurs inactifs.<\/li>\n\n\n\n
- Centres d’int\u00e9r\u00eat : personnalisez le contenu en fonction des donn\u00e9es d’enqu\u00eate ou d’inscription.<\/li>\n\n\n\n
- Source : diff\u00e9renciez les messages pour les inscriptions en personne et en ligne.<\/li>\n<\/ul>\n\n\n\n
4. Automatisez les processus cl\u00e9s<\/h3>\n\n\n\n
Automatisez les e-mails de suivi apr\u00e8s un achat, les e-mails de bienvenue et les rappels pour les paniers abandonn\u00e9s. Pour les d\u00e9clencheurs bas\u00e9s sur le comportement des consommateurs, utilisez des outils comme Shopify Flow.<\/p>\n\n\n\n
5. Am\u00e9liorez l’efficacit\u00e9<\/h3>\n\n\n\n
Suivez et testez les conversions, les clics, les taux d’ouverture et les d\u00e9sabonnements. Pour maintenir une liste de contacts de qualit\u00e9, simplifiez la d\u00e9sinscription.<\/p>\n\n\n\n
6. Int\u00e9grez les SMS et les e-mails<\/h3>\n\n\n\n
Pour augmenter la port\u00e9e et le potentiel de conversion, encouragez vos abonn\u00e9s \u00e0 utiliser les deux canaux.<\/p>\n\n\n\n
Exemple de flux :<\/strong><\/p>\n\n\n\n
- \n
- Les clients s’inscrivent en utilisant l’offre \u00ab 10 % de r\u00e9duction \u00bb. <\/li>\n\n\n\n
- Messages de bienvenue par e-mail :<\/strong> Message personnalis\u00e9 + code + mise en avant des meilleures ventes<\/li>\n<\/ul>\n\n\n\n\n\n\n
![\"Play](\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/fHeNj-yuYxU\/hqdefault.jpg?ssl=1\"\n)
\n \n\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/figure>\n\n\n\n3. Utilisez les r\u00e9seaux sociaux pour interagir avec votre audience<\/h2>\n\n\n\n
L’un des moyens les plus efficaces d’accro\u00eetre la notori\u00e9t\u00e9 de votre marque, le trafic et les ventes est d’interagir avec votre audience sur les r\u00e9seaux sociaux. Voici comment optimiser cette interaction :<\/p>\n\n\n\n
![\"Use](\"https:\/\/i0.wp.com\/www.outfy.com\/blog\/wp-content\/uploads\/2025\/06\/Use-Social-Media-to-involve-your-Audience.webp?resize=1024%2C684&ssl=1\")
<\/figure>\n\n\n\n1. Soyez pr\u00e9sent l\u00e0 o\u00f9 se trouve votre public<\/strong><\/h3>\n\n\n\n
G\u00e9rez activement vos comptes sur les r\u00e9seaux sociaux les plus fr\u00e9quent\u00e9s par votre public cible, tels que Facebook, Instagram, TikTok, Twitter, Pinterest et autres plateformes pertinentes pour votre secteur.<\/p>\n\n\n\n
2. Diffusez du contenu vari\u00e9 et int\u00e9ressant<\/strong><\/h3>\n\n\n\n
Publiez des contenus vari\u00e9s :<\/strong><\/p>\n\n\n\n
- \n
- Vid\u00e9os interactives ou stories<\/li>\n\n\n\n
- T\u00e9moignages clients<\/li>\n\n\n\n
- Vid\u00e9os des coulisses<\/li>\n\n\n\n
- D\u00e9monstrations ou guides produits<\/li>\n\n\n\n
- Sondages, tests et questions-r\u00e9ponses<\/li>\n<\/ul>\n\n\n\n
3. Contenu cr\u00e9\u00e9 par les utilisateurs (incitez vos clients \u00e0 identifier votre marque)<\/strong><\/h3>\n\n\n\n
- \n
- Int\u00e9grez les approches payantes et organiques<\/li>\n\n\n\n
- Utilisez du contenu naturel pour favoriser la communaut\u00e9 et la confiance.<\/li>\n\n\n\n
- Utilisez des publicit\u00e9s payantes pour accro\u00eetre votre visibilit\u00e9 \u2013 essayez\n
- \n
- Publicit\u00e9s carrousel<\/li>\n\n\n\n
- Publicit\u00e9s pour les stories<\/li>\n\n\n\n
- Partenariats avec des influenceurs<\/li>\n\n\n\n
- Campagnes de reciblage<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
4. Utilisez des outils d’automatisation et de planification comme Outfy<\/strong><\/h3>\n\n\n\n
- \n
- Avec Outfy<\/a>, cr\u00e9ez, planifiez et automatisez vos publications sur toutes les principales plateformes depuis une interface unique.<\/li>\n\n\n\n
- Gagnez du temps tout en assurant la coh\u00e9rence de votre communication et en renfor\u00e7ant la notori\u00e9t\u00e9 de votre marque.<\/li>\n\n\n\n
- Acc\u00e9dez \u00e0 des mod\u00e8les pr\u00e9d\u00e9finis, des suggestions de hashtags et une planification intelligente pour optimiser vos interactions aux meilleurs moments.<\/li>\n<\/ul>\n\n\n\n
\n\n\n![\"Play](\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/0-xqc9Q-tkQ\/hqdefault.jpg?ssl=1\"\n)
\n \n\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/figure>\n\n\n\n4. Investissez dans la publicit\u00e9 payante<\/h2>\n\n\n\n
Pour g\u00e9n\u00e9rer du trafic imm\u00e9diatement, diffusez des publicit\u00e9s cibl\u00e9es au paiement par clic (PPC) sur Google, Facebook, Instagram et Pinterest.<\/p>\n\n\n\n
Les publicit\u00e9s de reciblage, qui ciblent les prospects d\u00e9j\u00e0 int\u00e9ress\u00e9s, offrent des taux de conversion plus \u00e9lev\u00e9s et permettent de relancer les visiteurs n’ayant pas effectu\u00e9 d’achat lors de leur premi\u00e8re visite.<\/p>\n\n\n\n
Utilisez des outils comme Facebook Pixel pour mesurer l’efficacit\u00e9 de vos campagnes et optimiser votre retour sur investissement.<\/p>\n\n\n\n
\n\n\n![\"Play](\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/5GJR0cqTD78\/hqdefault.jpg?ssl=1\"\n)
\n \n\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/figure>\n\n\n\n5. Mettez en place un programme de parrainage<\/h2>\n\n\n\n
- \n
- Ludifiez votre programme<\/a> de parrainage :<\/strong> cr\u00e9ez des paliers ou des \u00e9tapes pour r\u00e9compenser vos clients qui parrainent d\u2019autres personnes. Par exemple, si un client parraine trois amis, il recevra une r\u00e9duction plus importante ou un article gratuit.<\/li>\n\n\n\n
- Int\u00e9grez le partage sur les r\u00e9seaux sociaux :<\/strong> pour \u00e9tendre la port\u00e9e du programme, facilitez le partage des liens de parrainage sur les r\u00e9seaux sociaux, WhatsApp ou Messenger.<\/li>\n\n\n\n
- Mettez en avant vos meilleurs parrains :<\/strong> pour encourager une saine \u00e9mulation, remerciez publiquement vos parrains les plus actifs dans votre newsletter ou sur votre site web.<\/li>\n<\/ul>\n\n\n\n
\n\n\n![\"Play](\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/-hX4C3X8rvI\/hqdefault.jpg?ssl=1\"\n)
\n \n\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/figure>\n\n\n\n6. Collaborer avec des influenceurs et des partenaires<\/h2>\n\n\n\n
- \n
- Campagnes de micro-influenceurs : <\/strong>Collaborez avec plusieurs micro-influenceurs (1 000 \u00e0 10 000 abonn\u00e9s) pour obtenir du contenu authentique et des taux d\u2019engagement plus \u00e9lev\u00e9s, souvent \u00e0 moindre co\u00fbt. Cette strat\u00e9gie est particuli\u00e8rement efficace pour les boutiques en dropshipping. Si vous envisagez cette option, voici un guide sur le fonctionnement du dropshipping sur Shopify.<\/a><\/li>\n\n\n\n
- Cr\u00e9er des produits en \u00e9dition limit\u00e9e :<\/strong> Collaborez avec un influenceur ou une autre marque pour lancer un produit ou un coffret en \u00e9dition limit\u00e9e, en tirant parti des audiences respectives pour un impact maximal.<\/li>\n\n\n\n
- Collaborations avec des podcasts : <\/strong>Intervenez en tant qu\u2019invit\u00e9 dans des podcasts pertinents sur le e-commerce ou votre niche, ou sponsorisez des \u00e9pisodes pour toucher un public cibl\u00e9 et engag\u00e9.<\/li>\n<\/ul>\n\n\n\n
\n\n\n![\"Play](\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/ZPdWERzLNks\/hqdefault.jpg?ssl=1\"\n)
\n \n\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/figure>\n\n\n\n7. Exploitez la puissance du marketing de contenu<\/h2>\n\n\n\n
- \n
- Contenu interactif : <\/strong>Cr\u00e9ez des guides, des calculateurs ou des quiz interactifs pour aider les consommateurs \u00e0 choisir des produits et pour recueillir des adresses e-mail qualifi\u00e9es.<\/li>\n\n\n\n
- Articles invit\u00e9s et promotion crois\u00e9e : <\/strong>Pour accro\u00eetre votre visibilit\u00e9 et optimiser votre r\u00e9f\u00e9rencement, r\u00e9digez des articles invit\u00e9s pour des blogs sp\u00e9cialis\u00e9s ou des marques partenaires et proposez-leur d\u2019en faire autant pour votre site web.<\/li>\n<\/ul>\n\n\n\n
\n\n\n![\"Play](\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/YYJqMHJLI9I\/hqdefault.jpg?ssl=1\"\n)
\n \n\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/figure>\n\n\n\n8. Rejoignez des groupes Facebook et Reddit<\/h2>\n\n\n\n
Rejoindre des communaut\u00e9s de niche sur Facebook<\/a> et Reddit<\/a> peut \u00eatre un excellent moyen de gagner la confiance de votre public, d’entrer en contact avec lui et de promouvoir subtilement votre marque, \u00e0 condition de s’y prendre correctement. Voici un guide clair des bonnes pratiques et des erreurs \u00e0 \u00e9viter pour optimiser votre impact :<\/p>\n\n\n\n
\u00c0 faire<\/strong><\/p>\n\n\n\n
- \n
- Soyez actif et utile : <\/strong>Partagez r\u00e9guli\u00e8rement des conseils et astuces pertinents \u00e0 votre domaine.<\/li>\n\n\n\n
- Faites votre promotion discr\u00e8tement : <\/strong>Mentionnez votre marque uniquement lorsqu\u2019elle apporte une r\u00e9elle valeur ajout\u00e9e.<\/li>\n\n\n\n
- Instaurez la confiance : <\/strong>Impliquez-vous de mani\u00e8re authentique pour devenir une voix de confiance au sein de la communaut\u00e9.<\/li>\n<\/ul>\n\n\n\n
\u00c0 ne pas faire<\/strong><\/p>\n\n\n\n
- \n
- N\u2019abusez pas des liens : <\/strong>\u00c9vitez de publier des liens de mani\u00e8re r\u00e9p\u00e9t\u00e9e ou dans des discussions hors sujet.<\/li>\n\n\n\n
- N\u2019essayez pas de vendre \u00e0 tout prix : <\/strong>Privil\u00e9giez les \u00e9changes \u00e0 la promotion agressive. Laissez votre valeur parler d\u2019elle-m\u00eame.<\/li>\n<\/ul>\n\n\n\n
9. Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et avis clients<\/h2>\n\n\n\n
1. Mettez en avant les t\u00e9moignages clients<\/strong><\/h3>\n\n\n\n
- \n
- Int\u00e9grez des liens directs vers les pages d’avis dans les e-mails envoy\u00e9s apr\u00e8s un achat.<\/li>\n\n\n\n
- Offrez des r\u00e9compenses telles que des points de fid\u00e9lit\u00e9 ou des r\u00e9ductions (comme celles propos\u00e9es par Sephora pour les avis).<\/li>\n\n\n\n
- Lors de l’envoi de cartes de remerciement ou de cartes postales, incluez une invitation \u00e0 laisser un avis dans le colis.<\/li>\n<\/ul>\n\n\n\n
2. Afficher efficacement les avis<\/strong><\/h3>\n\n\n\n
- \n
- Utilisez des applications comme Yotpo ou Fomo pour afficher les avis sur vos pages produits et votre page d’accueil.<\/li>\n\n\n\n
- Publiez au moins trois \u00e0 cinq t\u00e9moignages par mois sur les r\u00e9seaux sociaux.<\/li>\n\n\n\n
- Mettez en avant le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (CGU) en republiant les photos de clients identifi\u00e9s (avec leur autorisation).<\/li>\n<\/ul>\n\n\n\n
3. Simplifier la prise d’avis et encourager les contributions<\/strong><\/h3>\n\n\n\n
- \n
- Utilisez des formulaires d’avis simples avec un syst\u00e8me d’\u00e9toiles.<\/li>\n\n\n\n
- Automatisez les demandes d’avis via des pages de remerciement, par SMS et par e-mail.<\/li>\n\n\n\n
- Remerciez les auteurs d’avis en personne ou publiquement.<\/li>\n<\/ul>\n\n\n\n
4. Cr\u00e9er une communaut\u00e9 ax\u00e9e sur le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/strong><\/h3>\n\n\n\n
- \n
- Cr\u00e9ez des hashtags de marque pour collecter et partager le contenu client.<\/li>\n\n\n\n
- Organisez des concours de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs pour encourager les contributions cr\u00e9atives et dynamiser l’engagement.<\/li>\n<\/ul>\n\n\n\n\n\n\n
![\"Play](\"https:\/\/i0.wp.com\/i.ytimg.com\/vi\/X6Wgxj9eDBg\/hqdefault.jpg?ssl=1\"\n)
\n \n\n<\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div><\/figure>\n\n\n\n10. Analyze and Improve with Data<\/h2>\n\n\n\n
Constantly track and refine your strategy using:<\/p>\n\n\n\n
- \n
- Shopify Analytics<\/strong><\/a> : Sources de trafic, taux de conversion<\/li>\n\n\n\n
- Google Analytics<\/strong><\/a> : Analyse approfondie de l\u2019audience<\/li>\n\n\n\n
- Hotjar<\/strong><\/a> ou Lucky Orang<\/strong>e<\/a> : Cartes thermiques et enregistrements des sessions utilisateur<\/li>\n<\/ul>\n\n\n\n
Cela vous aide \u00e0 identifier ce qui fonctionne et o\u00f9 vous perdez des ventes.<\/p>\n\n\n\n
En conclusion<\/h2>\n\n\n\n
Promouvoir votre boutique Shopify est un processus continu qui exige cr\u00e9ativit\u00e9, r\u00e9gularit\u00e9 et une volont\u00e9 d’exp\u00e9rimenter de nouvelles id\u00e9es. En combinant SEO, marketing par e-mail, r\u00e9seaux sociaux, publicit\u00e9s payantes, partenariats avec des influenceurs et contenu engageant, vous pouvez accro\u00eetre significativement la visibilit\u00e9 et les ventes de votre boutique en 2025 et au-del\u00e0.<\/p>\n\n\n\n
Frequently Asked Questions<\/h2>\n\n\n\n
1. What\u2019s the fastest way to get traffic to my Shopify store?<\/h3>\n\n\n\n
Running paid ads on platforms like Facebook, Instagram, or Google Shopping is the quickest way to drive targeted traffic.<\/p>\n\n\n\n
2. Do I need a blog for my Shopify store?<\/h3>\n\n\n\n
Yes, blogging helps improve your SEO, builds trust, and attracts organic traffic over time.<\/p>\n\n\n\n
3. What are the best Shopify apps for marketing?<\/h3>\n\n\n\n
Popular apps include Klaviyo (email), Smile.io (loyalty), and SEO Manager (SEO optimization).<\/p>\n\n\n\n
4. How long does it take to see results?<\/h3>\n\n\n\n
Some tactics, like ads, can bring results in days, while SEO and content marketing may take a few months. Consistency is key.<\/p>\n\n\n\n
5. Can I promote my Shopify store for free?<\/h3>\n\n\n\n
Yes! Free methods include SEO, social media, blogging, email marketing, and joining niche online communities.<\/p>\n","protected":false},"excerpt":{"rendered":"
R\u00e9aliser vos premi\u00e8res ventes apr\u00e8s le lancement de votre boutique Shopify est une \u00e9tape formidable. Mais les choses se compliquent ensuite. Avec plus de 5 millions de boutiques Shopify actives, un excellent produit ne suffit pas pour se d\u00e9marquer sur […]<\/p>\n","protected":false},"author":5,"featured_media":12355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_themeisle_gutenberg_block_has_review":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[541],"tags":[],"class_list":["post-15662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-fr"],"yoast_head":"\n
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